SendPulse is one of the leading email marketing platforms which offers integrated solutions: emails, SMS, push notifications, SMTP and API. It was launched in 2015, and now is a successful startup with representatives in 8 countries. SendPulse team offers cost and time efficient service  to over 250,000 active users including large and small businesses and … Continue reading Why to start email marketing with SendPulse

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The content provides a detailed list of tools essential to digital marketing including areas of social automation, organic outreach, content creation, research, content discovery, and search engine optimization. Key tools like Hoot Suite for scheduling social media posts, Social Quant for driving engagement, Buzzsumo for content popularity, Envato for content creation, and SemRush for SEO analysis were highlighted as particularly useful in their respective fields.

The post Awesome list of top 28 social marketing resources appeared first on WPCult.

Checklist for content marketing essentials

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Looking for the best AI tools & resources? We're actively compiling the ultimate list of the best artificial intelligence tools & resources.

For software companies competing in today’s digital marketplace, simply having an online presence isn’t enough. To capture the attention of your target audience and engage them throughout your sales funnel, you need to develop and deploy a strategic, comprehensive, and consistent digital marketing plan. Digital marketing is not just about visibility — it’s about establishing […]

The post The Most Effective Digital Marketing Strategies for B2B Software Companies appeared first on 3.7 Designs.

Digital marketing is an essential part of how today’s tech companies reach customers. A tailored digital marketing strategy can provide high value content to potential customers while also demonstrating the need and effectiveness of your offerings. This article dives into the importance of digital marketing for tech companies and the most important tactics and platforms […]

The post Transforming Tech with Digital Marketing: Gaining a Competitive Edge appeared first on 3.7 Designs.

Today’s tech firms need a solid digital marketing strategy to stand out and remain competitive in the eyes of potential customers. Tech businesses can use many tactics, channels, and communication styles to reach key decision-makers and sell more products or services. So, effective marketing strategies for tech companies must include an intentional combination of these […]

The post Building a Winning Digital Marketing Strategy for B2B Tech Firms appeared first on 3.7 Designs.

Marketing automation has been a buzzword for years, and maybe you’ve tried it with some (or no) success, or maybe you’re just now ready to give it a shot. Either way, this article is for you. Marketing automation tools can be a game-changer for marketing and sales teams. Still, they need proper implementation to get […]

The post Marketing Automation for B2B: Strategies to Boost Your Sales appeared first on 3.7 Designs.

During this session there will be an exploration of the use of Web 2.0 technologies in brand based marketing. The session will use the results of the recent collaboration between the University of Southampton and Precedent Communications http://www.southampton.ac.uk/isoton to demonstrate how developing a consistent approach to the adoption of Web 2.0 technologies can be acheived by considering your institution's corporate objectives and audiences. Discussion Groups will consider how the Web 2.0 technologies used in brand based marketing can be applied to their institution. The session was facilitated by James Souttar, Precedent.

Peter Reader has written a guest blog post for Brian Kelly's "UK Web Focus: Reflections On The Web" blog [2007-06-06]

Peter Reader, University of Bath explains that E-communications, e-marketing and social media are hot topics for university marketers and communicators, with old ideas of 'control' looking more and more unrealistic. Now the talk is of 'influence', viral marketing, students as customers, and of client management, with the web and web technologies seen increasingly as the university's most important marketing tools. So what are the challenges, and what are the issues with which marketers will face us? Expect more of "why" and "want" than of "how"!

Sophia Antipolis, 23 May 2023

On 26 June 2023, ETSI will host the first panel of a series of Multi-access Edge Computing live panels. This panel will explore the drone business from a MEC perspective with a variety of speakers coming from this vertical market.

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Sophia Antipolis, 22 June 2023

On 21 June, a panel debate on ‘30 years of Standards for the Single Market: what way ahead?’ brought together the key stakeholders of the European standardization system. Reflecting on the role of standards in the first 30 years of the Single Market, panelists also discussed challenges ahead in the current geopolitical context.

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This document is only available in PDF format.

TORONTO – The Capital Markets Tribunal is seeking applications for membership to the Securities Proceedings Advisory Committee (SPAC).

The Monthly Maize Market Reports are developed by researchers at IFPRI Malawi, with the main goal of providing clear and accurate daily maize price data in selected markets throughout Malawi. The reports are intended as a resource for those interested ... Source: IFPRI Malawi: Malawi Strategy Support Program

This document is only available in PDF format.

Tenable®, the exposure management company, today announced that it has been ranked first for 2023 worldwide market share for device vulnerability management in the IDC Worldwide Device Vulnerability Management Market Shares (doc #US51417424, July 2024) report. This is the sixth consecutive year Tenable has been ranked first for market share.

According to the IDC market share report, Tenable is ranked first in global 2023 market share and revenue. Tenable credits its success to its strategic approach to risk management, which includes a suite of industry-leading exposure management solutions that expose and close security gaps, safeguarding business value, reputation and trust. The Tenable One Exposure Management Platform, the world’s only AI-powered exposure management platform, radically unifies security visibility, insight and action across the modern attack surface – IT, cloud, OT and IoT, web apps and identity systems.

According to the IDC market share report, “The top 3 device vulnerability management vendors remained the same in 2023 as previous years, with Tenable once again being the top vendor.”

The report highlighted Tenable’s use of generative AI, noting, “ExposureAI, available as part of the Tenable One platform, provides GenAI-based capabilities that include natural language search queries, attack path and asset exposure summaries, mitigation guidance suggestions, and a bot assistant to ask specific questions about attack path results.”

Tenable’s latest innovations in the vulnerability management market – Vulnerability Intelligence and Exposure Response – were also highlighted in the report, stating, “Vulnerability Intelligence provides dynamic vulnerability information collected from multiple data sources and vetted by Tenable researchers, while Exposure Response enables security teams to create campaigns based on risk posture trends so remediation progress can be monitored internally.”

The report also spotlighted the Tenable Assure Partner Program and MDR partnerships, noting, “Tenable has made more of a strategic effort to recruit managed security service providers (SPs) and improve the onboarding experience for them, as well as their customers. Managed detection and response (MDR) providers have been adding proactive exposure management because it helps shrink the customer attack surface, helping them provide better outcomes. Sophos and Coalfire are recently announced partners adding managed exposure management services to their MDR and pen testing services, respectively.”

“At Tenable, we build products for a cloud-first, platform centric world, meeting customers' evolving risk management needs,” said Shai Morag, chief product officer, Tenable. “We leverage cutting edge technology, innovating across our portfolio to help customers know, expose and close priority security gaps that put businesses at risk.” 

"The device vulnerability management market is characterized by a focus on broader exposure management, with a number of acquisitions to round out exposure management portfolios," said Michelle Abraham, senior research director, Security and Trust at IDC. "Vendors are advised to enhance their offerings with additional security signals and automated remediation workflows to stay competitive in this evolving landscape."

To read an excerpt of the IDC market share report, visit https://www.tenable.com/analyst-research/idc-worldwide-device-vulnerability-management-market-share-report-2023 

About Tenable

Tenable® is the exposure management company, exposing and closing the cybersecurity gaps that erode business value, reputation and trust. The company’s AI-powered exposure management platform radically unifies security visibility, insight and action across the attack surface, equipping modern organizations to protect against attacks from IT infrastructure to cloud environments to critical infrastructure and everywhere in between. By protecting enterprises from security exposure, Tenable reduces business risk for more than 44,000 customers around the globe. Learn more at tenable.com. 

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Media Contact:

Tenable

tenablepr@tenable.com

Ruth Hill joins IFPRI as the new Director of the Markets, Trade, and Institutions Unit

Ruth Hill joins IFPRI as the new Director of its Markets, Trade, and Institutions (MTI) Unit, starting September 3, 2024. 

The post Ruth Hill joins IFPRI as the new Director of the Markets, Trade, and Institutions Unit appeared first on IFPRI.

Seer Showcases Deep Proteomics Capabilities, Announces Co-Marketing Deal with Thermo Fisher Scientific  Genetic Engineering & Biotechnology News

The first class of Planet Money Summer School starts off with a field trip. With the help of a cow, two economists, and three cute animals, we learn what a stock is and how stocks are priced, and we begin to see the psychological forces that make prices move up and down on the stock market. Keep an eye out throughout for our big theme for the course this summer: risk and reward. | Watch this Tik Tok to learn more and subscribe to our weekly newsletter here.

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In the early 90s, American economist Jeffrey Sachs was a part of a team that tried to transform Russia's economy. It did not go as planned. He tells us what he thinks went so wrong. | Subscribe to our weekly newsletter here.

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You can learn a lot about a person from their job. The same can be said of an economy. The market for jobs can us a lot about how the economy is doing, but more importantly, it is where we look to see who the economy is working for, and who is left behind. In today's lesson we'll visit two workplaces each facing a different labor puzzle. At one end, there's the question of when to replace a worker with a robot, and what it is like to be that worker waiting for the robots to come. We'll also visit a farm where raising wages aren't enough to attract the workers needed to do the work. How wages are set, and who gets the raises on this session of Summer School. | Subscribe to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney. |At this Summer School, phones ARE allowed during class... Check out this week's PM TikTok! | Listen to past seasons of Summer School here.

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Anyone who has tried shopping for day care knows that it is tough out there.

For one, it is hard even to get your hands on information about costs, either online or over the phone – day cares will often only share their prices after you have taken a tour of their facilities. Even once you find a place you like, many day cares have waitlists stretching 6 months, 9 months, a year.

Waitlists are a classic economic sign that something isn't right, that prices are too low. But ask any parent and they will tell you that prices for day cares are actually too high. According to a recent report from the U.S. Treasury, more than 60% of families can't afford the full cost of high quality day care. Meanwhile, day care owners can barely afford to stay open. No one is happy.

On today's show, we get into the very weird, very broken market for day care. We will try to understand how this market can simultaneously strain parents' budgets and underpay its workers. And we will look at a few possible solutions.

This show was produced by Sam Yellowhorse Kesler. Emma Peaslee helped book the show. It was mastered by Gilly Moon. Keith Romer edited this episode. Jess Jiang is our acting Executive Producer.

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Right now, the economy is all over the place. And when things get confusing, we look to basic economic indicators to help explain what's going on. Today, we're bringing you two episodes of our daily show The Indicator that focus on the bond market.

The market for U.S. treasury bonds is generally safe, predictable and pretty boring. Recently, though, it's been anything but. We look into the fluctuations in bond prices and the yield curve (one of our favorite indicators) to try to help us understand where the economy stands right now.

These two Indicator episodes were originally produced by Brittany Cronin and Noah Glick. They were fact-checked by Sierra Juarez and engineered by Gilly Moon and Katherine Silva. Kate Concannon edits The Indicator.

The Planet Money version was produced by Dylan Sloan and edited by Dave Blanchard.

Music: "Funk Lounge," "A Fulltime Job" and "Velvet Groove."

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In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing!

If you've watched a show like Mad Men or The Office, you know the importance of a strong pitch. It's precision-crafted to show how what you're selling can solve a problem your customer needs solved. Sometimes it even creates the need. Once you've got your sales pitch, it's time to get the word out: marketing. Where to spread that message? How to make it unforgettable? Instantly recognizable? What is going to be your Just do it? Your Think different? Your Where's the beef?

In our case studies today, we look at a product so cleverly marketed, the company doesn't need to market it at all anymore and customers wait years to get it: the Birkin bag. And we hear lessons from some of the world's most time tested salespeople who can and do sell anything, literally. It's all about the four P's: Product, place, promotion and price. Also, a few other tricks we test out.

Find all episodes of Planet Money Summer School here.

This series is hosted by Robert Smith, and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Sally Helm and engineered by Josephine Nyounai. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.

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The Nobel-prize winning economist Simon Kuznets once analyzed the world's economies this way — he said there are four kinds of countries: developed, underdeveloped, Japan... and Argentina.

If you want to understand what happens when inflation really goes off the rails, go to Argentina. Annual inflation there, over the past year, was 124 percent. Argentina's currency, the peso, is collapsing, its poverty rate is above 40 percent, and the country may be on the verge of electing a far right Libertarian president who promises to replace the peso with the dollar. Even in a country that is already deeply familiar with economic chaos, this is dramatic.

In this episode, we travel to Argentina to try to understand: what is it like to live in an economy that's on the edge? With the help of our tango dancer guide, we meet all kinds of people who are living through record inflation and political upheaval. Because even as Argentina's economy tanks, its annual Mundial de Tango – the biggest tango competition in the world – that show is still on.

This episode was hosted by Amanda Aronczyk and Erika Beras. It was produced by Sam Yellowhorse Kesler with help from James Sneed. It was engineered by Maggie Luthar, fact-checked by Sierra Juarez, and edited by Molly Messick. Alex Goldmark is Planet Money's executive producer.

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Dynamic pricing is an increasingly common phenomenon: You can see it when Uber prices surge during rainy weather, or when you're booking a flight at the last minute or buying tickets to your favorite superstar's concert. On an earnings call last week, Wendy's ignited a minor controversy by suggesting it would introduce dynamic pricing in its restaurants, but the company quickly clarified that it wasn't planning on using it for "surge pricing."

One place you hardly ever see dynamic pricing? American supermarkets.

Why is that? Why shouldn't the prices for meat or bread or produce go down as they get older? Why does all the milk in the store cost the same, even when the "sell by" dates are weeks apart? Wouldn't a little more flexibility around prices be better for customers and help reduce waste?

Professors Robert Evan Sanders and Ioannis (Yannis) Stamatopoulus had similar questions. So they set out to discover what was keeping supermarkets from employing a more dynamic approach, and what might convince them it was time for a change ... in pricing.

This episode was hosted by Amanda Aronczyk and Nick Fountain. It was produced by Willa Rubin and edited by Keith Romer. It was engineered by Valentina Rodríguez Sánchez and fact-checked by Sierra Juarez.

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On the day after the election, Wall Street responded in a dramatic way. Some stocks went way up, others went way down. By reading those signals — by breaking down what people were buying and what they were selling — you can learn a lot about where the economy might be headed. Or at least, where people are willing to bet the economy is headed.

On today's show, we decode what Wall Street thinks about the next Trump presidency — what it means for different parts of the economy, and what it means for everyone. Does the wisdom of the market think President Trump will actually impose new tariffs and lift regulations? What about taxes and spending? And will inflation ultimately go up or down?

What markets bet President Trump will do. That's today's episode.

This episode was hosted by Jeff Guo, Sally Helm, Erika Beras, and Keith Romer. It was produced by Sam Yellowhorse Kesler and Willa Rubin. It was edited by Martina Castro and fact-checked by Sierra Juarez. Engineering by Gilly Moon. Alex Goldmark is Planet Money's executive producer.

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Toronto, ON – The co-founders of Toronto-based start-up Exact Media, who are graduates of the Rotman Commerce program at the University of Toronto, have been named to the 2017 Forbes 30 Under 30 list of the young innovators redefining marketing and advertising. Daniel Rodic, BCom’12, and Elena Sahakyan, BCom’09, are two of the three co-founders […]

They're motivated, they're eager to make a difference, and they bring a breath of fresh air to every team. I'm talking, of course, about college students and recent graduates. Young talent is a real asset for a company, which is why competition for these candidates is so high. To attract qualified young professionals, you need a solid university marketing plan. Understanding University Markting But what exactly is university marketing? To put it simply, "university marketing" refers to your means of ...

Around the world, recruiters are adopting to changing economic conditions. Hiring freezes and layoffs have swept across virtually every industry, and as the lockdowns slowly lift, organizations are looking for affordable ways to resume operations. As companies turn to Darwinian strategies to stay afloat through all the turmoil, employees are either losing their jobs or, at the very least, losing their sense of job security. Given how unemployment rates have ...

Machine vision has evolved significantly over the past forty years, and the demand for specialized solutions has increased in recent years. This article will explore current and future imaging requirements.

Aerospace market, increasing number of oil and gas refineries to fuel growth of eddy current NDT equipment market through 2026.

Personal resources may often dictate pace, but they should never govern your commitment.

St Tropez Marketplace by Kerry Hallam is a(n) Limited Edition. The Edition is Limited to 45 pcs

Renovate America has launched an online marketplace that gives homeowners a one-stop shop for browsing helpful renovation project advice, finding and selecting highly rated, quality-tested contractors, and comparing multiple financing options. With Harvard University’s Joint Center for Housing Studies expecting healthy growth in homeowner spending on remodeling through 2025, and with sustainability and energy-efficient upgrades among the fastest-growing market segments, the marketplace at the revamped renovateamerica.com is positioned to capitalize on key trends in home improvement.

There are a wide variety of products that help consumers align their concerns for the environment with their desire for comfort.

Bosch’s IDS Ultra can provide heat in temperatures as low as -13°F, and has a 100% heating capacity down to 5°F. It is also compliant with the new low-GWP A2L refrigerant requirements.

This market is anticipated to grow with 5.9 percent compound annual growth rate during the forecast time period. Surge in the use of energy-efficient devices is expected to drive the growth of the global HVAC system market.

When the coronavirus pandemic struck, the interest in UV light skyrocketed. Some believe UV-C will become widely viewed as essential to HVACR systems, the way filters are now.

The Verified Market Research Report shows that the heat pump market is valued at $74.73 billion in 2024 and is expected to reach $167.32 billion by 2031.

A study from The Insight Partners projects the value of the global building automation market will move from $76.75 billion last year to more than $167 billion by 2031.

Danfoss recently broke ground on the construction of what it has called one of the world’s most energy-efficient supermarkets, which will be filled with the latest and most energy-efficient refrigeration and heating technology.

CO₂ refrigeration, which has gained significant traction in ice arenas and supermarket coolers, is now emerging as a groundbreaking technology revolutionizing the way we cool and heat across industries worldwide.

These simple HVAC marketing tips will strengthen your position in your local community.