brand

The incredible secret of the London Overground rebranding

I am 100% on-board with the London Overground being split into six different lines with individual names. It is infuriating to see there are delays on the Overground and have no clear idea of whether they might be on a...




brand

Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts?

This study investigates the effects of social media marketing efforts (SMME) on smartphone brand identification, attachment, association, and willingness to pay premium prices. A survey of 320 smartphone users who followed official social media handles managed by smartphone companies was conducted for this purpose. PLS-SEM was used to analyse the collected data. The findings demonstrated importance of SMME dimensions. According to the study's findings, the smartphone brand's SMMEs had significant impact on brand identification, brand association, and brand attachment. The results revealed that SMMEs had significant impact on willingness to pay the premium price. The findings also show that brand identification, attachment, and association mediated the relationship between SMMEs and willingness to pay a premium price. The findings of this study will be useful in developing social media marketing strategies for smartphones. This study demonstrates the use of social media marketing to promote mobile phones, particularly in emerging markets.




brand

Intellectual property protection for virtual assets and brands in the Metaverse: issues and challenges

Intellectual property rights face new obstacles and possibilities as a result of the emergence of the Metaverse, a simulation of the actual world. This paper explores the current status of intellectual property rights in the Metaverse and examines the challenges and opportunities for enforcement. The article describes virtual assets and investigates their copyright and trademark protection. It also examines the protection of user-generated content in the Metaverse and the potential liability for copyright infringement. The article concludes with a consideration of the technological and jurisdictional obstacles to enforcing intellectual property rights in the Metaverse, as well as possible solutions for stakeholders. This paper will appeal to lawyers, policymakers, developers of virtual assets, platform owners, and anyone interested in the convergence of technology and intellectual property rights.




brand

Consumer Engagement in Online Brand Communities: Community Values, Brand Symbolism and Social Strategies

Aim/Purpose: This study examines the kind of community value companies should provide when strengthening the relationship between customers and brands through the establishment of an online brand community, and how this kind of community value promotes customers’ sense of community engagement and willingness to spread brand reputation. The paper also discusses how an enterprise’s brand symbolism affects the relationship between community value and customers’ engagement in online brand community. This study explored the important role of brand symbolism in the establishment of an online brand community. Background: Many companies want to create online brand communities to strengthen their relationships with consumers as well as to provide better service and value to consumers, for example, Huawei’s Huafen community (club.huawei.com), Apple’s support community (support.apple.com/zh-cn), and Samsung’s Galaxy community (samsungmembers.cn). However, these brand communities may have different interests and consumer engagement about the kind of community value to offer to their customers. Methodology: This study uses data collection from questionnaire surveys to design a quantitative research method. An online questionnaire survey of mobile phone users in China was conducted to collect data on social value, cognitive value, brand symbolism, customer community engagement, and brand recommendation. The brands of mobile phone include Apple, Huawei, Samsung, OPPO, VIVO, MI, and Meizu. The researcher purchased a sample service of WJX, an online survey company (www.wjx.cn), and WJX company distributed the questionnaire to research participants. The WJX company randomly selected 240 subjects from their sample database and then sent the questionnaire link to research participants’ mobile phones. Among the 240 research participants, the researcher excluded participants who lacked online brand community experience or had invalid data to qualify for data collection. After the researcher excluded participants who did not qualify for data collection, only 203 qualified questionnaire surveys advanced to the data collection and analysis phase, which was the questionnaire recovery rate of 84.58%. For the model analysis and hypotheses testing, the researcher used statistical software IBM SPSS Statistics and AMOS 21 and Smartpls3. Contribution: This study deepens the body of literature knowledge by combining online brand community value and brand symbolic value to explore issues that companies should consider when establishing an online brand community for their products and services. This study confirms that brands with high symbolic value establish communities and strengthen social values in the online brand community rather than reducing brand symbolism. Online brand community involves a horizontal interaction (peer interaction) among peers, which can have an effect on the symbolic value of brand (social distance). Findings: First, online brand community value (both cognitive and social value) has a positive impact on customer community engagement. Second, customer community engagement has a positive impact on customers’ brand recommend intention. Third, the customer community engagement is a mediator between the online brand community value and the customer brand recommend intention. Most importantly, fourth, the symbolic value of the brand controls the relationship between community value and customer community engagement. For brands with high symbolic value, the community value should emphasize cognitive value rather than social value. For brands with a low symbolic value, the community provides cognitive or social value, which is not affected by the symbolism of the brand. Recommendations for Practitioners: Practitioners can share best practices with the corporate sectors. Brand owners can work with researchers to explore the characteristics of their online brand communities. On this basis, brand owners and researchers can jointly build and manage online brand communities. Recommendation for Researchers: Researchers can explore different perspectives and factors of brand symbolism that involve brand owners when establishing an online brand community to advance consumer engagement, community value, and brand symbolism. Impact on Society: Online brand community is relevant for brand owners to establish brand symbolism, community value, and customer engagement. Readers of this paper can gain an understanding that cognitive and social values are two important drivers of individual participation in online brand communities. The discussion of these two factors can give readers and brand owners the perception to gain more understanding on social and behavior activities in online brand communities. Future Research: Practitioners and researchers could follow-up in the future with a study to provide more understanding and updated research information from different perspectives of research samples and hypotheses on online brand community.




brand

Third Party Employment Branding: Human Capital Inflows and Outflows Following 'Best Places to Work' Certifications

"Best Places to Work" (BPTW) and similar competitions are a proliferating form of third party employment branding. Little is known, however, about how single or repeated third party employment branding occurrences relate to key human capital outcomes. Extending signaling theory by considering signal credibility and comparability, we use archival and survey data from 624 BPTW participants in sixteen competitions across a three-year period to develop and test hypotheses linking BPTW certifications to collective turnover rates and key informant perceptions of applicant pool quality. We find that certifications are associated with lower turnover rates, and in addition, propose competing crystallization and celebrity hypotheses that model turnover trajectories with repeated certifications, finding diminishing marginal turnover reductions across multiple certifications. We also examine company size and industry job opening moderators, finding that as certifications increase, applicant pool quality is (1) higher in smaller companies and (2) higher when job openings are scarcer. Finally, beyond being certified or not, we find supplemental evidence for effects of the specific certification level achieved (e.g., 2nd versus 15th). This investigation advances theory related to collective turnover, applicant pool quality, and employment branding, and is relevant to company decisions about seeking or re-seeking third party certifications.




brand

Vote YES! for Brandon Herrera to Lead the Trump Administration’s ATF

With Herrera as ATF director, there’s a real opportunity to bring accountability, strip away flawed regulations, & dismantle the entire diseased temple.




brand

Nescafe rebrands its local coffee drinks

COFFEE lovers in Malaysia will have something to look forward to as Nescafe Ready-to-Drink brings all things Malaysian with the rebranding of its local coffee drinks to the Nescafe Kopitiam Series and the introduction of two new variants, the Nescafe Kopi-C, and Nesaafe Kopi Cham.

The new Nescafe Kopi Cham is a combination of tea and coffee, while Nescafe Kopi-C has a smoother blend of coffee and milk. These two flavours are recognised as popular coffee choices in the local coffee shops.




brand

Report: The #1 Computer Brand for Customer Satisfaction

If you’re in the market for a laptop or desktop PC, you know that pretty much all of them come with impressive features. But which brands stand out from the rest? The American Customer Satisfaction Index (ACSI) Household Appliance and Electronics Study 2024 rates the best computer brands and types of devices according to customer […]

The post Report: The #1 Computer Brand for Customer Satisfaction appeared first on Clark Howard.



  • Mobile & Electronics

brand

os_front and os_sitewide_front contexts off brand new install

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brand

Doomed Brand Promo 2018






This is the first promo from British brand Doomed and features Jordan Godwin, Regan Riley, Felix Prangenberg, Dan Coller, Jordan O'Kane and a load of familiar faces including Dan Kruk, Dillon Lloyd, Max Gaertig and more. This is raw street filmed on a Canon XM2 and shot in London, Leeds, Cardiff, Germany, Nor Cal, Long Beach, Rochester, the list goes on. Good works boys.

Enjoy the Video, your kunstform BMX Shop Team!



Video: Jordan Godwin



Subscribe our youtube channel: https://www.youtube-nocookie.com/kunstformbmxshop





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Doomed Brand - Drop Fünf now available



Doomed Brand just dropped! With drop Fünf the guys around the team of Jordan Godwin, Felix Prangenberg, Miguel Smajli, Dan Coller, Lewis Mills and Co. have set new standards in design.


Check our online-shop for more new Doomed Brand products!


Have fun!



All the best,

Your kunstform BMX Shop Team




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Doomed Brand - Wish you weren't here Video 2019





The Doomed Brand boys went to Alicante (Spain) a couple weeks ago, where they've filmed a new trip video, which you can check out now!

Enjoy the Videos, your kunstform BMX Shop Team!



Video: Doomed Brand



Subscribe our youtube channel: https://www.youtube-nocookie.com/kunstformbmxshop







brand

Miguel Smajli - Subrosa Brand Wallflower BMX Video





While completing his apprenticeship at the kunstform BMX shop in Stuttgart, between school, work and producing rap hits, Miguel Smajli found time to film a new video with David Schaller, in which you won't notice that he's been doing anything else but filming for this video. The track, the tricks and the clips flow together seamlessly, watch this and catch some vibes!

Have fun with the video, your kunstform BMX Shop Team!

Video: David Schaller

Related links:




brand

Subrosa Brand - New parts arrived



We have received a fresh shipment from Subrosa. Among other things, the new signature saddle from Matt Ray, new designs and colors for frames and designer folding tires were included.




brand

Subrosa Brand - Back in stock



We received a very hot Subrosa Brand delivery and long sold out BMX parts, such as the Subrosa Brand "Ray" handlebar (Matt Ray Signature), the Subrosa Brand "Simo" fork (Simone Barraco Signature) or the super popular Subrosa Brand "Street Rails" are finally in all colors and options in stock again.




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Eastpak - New brand, Now in stock



We are pleased to announce that we are now adding the Eastpak brand to our product range. Eastpak is a renowned manufacturer of high-quality backpacks, bags and luggage.

Eastpak is characterized by its modern design, durable workmanship and innovative functions, which is why the brand is very synonymous with quality and reliability.

The products are available online as well as in our BMX shops in Stuttgart and Berlin and we are happy to be able to offer them to you from now on.

Best regards
Your kunstform BMX shop team




brand

Jesus Isn't A Brand Name

Jesus Isn't A Brand Name covers how Christians tend to use brands or logos as symbols to set themselves apart from others, sometimes in not so flattering ways...and what to do about it.






brand

Interview: Clint Alibrandi from REDIAM on the benefits of an European Biodiversity Portal

One of the main outputs of EU BON will be the establishment of an European Biodiversity Portal based on data collected and compiled from a variety of sources including earth observations but also observations and monitoring data from (local) sites. One of the main points of this portal is to serve as a substantial building block of a global biodiversity portal planned by the Group of Earth Observations project GEO BON.

But how will this portal be useful to stakeholders on a more local level - for example for people involved in questions connected to biodiversity across European regions? What will be the real benefits of it for biodiversity monitoring and conservation? Just a couple of weeks after the Third EU BON Stakeholder Round Table in Granada, Spain, Mr Clint Alibrandi from REDIAM (Environment and Water Agency in Andalusia) gives us his views on these questions.


Picture:  Excursion to Sierra Nevada.; Credit: Katrin Vohland

Q: REDIAM shares a mission with EU BON in its attempt to collect, standardize and distribute available biodiversity data. What will be the expected benefits and challenges in the process of making this type of datasets available for society and environmental policy?

A: Among the responsibilities of the Regional Environmental Government of Andalusia are promoting Social Environmental Awareness, Managing a vast, diverse and very complex territory, Control and Mitigate any threats posed to the fragile ecosystems present in our region as well as all the responsibilities derived from the management and planning of the existing natural resources.

Considering these facts, it is necessary to be able to account for the best environmental information available. Since the early 80’s the Regional Environmental Government of Andalusia has been working on its Environmental Information System with the purpose of generating, compiling, standardizing and analyzing Environmental Information covering topics such as Climate, Water, Air Quality and Biodiversity by means of ICTs. This the REDIAM. The name comes from the Spanish Acronym "REd De Información AMbiental de Andalucía" which means the Environmental Information Network of Andalusia. It serves as a Unified Regional Environmental Information Registry.

From this effort, the information obtained by the REDIAM is made publicly available to be then employed in Decision Making processes and Management Planning on behalf of the Administrations, for Dissemination and Awareness as well as for Research purposes.

As such, it is of vital importance for the REDIAM to be able to account for updated and verifiable Information and Data Sources and this is what we consider to be the most important benefit on behalf of EU BON, as it will offer the possibility to have a higher level reference covering a larger perspective, allowing stakeholders, be it either from a local, regional or national level, to consult or work with data, tools and have reference to relevant policies concerning Biodiversity on the European scale in order to be able to better transpose them to a more local context.

Yet the greatest challenge we believe that EU BON might come to face is the fact that the different contexts that exist over the whole European territory make it very difficult to tailor tools and information formats which can cover the different priorities or needs that exist in the diverse makeup of stakeholders that exist from a local, regional and national perspective. The same can most probably apply to the feedback, queries or requests made to EU BON on behalf of the stakeholder and user community. It is never easy to reach a common base level and from the regional perspective, REDIAM has faced the same type of situations.

Q: What type of stakeholders do you hope to engage through your network - who is using your data and for what purposes?

A: The stakeholders which are currently engaged with the REDIAM consist in Universities, Research Centres, Public Bodies, Local Administrations, Private Companies just to name a few examples. There are over 150 organizations which are partners of the REDIAM, they provide relevant Environmental Information to the REDIAM and are responsible for updating the information.

And as can be expected,the information provided is as diverse as the makeup of stakeholders that are part of the REDIAM, with the following formats being made available: Cartography, Satellites Images, Databases, Reports, Statistics, Applications, Management Plans and Programmes, Orthophotos, Indicators, Studies.

Additionally the REDIAM offers the user community different alternatives in order to access the previously indicated information. The REDIAM Channel is a web portal with a Catalogue and Information Search System, OGC Services, Query and Viewer tools, Downloader. The user community is able to access its information and services. This community consists in Citizens, Universities, Public Administrations and Companies from the Public and Private Sector.

Q: Where do you see the cross section between REDIAM’s work and EU BON - what are the products from EU BON and other European projects that would be helpful for the work that you are doing?

A: The REDIAM has great interest in the following issues and we believe that EU BON would be up to the task of providing solutions and/or guidelines on how to be able to proceed to solve them:

  • The elaboration of a common tool for the description and localization of species throughout the European Territory. This can prove a very useful service for Environmental Impact Assessments by providing a more complete view on different species distribution on determined area.
  • Defining a standardized list of species which contains the taxonomically correct name for each one of them. EU BON could serve as a base reference to set guidelines for standardizing the taxonomical classification of species.
  • Support and guidance in defining specific biodiversity indicators as proposed by EUROSTAT, a methodological and assessment guide of some sort.

Q: In your opinion what are the three greatest benefits of a European level biodiversity portal?

A: 1) Offering an opportunity of Standardizing and Harmonizing Biodiversity related information. We all speak the same "language" when referring to Biodiversity, but it is necessary that we all be able to follow the same "rules" as well. This is the first and most important pillar we believe that a European level Biodiversity portal can bring into play.

2) It would allow for and facilitate a widespread exchange of information amongst stakeholders throughout the whole European Territory.

3) And finally, it would allow a common analysis on a European level which would provide a general assessment on how different efforts and policies are effective, value which is the real status of Biodiversity and/or specific species independently from the limit of administrative or country borders.

About REDIAM:

The Environmental Information Network REDIAM has onboard experts from the Regional Ministry of Environment in Andalusia and its Water and Environmental Agency. With a team expertise ranging from local to regional and European level and from technical know-how to regional and thematic assessment, the main aim of the network is to integrate all spatially-referenced biodiversity data produced in Andalusia. Raw data are used to generate knowledge and improve its distribution, making it accessible and comprehensible for the general public.





brand

D8.1 Project branding (logo, flyer, PowerPoint and policy briefs templates), website, online libraries







brand

TaskBrand Prep-Paint-Finish Wiping System: A Complete Five-Step Solution

Painting and refinishing is a painstaking, multi-step process that requires attention to detail and quality materials to achieve the desired outcome. The necessary materials extend beyond the coating or paint being applied.




brand

Hospeco Brands Group Purchases Canadian-Based Innocore

Hospeco Brands Group, a United States-based, full-line manufacturer of cleaning and protection products to serve the janitorial, industrial supply, food service, health care and hospitality markets, has purchased Innocore of Ontario, Canada, maker of Touch Point and Certainty Brands premoistened, non-woven, surface and personal wipes and other hand care products.




brand

Monarch Brands Joins Hospeco Brands Group

Two powerful market leaders are joining together to form one powerhouse partnership. Hospeco Brands Group, a United States-based, full line manufacturer of personal care, cleaning and protection products to serve the janitorial, industrial supply, automotive, foodservice, health care and hospitality markets, is announcing a merger with Monarch Brands, wholesaler and manufacturer of microfiber, commercial laundry linen, institutional textiles and wiping products.




brand

Announcing the Brand-New Specified Technologies Website

Specified Technologies announced the launch of its new corporate website. The new face of stifirestop.com is designed with customers in mind, increasing discoverability and ease of use while still empowering the core group of power-user customers.




brand

Building a Brand

With the expansion of the gypsum panel product offerings, a new logo represents what the association now has to offer.




brand

Westlake Royal Building Products Rebrands Palight Trimboard to Skytrim PVC Line

Westlake Royal Building Products, Inc. announced Sept. 7 that Palight Trimboard is now Skytrim, a sophisticated line of PVC trim options.




brand

Architect Profile: Brandy Koch

Brandy Koch, AIA, is an Architect with InterActive Design in Chicago.




brand

Royal charity unveils new branding

The Prince's Trust has become The King's Trust




brand

Major charity launches new brand campaign and strategy

It includes a film directed by the Academy Award-winning James Marsh




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Third Sector Awards 2019: Brand development - Scope with The Team

For the best new, changed or evolved brand




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Kidde Engineered Systems Rebrands as Kidde Commercial

Kidde Commercial will unveil its new branding and holistic commercial fire solution capabilities during ISC West, taking place in Las Vegas, March 28-31.




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Most Popular Brands Among the SDM 100

The security industry looks to the SDM 100 — a group of 100 of the largest security companies ranked by their recurring monthly revenue — as a wellspring of industry trends and operational best practices. So, which manufacturers and distributors are behind the SDM 100, supporting them with the products, solutions and services that have helped make them successful?




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The Most Popular Brands Among the 2018 SDM 100

The security industry looks to the SDM 100 — a group of the 100 largest security companies ranked by their recurring monthly revenue (RMR) — as a wellspring of industry trends and operational best practices. So, which manufacturers and distributors are behind the SDM 100, supporting them with the products, solutions and services that help make them successful?




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Top Brands Among the 2022 SDM 100 Companies

The top manufacturers and distributors used by SDM 100 dealers.




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The 2023 SDM 100 Companies’ Brands of Choice

The top manufacturers and distributors used by SDM 100 dealers.




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Most Popular Brands Among Top Systems Integrators

Which suppliers do the largest systems integrators use? This Top Systems Integrators brand-usage report lists the top 15 manufacturers and top 12 distributors that earn the business of the largest systems integrators in the physical security channel.




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Favored Brands of the Top Systems Integrators

Which manufacturers and distributors do the largest systems integrators support? This Top Systems Integrators brand-usage report lists the companies that earn their business.




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Top Brands of the SDM 2022 TSI Security Integrators

Security integrators had a tough challenge in 2021 and continuing in 2022 — supply chain shortages and rising and/or constantly changing pricing.




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SDM 2023 TSI Security Integrators' Favorite Brands

Which manufacturers and distributors do the largest security integrators use most? This Top Systems Integrators brand-usage report lists the companies that earned the majority of their business in 2022.




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SDM 2024 TSI Security Integrators’ Brands of Choice

Here are the vendors and distributors that earned the trust of the top 100 security integrators in 2023.




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LYNN Offers Custom Engraving & Branding for Enclosures, Plates, & Panels

Custom engraving is available for most metal and plastic products, including LYNN’s popular TheNID, SlimFIT, and HyperDrop lines.




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Most Popular Brands Among the Top Systems Integrators

Security systems integrators work in a plethora of vertical markets, implementing diverse security and safety systems to meet the ever-changing needs of their customers. To meet these needs and exceed client expectations, integrators’ suppliers play a large role.




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SDM 100 Companies & the Brands They Use

SDM 100 COMPANIES operate in a wide variety of geographical and vertical markets, including both residential and commercial business, and education, government, commercial and institutional customers.




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Peak Alarm Partners With SS&Si Dealer Network to Boost Branding

As part of the arrangement, SS&Si will print Peak Alarm’s logo on hardware from manufacturers including Qolsys, Alarm.com and ProDataKey.