To design positive emotional experiences you must understand human emotion. The subject of emotions is complex largely because everything we do is either influenced by, or directly caused by, emotion. Factor in the range and capacity different individuals have for emotion, add in the fact most emotions occur subconsciously, and round this out with the […]

The post The Three Levels of Emotional Design appeared first on Psychology of Web Design | 3.7 Blog.

If you’re not familiar with cognitive load and how it impacts interface design, it’s worth reviewing our previous blog post. If you’re already convinced cognitive load is important, the next step is addressing it. Reducing cognitive load is accomplished by reducing or offloading mental effort (which are similar but different concepts.) Reducing mental effort is […]

The post 10 Design Principles to Reduce Cognitive Load appeared first on Psychology of Web Design | 3.7 Blog.

While most known for automotive, Michigan has a rich history in design. As a designer myself, I wanted to learn more about Michigan’s design roots. Not knowing what to expect, I found Michigan is home to many historic designers, several innovative design-forward companies, and top design schools. Automotive is a source of Michigan pride, but […]

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There are many web apps for designer and developers out there, but getting by free and good ones is not that easy. That is why we are sharing 7 Web Apps For Web Designers To Simplify Their Work Life. Previously, we have already covered 9 Tools To...

The post 7 Web Apps For Web Designers To Simplify Their Work Life appeared first on SmashingApps.com.

There are many web apps for designer and developers out there, but getting by free and good ones is not that easy. Today, we are sharing some great tools by Google. Previously, we have already covered 9 Best Resources For Web Developers & Web Designers So, without...

The post 7 Must Check Google Tools For Web Designers & Developers appeared first on SmashingApps.com.

Creating a presentation is one of the best ways to convey information to a wide audience in an easy-to-follow manner. Such presentations are often made using attractive and unique designs to help draw-in viewers. One style that has remained popular among presentation designers throughout the years is “minimalist” presentations. Minimalist presentations rely on the concept...

Have you ever wondered why Adidas, Nike, Apple, Unilever, and many others have such remarkable logotypes? What is the inner side of their success? We have an answer! These companies have followed certain rules to create meaningful and interesting logos. We analyzed their experience and chose the 5 best tips for an iconic logo design....

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The post Weekly News for Designers № 537 appeared first on Speckyboy Design Magazine.

Sometimes all you need is a name. It is a powerful thing. It always has a meaning and, even more, it has a subtext and undertone. A name can speak...

The post 10 Beautifully Designed, Minimal & Name-Centric Business Cards appeared first on Speckyboy Design Magazine.

This week’s Designer News – № 538 – includes 5 Simple Habits to Improve UX Research, New Media Queries You Need to Know, The Cost of Javascript Frameworks, The Hero Generator, Why Wireframes are Becoming Obsolete, Looking at coronavirus.data.gov.uk, Lots of Freebies and so much more!

The post Weekly News for Designers № 538 appeared first on Speckyboy Design Magazine.

Undoubtedly clients come and go. Some, you’ll know it’s coming. Others may be a surprise. Regardless, you need to know how to deal with the situation.

The post What to Do When a Web Design Client Leaves appeared first on Speckyboy Design Magazine.

When the world seemingly changed overnight due to COVID-19, it was surreal. Maybe your surroundings looked exactly the same. Your to-do list contained the same projects. Even if things were...

The post Reasons to Be Thankful: Bright Spots for Web Designers appeared first on Speckyboy Design Magazine.

This week’s Designer News – № 539 – includes How to Create a Color Theme Switcher, a Morphing Gooey Text Hover Effect, Free UXUI Doc Kit for Sketch/Figma, Design System Interview Questions, Faking 3D Elements with CSS, the StyleStash Chrome Extension, Teach Yourself Code and a bunch more!

The post Weekly News for Designers № 539 appeared first on Speckyboy Design Magazine.

Your logo could easily be the most memorable component of your WordPress website—or any other form of publicity, for that matter. However, it’s imperative that your logo reflects the fundamentals of modern logo design. WordPress’s own logo, which is placed very subtly in a corner on most websites using the platform, has such a clean design that it’s hard not to notice. Yours can be like this too. In this brief article, we’ll discuss three fundamental tips or techniques for designing the best possible logo for your WordPress website. Modern Logo Design Tips Most businesses have logos, and if they

The post 3 Elements of Good Logo Design for Your WordPress Website appeared first on Photoshop Lady.

Landing pages are specifically designed to be seen after clicking an advertisement on almost any platform. Landing pages are clearly different from normal web pages which involve a bit of leeway to help visitors explore the website. The sole purpose and focus of landing pages are, to urge visitors to buy a product or a service after an advertisement had piqued their interest. In the legal industry, the conversion rate is very important, making the landing page one of the priorities of those designing a website for a law firm. We’ve gathered a few landing page designs for legal service

The post Landing Page Design Ideas for Legal Services appeared first on Photoshop Lady.

Benjamin Stuben Farrar of Iowa City is a storyteller without a story to tell at the moment. The first story is as dramatic and layered as his bold scenic and lighting designs for area stages:...

Wondering why you should hire a web design company? If so, click here for five reasons why you should hire a web design company now! More

Sprucing up your website to enhance the look and feel is a great idea, but is it necessary? Explore these signs that it's time for website redesign. More

There are several essential tools development teams can utilize to optimize their website design. Web design can be a complex, challenging process. However, it is vital to obtaining adequate performance results. Luckily, there are dozens of digital resources available that help navigate you through your website design process. The best web design tools improve your […] More

Dazed Media a interrogé les créatifs et leur a demandé d’imaginer des affiches répondant aux changements provoqués par la pandémie et appelant à un avenir meilleur. Dans le cadre de cette campagne #AloneTogether, plusieurs artistes et designers célèbres ont contribué, tels que Vivienne Westwood, Christopher Kane ou encore la créatrice de mode Katharine Hamnett. Ces […]

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Benjamin Stuben Farrar of Iowa City is a storyteller without a story to tell at the moment.

The first story is as dramatic and layered as his bold scenic and lighting designs for area stages: “Benjamin Stuben Farrar” is not his actual name.

He was born Stewart Benjamin Farrar 41 years ago in Kentucky. He didn’t want to go through life as “Stewie,” so he went by “Benjamin,” until he got to college at Vanderbilt University in Nashville. He ran into so many other Bens, that his buddies decided to combine his names into “Stuben.”

That name followed him to grad school at the University of Iowa in 2002, where he earned an MFA in theater design. But when he moved to New York City in 2006 to pursue his career, he didn’t like hearing “Stuben” shouted across the theater.

“It sounded too much like ‘stupid,’ ” he said, “so I reverted back to Benjamin.”

But nicknames have a way of sticking. When he and his wife moved back to Iowa City in 2015 to raise their daughter, he switched to “Stuben” again, since that’s how people knew him there.

Professionally, he uses “S. Benjamin Farrar” and on Facebook, he goes by “Benjamin Stuben Farrar” so friends from his various circles can find him. Even though most people now call him “Stuben,” he still introduces himself as “Benjamin.”

“To this day, I have 12 different names,” he said with a laugh. “Only the bill collectors know me as ‘Stewart.’”

Like his name, his artistry knows no bounds.

He has planted apple trees on Riverside Theatre’s indoor stage in Iowa City; a child’s outdoor playground on the Theatre Cedar Rapids stage; and dramatic spaces for Noche Flamenca’s dancers in New York City venues and on tour.

These days, however, his theatrical world has gone dark.

His recent designs for “The Humans,” “The Skin of Our Teeth” and “Kinky Boots” at Theatre Cedar Rapids and “A Doll’s House, Part 2” at Riverside Theatre have been canceled or postponed in the wake of the coronavirus pandemic. He has “The Winter’s Tale” in the works for Riverside Theatre’s free Shakespeare in the Park slated for June, but time will tell if that changes, too.

“Within the course of two weeks, five productions were canceled or moved indefinitely,” he said.

Looking ahead, he’s not sure what shows he’ll have time to design for the upcoming seasons. He’s used to juggling three or four productions at a time, but he said that could become really difficult if the shows fall on top of each other at the various venues.

As with so many artists right now, his world keeps changing.

He and his wife, Jody Caldwell, an editor and graduate of the UI Writers’ Workshop, are both freelancers, leaving them with no income during this pandemic. So Farrar has been wading through red tape and delays to secure unemployment compensation and the government stimulus check, for which he’s still waiting. One bright spot was receiving a $1,000 Iowa Arts & Culture Emergency Relief Fund grant given to 156 Iowa creatives who have lost income from canceled projects.

With his regular revenue streams drying up, he’s been considering other ways to earn money through teaching theater or creating and selling more of his digital and film photography — an outgrowth of his fascination for the way lighting can sculpt a scene on stage.

“I love doing nature (photography). I love doing details,” he said. “I love photographing people, too, especially on stage — I love photographing my own shows. It’s just a lot of fun.

“For me, nature’s so interesting, especially living where we do in North America, there’s vast changes from one time of year to another. I just love looking at that on a very small scale, and how light happens to fall on that particular surface — how that surface changes color,” he said.

“Right now the redbuds are out. The magnolias came out two weeks ago and then they started to fall. It changes the landscape dramatically, especially based on whether it’s a morning light or afternoon light or evening light, whether it’s cloudy, whether the sun’s peeking through clouds and highlighting a few individual leaves. I find that super fascinating.

“That’s how I can look at the same boring tree at different times of year, at different times of day, and find something interesting to photograph.”

While his scenic designs create an immediate visual impact and help tell the story swirling around the actors, Farrar was a lighting designer before he became a scenic designer.

It wasn’t love at first sight. He took a light design course in college, but didn’t “get” it.

“It’s really difficult to wrap your head around it,” he said.

His aha moment came when he was running lights for an operetta in college.

“I just had these little faders in front of me so I could raise certain lights up and down. And the music was happening in front of me and I thought, ‘I control this whole little universe. I can make things completely disappear. I can sculpt things from the side, I can make things feel totally different — just like music can — just based on how it’s lit.’ And then I finally started to understand how the lighting hooked things together,” he said.

From there, his interest in lighting soared.

“I absolutely love lighting,” he said. “I think it’s probably given me more joy than anything else, just because I can go for a walk someplace and just the way the lighting changes as the clouds come in or out, or as the time of year changes and the angle of the sun changes, I really enjoy seeing that — and that’s what got me into photography.”

While his design work is a collaborative process with the director and other production team members, the ideas begin flowing as soon as he starts reading a script. With the flamenco dance company in New York, he might start working on a show two years in advance. With Theatre Cedar Rapids, the lead time is generally six months to look at the season overall, and four months to “get things going” on a particular show, he said. The lead time is about two months for Riverside Theatre shows, which have shorter rehearsal periods.

He begins thinking about the theater spaces, the text that the audience never sees, the show’s technical demands, and the scale in relation to the human body. He still likes to do some of his design work by hand, but computers and the 3D printer he has in his basement workshop have made the process much quicker for creating the drawings and scale models for each show.

He also enjoys the variety and challenge of moving between the small space inside Riverside Theatre and the large space inside Theatre Cedar Rapids, as well as the theaters at Grinnell College and Cornell College in Mount Vernon, as well as the theaters in New York and the touring venues that have housed his designs.

Ultimately, the goal of scenic design “is always about the storytelling,” he said.

“There’s a version of a show that exists in a script, if there is a script. Assuming it has a script, there is a scaffolding for that show in the script, and then there’s a version of the show in the director’s head, and then there’s a version of the show that’s performed in my head as I read the script. So there’s all these different versions.”

If the show is a musical, the choreographer brings in another idea, and the musical score adds another element. Sometimes Farrar knows the music very well, but other times, he doesn’t.

“Hopefully, I can integrate that well if I listen to the music while working on the show — not usually when I’m reading the script, but while I’m drafting the show. I’ll listen to the music to get a sense of how the show wants to move.

“Integrating all these different versions of the show — the text, what’s in my head, what’s in the director’s head, what’s in the choreographer’s head, the role the music plays — and then you synthesize all those elements, and then you find out how the show wants to move in the space it has. And how a show moves is one of the most important things to me. ...

“You get a sense that the show becomes this conscious element that wants a certain thing, and will reveal those things over time.”

And time is something he has right now.

Comments: (319) 368-8508; diana.nollen@thegazette.com

Stories are everywhere. When they don’t exist we make up the narrative — we join the dots. We make cognitive leaps and fill in the bits of a story that are implied or missing. The same goes for websites. We make quick judgements based on a glimpse. Then we delve deeper. The narrative unfolds, or we create one as we browse.

Mark Bernstein penned Beyond Usability and Design: The Narrative Web for A List Apart in 2001. He wrote, ‘the reader’s journey through our site is a narrative experience’. I agreed wholeheartedly: Websites are narrative spaces where stories can be enacted, or emerge.

Henry Jenkins, Director of Comparative Media Studies, and Professor of Literature at MIT, wrote Game Design as Narrative Architecture. He suggested we think of game designers, ‘less as storytellers than as narrative architects’. I agree, and I think web designers are narrative architects, too. (Along with all the multitude of other roles we assume.) Much of what Henry Jenkins wrote applies to modern web design. In particular, he describes two kinds of narratives in game design that are relevant to us:

Enacted narratives are those where:

[…] the story itself may be structured around the character’s movement through space and the features of the environment may retard or accelerate that plot trajectory.

Sites like Amazon, New Adventures, or your portfolio are enacted narrative spaces: Shops or service brochures that want the audience to move through the site towards a specific set of actions like buying something or initiating contact.

Emergent narratives are those where:

[…] spaces are designed to be rich with narrative potential, enabling the story-constructing activity of players.

Sites like Flickr, Twitter, or Dribbble are emergent narrative spaces: Web applications that encourage their audience use the tools at their disposal to tell their own story. The audience defines how they want to use the narrative space, often with surprising results.

We often build both kinds of narrative spaces. Right now, my friends and I at Analog are working on Mapalong, a new maps-based app that’s just launched into private beta. At its heart Mapalong is about telling our stories. It’s one big map with a set of tools to view the world, add places, share them, and see the places others share. The aim is to help people tell their stories. We want to use three ideas to help you do that: Space (recording places, and annotating them), data (importing stuff we create elsewhere), and time (plotting our journeys, and recording all the places, people, and memories along the way). We know that people will find novel uses for the tools in Mapalong. In fact, we want them to because it will help us refine and build better tools. We work in an agile way because that’s the only way to design an emerging narrative space. Without realising it we’ve become architects of a narrative space, and you probably are, too.

Many projects like shops or brochure sites have fixed costs and objectives. They want to guide the audience to a specific set of actions. The site needs to be an enacted narrative space. Ideally, designers would observe behaviour and iterate. Failing that, a healthy dose of empathy can serve. Every site seeks to teach, educate, or inform. So, a bit of knowledge about people’s learning styles can be useful. I once did a course in one to one and small group training with the Chartered Institute of Personnel and Development. It introduced me to Peter Honey and Alan Mumford’s model which describes four different learning styles that are useful for us to know. I paraphrase:

1. Activists like learning as they go; getting stuck in and working it out. They enjoy the here and now, and are happy to be dominated by immediate experiences. They are open-minded, not sceptical, and this tends to make them enthusiastic about anything new.
2. Reflectors like being guided with time to take it all in and perhaps return later. They like to stand back to ponder experiences and observe them from many different perspectives. They collect data, both first hand and from others, and prefer to think about it thoroughly before coming to a conclusion.
3. Theorists to understand and make logical sense of things before they leap in. They think problems through in a vertical, step-by-step logical way. They assimilate disparate facts into coherent theories.
4. Pragmatists like practical applications of ideas, experiments, and results. They like trying out ideas, theories and techniques to see if they work in practice. They positively search out new ideas and take the first opportunity to experiment with applications.

Usually people share two or more of these qualities. The weight of each can vary depending on the context. So how might learning styles manifest themselves in web browsing behaviour?

• Activists like to explore, learn as they go, and wander the site working it out. They need good in-context navigation to keep exploring. For example, signposts to related information are optimal for activists. They can just keep going, and going, and exploring until sated.
• Reflectors are patient and thoughtful. They like to ponder, read, reflect, then decide. Guided tours to orientate them in emergent sites can be a great help. Saving shopping baskets for later, and remembering sessions in enacted sites can also help them.
• Theorists want logic. Documentation. An understanding of what the site is, and what they might get from it. Clear, detailed information helps a theorist, whatever the space they’re in.
• Pragmatists get stuck in like activists, but evaluate quickly, and test their assumptions. They are quick, and can be helped by uncluttered concise information, and contextual, logical tools.

An understanding of interactive narrative types and a bit of knowledge about learning styles can be useful concepts for us to bear in mind. I also think they warrant inclusion as part of an articulate designer’s language of web design. If Henry Jenkins is right about games designers, I think he could also be right about web designers: we are narrative architects, designing spaces where stories are told.

—∞—

Wow, this has been a busy period. I’m just back from the Ampersand web typography conference in Brighton, and having a catch-up day in Mild Bunch HQ. Just before that I’ve been working flat out. First on Mapalong which was a grass-roots sponsor of Ampersand, and is going great guns. Then on an article for The Manual which is being published soon, and on 8 Faces #3 which is in progress right now. Not to mention the new talk for Ampersand which left me scratching my head and wondering if I was making any sense at all. More on that in a subsequent post.

In the meantime two previous events deserve a mention. (This is me starting more of a journalistic blog. :)

First of all, an interview with Simon Pascal Klien, the typographer and designer who’s curating the Design Festival podcast at the moment. We talked about all things web typography. Pascal cheekily left in a bit of noise from me in the prelude, and that rant pretty much sets the tone for the rest of the conversation. Thanks for your time, Pascal! If anyone reading this would care to listen in, the podcast can be downloaded or played from here:

Secondly, Daniel Bogan of The Setup sent me a few questions about my own tools. My answers are pretty clipped because of time, but you may find it interesting to compare this designer’s setup with your own:

I should note that in the meantime I’ve started writing with Writer, and discovered the great joy of keeping a journal and notes with a Midori Traveler’s Notebook. The latter is part of an on-going search I’m having to find Tools for Life. More on that, too at some point. Here’s my current list of topics I want to write about shortly:

• Ampersand, the aftermath
• Marrying a FujiFilm X100
• No-www
• Tools for life
• Paper versus pixels

There, I’ve written it!

In 2003, my wife Lowri and I went to a christening party. We were friends of the hosts but we knew almost no-one else there. Sitting next to me was a thirty-something woman and her husband, both dressed in the corporate ‘smart casual’ uniform: Jersey, knitwear, and ready-faded jeans for her, formal shoes and tucked-in formal shirt for him (plus the jeans of course; that’s the casual bit). Both appeared polite, neutral, and neat in every respect.

I smiled and said hello, and asked how they knew our hosts. The conversation stalled pretty quickly the way all conversations will when only one participant is engaged. I persevered, asked about their children who they mentioned, trying to be a good friend to our hosts by being friendly to other guests. It must have prompted her to reciprocate. With reluctant interest she asked the default question: ‘What do you do?’ I paused, uncertain for a second. ‘I’m a web designer’ I managed after a bit of nervous confusion at what exactly it was that I did. Her face managed to drop even as she smiled condescendingly. ‘Oh. White backgrounds!’ she replied with a mixture of scorn and delight. I paused. ‘Much of the time’, I nodded with an attempt at a self-deprecating smile, trying to maintain the camaraderie of the occasion. ‘What do you do?’ I asked, curious to see where her dismissal was coming from. ‘I’m the creative director for … agency’ she said smugly, overbearingly confident in the knowledge that she had a trump card, and had played it. The conversation was over.

I’d like to say her reaction didn’t matter to me, but it did. It stung to be regarded so disdainfully by someone who I would naturally have considered a colleague. I thought to try and explain. To mention how I started in print, too. To find out why she had such little respect for web design, but that was me wanting to be understood. I already knew why. Anything I said would sound defensive. She may have been rude, but at least she was honest.

I am a web designer. I neither concentrate on the party venue, food, music, guest list, or entertainment, but on it all. On the feeling people enter with and walk away remembering. That’s my job. It’s probably yours too.

I’m self-actualised, without the stamp of approval from any guild, curriculum authority, or academic institution. I’m web taught. Colleague taught. Empirically taught. Tempered by over fifteen years of failed experiments on late nights with misbehaving browsers. I learnt how to create venues because none existed. I learnt what music to play for the people I wanted at the event, and how to keep them entertained when they arrived. I empathised, failed, re-empathised, and did it again. I make sites that work. That’s my certificate. That’s my validation.

I try, just like you, to imbue my practice with an abiding sense of responsibility for the universality of the Web as Tim Berners-Lee described it. After all, it’s that very universality that’s allowed our profession and the Web to thrive. From the founding of the W3C in 1994, to Mosaic shipping with <img> tag support in 1993, to the Web Standards Project in 1998, and the CSS Zen Garden in 2003, those who care have been instrumental in shaping the Web. Web designers included. In more recent times I look to the web type revolution, driven and curated by both web designers, developers, and the typography community. Again, we’re teaching ourselves. The venues are open to all, and getting more amazing by the day.

Apart from the sites we’ve built, all the best peripheral resources that support our work are made by us. We’ve contributed vast amounts of code to our collective toolkit. We’ve created inspirational conferences like Brooklyn Beta, New Adventures, Web Directions, Build, An Event Apart, dConstruct, and Webstock. As a group, we’ve produced, written-for, and supported forward-thinking magazines like A List Apart, 8 Faces, Smashing Mag, and The Manual. We’ve written the books that distill our knowledge either independently or with publishers from our own community like Five Simple Steps and A Book Apart. We’ve created services and tools like jQuery, Fontdeck, Typekit, Hashgrid, Teuxdeux, and Firebug. That’s just a sample. There’s so many I haven’t mentioned. We did these things. What an extraordinary industry.

I know I flushed with anger and embarrassment that day at the christening party. Afterwards, I started to look a little deeper into what I do. I started to ask what exactly it means to be a web designer. I started to realise how extraordinary our community is. How extraordinary this profession is that we’ve created. How good the work is that we do. How delightful it is when it does work; for audiences, clients, and us. How fantastic it is that I help build the Web. Long may that feeling last. May it never go away. There’s so much still to learn, create, and make. This is my our party. Hi, I’m Jon; my friends and I are making Mapalong, and I’m a web designer.

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity...

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designworkplan zoekt per direct een grafisch ontwerper voor onze wayfinding studio in Amsterdam

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This week was my second one-on-one mentorship meeting with Marie Poulin as I go into my second month of Digital Strategy School. This month is all about Positioning, a subject my business is struggling with. The copy on my site as of today is not cutting it, it is vague and does not truly convey […]

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As a designer, we’re overloaded with choices every day, but there are some apps that are absolutely worth your time and investment. Finding the best ones and most useful ones can be a difficult task, so we’re going to make things easy for you and give you our top 10 apps and websites we couldn’t […]

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Creating vintage style designs for company brands, T-shirts, packaging designs, book covers, window signs, and countless other graphic design project scenarios has never been easier with this huge bundle of 200 editable logo templates from Heritage Type Co. Logo Templates are ready-made designs that can be easily customised to quickly create stunning badges and emblems […]

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In today’s Adobe Illustrator tutorial I’m going to take you through the process of creating a colourful embroidered patch, based on the kinds of designs associated with National Parks. The artwork will incorporate a landscape scene at sunset, which helps to keep the design simple with a silhouette graphic and a warm colour palette. Stick […]

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