After blundering, the government must admit that the lockdown will not be over in three weeks

The UK’s data protection watchdog confirmed today the government still hasn’t given it sight of a key legal document attached to the coronavirus contacts tracing app which is being developed by the NHSX, the digital transformation branch of the country’s National Health Service . Under UK and EU law, a Data Protection Impact Assessment (DPIA) […]

A number of UK entrepreneurs have banded together to survey Angels about their investment strategy. The initiative comes in the wake of the UK government’s “Future Fund” for startups, which has been criticized as being inadequate for the needs of Angel and Seed-stage startups. The group hopes the survey will give the UK early-stage investment […]

The UK’s data protection watchdog confirmed today the government still hasn’t given it sight of a key legal document attached to the coronavirus contacts tracing app which is being developed by the NHSX, the digital transformation branch of the country’s National Health Service . Under UK and EU law, a Data Protection Impact Assessment (DPIA) […]

Surefire methods any business can adopt to help them thrive.

Doing so quickly is essential to getting your business on track.

Surefire methods any business can adopt to help them thrive.

McIlroy has won two tournaments this season and is the No 1 on the PGA Tour when it comes to the two most important categories concerning play from tee to green but he struggled at The Open.

With ministers under growing pressure to give the public a clue about how and when life might return to normal, the Daily Mail's DAVID BARRETT examines how the coming weeks could play out.

After coronavirus lockdown, dining experience at restaurants will not remain the same as before. Social distancing norms will be in place as restaurants reduce their capacity by half and bring in new rules for dining.Hard Rock Cafe, which has 185 restaurants across India, has drafted a plan to ensure 3-feet distance between guests. Restaurants in India have been shut for over 40 days now, with only some working in minimal capacity for takeaways. According to reports, as many as half a million restaurants might not survive the extended lockdown.And restaurants are cognizant of the fact that survival won’t come without practicing strict social distancing norms. India’s restaurants are now preparing a post-covid-19 plan to open up. And the dining experience at these restaurants may not be the

The Mayor of London (pictured) said the Labour leader would be wrong to continue with his current Brexit strategy, branding it a 'fudge'.

Mr Hunt, who since leaving the cabinet is chair of the Commons health and social care select committee, believes the Prime Minister should be doing more to encourage social distancing.

Dominic Raab today blasted 'irresponsible' critics for demanding the UK government set out how it will ease the nation's coronavirus lockdown.

He confirmed that the Government would follow a 'whack-a-mole' strategy against resurgent areas as the Government slowly lifts the economically crippling restrictions and get UK PLC going again.

Nicola Sturgeon has again jumped the gun on Westminster by revealing Scotland's provisional 'exit strategy' from the coronavirus lockdown.

Former Brexit secretary David Davis spoke out as Professor Neil Ferguson was removed from all advisory positions after allowing his lover to visit him at his London home during the lockdown.

Guidance slipped out earlier this week states that domestic helpers 'can continue work' in people's homes, 'providing that you are well and have no symptoms'.

PIERS MORGAN: The health of one man, however important he is, shouldn't turn attention away from the horrifying new coronavirus death figures for the UK.

Although the powder-puff City regulator the FCA has launched an investigation into the demise of Woodford Investment Management, this probe seems to be progressing at a snail's pace.

Although the powder-puff City regulator the FCA has launched an investigation into the demise of Woodford Investment Management, this probe seems to be progressing at a snail's pace.

I don't have a Vanguard account, but if someone said they wanted an easy and cheap way to build their wealth, opening one and picking a Lifestrategy fund would be near the top of my list of things to try.

In this edition we look at the implications of the recent amendent to the Coastal Regulation Zone (CRZ), the performance of the present government which completed one year in the office, the poor menstrual hygiene effecting our older school-going girls, the sad state of sanitary conditions in the slums of Assam, how Muslim women are stepping out to set up businesses in Kashmir while in Uttar Pradesh they suffer as their husbands are being branded a terrorist, the review of Harsh Mander's latest book, and much more.

Nivedita Rao of PRS Legislative presents the current status of malnutrition and measures proposed by the recently released National Nutrition Strategy by NITI Aayog.

Renault-Nissan Alliance CEO Carlos Ghosn talks with WSJ Deputy Managing Editor Alan Murray about the differences in management style required for different corporate cultures in this excerpt from Tuesday's Viewpoints conversation.

Our government and the National Security Adviser are promoting 'defensive offence' as India's Pakistan strategy. Firdaus Ahmed explains why that's not the case and that our strategy is more 'offensive-compellence' than 'defensive offence'.

SBI Chairman Rajnish Kumar said he is hopeful of more relaxations by May 31 and expects economic activity to return by the festive season.

Charles Leclerc said he and Ferrari did not fulfill their potential after finishing fourth from pole position in Mexican Grand Prix.

Kumar said the prime minister must remain sympathetic to the needs of states, just as they have by and large deferred to Central advisories.

For Uddhav Thackeray to continue as the CM of Maharashtra, he will have to become a member of the legislature before May 28. That is when his six-month-old term ends.

On Saturday, the state government had constituted the group of experts, headed by noted economist and former deputy chairman of Planning Commission, Montek Singh Ahluwalia to revive the state's economy.

Congress chief spokesperson Randeep Surjewala said chief ministers requested PM Modi to tell the nation what is the exit strategy from the coronavirus lockdown

Chief ministers of Congress-ruled states said they would urge the PM to provide an assistance package to cope with the pandemic as well as the economic situation.

Charlie Munger, the vice-chairman of Berkshire Hathway, the investment company controlled by billionaire Warren Buffet, is not looking at making investments amid the COVID-19 crisis. In a recent telephonic interview with the Wall Street Journal, Munger was asked if his investment

Headed by Dr Devi Shetty of Narayana Health (Bangalore), a group of experts have submitted an exit strategy report to the Government of Karnataka on how to proceed with the phase-wise lifting of lockdowns after the 21-days. CORONAVIRUS LIVE UPDATES. {image-exit-1586517931.jpg

Why do B2B marketers need SEO?

For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.

SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.

Here are five reasons why SEO is more important than ever for B2B marketers.

1 — SEO is Performing Better During the Health Crisis

63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.

Combined with the fact that during 2019 paid and organic search were the top performing online channels, as shown below, the increasing focus on SEO this year during the pandemic is understandable, as marketers turn towards the strongest and most stable tactics.

SEO can also represent a lower-cost channel, which has led some 34 percent of marketers to say that they plan to invest more in less costly marketing channels such as SEO, according to the same survey.

Data from another recent survey found that 65 percent of advertisers believe the health crisis will result in more spending on media that is able to show direct sales outcomes, making SEO a natural choice for many marketers in both B2B and B2C industries.

Among U.S. marketers paid search garnered both the greatest rate of budget retention and the smallest expected spending decrease in a recent eMarketer survey, faring significantly better than display advertisements, paid social media, and digital video. While what will play out in the long term remains to be seen, initial survey results such as these point to continued opportunities in SEO-centric marketing efforts.

This may be why Google has rolled out new SEO-related features to its Ads Editor that include a real-time optimization score, as the search giant seeks to improve one of the most-used ad tools, and why it has released a series of guides touting the benefits of SEO during the health crisis.

2 — SEO Helps as Pandemic Consumers Are Shopping Primarily Online

Both B2B and brick-and-mortar brands with shuttered physical locations during stay-at-home orders can benefit immensely from the benefits of SEO, as more business is moved online and more people are searching not only for goods and services, but for answers to new sets of questions brought about by the health crisis — questions your brand should be ready to answer in properly optimized content.

Marketer looking to create this type of optimized content can learn from our CEO Lee Odden, who asked 16 B2B experts for their top tips to optimize marketing performance in an article examining B2B marketing fitness.

As early reports have come in, both B2B and B2C brands have seen increased website traffic figures during the pandemic, up 13 percent in March 2020 compared to February, according to HubSpot benchmark data.

With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions. Providing best-answer content is a key part of SEO best-practices, as we’ve written about in the following articles:

• How B2B Marketers Can Win at Search with Best Answer Content
• The Science and Art of Best Answer B2B Marketing Content
• Trust Factors: How Best Answer Content Fuels Brand Credibility
• How A Best Answer Content Strategy Drives B2B Marketing Results
• Power Pages and Best Answer Content: Should You Go Long or Short Form?

[bctt tweet="“With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions.” — Lane R. Ellis @lanerellis" username="toprank"]

3 — SEO Platforms Help Maximize Remote Worker Efficiencies

There are perhaps more SEO platforms available now than ever, built to help businesses achieve successful ongoing search campaigns. During the best of times, using some of the top platform tools adds efficiency to teams tasked with SEO implementation. During the remote work boom caused by the health crisis, using such tools can provide even more efficiency to B2B firms that are increasingly turning to SEO.

Finding the right SEO platforms has been an ongoing challenge for B2B firms, which is why we recently researched nine of the top platforms, including how leaders at each is handling the pandemic both in their professional and personal lives, in “Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms.”

Even before the coronavirus hit, longtime SEO industry consultant Aleyda Solis predicted that SEO would play a major role in 2020 for B2B marketers, as she outlined in our annual “10 Top B2B SEO Trends & Predictions for 2020” roundup.

[bctt tweet="In 2020, I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently Aleyda took to her video channel to discuss how SEO’s role will change during the health crisis, in “Coronavirus & SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist.”

We've also explored how B2B marketers are successfully adapting to remote work, including the following recent articles:

• 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely
• Remote Communication Opportunities For B2B Marketers
• How Authentic Content Builds Brand Trust in Uncertain Times

4 — Doing SEO Now Will Strengthen Future Brand Efforts

As Patrick Reinhart, vice president of digital strategies at Conductor recently told Marketing Land’s Greg Sterling, “What a lot of businesses are doing right now is only talking about the virus and not talking about other ways to help their customers," Patrick said. "Right now is a great time to plant trees for SEO if you haven’t already. The trees you plant now will provide shade on sunny days in the future and there is nothing wrong with creating it along with content that addresses the current state of things,” he added.

While the pandemic has affected how SEO specialists both in-house and at agencies implement search strategies — as the following chart shows — businesses are continuing forward with SEO fundamentals that will help lay the foundation for expanded search success when the health crisis has passed.

[bctt tweet="“B2B marketers who continue forward now with SEO fundamentals will help lay the foundation for expanded search success when the health crisis has passed.” — Lane R. Ellis @lanerellis" username="toprank"]

5 — SEO’s Stability Is Important For B2B Brands

With 47 percent of B2B customers using search to find information, suppliers, and solutions, SEO has always been important for B2B brands, and now its stability in times of flux adds to its marketing strength.

The pandemic has brought fluctuations to all areas of marketing, just as it’s affected many parts of our lives, and while search results haven’t been entirely immune — as shown in the following Google desktop result chart from an interesting look at “16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search” — the strength and endurance of SEO has brought it into more focus than ever.

Best-Answer B2B Marketing Solutions Increasingly Feature SEO

As we've examined, the time may be right for many B2B marketers to increase focus on SEO, because it has seen better performance and stability during the health crisis as more consumers than ever are conducting business online.

Paired with it's ability to increase remote work efficiency when the right SEO platforms are used, and considering SEO's overall effectiveness as a long-term strategy, B2B brands can benefit from turning to SEO for providing best-answer solutions, even during the pandemic.

The post SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers appeared first on Online Marketing Blog - TopRank®.

Walt Disney Co. will kick off its strategy next week to begin restoring its lucrative parks business that has suffered $1 billion in lost profits from the coronavirus-led shutdown.

[S.l.] : SPRINGER VERLAG, SINGAPOR, 2019.

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