The Advocate-General (AG) to the European Court of Justice (ECJ) has issued his opinion in response to several claims in France against internet giant Google, relating to the operation of its search-related advertising service Adwords. Google's Adw...

CES 2014, LAS VEGAS – HARMAN today announced it will begin delivering targeted audio advertising to its users through a partnership between its Aha Radio and AdsWizz. A leading global technology provider of advertising solutions for the digital radio and audio industries, AdsWizz will be Aha Radio’s primary technology partner in enabling targeted audio advertising in vehicles and mobile phones through the Aha Radio app.This is the first time that the AdsWizz server-side Audio Injector for Streamers (AIS), built to be compatible with most of the market recognized streaming technologies, will be used in the vehicle audioadvertising space.

Growth of digital advertizing in India, Indian population using internet is crossed 100 million marks and expecting 3^rd largest in internet population by the end of 2013, this scenario shows the unexpected exposure...

Software major Adobe on Friday announced it has acquired video advertising platform TubeMogul for nearly $540 million.

Sadoun: “This is how I work: I go fast, I take risk, I learn, I correct if it’s not good”

Obama spurs a wave of green political advertising ... but is it just Greenwashing(ton)?

After an hour with Ed, you begin to understand the intensity of his personal passion. You begin to understand it but I have a feeling that, even after days and days of exposure to him, you probably wouldn't get the whole picture.

It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash. Your prospect must perceive an increase for themselves in order to want to interact with you. Magnetic marketing is the technique that does this.

An advertising agency performs a wide variety of services for their clients and will need several different types of software applications to accomplish them.

The beauty of ezine advertising is that it?s the most targeted form of advertising on the internet. As long as your ad relates closely to the theme of the ezine, the person reading your ad is already halfway toward buying what you have to offer. Three types of ads work best.

This article will give you brief instruction on how to create a successful ezine ad.

As a business owner, every dollar you spend is a dollar right out of your pocket. This affects your profit margin and revenues. This can be especially difficult if it comes at a time when you're trying to grow your business.

More Twitter Find out more about this topic here. More. Keywords: Custom website designers, Small business advertising ideas, Rochester web design, Full service ad agency, Rochester ny advertising agencies, Advertising rochester ny.

The post Three Important Dates for the Marketing and Advertising Industry appeared first on RSS News Feed.

When you factor in all the costs related to promoting via an Opt-In Email or Ezine campaign you are still getting the best return on your advertising dollar investment than using RSS, Blogs or PPC. The measurable results are significantly faster than RSS and Blogs and less expensive than using Pay Per Click marketing. Without a doubt, Email and Newsletter advertising campaigns are still two of the best tools available to promote your product or service.

Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers).

Out of 22 agencies, RevLocal was named the number one advertising agency in Central Ohio.

Michael Walters Advertising is looking forward to continuing to design and execute strategies that deliver results for Chicago Faucets.

Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.

Please visit Marketing Land for the full article.

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

Please visit Marketing Land for the full article.

TBWAWorldwide uses content services platform as foundation for "cloud-first" directive

What would horse racing in the United States become if some 22 percent of the population placed a bet each year? In a world with increasingly diverse entertainment and gaming options and the sport's fan base shrinking by 4 percent annually (according to the 2011 McKinsey Report), the Jockey Club and American racetracks are struggling to […]

The post Three Chimneys presents Good News Friday: Breaking the Advertising Mold appeared first on Horse Racing News | Paulick Report.

New analysis from MEDIA MONITORS shows that the COVID-19 pandemic has significantly altered the nature of radio advertising over the past several weeks.  MEDIA MONITORS Pres. PHILIPPE … more

Mobile signs/billboards designed to attach to the back end of a vehicle are disclosed comprising a mounting device that is mounted to the back end of a vehicle via the holes for fixing a license plate, and a sign or billboard supported by the mounting device. The signs are designed in a variety of shapes and sizes to provide a display for advertisement or personal messaging. The sign/billboard can be inserted or removed quickly from the mounting device. While the sign/billboard is supported by the mounting device at the back end of the vehicle, the license tag is affixed elsewhere on the mounting device for full viewing and lighting. The mounting device remains on the vehicle until easily removed whereupon the license plate can be reattached to the vehicle. The mounting device comprises an inner pocket for easy insertion and removal of signs and billboards. Lighting may be wired with the vehicle or use solar power or batteries to providing lighting for the sign/billboard.

An advertising apparatus including a body portion adapted to be one or both of connected to or disposed on a support structure accessible for advertising purposes and, an interchangeable and/or replaceable advertising device, the advertising device being adapted to be one or both of connected to or disposed on the body portion.

A poster clamp comprising first and second members, the members comprising first and second gripping surfaces, respectively, for gripping opposing sides of a poster or a like, and a poster mounting system comprising a hoarding and a plurality of such clamps, and a wire on which the clamps are to be mounted for tightening a poster within the frame of the hoarding.

Collaboration targets new sales with boost for the retail sector.

Established in 2000, Indigo Paints is a relatively new entrant to the decorative paints industry that is dominated by the like of Asian Paints, Berger and Nerolac.

Output Syndication makes it easy to publish directly to social media platforms, while Content Control simplifies the creation of live linear channels and Smartplay Prebid improves the ad bidding process

Seeking positive music for use in online video & advertising campaigns!

Music must be good vibes, positive and upbeat. All genres considered ie, Dance, Rock, Jazz, Electronica, Pop, R&B, Hip Hop, Classical, Orchestral, Ambient... etc.

Music must be high-quality, mixed and mastered. Instrumental tracks preferred, but great vocal tracks accepted too and if you can supply instrumentals even better!

All music will be listened to, reviewed and feedback given. Artists must own all rights to their music and there must be no copyright infringement.

Selected tracks will be licensed on a non-exclusive basis (so you maintain all rights to your music), simply go 50-50 on deals we get for you and you keep 100% of all publishing rights.

Clients are professional video production companies and advertising agencies that make high-quality online video content. Including JD Sports, The North Face, Asics, Addidas, Pringles, to name a few!

Artist's receive between £50-£1,000 per track depending on use, and there’s no limit the number of times a track can be licensed. So, if you have any positive music really love to hear from you!

Any questions please feel free to ask and look forward to working with you :)

All the best,
Giles

- Giles Gale - Music supervisor, sync & Licensing Manager - Resonant Music Licensing Ps, Due to the number of submissions either myself or my colleague Liam at Resonant will respond to the submissions, thank you.

Currently seeking “beats” for use in TV & Online advertising campaigns in South Korea!
,br> When I say “beats”, I mean any tracks that are driven by a breakbeat, as one, if not the most dominant part of the track. Ie, Drum & Bass, Hip-Hop, Dubstep, Electronica, Edm, Trap, Grime, Experimental etc.

All tracks must be upbeat and have a “Phat Beat”, “Killer Beat”, “Sick Beats”, “Dope Beat” or whatever your preferred description would be.

Music must be well produced, high-quality, mixed and mastered. Instrumental tracks preferred please, but great vocal tracks can be accepted too (if you can supply instrumental versions even better) and all tempos considered.

Artists must own all rights to their music 100% on both sides and there must be no copyright infringement. All music will be listened to, reviewed and feedback given.

The average cost of TV advertising commercial in Korea is $800 to $1,500 per track, and for worldwide rights up to $14,000.

The average cost of Online & YouTube advertising in Korea is $500-$2500 (geo restricted for single country of Korea), and worldwide use for $3000-$5000.

Selected tracks be sent to clients in South Korea and music licensed on a non-exclusive basis (so you maintain all rights to your music), we simply go 50-50 on deals we get and you're paid quarterly.

The South Korean market is built on a unique structure, which is not the same as any foreign market structure around the world. Because of this Korea has a higher advertising music fee than most other countries. This may be due to systemic limitations that the performing royalties cannot be collected, but also because there is no subsequent secondary payment after the initial payment of music fees. The total amount paid in Korea is 100% mechanical payout.

Clients who will be using music in South Korea; Korea's major advertising agencies including the CHEIL and INOCEAN and brands such as; Samsung, LG, Hyundai and SK to name a few.

If you make “beats’ I really look forward to hearing from you !

All the best,


- Giles Gale - Music supervisor, sync & Licensing Manager - Resonant Music Licensing

The $500 million a year "Amazon tax" before the Seattle City Council would also likely hit some firms in the health sector that are working on the front lines of the coronavirus pandemic.

BERKELEY, Calif. (AP) — Google reported its weakest revenue growth in nearly five years as the pandemic-driven recession began to shrivel its advertising sales in the first quarter. The January-March earnings for Google parent Alphabet offer a first look at how the digital ad market has fared amid widespread orders requiring consumers to stay at […]

On the TV, a bearded man sits alone in an empty white room. He’s dressed like a military officer in a campy musical and is holding a giant bowl of popcorn that he touches only after using hand sanitizer. It’s a 15-second advertisement starring Captain Obvious, the spokesman for Hotels.com, urging everyone to keep their […]

Google kondigde begin dit jaar aan dat third party cookies binnen nu en twee jaar zullen verdwijnen. Apple-browser Safari blokkeert al standaard cookies van derden. De deadline van Chrome komt steeds dichterbij en adverteerders, bureaus en ad-tech stoeien nog met een privacyvriendelijk alternatief. Wat kun je zonder cookies nog doen op het gebied van adressability, measurement en analytics?

Surfing WA's Mark Lane is leading a growing charge of West Australian sporting organisations fighting off unhealthy sponsorships deals in sports.

When photos of the wrong destination appear in tourism ads, is it humorous or a ploy? Esperance in WA has become Hawaii and Melbourne the Gold Coast, but false advertising is being exposed.

'B' is for basic controls that up and disappeared

A study of the UK online advertising market, conducted by global accounting firm PwC, has found that publishers get just half of what advertisers spend, with the other half siphoned off by ad-supply chain intermediaries.…

A l’occasion du CES de Las Vegas, IBM annonce le lancement d’Advertising Accelerator with Watson, une solution unique de prédiction d’audiences pour annonceurs.

Craigslist it’s not just a site to sell crappy used furniture, look for work, and view personals, it can also be a good place to advertise your website or promote your blog. Even though Craigslist has a lot of spam blockers and restrictions, a well written optimized ad can help give your site a boost of traffic. This is especially important for business sites looking to expand on generating local traffic.............

It has long been known that advertisers will “photoshop” (slang for editing photos to touch up or airbrush out imperfections) photos to make the subject more attractive. But many have pointed out that this subtle manipulation often goes too far. Young people, girls in particular, are bombarded with images of how they are supposed to look, contributing to many social and health problems as a result.

The American National Advertising Division (the US advertising industry’s self-regulating watchdog) for example, recently moved to ban the misleading use of photoshopping and enhanced post-production in cosmetics adverts as it could be too misleading. In the UK some adverts have been banned because the effects of airbrushing has resulted in very misleading cosmetic adverts. France has even considered legislation to explicitly identify retouched images.

Some will claim it is up to parents to teach their children how to recognize these things, but parents cannot often win against an army of professional psychologists, marketers and others all focused on pushing their own images onto children, when studies also say that children are not old enough tell the difference between commercial and other content.

This page has been updated to add a section about this issue with further links, videos and examples.

Read full article: Media and Advertising

It is well known that tobacco smoking kills. But it also exacerbates poverty, contributes to world hunger by diverting prime land away from food production, damages the environment and reduces economic productivity. Second hand smoking also affects other people’s lives. Despite many attempts to prevent it, a global tobacco control treaty became international law in 2005.

However, challenges still remain as tobacco companies try to hit back, for example, by targeting developing nations, increasing advertising at children and women, attempting to undermine global treaties and influence trade talks, etc.

This update includes updated stats, as well as more information on the above issues.

Read full article: Tobacco

In the past decade several Nobel prizes in Economics have been awarded in the broader area of market (mechanism/auction/game) design. This is not surprising as the combination of Internet connectivity and ample computing resources are causing automated markets to pop … Continue reading →

As the coronavirus crisis built to pandemic levels in early March, a relatively unknown tech company confronted a defining opportunity. Zoom Video Communications, a fast-growing enterprise videoconferencing platform with roots in both Silicon Valley and China, had already seen its market cap grow from under $10 billion to nearly double that. As the coronavirus began … Continue reading "New Research Shows Why and How Zoom Could Become an Advertising Driven Business"

Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.

Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.

In the UK, junk food advertising is banned on children’s TV - but manufactures are still able to target children in other ways.  A recent report from the WHO  "Tackling food marketing to children in a digital world", takes a look at the issue. In this podcast we're joined by João Breda, programme manager for nutrition physical activity and...

Advertising -- Psychological aspects.