The Danish Veterinary and Food Administration (DVFA) has raised the alert level for avian influenza, (!--ref1--) commonly referred to as bird flu, from

A video-processing technique developed, utilizing medlinkartificial intelligence/medlink, will assist neurologists in more accurately tracking the

Scientists have developed a low-cost, portable smartphone-based sensor system designed to assist in managing symptoms of medlinkParkinson's disease/medlink

Australia's healthcare sector is witnessing a significant rise in demand for digital health solutions, driven largely by an aging population grappling

Reducing exposure to ads for unhealthy foods is important for improving diets and preventing medlinkchildhood obesity/medlink. The World Health Organization

The India Post or Department of Posts is planning to launch a special cancellation stamp to capture the essence of International Day of Yoga (IDY) on

A California-based company has received approval for trying out the world's first stem therapy on patients affected with mild to severe Parkinson's disease.

Lupin has bolstered its portfolio by introducing the generic Methergine brand into the US markets. Methergine (methylergonovine maleate) tablets are used

The Food Hero social marketing campaign was launched to promote healthy eating in low income families. It is an effective way to help low-income families

Indian Hotels Company (IHCL), South Asia’s largest hospitality company, today announced the opening of Yarkay, Thimphu - IHCL SeleQtions in Bhutan. Nestled amidst the serene Himalayas, the hotel offers a harmonious blend of Bhutanese heritage and modern comforts. The 83-key Yarkay, Thimphu - IHCL SeleQtions is a haven of tranquillity in the heart of the capital city. Inspired by Bhutan’s beloved folktale of the Four Friends, the hotel’s interiors are a celebration of Bhutanese culture and values. Vibrant colour schemes exude the warmth and sincerity of its locale reflecting the blend of tradition and modernity, with monastery inspired Dzongs, cornices, and traditional style wooden panels. Guests can indulge in a culinary journey at the all-day dining restaurant or explore the authentic Bhutanese flavours at Zachum which serves traditional dishes prepared with locally sourced ingredients. The Sky Garden Restaurant provides a panoramic view of the city. Yarkay, Thimphu- IHCL SeleQtions ...

Galaxy Hotels Group today announced the opening of the company’s newly built Courtyard by Marriott Reno Sparks in northern Nevada. Offering 127 rooms/suites, the four-story Courtyard by Marriott Reno Sparks is conveniently located near the Tahoe Reno Industrial Center (TRI Center), home to some of the world’s most recognized tech companies. Frisco, Texas-based Galaxy Hotels Group, also known as Galaxy Management, is an approved Marriott International franchisee, hotel developer, and management company. Galaxy operates hotels across nine U.S. states, representing well-known brands. Galaxy Expands Presence in NevadaAccording to Jagmohan (Jag) Dhillon, chief executive officer, Galaxy Hotels Group, the Courtyard by Marriott Reno Sparks represents Galaxy’s sixth hotel in Nevada. Galaxy operates 900 hotel keys in "The Silver State." "Northern Nevada is experiencing impressive economic growth. To support the area’s growing demand, we’re excited to welcome guests to our brand new Courtyard by...

Indian Hotels Company (IHCL), India’s largest hospitality company, today announces its partnership to expand the iconic Claridges brand with the signing of a management contract for the landmark hotel ’The Claridges, New Delhi’, commencing April 2025. The Claridges, an epitome of timeless elegance and contemporary luxury, has graced the heart of Delhi for over six decades. Established in 1955, this iconic hotel seamlessly blends old-world charm with modern sophistication with 119 tastefully appointed rooms and suites. Guests can indulge in diverse culinary experiences, from the all-day dining at Pickwick, authentic Chinese - Cantonese at Jade, and Punjabi flavors at Dhaba, to Thai-inspired dishes at Erawaan and Mediterranean classics at Sevilla. For artisanal cocktails in stylish settings, guests can explore the Elephant Bar and Aura. The Claridges remains a destination for luxury stays and exceptional dining....

M/s Lord’s 83 Holidays LLP, a leading hospitality company based out of Wayanad, Kerala today announced the opening of Morickap Lord’s 83, Trademark Collection by Wyndham in partnership with Wyndham Hotels & Resorts which is the world’s largest hotel franchising company with more than 9,200 hotels in 95+ countries. Morickap Lord’s 83 resort overlooks the stunningly beautiful Krishnagiri Cricket Stadium. It is an indulgent tribute to India’s iconic win at the ICC ODI Cricket World Cup in 1983 at majestic Lord’s Stadium, London. The resort would be regularly frequented by sports enthusiasts in addition to corporate and leisure guests. The resort has 36 contemporary spacious rooms with minimum room size of 450 sq.ft. and a host of amenities, including an all-day dining restaurant, gymnasium, spa, swimming pool, banquet hall, meeting rooms and a business centre, in addition to various indoor & outdoor activities. This nature-inspired resort is set in a scenic location in a tranquil and lus...

Data isn’t meaningful unless you do something with it. Let’s say your average RevPAR for June is $150. Alone, that doesn’t mean very much. But what if you compare that number to the average RevPAR, globally and within your region? If you measure whether you’re improving year-on-year, month-on-month? If you look beyond RevPAR to accompanying key metrics?

India has become the 3rd largest smart phone market in the world, having overtaken Japan in Q1 of 2013. China and America occupy the first two positions.

Various smartphone manufacturers like Apple, HTC, LG,...

Marketing is the booming field of the new era. Everyone is busy in marketing its product and making it more popular among the audience. "Marketing mix" is a term used for describing the...

The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth and domestic phone maker Intex aims to touch the Rs.100 crore mark.

For the first time, the smartphone market in India crossed the 30 million unit shipments milestone in the third quarter of this year, the International Data Corp (IDC) reported on Tuesday.

Profit booking, weak rupee and lower crude oil prices dragged the Indian equity markets lower on Friday.

Broadly negative global cues, along with rupee depreciation depressed the Indian equity markets during the early morning trade session on Tuesday.

Rupee depreciation, foreign fund outflows and lower global crude oil prices depressed the Indian equity markets on Tuesday.

The 30-scrip Sensitive Index (Sensex) on Wednesday opened on a positive note during the morning session of the trade.

With declining oil prices and widespread anxiety over the impact of demonetisation, the key Indian equity market indices opened flat on Thursday.

Buoyed by the emerging digital business strategies that Indian firms are fast adopting, the country's software revenue is set to reach $5.8 billion in 2017 -- a 12.8 pct increase from 2016, a new report said on Thursday.

While early detection of Alzheimer's disease is crucial for better outcomes, a report on Wednesday said that blood-based tests are emerging as valuable tools.

Time flies as we try to catch up with our busy lives amidst the urban jungles.

Here are the photos of Raashi Khanna who attended the Prati Roju Pandaage Trailer launch.

The share price of all the companies in the Adani Group surged on Wednesday, adding Rs 54,381.06 crore worth of wealth to the investors' kitty.

India's fast-moving consumer goods (FMCG) sector grew 5.7 per cent by value and 4.1 per cent by volume in the July-September quarter driven by rural demand which grew faster than urban markets for the third consecutive quarter, according to the latest report by consumer intelligence firm NielsenIQ.

The Indian stock market closed flat on Friday as selling was seen in the auto, PSU bank, financial service, metal, and realty sectors at the end of trading.

A grassfire was ignited next to a runway at Sydney Airport following a reported engine explosion on a Qantas flight upon takeoff

Prime Minister Narendra Modi on Friday dared the Maha Vikas Aghadi (MVA) leaders to make Congress leaders, especially Yuvraj (referring to Leader of Opposition in Lok Sabha Rahul Gandhi,) praise Veer Savarkar's sacrifice and his contribution in the country's freedom struggle.

The week saw Donald Trump returning to power in the US election amid a second consecutive rate cut by Fed this year, as the Indian stock market continued to experience consolidation due to heightened selling pressure from foreign institutional investors (FIIs).

The personnel deputed for election duty were sent on Monday to 225 polling stations located in remote and inaccessible areas of five districts of the state -- West Singhbhum, Latehar, Lohardaga, Gumla and Garhwa.

BJP national spokesperson Rohan Gupta on Monday said that the Hemant Soren-led JMM government in Jharkhand is on its way out and people are determined to elect BJP-led NDA government, for bringing holistic development to the state.

The woman injured in the grenade attack by terrorists in Srinagar's Sunday market on November 3, succumbed to critical injuries in the hospital here on Tuesday.

The officials of the Enforcement Directorate (ED) are conducting raids at multiple locations in West Bengal since Tuesday morning.

The Janata Dal (S) demanded public apology and resignation of Minister for Waqf and Tourism Zameer Ahmad Khan over his racist remarks against Union Minister HD Kumaraswamy.

More than 100,000 people have been laid off in the technology industry alone this year, and — either by circumstance or choice — at least some of them are not heading back into exclusively full-time work. LinkedIn launched a freelancer marketplace in 2021 to capture some of that activity. Now, at a time when other […]

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Procurement — the process of requesting, vetting, and eventually buying IT and other supplies in an organization — is typically one of the more frustrating, dry, yet inevitable aspects of a workplace.  When you are in need of a new app or device, or when you need to renew an existing contract for one in […]

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Fleek, an online marketplace that connects second-hand clothing wholesalers with those who sell it at retail, has raised a $20.4 million Series A.

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The Federal Trade Commission (FTC) announced on Tuesday that it will be taking action against the online cash app and neobank Dave, which it says used “misleading marketing to deceive consumers.” At issue is how Dave marketed $500 cash advances to consumers that it rarely offered, and the “Express Fee” it charged if customers wanted […]

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Tofino Capital, a venture capital firm targeting early-stage startups in emerging markets, has launched its $10 million fund. It is announcing the first close of this fund at $5 million and hopes to achieve a final close nine months from now.   The firm, founded by Eliot Pence and Aubrey Hruby, wants to back startups in Africa, […]

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Final Saying

1. What is affiliate marketing?

 Affiliate marketing is a way to make money by promoting the products and services of other people and companies. You don't need to create your product or service, just promote existing ones. That's why it's so easy to get started with affiliate marketing. You can even get started with no budget at all!

2. What is an affiliate program?

 An affiliate program is a package of information you create for your product, which is then made available to potential publishers. The program will typically include details about the product and its retail value, commission levels, and promotional materials. Many affiliate programs are managed via an affiliate network like ShareASale, which acts as a platform to connect publishers and advertisers, but it is also possible to offer your program directly.

3. What is an affiliate network and how do affiliate networks make money? 

 Affiliate networks connect publishers to advertisers.  Affiliate networks make money by charging fees to the merchants who advertise with them; these merchants are known as advertisers. The percentage of each sale that the advertiser pays is negotiated between the merchant and the affiliate network.

4. What's the difference between affiliate marketing and dropshipping?

 Dropshipping is a method of selling that allows you to run an online store without having to stock products. You advertise the products as if you owned them, but when someone makes an order, you create a duplicate order with the distributor at a reduced price. The distributor takes care of the post and packaging on your behalf. As affiliate marketing is based on referrals and this type of drop shipping requires no investment in inventory when a customer buys through the affiliate link, no money exchanges hands.

 5. Can affiliate marketing and performance marketing be considered the same thing?

 Performance marketing is a method of marketing that pays for performance, like when a sale is made or an ad is clicked This can include methods like PPC (pay-per-click) or display advertising. Affiliate marketing is one form of performance marketing where commissions are paid out to affiliates on a performance basis when they click on their affiliate link and make a purchase or action.

 6. Is it possible to promote affiliate offers on mobile devices?

 Smartphones are essentially miniature computers, so publishers can display the same websites and offers that are available on a PC. But mobiles also offer specific tools not available on computers, and these can be used to good effect for publishers. Publishers can optimize their ads for mobile users by making them easy to access by this audience. Publishers can also make good use of text and instant messaging to promote their offers. As the mobile market is predicted to make up 80% of traffic in the future, publishers who do not promote on mobile devices are missing out on a big opportunity.

7. Where do I find qualified publishers?

 The best way to find affiliate publishers is on reputable networks like ShareASale Cj(Commission Junction), Awin, and Impact radius. These networks have a strict application process and compliance checks, which means that all affiliates are trustworthy.

8. What is an affiliate disclosure statement?

 An affiliate disclosure statement discloses to the reader that there may be affiliate links on a website, for which a commission may be paid to the publisher if visitors follow these links and make purchases.

 9. Does social media activity play a significant role in affiliate marketing?

 Publishers promote their programs through a variety of means, including blogs, websites, email marketing, and pay-per-click ads. Social media has a huge interactive audience, making this platform a good source of potential traffic.

10. What is a super affiliate?

 A super affiliate is an affiliate partner who consistently drives a large majority of sales from any program they promote, compared to other affiliate partners involved in that program.  Affiliates make a lot of money from affiliate marketing Pat Flynn earned more than $50000 in 2013 from affiliate marketing.

11. How do we track publisher sales activity?

 Publishers can be identified by their publisher ID, which is used in tracking cookies to determine which publishers generate sales. The activity is then viewed within a network's dashboard.

 12. Could we set up an affiliate program in multiple countries?

 Because the Internet is so widespread, affiliate programs can be promoted in any country. Affiliate strategies that are set internationally need to be tailored to the language of the targeted country.

13. How can affiliate marketing help my business?

Affiliate marketing can help you grow your business in the following ways:

•  It allows you to save time and money on marketing, which frees you up to focus on other aspects of your business.
•  You get access to friendly marketers who are eager to help you succeed. 
• It also helps you to promote your products by sharing links and banners with a new audience.
•  It offers high ROI(Return on investment) and is cost-effective.

 14. How do I find quality publishers?

 One of the best ways to work with qualified affiliates is to hire an affiliate marketing agency that works with all the networks. Affiliates are carefully selected and go through a rigorous application process to be included in the network.

15. How Can we Promote Affiliate Links?

 Affiliate marketing is generally associated with websites, but there are other ways to promote your affiliate links, including:

• A website or blog
• Through email marketing and newsletter
• Social media, like Facebook, Instagram, or Twitter.
•  Leave a comment on blogs or forums.
• Write an e-book or other digital product.
• Youtube

 16. Do you have to pay to sign up for an affiliate program?

 To build your affiliate marketing business, you don't have to invest money in the beginning. You can sign up for free with any affiliate network and start promoting their brands right away.

17. What is a commission rate?

 Commission rates are typically based on a percentage of the total sale and in some cases can also be a flat fee for each transaction. The rates are set by the merchant.

Who manages your affiliate program?

 Some merchants run their affiliate programs internally, while others choose to contract out management to a network or an external agency.

18. What is a cookie?

 Cookies are small pieces of data that work with web browsers to store information such as user preferences, login or registration data, and shopping cart contents. When someone clicks on your affiliate link, a cookie is placed on the user's computer or mobile device. That cookie is used to remember the link or ad that the visitor clicked on. Even if the user leaves your site and comes back a week later to make a purchase, you will still get credit for the sale and receive a commission it depends on the site cookies duration

19. How long do cookies last?

 The merchant determines the duration of a cookie, also known as its “cookie life.” The most common length for an affiliate program is 30 days. If someone clicks on your affiliate link, you’ll be paid a commission if they purchase within 30 days of the click.

Final Saying

  If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.

1. Jasper Ai(Formerly known as Jarvis)

2. Personalize

 Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity.

Key Features

• Identifies  top three interests based on metrics like time on page, recency, and frequency of each contact
• Works with every ESP and CRM
• Easy to get up and running in days
• Enterprise-grade technology at a low cost for SMBs

3. Seventh Sense

  Seventh Sense provides behavioral analytics that helps you win attention in your customers’ overcrowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer. Seventh Sense eases your stress of having to figure out the perfect send-time and day for your email campaigns. The AI-based platform figures out the best timing and email frequency for each contact based on when they’re opening emails. The tool is primarily geared toward HubSpot and Marketo customers 

Key Features 

4. Phrasee

  Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural-sounding copy variants that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model rebuilds so it can continuously learn from your audience.

Key Features 

• Instantly generates millions of human-sounding, brand-compliant copy variants
• Creates tailored language models for every customer
• Learns what your audience responds to and rebuilds the prediction model every time

5. Hubspot Seo

  HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors. Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers.

Key Features 

• Helps you discover and rank topics that people are searching for
• Provides suggestions for your topic clusters and related subjects
• Integrates with all other HubSpot content tools to help you create a well-rounded content strategy

 6. Evolve AI

  When you’re limited to testing two variables against each other at a time, it can take months to get the results you’re looking for. Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify the top-performing concepts, combine them with each other, and repeat the process to achieve the best site experience.

Key Features 

• Figures out which content provides the best performance
• Lets you test multiple ideas in a single experiment instead of having to perform many individual tests over a long period
• Lets you try all your ideas across multiple pages for full-funnel optimization
• Offers visual and code editors

7. Acrolinx

  Acrolinx is a content alignment platform that helps brands scale and improves the quality of their content. It’s geared toward enterprises – its major customers include big brands like Google, Adobe, and Amazon - to help them scale their writing efforts. Instead of spending time chasing down and fixing typos in multiple places throughout an article or blog post, you can use Acrolinx to do it all right there in one place. You start by setting your preferences for style, grammar, tone of voice, and company-specific word usage. Then, Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement. The platform provides real-time guidance and suggestions to make writing better and strengthen weak pages.

Key features

• Reviews and scores existing content to ensure it meets your brand guidelines
• Finds opportunities to improve your content and use automation to shorten your editorial process.
• Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress, and most web browsers.

8. MarketMuse 

MarketMuse uses an algorithm to help marketers build content strategies. The tool shows you where to target keywords to rank in specific topic categories, and recommends keywords you should go after if you want to own particular topics. It also identifies gaps and opportunities for new content and prioritizes them by their probable impact on your rankings. The algorithm compares your content with thousands of articles related to the same topic to uncover what’s missing from your site.

Key features:

• The built-in editor shows how in-depth your topic is covered and what needs improvement
• Finds gaps and opportunities for new content creation, prioritized by their probable impact and your chance of ranking

9. Copilot

Copilot is a suite of tools that help eCommerce businesses maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, recover shopping carts and send updates or reminders directly through Messenger.

Key features: 

• Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a fluid customer service experience 
• Run drip messenger campaigns to keep customers engaged with your brand
• Send abandoned carts, out-of-stock, restock, preorder, order status, and shipment notifications to contacts 
• Send branded images, promotional content, or coupon codes to those who opt in
• Collect post-purchase feedback, reviews, and customer insight
• Demonstrate social proof on your website with a widget, or push automatic Facebook posts sharing recent purchases
• Display a promotional banner on your website to capture contacts instantly

10. Yotpo

Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies key topics that customers mention related to your products—and their feelings toward them. The AI engine extracts relevant reviews from past buyers and presents them in smart displays to convert new shoppers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control instead of manually reviewing every post.

Key features:

• Makes it easy for shoppers to filter reviews and find the exact information they’re looking for
• Analyzes customer feedback and sentiments to help you improve your products
• Integrates with most leading eCommerce platforms, including BigCommerce, Magento, and Shopify.

11. Albert AI

  Albert is a self-learning software that automates the creation of marketing campaigns for your brand. It analyzes vast amounts of data to run optimized campaigns autonomously, allowing you to feed in your own creative content and target markets, and then use data from its database to determine key characteristics of a serious buyer. Albert identifies potential customers that match those traits, and runs trial campaigns on a small group of customers—with results refined by Albert himself—before launching it on a larger scale.

  Albert plugs into your existing marketing technology stack, so you still have access to your accounts, ads, search, social media, and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business.

Key features:

• Breaks down large amounts of data to help you customize campaigns
• Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media, and mobile

Final Saying

There are many tools and companies out there that offer AI tools, but this is a small list of resources that we have found to be helpful. If you have any other suggestions, feel free to share them in the comments below this article. As marketing evolves at such a rapid pace, new marketing strategies will be invented that we haven't even dreamed of yet. But for now, this list should give you a good starting point on your way to implementing AI into your marketing mix.

Note: This article contains affiliate links, meaning we make a small commission if you buy any premium plan from our link.

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How will all of these BNPL-focused providers fare with Apple pounding its way into their market?

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