Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.

It's resulted in a creepy Orwellian environment where Google, Facebook, Amazon, and others have replaced Big Brother.

It has been well documented that exposure to tobacco marketing is a risk factor for smoking initiation among youth. However, few studies have tested the specificity of this association.

This study extends findings from other studies and shows (from a longitudinal design) that exposure to cigarette advertising is significantly associated with youth smoking initiation, whereas exposure to advertising for other commercial products is not. (Read the full article)

Materialism and life satisfaction are known to be associated with each other. Research among adults has shown that materialism and life satisfaction negatively affect each other, leading to a downward spiral.

In contrast to research conducted among adults, no longitudinal effect of materialism on life satisfaction was found for 8- to 11-year-olds. However, life satisfaction did negatively affect materialism, but only for children who were frequently exposed to advertising. (Read the full article)

In digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in conversion.

The real challenge with regulations is that of implementation and compliance.

As of the 20th August 2014, businesses in Hungary are required to pay tax in connection with their advertising activities. The new legislation applies to individuals or organisations that publish adverts (“Publishers”);and place orders f...

Background:

Direct-to-consumer prescription drug advertising is prevalent and affects patient care. Previous research that examined its effect on the patient-provider relationship predates many changes in the advertising and medical landscape that have occurred in the last decade, such as the rise in online promotion and the push for value-based medicine.

Advertising spending contributes about $40 billion a year to the Australian economy, or 2 per cent of GDP.

#TTB just made changes to modernize the way that #wine, #distilledspirits, and #maltbeverages are labeled and advertised. KKB associate Dan Logan and partner Dan Dwyer highlight some of the key changes (and proposals that were rejected).

The post TTB Finalizes Portions of Modernization of Advertising and Labeling Regulations for Wine, Distilled Spirits, and Malt Beverages Rule appeared first on Kleinfeld Kaplan & Becker LLP.

Robert P. Merz, 45, was convicted by a federal jury in Philadelphia today of advertising, transporting, receiving and possessing child pornography.

Robert P. Merz was sentenced to life in prison today for advertising, transporting, receiving and possessing child pornography.

Mark Edwin Cairnes of Jonestown, Texas, pleaded guilty today to advertising and possessing child pornography.

Mark Edwin Cairnes, 51, was sentenced today to 292 months in prison and lifetime supervised release following his prison term for advertising and possessing child pornography.

As a part of the tax conspiracy, Ronald Boyarsky assisted in paying approximately $2.6 million in commissions earned by a printing services broker to third parties, so that the broker and his companies could avoid paying taxes on the income they earned.

"After a thorough review of the evidence, the division has determined that the proposed transaction is not likely to substantially lessen competition in the United States."

Seizure warrants have been executed against 10 domain names of websites engaged in the advertisement and distribution of child pornography.

Amazon.com; Leon Max Inc., d/b/a Max Studio; Macy’s Inc.; and Sears, Roebuck and Co., Kmart Corporation and Kmart.com (collectively, Sears) have agreed to settle civil lawsuits concerning alleged violations of the Textile Fiber Product Identification Act and the Federal Trade Commission Act.

It is "inconceivable" that immunity will not remain high on the list of health priorities when this pandemic ends and now is the time to create more "convincing experiences" to ensure trial turns into adoption, according to food and drink research and branding experts.

It was just confirmed that I'll be teaching in Temple University's RA/QA MS program this spring. Specifically, I'll be teaching the ad-promo course.

If you or anyone you know is interested, please reach out to me for information. The course will be taught out of the Fort Washington campus, but online enrollment is permitted.

Here's the complete schedule of classes for the spring.

April 6, 2020 – The Coalition for Healthcare Communication last week endorsed an urgent request to Maryland Governor Larry Hogan (R) to veto HB 732, which would put in place the nation’s first tax on digital advertising. The request, sent March 31 by national media and advertising trade associations and members of The Advertising Coalition, […]

Artisan is the new natural in terms of false advertising.

Hennessy V.S new ad creative celebrates the true story of Auguste Piccard, the first man to reach the stratosphere, and his son Jacques, the first man to reach the deepest depths of the ocean.

Hennessy V.S new ad creative celebrates the true story of Auguste Piccard, the first man to reach the stratosphere, and his son Jacques, the first man to reach the deepest depths of the ocean.

Anuncio de servicio público para TV :30

"With this latest quarter, they've pretty much become the only game in town," the "Mad Money" host said.

In recent days, companies including ABC and ESPN parent Disney, Fox Corp., AMC Networks, NBCUniversal parent Comcast, ViacomCBS and Discovery reported earnings that showed how TV is trending as advertisers are pulling spend or postponing campaigns until later in the year.

The business of advertising agencies has shrunk by more than 70 per cent following the spread of Covid-19 and the lockdown. In a recommendation to the government, the Advertising Agencies Association of India (AAAI), which is the national association of advertising agencies, has proposed that advertising expense be treated as an investment and the cost be amortised over the next three years.

The objective is to encourage a higher level of expenditure by profitable companies, which will in turn accelerate the revival of economic activity. In a letter to Prakash Javadekar, the Union minister of information & broadcasting, AAAI said on a Rs 100 expense, an advertiser be allowed to claim an expenditure of, say, twice that amount (Rs 200), while computing income tax.

The bulk of the agency's costs are fixed in nature, be it salaries, rent, electricity and communication, among others. "The income and cash flow has been in serious stress in the last month and unless there is some intervention, many businesses will either file for bankruptcy or will have to under-size considerably," the note said.

AAAI president Ashish Bhasin, who is also CEO, Dentsu Aegis Network Greater South and chairman & CEO of India, told TOI, "Advertising industry is like the lubricant to the economy. And the lubricant for the advertising industry is liquidity. If we can infuse liquidity in advertising by encouraging profitable companies to continue to advertise, it will spur consumer demand, which in turn will kick-start the economy. The positive benefit from an improved consumer demand will far outweigh the offsets we are asking for."

With hotels, airlines and other industries impacted by the lockdown, Bhasin said overall average advertising industry revenues have come down by more than 70%. "We had earlier estimated a growth projection of 11-12% for this calendar year. However, with the current situation, we might just end the year with a degrowth," said Bhasin.

AAAI has requested the government to pay its dues to advertising agencies at the earliest possible. AAAI has also asked for an expedited refund of GST applications within 2-4 weeks.

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On January 8, 2020, a bill was introduced in the Senate of the US state of Maryland that would impose a tax on revenues associated with digital advertising derived in the state.

On January 8, 2020, a bill was introduced in the Senate of the US state of Maryland that would impose a tax on revenues associated with digital advertising derived in the state.

Company: A V Immigration And Careers Consultancy Private Limited
Qualification: Master OF Business Administration (M.B.A)
Experience: 6 to 15
location: Australia
Ref: 24372162
Summary: Plans, organises, directs, controls and coordinates the advertising activities within an organisation.

Company: TFG Digital India
Experience: 0 to 5
Salary: 3.50 to 6.00
location: Hyderabad / Secunderabad, Pune
Ref: 24825842
Summary: Part Time online work from home in Digital Marketing

Company: TFG Digital India
Experience: 0 to 5
Salary: 3.50 to 6.50
location: Bengaluru / Bangalore, Delhi
Ref: 24825827
Summary: Online Part Time Work from Home Opportunity to promote Digital services.

Company: TFG Digital India
Experience: 0 to 5
Salary: 3.50 to 6.50
location: Chennai, Hyderabad / Secunderabad
Ref: 24823365
Summary: Online Part Time Work from home Job in Online Promotion of Digital services.

Company: TFG Digital India
Experience: 0 to 5
Salary: 3.50 to 6.50
location: Bengaluru / Bangalore, Coimbatore
Ref: 24818420
Summary: Online part time work from home to promote digital services.

British TV network unable to provide guidance for the rest of 2020 as outlook is ‘uncertain’

The 37-year-old athlete/entrepreneur/activist showed off her terrifically toned stems while sporting a figure-hugging long-sleeve dress that featured a bold black and white design.

Industry bodies have joined forces in an attempt to stop the 'overzealous use of keyword blocking' amid the coronavirus outbreak.

The fashion designer, 45, took to Instagram to share a make-up free video of herself after applying the serum to her face to show her fans the results.

The 24-year-old model was her own best advertising Tuesday while stepping out in New York City wearing items from her new Reebok capsule collection.

The National Biosample Centre, in Milton Keynes, has been set aside and repurposed to be able to cope with testing on a mass scale. But it has endured a faltering start.

Donald Trump's reelection campaign will release a nationwide ad Sunday touting his response to the coronavirus pandemic then a second wave of ads will issue attacks on Joe Biden.

Figures commissioned by the Foundation for Alcohol Research and Education showed 70 per cent of Australians were drinking more since isolation began with one third now hitting the bottle every day.

The former England captain played his first game for Championship side Derby County on Thursday as part of a £7.8million tie-up with Gibraltar-based betting firm 32Red.

Gamesys was praised for acknowledging that children and vulnerable customers who are bored are being placed at risk by the lockdown. Betting companies have been urged to protect players.

Uber is set to add a new revenue stream with the hopes of becoming profitable. The firm signed a deal with ad-tech company Adomni to introduce ad displays on top of 1,000 vehicles.

UCAS will stop sending out emails advertising private student loan provider Future Finance, the student charity announced today, following a backlash over the promotions

A Colombian advertising company is pitching a novel if morbid solution to shortages of hospital beds and coffins during the coronavirus pandemic: combine them. ABC Displays has created a cardboard bed with metal railings that designers say can double as a casket if a patient dies. Company manager Rodolfo Gmez said he was inspired to find a way to help after watching events unfold recently in nearby Ecuador. Families in the coastal city of Guayaquil waited with dead loved ones in their homes for days last month as COVID-19 cases surged. Many could not find or were unable to afford a wood coffin, using donated cardboard ones instead. Gmez said he plans to donate 10 of his new beds to Colombia's Amazonas department, where resources are in short supply. So far there is no indication whether the beds will be put to use and no orders have been placed.