As a Latina mother and marketer, raising bilingual children in today's media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn't just entertain me--they helped me navigate a complex world between two languages. While English wasn't my first language, those shows gave me a sense of belonging in...

The AI search providers offer a pretty compelling user interface. What will win in the new content discovery world?

Since the onset of the coronavirus pandemic, consumer confidence has declined in all 50 states, according to ongoing research from Morning Consult. And we all know that consumer confidence is a critical component of economic growth. As businesses begin to reopen across America, they need to work hard to restore this critical sentiment. To that end, consumer confidence may well be the only marketing message that matters for some time to come.

As consumers weigh the pros and cons of carefully reemerging from quarantine, many marketers will need to make a point of reassuring them in their messaging. Here are four smart marketing approaches to consider as you seek to restore consumer confidence.

1. Reframe social distancing.
2. Acknowledge the struggle.
3. Build consumer trust.
4. Emphasize safety.

Joe Jones joins a network marketing company and says .
. .

"Wow this business looks great!

I can't believe how great this product is. I never knew
it existed until that day I luckily happened upon it
online, but ever sense that day I've been a different
person. The team I'm on is fantastic and I can't wait
to learn what they are going to teach me next.

This business is going to change my life and my sponsor
is teaching me things I never knew. I set a goal to
cover both my mortgage and car note with this business
and I gave my word not only to myself, but to my
sponsor as well, that it's happening and as far as I'm
concerned it's as good as done.

It's only a matter of time."

Bill Baxter joins the same network marketing company
and says . . .

"This Company looks pretty good, but the last time I
gave this a shot it didn't work. I'm only going to give
this go around two months and if I'm not making at
least $1000 a month I'm out of here. I think my sponsor
said something about a co-op. I'm gonna join and if
that doesn't grow my business then I'll know.

I think this stuff can work. I mean, I've seen it work
for so many other people, but they all get up on stage
and bring prospects to those business calls, I've done
that before and I'm not doing it again.

I've only got 4 hours to spare a week and if this
business doesn't grow with that sort of time you won't
see me around here in a month I can promise you that.
They say anyone can make it happen, yeah right . . ."

Six months later . . .

Joe is making double what he set out to as his goal and
Bill has moved on to three more network marketing
companies and hasn't made a dime yet.

I wonder why?

It's your belief system. It's a thermometer for you.
Where you set it is exactly where you go.

Where you go is exactly how people see you.

Believe big in you and bigger things than you thought
would happen will, but have little belief in yourself
and little to nothing happens.

It's your choice.

What do you believe about your business?

Are you going to make it happen or make sure it
doesn't? It all comes down to what you think.

And to be honest if you believe big you'll get there,
but you'll get there faster if you know a few secrets
to get you there faster.

Here is where you'll find them, the question is . . .
will you use them?



What if you could learn how to grow your network
marketing business the 2007 way, instead of having to
rely on what worked 30 years ago because your sponsor
doesn't know any better? Do you'd think you'd reach you
goals faster? Here's how to find out:

==> http://www.opportunity-waits.com

Companies Missing Big Opportunity to Turn Customer Pain Into Competitive Gain, Says CMO Council Report

Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes, according to a new study by the Chief Marketing Officer (CMO) Council.
Sponsored by Satmetrix, the Net Promoter Company, the study, titled "Giving Customer Voice More Volume," revealed that a surprising 58 percent of the 480 executives surveyed said their companies do not compensate any employees or executives based on customer loyalty, satisfaction improvements or analytics. Some 38 percent said their companies have no programs in place to track or propagate positive word of mouth among customers. In addition, only 29 percent said their companies rate highly in their ability handle and resolve customer problems or complaints.

The CMO Council study underscores critical deficiencies in the way companies measure, optimize and leverage customer experience to drive loyalty, improve brand value and increase business performance and growth, including:

-- Insufficient availability and aggregation of real-time customer
experience data across touch points that should be shared across the
organization

-- Poor use of customer interactions to collect insights and intelligence
or maximize up-sell and advocacy opportunities

-- Lack of Internet processes and systems to track online word of mouth
and drive customer advocacy

-- Intermittent or deficient monitoring of customer experience that fails
to provide true and timely insights into problems and opportunities

-- Too few compensation programs tied to customer experience, loyalty and
satisfaction gains

"Customer experience is one of the most critical determinants of brand strength and business growth. Yet, most organizations and senior marketers suffer from major blind spots and gaps in the way they interact, handle and respond to customer issues or problems," said CMO Council executive director Donovan Neale-May. "CMOs must assume ownership for the customer experience and establish enterprise-wide measures and disciplines to ensure continuous improvement. We are missing a major opportunity to turn customer pain into competitive gain at every touch point through better use of web and contact center technologies and processes."

Customer listening, learning and leveling are critical qualities that need to be part of an institutionalized corporate culture, notes the CMO Council. Yet, survey data demonstrates that most companies are not taking advantage of these opportunities to drive company-wide performance improvement and business growth. Instead, most companies treat customer interactions around service situations and incidents only as a problem that needs quick resolution:

-- Only 38 percent of companies gather customer insight from customer
engagement situations.

-- Just 32 percent look for ways to turn problems into new sales
opportunities, and only 15 percent introduce new products or services to
further monetize the relationship.

-- Merely 17 percent use the opportunity to identify and cultivate
potential customer champions and advocates.

While companies have a long way to go in turning detractors into brand advocates, senior marketers are clearly aware of the importance of customer experience. In fact, 83 percent of respondents said it is either "essential" or "increasingly important" in driving brand advocacy and business performance. In addition, 84 percent said positive customer experiences and word of mouth have helped their brands and businesses grow. There were 44 percent of respondents who admitted that high-profile negative customer experiences had at some time compromised their brands.

Only 31 percent rate their company's commitment to customer listening highly, but another 35 percent say it is "getting better." Although 34 percent of respondents said their companies have made no changes to the way they track and analyze customer experience in recent years, it can be seen as a positive development that 45 percent of respondents say their companies have taken steps to better integrate and analyze customer data. Another 39 percent said they have increased personalization and intimacy in their customer communications, 20 percent say they have embraced intelligent Internet analytics and 18 percent are capturing real-time information at the "point of pain."

"Companies must become more sophisticated and committed to both leveraging customer experience as a key business metric and instituting company-wide processes that drive improvement," said Laura Brooks, Ph.D. and vice president of research for Satmetrix. "The Net Promoter Score has been proven to be the most reliable customer metric for business growth, but measurement is not an end in itself. Companies need to commit themselves to understanding the key determinants of their score and continuously strive to improve their customer experience competitiveness." Brooks is co-author, with Satmetrix CEO Richard Owen, of a new book, titled "Answering the Ultimate Question," that offers a new operating model for NetPromoter success.

Other key findings of the study include:

-- Nearly two-thirds of companies do not have a formal Voice of Customer
program in place.

-- Only 13 percent of companies have deployed real-time systems to
collect, analyze and distribute customer feedback.

-- While 74 percent say they receive customer feedback via e-mail, only
23 percent say they track and measure the volume and nature of these
messages.

-- Customer voice has gone online, but only 14.5 percent track word of
mouth on the Internet

-- Only 12 percent are using a word-of-mouth marketing platform to drive
online customer advocacy.

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience benchmarks.

U.S. advertisers spent $479.1 million advertising on podcasts in 2018, up 53% from about $313.9 million a year earlier, according to a new report from the industry group Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLC.

Podcast advertising is expected to rise to $678.7 million this year, the report said.

complete article

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to.

Podcasting is the new normal in digital marketing.

Experts are calling podcasting modern-day blogging.

Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos.

It also skated by the pre-pandemic shutdown as one of the last live events of 2020.

Put your Internet marketing on steroids and get better results quicker with these power tools.

Peter Drucker, ‘the founder of modern management’ said:

The video game industry (VGI) has evolved considerably, transitioning from a niche market to a substantial sector. The VGI's magnitude and the societal implications tied to video game consumption have naturally piqued the interest of scholars in marketing and consumer behaviour. This research serves a dual purpose: firstly, it consolidates existing VG literature by evaluating articles, concepts, and methodologies, systematically tracing their evolution; secondly, it outlines potential directions and implications for forthcoming research. Within this literature, a predominant focus lies on articles investigating purchase decisions concerning VGs, followed by those exploring the integration of video game consumption into broader social contexts. Notably, a limited number of articles delve into player-game interactions and experiences within gaming worlds. This imbalance can be attributed to the fact that such inquiries are often suited to psychology and multidisciplinary journals, while the marketing discipline has predominantly addressed the VGI from a marketing management standpoint.

Many marketers today focus on getting consumers to consciously change their behavior. But that’s a sure path to failure, according to Leslie Zane, founder of Triggers Brand Consulting. She says neuroscience research shows that mastering instinct is far more effective than persuasion. And she shares her key lessons for aligning with the instinctive mind to improve company brands, new products, social campaigns, or your own personal brand. Zane is the author of the book The Power of Instinct: The New Rules of Persuasion in Business and Life.

In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true? And, what if we applied them to today’s search marketer? […]

Despite severe air pollution in Indian cities, particularly in Delhi-NCR, the market for air purifiers and anti-pollution personal care products remains small. Consumers perceive limited tangible benefits and sales spike only during peak pollution periods. While some growth occurs after Diwali, the overall market remains stagnant, with some companies exiting or scaling back operations.

TikTok will have more US users than Snapchat and Pinterest in 2022   January 24, 2022 (New York, NY) – YouTube is the “OG” of influencer marketing platforms, and it’s […]

Google's Gmail update went live this week. Here's what marketers need to know

What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I...

The post Here’s How 11 Expert Marketers Define B2B Influencer Marketing appeared first on TopRank® Marketing.

Integration of technology and marketing changes the role of marketers

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 

The precise rituals of the Olympics hold learnings for all brands

Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment.

We selected four common social media marketing goals to focus on:

Brand Awareness
Lead Generation & Sales
Customer Service
Community Engagement

Instagram and Facebook were the first two platforms we selected for the polls. Given the immense user-base of both platforms, plus the diversity of interests and communities found on each, it's not a huge shock that brand awareness took the lead in both of these polls.

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.

Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.

a] Scheduled and autoresponder messages
There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can receive a pre-determined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and so on.

Complete Article - RSS Meets the Needs of Direct Marketers

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …

read RSS for Marketers

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let’s take a look at the bigger picture …

Do Marketers Need RSS

DMN 40 Under 40 Award winners reveal their favorite trends in contemporary marketing.

DMN 40 Under 40 Award winners reveal their secret talents, hobbies, and dream jobs.

The median salary for male email marketers is $15,000 more than that of females'.

'Don't eat anything with more than five ingredients' should be a simple rule, but it's getting complicated.

When processed food marketers try to outsmart Michael Pollan, he turns the tables on them.

Search engine optimization for your website should be one of a webmaster's main goals. Getting traffic from the search engines is not only free but is also constant (depending on what keywords that you are targeting) traffic.

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel. Today we'll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.

Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations.

MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic).

StoneShot's Financial Marketer Mindset study reveals biggest challenges facing financial marketers today and the impact of technology on marketing strategy

Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online.

Please visit Marketing Land for the full article.

Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance.

Please visit Marketing Land for the full article.

With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue.

Please visit Marketing Land for the full article.

We want to know how your thoughts on attending live person events through the end of this year.

Please visit Marketing Land for the full article.

Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing campaigns and helped Unilever design one for Lifebuoy soap that not only promoted hand-washing in the developing world but also boosted the business's bottom line. She explains how companies of any size can find the right causes, craft authentic messages, and measure the return on their investments, adding that the current pandemic and economic crisis have made this work even more important. Sidibe is the author of the HBR article "Marketing Meets Mission."

By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast? No one really knows how many people will be infected (or will pass […]

The post What The Coronavirus (COVID-19) Means For Marketers appeared first on Neil Patel.

Consumer inertia, which is the biggest obstacle in ordinary situations, is passé. With significant changes to their environment, consumers are continuously evaluating and revaluating their choices across categories and brands.

Ad and bot fraud: Indian marketers beware

Lara Rae and Rob Pue refuse to overstay their welcome in their debate on going home for the holidays. Then, John Hastings and Derek Seguin dial it up a notch on telemarketers.

IBM Watson Customer Engagement tools help extend the Bank’s leadership in customer experience.

If you are serious about home business lead generation using video marketing you know that it takes a lot of work and dedication to create your content. This article will reveal why the top marketers use video leverage to generate hundreds of leads.

These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision.
Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it to build their brand and create demand. In fact, B2B companies that blog regularly generate 67 percent more leads.
Here are 12 trends search marketers ...

The post 12 Trends Search Marketers Can’t Ignore in Content Marketing appeared first on RSS Feed Converter.

We want to know how your thoughts on attending live person events through the end of this year.

Please visit Search Engine Land for the full article.

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.