smart The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 04 Apr 2019 10:00 EST John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing. Full Article 15 to 30 minutes Analyze Beginner General Management Marketing Technology
smart Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit By rss.marketingprofs.com Published On :: Thu, 11 Apr 2019 10:00 EST Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more. Full Article 15 to 30 minutes 30 to 60 minutes Beginner Communicate Create Customer Relationships Marketing Technology
smart Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 18 Apr 2019 10:00 EST Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement. Full Article 15 to 30 minutes Beginner Career Management Management
smart Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 25 Apr 2019 10:00 EST Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved. Full Article 15 to 30 minutes Beginner Management Non-Profit Public Relations
smart Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 02 May 2019 10:00 EST Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers. Full Article 15 to 30 minutes Beginner Demand Generation Marketing Strategy Sales Strategy
smart When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 16 May 2019 10:00 EST Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better. Full Article 15 to 30 minutes Beginner Communicate General Management Marketing Technology
smart Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 23 May 2019 10:00 EST Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line. Full Article 15 to 30 minutes Account-Based Marketing Beginner Plan Sales
smart LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 06 Jun 2019 10:00 EST LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results. Full Article 15 to 30 minutes Advertising Advertising & Promotions Beginner Plan Social Media
smart Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 13 Jun 2019 10:00 EST Author Carlos Hidalgo discusses how he exited the fast lane for greater fulfillment, and shares insight from his new book, The UnAmerican Dream: Finding Personal and Professional Happiness Establishing Work-Life Boundaries. Full Article 15 to 30 minutes Beginner Career Management Management
smart Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 20 Jun 2019 10:00 EST Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results. Full Article 15 to 30 minutes Beginner Communicate Content Marketing Technology Sales Strategy
smart What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 27 Jun 2019 10:00 EST Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management. Full Article 15 to 30 minutes Beginner Communicate Customer Behavior Customer Relationships Marketing Technology
smart Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 11 Jul 2019 10:00 EST Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers. Full Article 15 to 30 minutes Beginner General Management Management Marketing Technology
smart Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 18 Jul 2019 10:00 EST Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Full Article 15 to 30 minutes 30 to 60 minutes Beginner Content Create
smart Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 25 Jul 2019 10:00 EST MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters. Full Article 15 to 30 minutes Beginner Communicate Content Create Email Email Marketing Writing
smart Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 01 Aug 2019 10:00 EST Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseba Full Article 15 to 30 minutes Beginner Brand Management Branding Customer Loyalty Customer Relationships Public Relations Strategy Word-of-Mouth
smart How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 08 Aug 2019 10:00 EST Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. Full Article 15 to 30 minutes 30 to 60 minutes Beginner Brand Management Branding Communicate Management Social Media
smart The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 15 Aug 2019 10:00 EST Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B. Full Article 15 to 30 minutes Beginner Content Create Management
smart Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 22 Aug 2019 10:00 EST Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Full Article 15 to 30 minutes Beginner Career Management Content Create Plan Social Media Strategy
smart A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 29 Aug 2019 10:00 EST Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Full Article 15 to 30 minutes Beginner Communicate Content Create Customer Loyalty Customer Relationships Plan Social Media Word-of-Mouth
smart How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 05 Sep 2019 10:00 EST Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding. Full Article 15 to 30 minutes Beginner Marketing Strategy Strategy
smart Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 12 Sep 2019 10:00 EST Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date. Full Article 15 to 30 minutes Beginner Content Create Management Search Search Engine Marketing
smart Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 19 Sep 2019 10:00 EST Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads t Full Article 15 to 30 minutes Beginner Content General Management Management
smart Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 26 Sep 2019 10:00 EST Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn." Full Article 15 to 30 minutes Account-Based Marketing Beginner Communicate Demand Generation Marketing Strategy Sales Social Media Strategy
smart How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 03 Oct 2019 10:00 EST Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital. Full Article 15 to 30 minutes Analyze Beginner Customer Loyalty Marketing Technology Metrics & Measurement Metrics & ROI
smart Nine Criteria for an Ironclad Brand Strategy: Lindsay Pedersen on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 10 Oct 2019 10:00 EST Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide. Full Article 15 to 30 minutes 30 to 60 minutes Beginner Brand Management Branding Strategy
smart The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 17 Oct 2019 10:00 EST Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers). Full Article 15 to 30 minutes 30 to 60 minutes Advertising Advertising & Promotions Beginner Communicate Plan
smart Self-Reliance for Entrepreneurs (and Everyone Else): Author John Jantsch on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 24 Oct 2019 10:00 EST John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books--including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine--shares tips from his latest, The Self-Relia Full Article 15 to 30 minutes 30 to 60 minutes Beginner Career Management Management
smart Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 31 Oct 2019 10:00 EST Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Full Article 15 to 30 minutes 30 to 60 minutes Beginner Content Create Customer Relationships Marketing Technology Plan
smart The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 07 Nov 2019 10:00 EST Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Full Article 15 to 30 minutes Advertising & Promotions Beginner Branding Content Create Intermediate Writing
smart Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of 'Sticky Branding' on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 14 Nov 2019 10:00 EST Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. Full Article 15 to 30 minutes 30 to 60 minutes Beginner Brand Management Branding Strategy
smart How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 21 Nov 2019 10:00 EST Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversat Full Article 15 to 30 minutes 30 to 60 minutes Beginner Brand Management Branding Strategy
smart How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 05 Dec 2019 10:00 EST Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveragi Full Article 15 to 30 minutes Beginner Communicate Content Create Customer Loyalty Plan Social Media
smart The Ultimate Guide to Dealing With Difficult People: 'Jackass Whisperer' Scott Stratten on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 12 Dec 2019 10:00 EST Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online. Full Article 30 to 60 minutes Beginner General Management Management
smart How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 09 Jan 2020 10:00 EST Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and Customers Into Fans. Full Article 15 to 30 minutes 30 to 60 minutes Beginner Brand Management Branding Strategy
smart The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 16 Jan 2020 10:00 EST Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you. Full Article 15 to 30 minutes 30 to 60 minutes Beginner Career Management Management
smart The Rise of the Chief Revenue Officer: CallRail's Mary Pat Donnellon on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 23 Jan 2020 10:00 EST We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies l Full Article 15 to 30 minutes Account-Based Marketing Beginner Marketing Strategy Strategy
smart How to Get Personal With Your Marketing: Alyce CEO Greg Segall on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 30 Jan 2020 10:00 EST Even in the era of data protection legislation, some marketers continue to adhere to old ways. But a massive upheaval of marketing will occur in the next couple of years, which is why smart marketers will focus on building long-term relationships thr Full Article 15 to 30 minutes Beginner Communicate Customer Loyalty Customer Relationships Demand Generation Plan
smart Let Stories Do the Heavy Lifting: StoryLeader Creator Chris Brogan on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 13 Feb 2020 10:00 EST StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster. Full Article 15 to 30 minutes Beginner General Management Management Marketing Strategy Strategy
smart How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 20 Feb 2020 10:00 EST Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.' Full Article 15 to 30 minutes Beginner Content Create Intermediate
smart Small Towns Present Big Opportunities for Marketers: Rural-Business Expert Becky McCray on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 27 Feb 2020 10:00 EST Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations. Full Article 15 to 30 minutes Beginner Market Research Marketing Strategy Strategy
smart How to Change Anyones Mind: Jonah Berger on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 05 Mar 2020 10:00 EST Best-selling author and Wharton professor Jonah Berger discusses his new book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them). Full Article 15 to 30 minutes Beginner Create Customer Behavior Customer Relationships Marketing Strategy Plan Strategy
smart Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 12 Mar 2020 10:00 EST Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board). Full Article 15 to 30 minutes Beginner Demand Generation Plan Public Relations Social Media Word-of-Mouth
smart How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 26 Mar 2020 10:00 EST Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search. Full Article 15 to 30 minutes Beginner Brand Management Branding Communicate Plan Search Search Engine Marketing Web Sites Websites
smart The Cybersecurity Risks of Going Remote (And How to Protect Your Company): Peter McClelland on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 09 Apr 2020 10:00 EST Peter McClelland of Threat Sketch, a strategic cyber-risk management company, explains the risks of having your team work from home and shares tips for keeping your marketing organization secure. Full Article 15 to 30 minutes Beginner General Management Management
smart Mindful Living for Marketers: MarketingProfs Founder Allen Weiss on Marketing Smarts [Podcast] By rss.marketingprofs.com Published On :: Thu, 07 May 2020 10:00 EST MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic). Full Article 15 to 30 minutes Beginner Career Management None
smart Kansas City Soccer Revival Attributed to Smart Branding, Says Jeremy Tick By www.24-7pressrelease.com Published On :: Tue, 13 Aug 2013 07:00:00 GMT In response to the Kansas City Wizards transition to become Sporting Kansas City, business development strategist Jeremy Tick assesses how branding tactics played a part in the successful revival. Full Article
smart SmarTech Issues New Report on Additive Manufacturing in Orthotics and Prosthetics Markets By www.24-7pressrelease.com Published On :: Wed, 08 Nov 2017 07:00:00 GMT 3D Printing Technologies to Significantly Disrupt Business Models and Process Chains in Orthotics and Prosthetics Market, Impact 35 Percent of All Medical Devices by 2027 Full Article
smart Meet the SmarTech Team At Rapid 2017 By www.24-7pressrelease.com Published On :: Thu, 13 Apr 2017 07:00:00 GMT RAPID + TCT is North America's preeminent event for discovery, innovation, and networking in 3D manufacturing. Full Article
smart SmarTech Publishing Announces Upcoming Webinar Presentation on Additive Manufacturing with Metal Powders By www.24-7pressrelease.com Published On :: Mon, 17 Apr 2017 07:00:00 GMT A recent SmarTech report Additive Manufacturing With Metal Powders 2017 that projected the primary market for metal AM will grow to over $6.6 billion (USD) in 2026. Full Article
smart SmarTech Announces May 8, 2018 Date for Webinar on Metal Powder Additive Manufacturing By www.24-7pressrelease.com Published On :: Wed, 02 May 2018 07:00:00 GMT Firm will present findings from it's latest report on additive manufacturing with metal powders Full Article