brand management

Does My Small Business Really Need Brand Management?

Brands are often associated with large businesses. However, a brand can be used effectively by small businesses as well to increase their profitability. Branding a new business is just as important as insuring your business and knowing when to hire an employee. Your business will not be maximizing its profitability if you are not building a strong brand.

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brand management

Shao-Jo Lin, MS, Recognized for Expertise in Creative Direction and Brand Management

Shao-Jo Lin, MS, is the co-founder and creative director of STADM




brand management

Marquis Who's Who Honors Amie Mae Wentz, MBA, for Expertise in Brand Management

Amie Mae Wentz, MBA, is an expert in brand portfolio optimization and diversification at Emmi Roth, Emmi Group




brand management

Perspectives on brand management / Mark D. Uncles, editor




brand management

Brand management : principles and practices / Kirti Dutta

Dutta, Kirti