Have you ever wondered about the impact social media influencers and content generators have on restaurants in Dubai? The team behind Rue Royale Restaurant on The Pointe did and decided to put things to a test.

A recent trend on social media in Turkey is the increasing influence of a group of good-looking Turkish doctors. Click through for the photo story by Hürriyet reporter Kübra Genç...

Social media has become an integrated layer in our lives, available at almost every point in your day and even in space. It is this level of integration in our lives which has also made social media so powerful as a marketing tool and why just about every business has integrated it into their overall marketing strategies.

One important element of social media, if you really want to get the eyes, ears, and mouths of the people really making an impact, is to connect and engage with the influencers of each social platform.

complete article

Have you ever seen someone on social media, maybe someone in your profession, with a hundred thousand followers and wondered, how the heck did they get so popular?

complete article

In todays climate of hyper-competitive technologies, the ways that technology is sold often has much more to do with how a brand is perceived and the cultural relationships that this brand has to an imaginary field of power much more than how good a brand actually is. Where social influencers have far more sway with younger consumers than celebrity endorsements, how do they fit into the greater social fabric that necessitates that not only items are bought and sold, but which nurtures a cultural connection between the object and a deeper ethos that speaks to us as individuals? In essence, what makes the social influencer integral to new tech culture today and what are the indicators of their value or, according to some critics, that their time is up?

complete article

It is a heady formula. With brands across the globe spending nearly $27 billion on social media marketing, an expenditure estimated to go up 37% by 2020 to reach $37 billion, and 45% of the worlds population actively engaged on social media, one unlikely sector has found a lucrative and free marketing source – college students.

Several universities across the country have begun using so-called student ambassadors or influencers to market their brand on Instagram, Twitter and YouTube.  According to a 2018 study by Pricewaterhouse Coopers, social media is the most influential marketing source for potential buyers. Over 70% of social media users hit the college sweet spot: individuals between the ages of 18-29.

complete article

With influencer marketing becoming more... um, influential, it is worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies.

And while you might not necessarily be able to get PewDiePie to endorse your products, it is interesting to consider how these popular identities are building their platforms, which could provide some guidance as to where people are looking, or even just give you an indicator of which creators to look to for inspiration with your own content.

The Most Popular Social Media Influencers