『カレントアウェアネス-E』479号を発行しました。

■E2694■　「子ども時代の「心に残る」読書体験を考える」＜報告＞
実践女子大学文学部・須賀千絵

■E2695■　「これからの地域資料データの継承・共有を考える」＜報告＞
日本舞台美術家協会・伊藤雅子

■E2696■　フォーラム「東海地域の文化財保護体制を考える」＜報告＞
国立歴史民俗博物館・小野塚航一

■E2697■　全国書誌サービスの現状と将来：書誌調整連絡会議＜報告＞
収集書誌部収集・書誌調整課・小野塚由希子

続きを読む

『カレントアウェアネス-E』480号を発行しました。

■E2698■　加西市立図書館における「加西STEAM」への取組
加西市立図書館・深田正範

■E2699■　データ再利用性と論文アクセス性の向上に向けた奈文研の取組
奈良文化財研究所・高田祐一

■E2700■　英国図書館へのサイバー攻撃に関する報告書
電子情報部システム基盤課・岡本史也

■E2701■　第19回レファレンス協同データベース事業フォーラム＜報告＞
関西館図書館協力課・レファレンス協同データベース事業事務局

続きを読む

『カレントアウェアネス-E』481号を発行しました。

■E2702■　みんなとつながる上毛かるた：紹介展示と体験会をとおして
群馬県立点字図書館・細川智子

■E2703■　『特別支援学校での読み聞かせ　増訂版』の発行
東京都立多摩図書館・吉井嘉奈子

■E2704■　郷土作家の作品を次世代に：『鈴木三重吉童話集』制作報告
広島市立中央図書館・川上裕司

■E2705■　島根県立図書館での県内戦争体験記録データベース構築講座
島根大学法文学部・板垣貴志

続きを読む

『カレントアウェアネス-E』482号を発行しました。

■E2706■　足立区立中央図書館の未返却図書資料対策プランについて
足立区立中央図書館・高橋冬子

■E2707■　シンポジウム「大学ミュージアムとしての未来」＜報告＞
武庫川女子大学附属総合ミュージアム・横川公子

■E2708■　「博物館の収蔵コレクションの現状と課題を考える」＜報告＞
法政大学キャリアデザイン学部・金山喜昭

■E2709■　2024年CEAL年次大会及びNCC公開会議＜報告＞
利用者サービス部科学技術経済課・福林靖博、電子情報部電子情報企画課次世代システム開発研究室・青池亨

■E2710■　倉田敬子国立国会図書館新館長インタビュー
編集・聞き手：関西館図書館協力課調査情報係

続きを読む

『カレントアウェアネス-E』483号を発行しました。

■E2711■　フィリピンにおける全国読者調査（2023年）について
関西館アジア情報課・本田伸彰

■E2712■　国際子ども図書館の子ども向け新コンテンツ
国際子ども図書館児童サービス課

■E2713■　2024年国際博物館の日記念シンポジウム＜報告＞
ICOM日本委員会／日本博物館協会・半田昌之

■E2714■　ライブラリーカフェ：百年前の人々が本を手にするまで＜報告＞
関西館アジア情報課・向井紀子

続きを読む

『カレントアウェアネス-E』484号を発行しました。

■E2715■　歴史資料としての折り込みチラシ
徳島県立文書館・嵐大二郎

■E2716■　地域の記憶を未来へ：秋田8ミリフィルム・アンソロジーの活動
秋田公立美術大学・石山友美

■E2717■　3D模型で支援する「百聞は一“触”に如かず」
鶴見大学文学部・元木章博

■E2718■　ポーラ文化研究所の化粧文化ギャラリーとデジタルミュージアム
ポーラ文化研究所・富澤洋子

■E2719■　博物館デジタルアーカイブの現在地（第1回）＜報告＞
五常総合法律事務所・数藤雅彦、慶應義塾大学文学部・福島幸宏

続きを読む

『カレントアウェアネス-E』485号を発行しました。

■E2720■　感覚過敏の来館者のための東京国立博物館センサリーマップ
東京国立博物館・鈴木みどり

■E2721■　Jiscによる英国の転換契約に関する調査報告書
東京大学附属図書館・尾城友視

■E2722■　『図書館員のための「やさしい日本語」』刊行イベント＜報告＞
日本図書館協会多文化サービス委員会・阿部治子

■E2723■　情報メディア学会第23回研究大会シンポジウム＜報告＞
八洲学園大学生涯学習学部・下山佳那子

■E2724■　2024年IIPC総会・ウェブアーカイビング会議＜報告＞
関西館電子図書館課・安藤一博

続きを読む

『カレントアウェアネス-E』486号を発行しました。

■E2725■　15周年を迎えた飛騨市図書館：「直営」がもたらすもの
飛騨市図書館・西倉幸子

■E2726■　50周年を迎えた日本国際児童図書評議会（JBBY）
日本国際児童図書評議会・土居安子

■E2727■　東北大学総合知デジタルアーカイブの構築
東北大学附属図書館・半澤智絵

■E2728■　全国美術館会議による美術館学芸員の聞き取り調査について
高知県立美術館・安田篤生

■E2729■　中小出版社の状況に関するフランス文化省の調査報告書
利用者サービス部音楽映像資料課・重黒木南帆

続きを読む

『カレントアウェアネス-E』487号を発行しました。

■E2730■　源氏物語が繋ぐ人と資料：「デジタル源氏物語」の構築
裏源氏勉強会／東京大学附属図書館・中村美里、木越みち、小川夏代子

■E2731■　査読に関する英国物理学会出版局の報告書（2024年）
収集書誌部国内資料課・村瀬啓

■E2732■　ブックスタートにおける「多言語対応絵本」の取組＜報告＞
NPOブックスタート・安井真知子

■E2733■　郷土出版のたいまつを高く掲げて：「岡山文庫の世界」＜報告＞
岡山県立図書館・佐藤賢二

続きを読む

『カレントアウェアネス-E』488号を発行しました。

■E2734■　日出町立小中学校の「学校日誌」の永年・永続的保存
日出町教育委員会・中尾征司

■E2735■　世界の博物館収蔵庫に関する報告書を公開
静岡文化芸術大学文化政策学部・田中裕二

■E2736■　「絵本で知る世界の国々」：IFLA展示会セットの紹介
国際子ども図書館資料情報課情報サービス係

■E2737■　韓国、第4次読書文化振興基本計画（2024-2028）を発表
関西館アジア情報課・河村真澄

■E2738■　シンポジウム「2024年能登半島地震・各地からの報告」＜報告＞
神戸大学大学院人文学研究科／歴史資料ネットワーク・跡部史浩

続きを読む

『カレントアウェアネス-E』489号を発行しました。

■E2739■　「きくち圏域電子図書館」の歩みと今後の展望
菊池市立図書館・長尾美穂

■E2740■　日本玩具博物館50年の歩みと活動継承への取り組み
日本玩具博物館・尾崎織女

■E2741■　石見銀山から、バーチャルを活用した「とどける博物館」
石見銀山資料館・佐藤愛

■E2742■　オランダ国立図書館が建設する新書庫について
収集書誌部資料保存課・廣川明日菜

■E2743■　デジタル化と歴史研究の未来―人文学・社会科学の協働＜報告＞
東京大学史料編纂所・菊地智博

続きを読む

『カレントアウェアネス-E』490号を発行しました。

■E2744■　帝国議会会議録検索システム、全期間本文テキストデータ公開
調査及び立法考査局議会官庁資料課、電子情報部電子情報企画課次世代システム開発研究室

■E2745■　韓国の第4次図書館発展総合計画（2024～2028）
関西館総務課・中村穂佳

■E2746■　スペインにおける読書習慣と書籍購入（2023）の概要
関西館文献提供課・水野翔彦

■E2747■　消失するインターネット上のコンテンツに関する調査（米国）
関西館電子図書館課・志村努

■E2748■　NCARシンポジウム003「美術館のアクセシビリティ」＜報告＞
国立アートリサーチセンター・鈴木智香子

続きを読む

2024年11月8日、NPO法人知的資源イニシアティブ（IRI）は、7日に図書館総合展で開催されたLibrary of the Year 2024最終選考会の結果を発表しました。

選考の結果、大賞は沖縄県立図書館“Finding Okinawan Roots” Projectが選ばれました。また、会場投票によるオーディエンス賞も同時受賞しました。

Library of the Year 2024 大賞およびオーディエンス賞決定！（IRI, 2024/11/8）
https://www.iri-net.org/loy/library-of-the-year2024result/

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2024年11月10日、株式会社東京商工リサーチが、2024年1～10月「新聞販売店」の倒産状況についての調査結果を公表しました。

日本標準産業分類の「新聞小売業」の負債総額1,000万円以上の倒産を集計・分析したところ、2024年1～10月においては、年間最多となる40件（前年同期22件）に達したとしています。倒産の要因として、新聞の購読部数の減少や、重要な収入源である折り込み広告収入の落ち込み等が挙げられています。

1-10月の「新聞販売店」倒産40件で年間最多を更新中　部数減や折込み広告が減少、人手不足とコストで逆風続く（東京商工リサーチ, 2024/11/10）
https://www.tsr-net.co.jp/data/detail/1199041_1527.html

参考：
新聞事業の動向と在り方（記事紹介） [2024年08月19日]
https://current.ndl.go.jp/car/224206

続きを読む

2024年11月7日、マーケティング・リサーチを行う株式会社クロス・マーケティングが、「美術館・博物館に関する調査（2024年）」の結果を発表しました。

調査は11月1日から4日まで全国の20歳から69歳までの男女を対象に実施され、1,100件の有効回答が得られたとあります。主な調査項目は「美術館・博物館に行く頻度」「興味がある展示・内容」「美術館・博物館に対して思うこと」「お気に入りの美術館・博物館とその理由」「好きな画家・作品名」で、各項目について調査結果がまとめられています。

美術館・博物館に関する調査（2024年）（クロス・マーケティング, 2024/11/7）
https://www.cross-m.co.jp/news/release/20241107/

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2024年12月10日、国公私立大学図書館協力委員会・日本図書館協会大学図書館部会の共催で、2024年度大学図書館シンポジウム「2030「デジタル・ライブラリー」の実現に向けた取り組み」がオンラインで開催されます。

「2030デジタル・ライブラリー」推進に関する検討会が2024年7月に公開した「オープンサイエンスの時代にふさわしい「デジタル・ライブラリー」の実現に向けて～2030年に向けた大学図書館のロードマップ～」では、大学図書館が「デジタル・ライブラリー」を実現するに当たっての当面の目標である「2030年の大学図書館の望ましい姿」が描かれ、実現に向けた課題が整理されています。

シンポジウムでは、そこで挙げられた課題の中からオープンアクセス（OA）の推進、著作権・知的財産関連教育に着目し、先行する大学の取組を紹介するとあります。

参加費は無料で、参加には事前の申込み（先着順・定員1,000人）が必要です。

主なプログラムは以下のとおりです。

●基調講演
「オープンサイエンス時代にふさわしい「デジタル・ライブラリー」の実現に向けて」
　講演者：竹内比呂也氏（千葉大学副学長、附属図書館長、アカデミック・リンク・センター長、大学院人文科学研究院教授）

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2024年11月、全国学校図書館協議会（全国SLA）が、「第69回学校読書調査」（2024年）の結果を公開したと発表しました。

「学校読書調査」は、全国の小・中・高等学校の児童生徒の読書状況について毎年実施されている調査です。

2024年6月第1、2週に、全国の小学生3,308人、中学生3,496人、高校生4,604人を対象に実施されました。調査項目は、毎年定例のものと年ごとに特設されるものがあります。今回は、「電子書籍の読書経験」「獲得したデジタル情報の正しさをどう確かめているか」「どんなときに本を読みたくなるか」の項目が特設されました。

発表によると、2024年5月1か月間の平均読書冊数は、小学生は13.8冊、中学生は4.1冊、高校生は1.7冊で、不読者（5月1か月間に読んだ本が0冊の児童生徒）の割合は、小学生は8.5％、中学生は23.4％、高校生は48.3％とあります。

「学校読書調査」の結果（全国SLA）
https://www.j-sla.or.jp/material/research/dokusyotyousa.html

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2024年11月8日付けでプレプリントサーバーarXivに、大規模言語モデル（LLM）のGPT-4oを用いたウェブアーカイブのメタデータ作成に関する記事“Web Archives Metadata Generation with GPT-4o: Challenges and Insights”が掲載されています。著者はシンガポール国立図書館庁（NLB）のAbigail Yongping Huang氏らです。

記事では、NLBが提供するウェブアーカイブ“Web Archive Singapore”を対象として、ウェブサイトのタイトルや抄録等のメタデータをGPT-4oを用いて自動生成する実験を行った結果がまとめられています。

GPT-4oを用いることで、コスト削減や効率化が実現できる一方、人が作成したメタデータの方が品質や精度が優れていること、大規模言語モデルは人間のカタロガーを代替するものではなく補完するものとして捉えるべきであること等が指摘されています。

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2024年10月24日、英国においてリテラシーの改善運動を実施している団体National Literacy Trust（NLT）が、2024年の英国の子ども及び若者の読書に関する報告書“Children and young people’s reading in 2024”を公開しました。

報告書は、NLTの2024年の年次識字調査（Annual Literacy Survey）に対する5歳から18歳までの子どもと若者からの7万6,131件の回答に基づき作成されました。

主な調査結果として、以下のようなものが挙げられています。

・ 余暇に読書を楽しんでいると答えたのは、8～18歳では3人に1人（34.6％）であった。2023年から8.8ポイント減少しており、2005年の調査開始以来の最低水準であった。
・ 毎日余暇に何かしらの読書をしていると答えたのは、8～18歳では5人に1人（20.5％）であった。2023年から7.5ポイント減少しており、2005年の調査開始以来の最低水準であった。
・ 8～14歳では、読書を楽しんでいる子どもや若者は、読書を楽しんでいない子どもや若者よりも、読解力が高かった。

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Despite increasing awareness of online threats, the Cyber Security Breaches Report 2022 shows that the number of cyber-attacks against UK businesses is growing. With the potential to damage your operations, finances, and reputation, a cyber-attack can cause catastrophic damage to your organization, which is why it’s essential to take steps to mitigate the threat. With …

4 Ways to Increase Your Company’s Online Security Now Read More »

Back in the day, when personal computers were first making their way into homes, buying a desktop was often a massive investment. The price tags on those early machines were no joke, especially in the ’80s and ’90s. Dropping a couple of thousand dollars on a beige box humming with potential was considered normal. Fast forward to today, and times have certainly changed -- computers, including the powerful M-series Mac minis, have become more affordable, while flagship smartphones have skyrocketed in price. I recently bought Apple’s new base-model M4 Mac mini, which set me back $500 with the education discount… [Continue Reading]

While Google has yet to confirm a Google search ranking update, we have seen tremendous volatility in the Google Search results this month. Google did, however, confirm it can downgrade sections of content that are starkly different from the main content. We also posted an update on the helpful content update. Finally, Google did say a new Google update is coming soon.

It slipped my mind and I forgot to post the Google Webmaster Report at the beginning of the month, so here it is, the November Google Webmaster Report.

Google said the sitelinks search box is going away soon. Google tested showing the full recipe in the search results, which was upsetting. Google rolled out AI Overviews to a 100+ countries, added new AI Overview features and much more. Google also launched AI features in local search and maps.

Finally, the DOJ said they may break up Google but that was before Trump won the election. Google ad revenue was way up again this past quarter. And Google replaced Prabhakar Raghavan with Nick Fox.

If you missed the last recap, it is at the October 2024 Google Webmaster Report.

Here are the important stories for the past month:

Google Updates

• Election 2024 Google Search Ranking Update ð>ð'
• Halloween 2024 Google Search Ranking Update ð'>>
• Google Search Ranking Volatility Again On October 26th & 27th & 23rd & 24th
• Google Search Ranking Volatility Continues October 19th & 20th
• Google Search Ranking Volatility Again Heats Up (October 15th)
• Google Search Ranking Volatility Rumbling Again October 10th
• Record-Breaking Google Search Ranking Volatility Continues Into October
• Google Search Downgrading Rankings Of Content Starkly Different From Main Content
• Google: Search Ranking Update Coming Soon But HCU Victims May Not Recover
• Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

• Google Search Console Partial Data Reports With Dotted Lines
• Google Search Console Performance Report Showing Almost No Data Today

• Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse?
• Google AI Overviews Not Linking To Sites Hit By Helpful Content Update
• Google: Doubtful You'd See Big Ranking Drop Over Core Web Vitals Issues
• Google: Having Different Links On Mobile vs Desktop Pages Can Slow Crawl
• Google Proposes New Shipping Data Schema Including Type ShippingService
• Google Warning On JavaScript-Generated Product Markup
• Google Updates URL Structure, Favicon & Adds Google Trends Docs
• Google Clarified Support For Robots.txt Fields With Tiny Change
• Google Drops Support For Noarchive Meta Tag Directive
• Google Merchant Listings Adds Certification Markup Support
• Google To Host Creator Summit At GooglePlex Later This Month

• Google Sitelinks Search Box Going Away Next Month
• Google Tests Quick View Button For Recipes That Keep You On Google
• Google Tests Dropping Results Count After Moving It Under Search Tools
• Google Search Tests Verified Labels For Product Results
• Google Tests Frequently Saved Label On Search Result Snippets
• Google Menu Highlights Search Carousel
• Google Search Entity Trust Scores From APIVoid & ScamAdviser
• Google Search Snippet With Mentioned Products Carousel
• Google Other People Search Box
• Google Search People's Insights For Unprofessional Medical Advice
• Expandable Google Knowledge Panels On Desktop Search
• Google Search Tests List Articles
• Google Search Tests Top Links Title For Sitelinks?
• Google Search Tests Replacing Google Logo With Super G Logo

• Google AI Overviews Rolling Out To 100+ Countries & Billion+ Users
• Google AI Overview Ads, New Link Format, AI Organized Search Results & More
• Google AI Overviews Highlight Feature Expands AI Responses
• Google Generative AI Snippets Throughout Search Results
• Google Shopping "Researched with AI - Experimental" Answer

• Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place
• Google Local Service Ads To Soon Require Google Business Profile
• Google Business Profiles Learn Something Specific Question Box
• Google Business Profiles Removes Health Insurance Accepted
• Google Tests Discover More Places & Explore Places Nearby
• Google Business Profiles Testing Reviews Within Photo Carousels
• Google Business Profiles: Answer Questions About Your Inventory
• Google Drag & Drop Reorder Your Restaurant Menu Items

• DOJ May Breakup Google As Remedy To Monopoly Ruling
• Google Ad Revenue Up 10% - With Biggest Ad Revenue Quarter Ever
• Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan

Forum discussion at WebmasterWorld.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted the November 2024 Google webmaster report a bit late this month, sorry about that. Google is testing anchor text based links in the AI Overviews. Google Ads has unpaused the election ads today. Google Ads Editor version 2.8 is out. Google is testing removing the site name and favicons from the search results. Google Maps finder may or may not show the sponsored label on the left side. HARO is being closed next month.

Search Engine Roundtable Stories:

• November 2024 Google Webmaster Report
  While Google has yet to confirm a Google search ranking update, we have seen tremendous volatility in the Google Search results this month. Google did however confirm it can downgrade sections of content that is starkly different from the main content. We also posted an update on the helpful content update. Finally, Google did say a new Google update is coming soon.
• Google AI Overviews Testing Anchor Text Based Hyperlinks
  Google is testing showing real blue anchor text based hyperlinks in the AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within the AI Overviews more - or maybe not - we have no data to validate this because Google won't give it to us.
• Google Ads Allows US Elections Ads Again Today
  Google has lifted its pause on US election and political ads today, Monday, November 11, 2024. The pause of US based election ads was temporarily instituted after the US election polls closed on Tuesday, November 5, 2024. Google has now lifted the temporary pause and you can begin those ads again, if you so want to.
• Google Tests Dropping Site Name & Favicon From Search Results
  Google is testing removing the favicons and site name from the mobile search results. As you may remember, Google first launched these in the mobile search results back in October 2022 and yes, Google has had its trouble with these favicons and site names over the years.
• Google Map Finder Ads Sponsored Labels Not Always Showing
  Google may be testing displaying sponsored labels in different positions within the local map finder view. Some of the ads have sponsored labels on the left side, where it lists the local listings. While others don't show the sponsored label until you hover over the listing.
• Google Ads Editor Version 2.8 Is Now Out
  Google has released version 2.8 of the Google Ads Editor. This new update brings a number of new features including AI-generatged images, export to Google Sheets, brand guidelines, image cropping, strict age and gender targeting, a new help center and more.
• HARO / Connectively Platform Closing Down December 9
  HARO, Help a Reporter Out, now known as the Connectively Platform is being discontinued, and shut down, on December 9th. For SEOs, it was a way to get attention and potentially links, from journalists and it is a topic we've covered in the past.
• Google Hosts A Plant Party
  This isn't a joke, they have parties centered around plants. Google had a "plant party" at its Kitchener, Ontario office the other week. Googlers sat in a big room and made plants, it was a party.

Other Great Search Threads:

• For those wondering about what @JohnMu answered to my question related to the validity or not of es-419 as language code for Latam Spanish in the #hreflang , here his answer confirming it's still not considered, Gianluca Fiorelli on X
• Nothing has changed, the documentation for this is pretty stable. If we decided to support different code sets, we would make a big deal about it., John Mueller on LinkedIn
• This is great to see, an HCU-affected site (which Google specifically acknowledged as having good content) is now ranking in position 2 organically for a valuable, relevant keyword (above REI & Switchback Travel). Green line in t, Lily Ray on X
• Google is displaying schema prices in bold, Sachin Patel on X
• Heads-up: Looks like there have been some huge surges and drops in the recipe space over the past few weeks. And Oct 26 was a big day for a number of those sites impacted. Some were tied to the August 2024 broad core update... and t, Glenn Gabe on X
• We took a revenue hit in our Moz SEO business, partially due to the MozCon conference moving out of the quarter, but also due to a softening a new customer acquisition" Ziff Davis are usually pretty quiet about their Moz acquisit..., Glen Allsopp on X
• I'm delighted to announce the<< #SEOFOMO News: Your Real-Time Source for SEO and Digital Marketing news. 'SEOFOMO News<< is a news community designed for SEO and digital marketing professionals to stay current with the, Aleyda Solis on X

Search Engine Land Stories:

• Google to unpause political election ads Nov. 11
• The latest jobs in search marketing
• Google shifts Demand Gen audience categorization to 'signals'
• Google sunsets Local Services Ads mobile app, shifts focus to web platform
• Google's srsltid= parameter: What it means for SEO and attribution
• YouTube expands shorts monetization, adds new analytics features
• How to brief a content creator effectively for social search marketing

Other Great Search Stories:

Analytics

• Google Analytics launches data access monitoring tools for security control, PPC Land

Industry & Business

• OpenAI loses another lead safety researcher, Lilian Weng, TechCrunch
• A.I.-Powered Painting of Alan Turing Sells for $1.1 Million, New York Times
• How ChatGPT Brought Down an Online Education Giant - WSJ, Wall Street Journal

Links & Content Marketing

• 100+ Winter Content Ideas to Keep Your Marketing Momentum, WordStream
• 10 Content Optimization Tips From 13 SEO Experts, Surfer SEO
• Optimize Content for Search Engines: From Invisible to Unmissable, Level343

Local & Maps

• Edit your Business Hours on Google Business Profile, Sterling Sky
• Google Maps now lets you pick and paint your own virtual car, Android Police
• Has Google Maps seemed a lot less reliable to you lately?, Android Police
• Siri Finally Gets Local Search, Near Media
• Google Maps Introduces AR For Paris Landmarks With Rock Paper Reality, Forbes

Mobile & Voice

• Gurman: Apple Vision Pro 2 on track for release between Fall 2025 and Spring 2026, 9to5Mac
• Standalone 'Google Gemini' app spotted for iPhone with Live, 9to5Google

SEO

• AI vs. SEO: What does the Future of Search look like?, SISTRIX
• News sites 'don't have genuine choice' over Google AI crawlers, Press Gazette
• SEO Poisoning: Google Search Traps Cat Lovers with Malware in Surprising Bengal Cat Scam, Bill Hartzer
• SERP Features Beyond Google '" Analysing China, Advanced Web Ranking
• What if Schema.org is just'... Labels?, Jono Alderson

PPC

• 9 PPC Metrics to Track & How to Optimize Them, Semrush
• Google Ads Speeds Up Access to Automated Asset Settings, PPC News Feed
• How To Design Effective A/B Tests for PPC, PPCChat
• Video: How to Set Up Attribute Rules in Google Merchant Center Next, ZATO Marketing
• What Is Keyword Advertising? A Guide to How It Works + Tips, Semrush
• Customize Your Communication Preferences with Google Ads Reps, PPC News Feed
• Google AdSense unveils enhanced features for 2024 holiday season monetization, PPC Land
• Performance Max Is transforming Google search results - But at what cost?, PPC Land
• Google Ads RLSA: How to Retarget Your Search Campaigns, Jyll Saskin Gales

Search Features

• The Google app is testing a convenient way to check your search history, Android Police
• How search engines changed with proxies, TechRadar
• Veterans Day 2024 Doodle, Google Doodles

Other Search

• ChatGPT told 2M people to get their election news elsewhere '" and rejected 250K deepfakes, TechCrunch
• AI didn't sway the election, but it's eroding voters' grip on reality, Washington Post
• OpenAI Shifts Strategy as Rate of 'GPT' AI Improvements Slows, The Information
• Researchers at Peking University Introduce A New AI Benchmark for Evaluating Numerical Understanding and Processing in Large Language Models, MarkTechPost

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.

We knew this update was coming - and it finally arrived yesterday afternoon. Google also told us not to expect HCU victim sites to recover with this update.

So far, we are seeing some folks suggest their rankings went down even more. But the vast majority of people are saying they are not seeing movement as of yet, as of the time I published this story. Of course, I will keep track of the chatter and let you know what people are seeing over the coming days. In addition, the volatility tracking tools are mostly all showing normal volatility - so maybe this has not kicked in as of yet.

And yes, it was released on the Veterans Day US holiday, but it seems like it was released well before the big holiday shopping season, post-Thanksgiving holiday.

Google posted this update on LinkedIn and X and wrote:

Today we released the November 2024 core update to Google Search.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

We'll update our ranking release history page in the near future, and update it when the rollout is complete. For more information about core updates, please see here.

The rollout may take up to 2 weeks to complete.

Google November 2024 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

• Name: Google November 2024 Broad Core Update
• Launched: November 11, 2024 at around 3:30 pm ET
• Rollout: Will take about two weeks to roll out
• Targets: It looks at all types of content
• Penalty: It is not a penalty, it promotes or rewards great web pages
• Global: This is a global update impacting all regions, in all languages.
• Impact: The normal core update stuff around helpful content.
• Discover: Core updates impact Google Discover and other features, also feature snippets and more.
• Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's core update advice.
• Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Google November 2024 Core Update Details

Google didn't say much specific about this November 2024 core update. Google did say, "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search."

So it seems like it is more of the same:

• Show more content that people find genuinely useful.
• Show less content that feels like it was made just to perform well on Search.

Yes, a lot of joking in the SEO community about these statements. Yep, it sounds a lot like the helpful content update statements... Yes, the helpful content update is no more, it's part of core updates now, in some sense...

Previous Broad Core Updates

Here is a list of the most recent core updates we've seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

• November 2024 Core update: November 11, 2024 and will take about two weeks to roll out.
• August 2024 Core Update : August 15, 2024 through September 3, 2024
• March 2024 Core Update : March 5, 2024 through April 19, 2024
• November 2023 Core Update : November 2, 2023 through November 28, 2023
• October 2023 Core Update: October 5, 2023 through October 19, 2023
• August 2023 Core Update: August 22, 2023 through September 7, 2023
• March 2023 Core Update: March 15, 2023 through March 28, 2023
• September 2022 Core Update: September 12, 2022 through September 26, 2022
• May 2022 Core Update: May 25, 2022 through June 9, 2022
• November 2021 Core Update: November 17, 2021 through November 30, 2021
• July 2021 Core Update: July 1, 2021 through July 12, 2021
• June 2021 Core Update: June 2, 2021 through June 12, 2021
• December 2020 Core Update: December 3, 2020 through December 16, 2020
• May 2020 Core Update: May 4, 2020 through May 18, 2020
• January 2020 Core Update: January 13, 2020 through mostly January 17, 2020
• September 2019 Core Update: September 24, 2019
• Google June 2019 Core Update: June 3, 2019 through June 8, 2019

Previous Helpful Content Update Impact

Here is the list of the previous Google helpful content updates:

• Septemebr 14, 2023 - September 2023 Google helpful content update - completing on Septmeber 28, 2023
• December 5, 2022 - December 2022 Google helpful content update, completing on January 12, 2023
• August 25, 2022 - August 2022 (original) Google helpful content update, completing on September 9, 2022

Previous Unconfirmed Updates

We had a ton of unconfirmed updates between the August 2024 and November 2024 core update. I won't list them all, but you can scan them over here.

As a reminder, Google did tell us that an search update is coming soon. The last time we reported on an update was when I named it the Google Election 2024 unconfirmed update and before that was the Google Halloween 2024 Google search update and then before that on October 23, 24 and 26 and 27th and before that, October 19th and 20th volatility and then on October 15th, October 10th and then before that on October 2nd which lasted a couple of days. The Google August 2024 core update started on August 15th and officially completed on September 3rd. But it was still super volatile the day after it completed and also weeks after it completed and it has not cooled.

We saw big signals on and around September 6th, September 10th or so and maybe around September 14th. We also saw movement around September 18th, last weekend and Septmeber 25th and September 28th or so.

Google Tracking Tools On November 2024 Core Update (So Far)

Here is what these Google Search volatility tools are showing so far; keep in mind that this update can take about two weeks to fully roll out. And so far, the tools are mostly showing normal volatility but that might change in the coming days.

Semrush:

SimilarWeb:

Sistrix:

Wincher:

Cognitive SEO:

Accuranker:

Advanced Web Rankings:

Mozcast:

Mangools:

Algoroo:

SERPstat:

Data For SEO:

SEO Chatter

It just started rolling out last night, so the chatter is early, just like the tools:

Just the reminder I needed to "focus on quality content"'"again. Thanks, Google, I'd almost forgotten!

So by quality, do you mean similar to what previous core updates focused on or is there a specific change to look out for?

In search of "quality" and "usefulness" in the age of generative-AI-driven SERPs.

It will take 2 weeks to complete and 2 years to recover?

Asking for friends.

Fasten your seatbelts, Google has launched the November 2024 core update.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search

Good luck to the people still fighting.

Traffic on the very low tide since a week (billable visits), impression seem stable according search console, CTR dropping.

Luckily I'm busy with something not Google related !

Traffic Down :)

Swings on my personal results have been wild over last few days actually. Like normal, but on steroids!

Searched 150+ queries since morning unrelated to my niche...each of these queries were answered by AIO in a very organized form. So...worth not keeping hopes after this

It's been very quiet over the last few days. One article of mine gained a small bit of traction, but a couple of others barely saw any traffic at all. Not sure if it's the same for others.

Recently the fluctuations were too great. Either business as usual or downward. I am seeing more PAA boxes. More YouTube at the top. Other than that I do not see much.

Just more downward movement ಠ' ï'µ' à² 

Yes, lots of keywords back on page one, including some near the top, but I doubt it will result in a traffic increase because there are AIOs everywhere.

It's just a mess. shuffling, even more AI overviews for shopping comparison articles.

Also some local SEO chatter, and core updates do impact local rankings:

Seeing movements this early for local organic ranking for the following sectors (mostly Canada): Landscaping, HVAC, Psychologist, local furniture maker, renovation contractors.

Here we go! The November 2024 broad core update is rolling out. There's been a ton of volatility since the August core update completed. Let's see what Google has in store for us. Stay tuned. I'll probably share my "Core Update Notes" each day based on what I'm seeing in the'... https://t.co/T9rks7tAMP

'" Glenn Gabe (@glenngabe) November 11, 2024

OK here we go. A new Google core update just launched.

If you were impacted by a previous core update (i.e. August, March, November, October) then often it takes another core update, or sometimes a few, before a site sees recovery.
ð¤ https://t.co/7XHVWBRbbo

'" Marie Haynes (@Marie_Haynes) November 11, 2024

These announcements are as much as uninteresting as uninformative.

'Hey, look! We did something' https://t.co/BcK4rzTuN6

'" Pedro Dias (@pedrodias) November 11, 2024

Golly, I hope Reddit will be ok

'" Harad (@harad) November 11, 2024

Good luck, folks!

Not expecting anything this end, mostly because I only fully finished my site move around seven minutes ago. ð' https://t.co/MGfUyA9GOP

'" Wesley Copeland (@Wesley_Copeland) November 11, 2024

Sad state when my first thought is: "wonder what they've screwed up this time". https://t.co/jtYZvXPZgM

'" Martin MacDonald (@searchmartin) November 11, 2024

Also later last night I asked if anyone is seeing movement:

Anyone seeing any movement yet? https://t.co/qttLlYNeU1

'" Barry Schwartz (@rustybrick) November 12, 2024

While most say it is too early to tell, which I 100% agree with, here are the ones that say they are seeing movement:

I see some movement, but it's hard to attribute it to the typical movements we see or this core update. Will check more sites/data tomorrow morning to confirm.

'" Vlad Rappoport (@vladrpt) November 12, 2024

It affected my website from yesterday, today zero click, that means this update will harm more than the previous updates. We expecting more damage.
I'm afraid to say that, but don't be happy with any update again. Get a new job or go to Pinterest or the new ChatGPT search.

'" Ameer Belal (@NFT_Domains) November 12, 2024

Slightly up

'" Lizzy's Small World (@AVerySmallWorld) November 12, 2024

Yes, ranking down

'" बबलà¥' à¤à¥à¤®à¤¾à¤° ð®ð³' (@seobabloo) November 12, 2024

I saw a 15% spike yesterday evening and night. So far this morning it seems the spike didn't last.

'" Brian Spears (@BrianHTX20) November 12, 2024

It is probably too early to tell right now but we will keep you posted on what the SEO community is seeing over the coming days.

Forum discussion at WebmasterWorld, Black Hat World, Local Search Forum, X and LinkedIn.

Full Article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google released the November 2024 core update, so far, we are not seeing much movement but I have a lot more details in the story below. Have you seen term drift in SEO and Google Search. Google has SEO advice on version history pages. Google Ads is testing subheading links. Google is testing seller and product ratings on the same shopping ad. Google is testing a current sales section in search.

Search Engine Roundtable Stories:

• Google November 2024 Core Update Is Now Rolling Out - What We Know So Far
  Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.
• SEO Advice On Version History Pages From Google
  Google's John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how to handle recurring event pages, like conferences and events. In short, the main page should keep the same URL and then archive the older version history details on an archive page URL.
• Term Drift In SEO - Why It Matters
  The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands - but still, it happens.
• New Google Travel Ads Feed Format May Be Rolling Out
  A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search.
• Google Search Current Sales Expandable Section
  Google Search has been rolling out this new expandable section in the search results titled "current sales." I guess Google is able to figure out what is a sale and what is not, maybe from structured data or Merchant Center and then have a section in the search results for that...
• Google Shopping Ads With Both Seller & Product Ratings
  Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be confusing to see different ratings for the same retailer but one is for the rating of the specific product and one is for the rating of the company selling that product, i.e the seller.
• Google Ads Tests Subheadline Links Under Search Ad Title Links
  Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you'd see them as sitelinks under the ad description but not directly under the main headline link.
• GooglePlex Sign: Please Refrain From Touching The Androids
  Here is a sign at the GooglePlex that is politely asking visitors to not touch the Androids. It says, "Please refrain from touching the Androids - Thank you." I often see photos of people climbing on them, so maybe that will help?

Other Great Search Threads:

• chatgpt went down for 30 mins today :( we are much, much better at reliability than we used to be, but clearly more work in front of us., Sam Altman on X
• Here are two key takeaways from Google's Search Central Live Taipei 2024., Hope Lui on LinkedIn
• Marigold Magic! From the flavors to the culture, India left us spellbound. That's a wrap on the Gurugram #PESummit24. We loved connecting with PEs in person and virtually!, Google's Product Experts Program on X
• Nothing has changed with the way audiences work in Demand Gen campaigns., Ginny Marvin on LinkedIn
• Several readers are asking me why Search Engine Roundtable won't come up in any Google AI Overviews. I don't have a good explanation but they are right. Even based on third party tools that track them, SER does not show up at all. I assume it is some sort, Barry Schwartz on LinkedIn
• Site reputation abuse reminder: Marketplace Operations Inc & Forbes Marketplace Holdings Inc are responsible for the content on Forbes Advisor, Health, Wheels & Home Improvement. Remember them + Thomas Callahan as we uncover how th, Goog Enough on X
• You can add voiceover to your Pmax videos to increase users attention., Thomas Eccel on X

Search Engine Land Stories:

• Google November 2024 core update rolling out now
• Data: PMax performance stable, but Search CPCs increasing
• Google debuts Sale Event promotion type in Merchant Center
• Google integrates seller and product ratings in Shopping Ads
• Google Ads Editor 2.8 launches with AI image generation
• Server access logs and SEO: Everything you need to know in 2025
• Knowledge graphs: An introduction
• How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT

Other Great Search Stories:

Analytics

• How to use Google Analytics 4 to track social media performance, Hootsuite

Industry & Business

• Google Executive Picked to Supercharge News Efforts Has Resigned, Wall Street Journal
• Acodie Interview Series: Barry Schwartz, Founder of the Search Engine Roundtable, Acodez

Links & Content Marketing

• NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2, SparkToro

Local & Maps

• Coming Soon: An All-New Moz Local, Moz
• Goodbye, Google Maps? Apple Maps Envisions Revolutionary Traffic Light Navigation Feature, AutoEvolution
• Google Maps moves the weather for a cleaner map on Android, 9to5Google

Mobile & Voice

• ChatGPT is currently down; Siri integration in iOS 18.2 affected, 9to5Mac
• Google Gemini tests an overlay that looks like you're texting your assistant from any screen, Android Police
• Google's Android-exclusive Gemini Live could be about to launch on iPhone, TechRadar
• Why 'Type to Siri' Is My Favorite New iOS 18.1 Feature, Lifehacker

SEO

• Introducing our Bing Webmaster Tools API Python Client, Merj
• Technically Wrong, But Worth Fixing?, Chris Green
• What we learned at NESS 2024 (pt. 2), SEO For Journalism
• Screaming Frog SEO Spider Update '" Version 21.0, Screaming Frog

PPC

• 5 Ways to Maximize Your Ad Performance with AdCreative.ai, Semrush
• CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal, PPC Land
• Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test, AdWeek
• Taboola reports Q3 Growth and raises 2024 targets amid AI expansion, PPC Land
• Unpacking the Data Behind Trump and Harris' Presidential Election Ad Spending, PPC Hero
• Updated PMAX Table View Now Displays Ad Strength, PPC News Feed
• What Digital Marketing Agencies Are Saying Behind Your Back, DAGMAR
• Image Asset Gallery Combines Square & Horizontal Images, PPC News Feed

Other Search

• Ecosia, Qwant partner on search engine tech to counter Google's power, CNBC
• LLMO: 10 Ways to Work Your Brand Into AI Answers, Ahrefs
• OpenAI and others seek new path to smarter AI as current methods hit limitations, Reuters
• Two Upstart Search Engines Are Teaming Up to Take on Google, Wired

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Seventeen long years ago I wrote a piece here called The Gadget Manifesto. It was a rant borne out of frustration with the relentless increase in junk technology. The problem was basically too much Far Eastern manufacturing capacity chasing too few consumers. Result…price plummeting, quality plummeting, consumers suffering. I’m revisiting this subject only because it looks like we’re clearly not going to reverse course any time soon. Nearly 2 decades on, we’re still buying this junk, and throwing it away...

The post The Gadget Manifesto Revisited – plus ça change, plus c’est la même chose? appeared first on The Red Ferret Journal.

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Continuing with his illuminating series, in part four Fr. Stephen Freeman discusses those (both non-Orthodox and Orthodox) for whom knowledge of God is but a relationship with a book (albeit a sacred book) or with ideas about God. These people are what Fr. Freeman calls "practical atheists." "Although a person may espouse a belief in God, it's quite possible for that belief to be so removed from everyday life that God's non-existence would make little difference."

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