Hearsey will fortify the company's strategic initiatives and propel it towards uncharted territories in space exploration and utilization.

A Celestial Marketing Strategy: Execution of JayQ The Legend's galactic anthem "Back 2 Back"

Pär Edin is a seasoned strategy and artificial intelligence leader at KPMG LLP

Shuaib B. Ismail is a dedicated specialist consultant at McKinsey & Company

Symantha K. Laughter is lauded for her work as an experience insights strategist in the real estate sector

The leader in Dental Sleep Medicine Education and Technology, has named Mr. John Nadeau as Chief Strategy and Innovation Officer

Dr. Wood is honored for his success in healthcare as he currently serves as a Health System Director for Pharmacy Oncology and Biosimilars

Tucker Hill Air, Plumbing, & Electric, a prominent player in the home services industry in the Phoenix, Arizona market, has unveiled its strategic focus for 2024.

Vijay Amballa is noted for his achievements in business leadership

Nandjui Richard Koutouan, MBA, is a finance and strategy leader in the technology sector at Microsoft.

Strategic Guide Offers a Game-Changing Playbook for OEMs, Aftermarket Service Providers, and Beyond

The advent of the Internet began the age of electronic media and information platforms, giving out a huge amount of contradictory information. Center for Geostrategic Studies presents the investigation on one of them - online media Bellingcat

The news about the Ukrainian elite hiding away from the military conflict is spread by Russian propagandists again. But how is the Russian elite itself doing?

Explore the rich legacy of China's Three Kingdoms through a stunning 2-in-1 chess set merging Xiangqi and traditional chess. Immerse yourself in history and strategy with intricately designed, 3D characters.

Ash Shetty, CFA, is a distinguished expert in fixed-income analysis affiliated with PineBridge Investments

Doer Agency, a new project management firm, launches services aimed at moving marketing strategies from ideas on paper and into the real world.

The Enterprise World, a leading business magazine, has published new editions featuring inspiring success stories. From HR leaders to tech entrepreneurs, these individuals have made significant contributions to their industries.

Driving Leads and Sales for Purpose-Driven Businesses Through the Power of Pinterest

Mark Johnson, cofounder of the consulting firm Innosight, says that too many managers develop strategy while focusing on problems in the present, and that’s especially true during a crisis. Instead, he argues, leaders should imagine the future and work backward, so they can build their organization for that new reality. He shares practical steps managers can take to look beyond the typical short-term planning horizon and help their teams grasp future opportunities. Johnson is the coauthor of the HBR article "Leaders, Do You Have a Clear Vision for the Post-Crisis Future?" and the book "Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth."

Peter Scoblic, cofounder and principal of the consultancy Event Horizon Strategies, says that too many companies are short-sighted in their strategy-making and don't effectively plan for different potential futures. Using examples from the U.S. Coast Guard, he explains how thoughtful and ongoing scenario planning exercises can help organizations decide which investments will allow them to thrive in varying circumstances and navigate many types of crisis. Scoblic is the author of the HBR article "Learning from the Future."

Felix Oberholzer-Gee, professor at Harvard Business School, says many organizations spend so much energy on strategy that it overwhelms with conflicting priorities. Instead, he argues companies should simplify and focus on two value drivers: customer satisfaction and employee satisfaction. By aligning strategic initiatives on these alone, leaders make their workers’ jobs less complicated and also improve customer experiences. Oberholzer-Gee is the author of the HBR article “Eliminate Strategic Overload” as well as the new book "Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance."

Strategy is about making the future happen, not just reacting to it, according to author Gary Hamel. And with generative artificial intelligence, senior leaders suddenly wield an awesome new tool to change the fortunes of their organizations. The promise of generative AI is more than just a sweet hack to boost productivity and streamline operations. Its deeper potential lies in companies that rethink what they do and conjure brand-new, AI-first products and services. Simply put, generative AI is blasting open new strategic paths to create novel business opportunities, even as it brings serious risks and heightened competition. In this episode, How Generative AI Changes Strategy, HBR editor in chief Adi Ignatius speaks to Microsoft’s head of strategy Chris Young and Harvard Business School professor Andy Wu. They lay out the technology, its emerging value chains, and its main providers. They also break down the key choices and tradeoffs that large and small companies alike will be making in this fast-changing market. This is the fourth and final episode in the special series How Generative AI Changes Everything. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein have been hosting conversations with experts and business leaders about the impact of generative AI. Find those episodes on the impact on productivity, creativity, and organizational culture in the HBR IdeaCast feed. And for more on ethics in the age of AI, check out HBR’s Big Idea on implementing the new technology responsibly.

The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavily in work enabled by artificial intelligence. John Winsor and Jin Paik say these structural changes call for a reimagining of your talent strategy — one that is open to flexible, project-based work for talent inside or outside your organization — and they explain how to go about it. Winsor is the founder and chair of Open Assembly and an executive-in-residence at the Laboratory for Innovation Science at Harvard. Paik is a cofounder and managing partner at the AI consultancy Altruistic and a visiting research scientist at Harvard Business School. Together, they wrote the book Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges and the HBR article "Do You Need an External Talent Cloud?"

Why do so many brokerages pursue a costly and outmoded “best-in-class” tech strategy when it rarely delivers on its promises? Despite good intentions, assembling a patchwork of standalone tech tools creates a fragmented mess that hinders productivity and drives up costs. The allure of having the “best” often blinds broker/owners to the inefficiencies and frustrations…

The post How Much Does Your ‘Frankenstack’ Tech Strategy Cost? appeared first on RISMedia.

Intimidated by doctor's depositions? Do you have office staff who are new to cross examination? Or, are you a seasoned practitioner but still would appreciate some useful pointers from someone…

Wayfinding strategy approach

The basic principle of a wayfinding strategy is to create a legible environment, to find destinations and to exclude random seeking. A wayfinding strategy helps to create areas, environments, buildings to be easy to navigate places for people and to have a seamless journey experience.

Within the wayfinding strategy there are three (3) main wayfinding tasks defined;

1. Naive Search
   Where the user has no exact knowledge of the whereabouts of the destination’s location.
2. Primed Search
   Where the user knows the destination’s location.
3. Exploration
   Any wayfinding task in which there is no set destination.

Wayfinding tasks

Each area, environment requires different approach to wayfinding. Depending on the required wayfinding a task a strategy can be chosen for people to understand their surroundings. For instance in Airports the tasks can be different than wondering in the park. Below you will find examples of wayfinding tasks that can be applied in a wayfinding strategy.

• Route following
• Inference
• Aiming
• Map reading
• Technology

Discover each of these strategies to create legible environments and focus on delivering end-user information.

Route following

Route Following is a strategy to describe a way in which the observer is using signs with arrows to go from one place to another. The target of location is known, but a direct path towards it is unknown. Along the route, information is displayed to inform the observer towards the target. The signs are working together to create a network of connections between locations. The consistency in terminology- and hierarchy of information as well as marking decision points is important for Route Following to be an effective way of directing people from one place to another.

Route following can be applied for instance in areas to point towards an entrance, exit. A situation where a directive wayfinding task is required to guide towards a destination.

Inference

Inference is a wayfinding strategy that involves systematic searching, the understanding of a direction by reading numerical and alphabetical information in sequences. This methodology is based on creating an environment in a logical, understandable order. Combined with conventional cultural patterns Inference is a logical approach to create a legible environment build on expectations.

Inference can be applied in areas for instance at Airports, Railway stations or Stadiums. Upfront information such as "Your flight departs from Gate H3" is required as wayfinding taks, to follow a logical approach "H1, H2, H3, etc".

Aiming

Object (aiming) wayfinding strategy is divided into two categories, direct- and indirect visual contact with the target. In a direct visual contact, the observer has a visual reference of the target and chooses the desired path towards it. In an indirect visual contact, the observer chooses to follow logical steps to find a place where visual contact can be made, then follows the desired path towards the target.

Aiming as wayfinding taks can be applied in for instance cities or wide spread areas, where you can see landmarks and make your way towards the destination.

Map reading

Map Reading is a strategy to inform the observer about their surroundings, e.g. "You are Here". Based upon the understanding of the map in relation to the environment the observer makes a choice of navigation. Map Reading is usually supported by a compass rose to have a better understanding of direction. Techniques such as; to display maps in a heads-up direction can empathize a greater understanding between the map and the environment.

Map reading as a wayfinding task can be applied in cities, for example as in the Legible London mapping system. A heads-up map shows destinations, paths, safe routes and landmarks within a certain walking distance. A quick and easy way to navigate unknown areas, locate destinations and serendipity (to explore previous unknown destinations).

Technology

Technology driven strategies are usually hand-held devices or digital kiosks where input from the observer leads to orientation and navigational information. With the use of technology, dynamic information can be displayed to the observer and could be mixed with personal preference and social learning. Meaning technology has the ability to show narrow casted information, leaving out the overflow of information for the user.

The role of technology in wayfinding is set to show tailored information to the user. The phone navigational options for wayfinding usually works best open areas such as cities to locate and path towards a destination. The usage of mobile phones in buildings seems a more difficult taks, as there are lesser options for distinctiveness and technology difficulties.

Main takeaways

A wayfinding strategy is tailored to the required tasks in an environment and focused at the user. Different areas, buildings, transportation hubs, etc required their own approach in wayfinding.

• What is the required wayfinding task?
• What kind of area, environment, building?

Try different approaches while developing a wayfinding strategy and user-test scenarios to create a seamless journey experience.

Frequently Asked Questions (FAQ)

Seth Godin returns to talk strategy and why getting the direction right is way more crucial than just moving fast. We chat about how creatives and entrepreneurs often confuse tactics with strategy and how fixing that could transform careers. Seth shares stories, insights, and the tough decisions he’s made to get better results, like firing major clients to create bigger opportunities. It’s all about finding your path and making the right moves for long-term success. Some highlights we explore: Why most creatives mistake tactics for true strategy. How picking the right clients sets up your future. The role of empathy and tension in creating impactful work. Enjoy! FOLLOW SETH GODIN: instagram | facebook | twitter | website Listen to the Podcast Subscribe

The post Why Strategy Always Beats Talent first appeared on Chase Jarvis.

The post Why Strategy Always Beats Talent appeared first on Chase Jarvis.

Today’s tech firms need a solid digital marketing strategy to stand out and remain competitive in the eyes of potential customers. Tech businesses can use many tactics, channels, and communication styles to reach key decision-makers and sell more products or services. So, effective marketing strategies for tech companies must include an intentional combination of these […]

The post Building a Winning Digital Marketing Strategy for B2B Tech Firms appeared first on 3.7 Designs.

The post How to Evaluate the Success of SEO Strategy appeared first on DailyBlogTips.com.

Tactics tend to dominate the daily routine, limiting the time and space available to consider strategies. This workshop aims to explore the distinction between strategy and tactics to help web professionals identify the ends and manage the means by which they are achieved. The session was facilitated by Stephen Emmott, LSE.

During this session there will be an exploration of the use of Web 2.0 technologies in brand based marketing. The session will use the results of the recent collaboration between the University of Southampton and Precedent Communications http://www.southampton.ac.uk/isoton to demonstrate how developing a consistent approach to the adoption of Web 2.0 technologies can be acheived by considering your institution's corporate objectives and audiences. Discussion Groups will consider how the Web 2.0 technologies used in brand based marketing can be applied to their institution. The session was facilitated by James Souttar, Precedent.

Michael Webb, IT and Media Services Head, University of Wales, Newport gave a talk about how Web 2.0 technologies are changing the way our staff and students (potential, current and past) relate to one another and our Universities. Embracing these technologies provides a great opportunity to enhance the University experience, but also presents a number of risks and challenges. So how do Universities develop a strategic approach to embracing Web 2.0?

‘Designing tomorrow’s world’: ETSI unveils strategy in line with its ambitious vision

Sophia Antipolis, 3 December 2020

At the meeting of its General Assembly yesterday ETSI has validated a new strategy, the result of an intensive development process over the last months.

Titled ‘Designing tomorrow’s world’, the strategy has been shaped by ETSI’s diverse global community, drawing on the expertise and experience of more than 900 member organizations that include multinational and smaller companies, start-ups, research organizations and governmental institutions.

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‘Designing tomorrow’s world’: ETSI introduces its new strategy in line with its ambitious vision

Sophia Antipolis, 5 May 2021

Today ETSI is pleased to introduce its new strategy, the result of an intensive development process over the last months, validated at the ETSI General Assembly in December 2020.

Titled ‘Designing tomorrow’s world’, the strategy builds on a recognition of the global importance of Information and Communication Technology (ICT) for a sustainable development and to support the digital transformation of society.

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ETSI releases Mitigation Strategy Report on Securing Artificial Intelligence

Sophia Antipolis, 18 May 2021

ETSI has recently released ETSI GR SAI 005, a report which summarizes and analyses existing and potential mitigation against threats for AI-based systems. Setting a baseline for a common understanding of relevant AI cyber security threats and mitigations will be key for widespread deployment and acceptance of AI systems and applications. This report sheds light on the available methods for securing AI-based systems by mitigating known or potential security threats identified in the recent ENISA threat landscape publication and ETSI GR SAI 004 Problem Statement Report. It also addresses security capabilities, challenges, and limitations when adopting mitigation for AI-based systems in certain potential use cases.

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HeadnoteNational Policy 11-203 Process for Exemptive Relief Applications in Multiple Jurisdictions -- Relief granted from fund multi-layering restriction in paragraph 2.5(2)(b) of NI 81-102 to permit an investment fund to invest in another investment fund under common management that hol

Event Begins: Wednesday, November 13, 2024 1:00pm
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Join the Hilton Early Talent Partnerships and Diversity Recruitment & Engagement Teams for a webinar about Travel with Purpose! Travel with Purpose is our Environmental, Social, and Governance (ESG) framework, in which Hilton focuses on creating positive environmental and social impact across our operations, supply chain, and communities. During this webinar, you'll hear from ESG leaders in Hilton as they discuss how we continue to fill the earth with the light & warmth of hospitality through responsible travel and tourism. You don't want to miss this!

Meric Gertler announces climate change challenge, new investing strategy Toronto, ON — University of Toronto President Meric Gertler today unveiled a 14-point plan of specific, targeted actions that aim to make a difference on climate change now. Gertler outlined U of T’s plan to battle climate change in a bold report, Beyond Divestment: Taking Decisive […]

To many people, strategy is a total mystery. But it’s really not complicated, says Harvard Business School’s Felix Oberholzer-Gee.

"There is no excuse. Creativity has to be at the forefront.” If not, one day you'll wake up and discover your competitors have the edge.

You've invested time, effort, and money into designing your recruitment strategy — but you're still not getting the results you'd hoped for. What's going wrong with your recruiting strategy? Why isn't it attracting the top talent your business needs? To help you troubleshoot, here are a few of the most common reasons why recruitment strategies fail — and how to fix the problem: 1. Using Outdated Recruiting ...

In today's business environment, where millions of open positions remain unfilled and labor shortages abound, hiring right is more critical than ever. Yet, many organizations are woefully shortsighted in their hiring decisions, ignoring the very business strategies that ...

They're motivated, they're eager to make a difference, and they bring a breath of fresh air to every team. I'm talking, of course, about college students and recent graduates. Young talent is a real asset for a company, which is why competition for these candidates is so high. To attract qualified young professionals, you need a solid university marketing plan. Understanding University Markting But what exactly is university marketing? To put it simply, "university marketing" refers to your means of ...

Around the world, recruiters are adopting to changing economic conditions. Hiring freezes and layoffs have swept across virtually every industry, and as the lockdowns slowly lift, organizations are looking for affordable ways to resume operations. As companies turn to Darwinian strategies to stay afloat through all the turmoil, employees are either losing their jobs or, at the very least, losing their sense of job security. Given how unemployment rates have ...