Central KYC (CKYC) is managed by CERSAI, which is government authorised entity to function as Central KYC Registry

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Over 1,061 tonnes of the 22,000 tonnes harvested this season has been procured so far. Yet, the farmers have received no payments

Cambridge, MA. : National Bureau of Economic Research, 2023

All eyes are now on the Diwali releases Bhool Bhulaiyaa 3 and Singham Again.

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United States, UNESCO, and International Relations through Cultural Heritage United States, UNESCO, and International Relations through Cultural Heritage

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The two Bharatanatyam dancers paid tribute to M.K. Saroja through their abhang-based performance

New technology companies often have grand ambitions. And for good reasons - ambitious plans help recruit talent, raise capital, and set the bar high. But progress toward these high-level goals relies on identifying and excelling at much lower-level use cases.

It's very common for new technology companies to aspire being "the platform for... the Internet of things, AI analytics, mobile testing, etc." Being a platform means you capture a lot of uses cases or to put it more simply... people use your service for a lot of different things. And more use equals more value.

But vision is not the same as strategy. Vision is about the end goal. It paints a picture of the future state you're aiming for. It’s what you want to achieve. Strategy, on the other hand, is how you get there.

When you use a broad vision as a strategy, you end up having a hard time making decisions and rationalizing a never-ending set of opinions. With a strategy like “we’ll be the platform for the Internet of things”, everyone has an opinion on how things on the Internet should work -which one do we listen to?

Consider instead a specific market for the Internet of things, like home automation, and an even more specific use case for home automation like "controlling the temperature in your house". It's much easier to evaluate decisions about what a good experience for controlling the temperature in your house is than for "we’ll be the platform for the Internet of things”.

But if you focus on such a narrow use case, how will you ever build a big business? I'm not suggesting abandoning the big vision instead I'm advocating for having a strategy based on solving concrete uses cases to get there. Let's look at another example: Yelp.

Today, Yelp is used for recommendations for all kinds of services: skydiving training, auto body shops, tea parlors, and more. But it didn't start that way. Yes, Yelp likely started with the ambitious vision of being a platform for all service recommendations. But it first launched in San Francisco with restaurant reviews. A very specific market and very specific use case.

Why start with restaurants? A good starting use case is the one with the most acute pain. In the context of services, people need to eat three times a day. They get their hair cut once a month and maybe need a plumber once a year. So where should Yelp start? Probably restaurants.

When solving for a specific use case, it's important to build with the bigger vision in mind and not paint yourself into a corner of only being useful for one thing. But you definitely have to be great at solving each use case your platform supports. How else will you convince people to adopt your solution? Once you can demonstrate clear value for a specific use case, you can tackle more (likely adjacent ones).

This way of scaling ensures your solution is actually good at addressing a concrete problem people have not just an abstract vision. When you hear "What's your platform for? Well... you can use it for pretty much anything." in a sales pitch, that's a warning sign.

When you instead address specific use cases well, you learn what parts of your platform matter the most by identifying patterns and doubling down on them. It's only from solving highly specific use cases that you actually get to a platform that can be broadly used for many different things. And why Amazon started by only selling books on the Web.

From flying cars to Alexa-integrated vehicles and lounge-like interiors, the automobile industry has a lot up its sleeve

Edmonton, Alberta : Brush Education Inc., [2023]

Toronto : Canadian Scholars, 2024.

Edinburgh : Luath Press, 2021.

London : Hamish Hamilton, 1988.

London : Bennett & Bloom, 2006.

Produced by WIRED Brand Lab with Dropbox | Guy Raz speaks to Coltrane Curtis and Lisa Chu, founders of the marketing agency Team Epiphany, about keeping the momentum going when the world came screeching to a halt. How do you keep employees on track and supported when the office is gone? And what does it mean to be flexible during the pandemic?

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“We hope that India’s worst foreign policy setback in decades is being honourably resolved,” says Congress general secretary in-charge communications Jairam Ramesh

Consumption is back but what consumers are spending on is changing with entertainment and experiences becoming big

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The onset of the coronavirus pandemic ramped up social media usage across all major platforms across the globe—and there's no sign of a decline anytime soon.

social network users worldwide
The coronavirus pandemic ramped up social media usage across all major platforms. eMarketer
But just how many people actually use social media? Insider Intelligence analyzed social network usage trends across multiple platforms and localizations. Here are some of the key social media stats to help navigate this shifting landscape.

How many people use social media?
Over three billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020. This is nearly 150 million more global social network users than Insider Intelligence's pre-pandemic estimate.

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Researchers at IISER Tirupati developed an innovative method using nickel catalysts to advance the ‘Hydrogen economy’ by enabling COx-free hydrogen generation, contributing to sustainable energy solutions

This innovation has the potential to revolutionise data encryption and security, offering enhanced protection for sensitive information in digital interactions.

Outlets selling different kinds of payasam have mushroomed in the city

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Engage in Tamil kuthu in Chennai, hip-hop in Hyderabad, movement therapy in Bengaluru or Latin folk dance in Kochi. Dancescapes presents a city through performance art curated experiences