custom 10 years of CUSTOMCELLS: Battery cell specialist ready for the next phase of growth By www.prleap.com Published On :: Tue, 27 Sep 2022 02:30:00 PDT More than 150 employees, locations in Itzehoe and Tübingen, strong partnerships, and a sustainable footprint as a developer and manufacturer along the entire value chain: That is the record CUSTOMCELLS has built in the ten years since the company was founded. Full Article
custom Customcells strengthens sustainable battery industry 'Made in Germany' By www.prleap.com Published On :: Tue, 28 Feb 2023 06:30:00 PST The Customcells company is investing tens of millions in the expansion of its Itzehoe site in Schleswig-Holstein. Full Article
custom CustomCells strengthens its commitment in eAviation By www.prleap.com Published On :: Tue, 16 Apr 2024 03:40:00 PDT - Application process for achieving Design Organization and Production Organization certifications from the EASA - Participation in "AERO Friedrichshafen" together with VÆRIDION - Release of the whitepaper "The Enabler of eAviation: Advanced Batteries for a Cleaner Sky" Full Article
custom 14. Google has come up with a solution, a custom search engine ... By lists.ou.edu Published On :: 2009-03-28T02:22:06+00:00 water pearls and the the gemstone is fresh viesearch com simplyukgadgets all about new gadgets. Lumber is readily available and it's a replaceable resource ... Full Article
custom How to Deliver Exceptional Customer Service By www.small-business-software.net Published On :: Mon, 26 Jan 2015 09:00:00 -0500 4 Pillars of Outstanding Customer Service 1. The Perfect Product 2. Caring Delivery 3. Timeliness 4. Build an Effective Problem-resolution Process complete article Full Article
custom 85% of Small Businesses Get Customers Through Word of Mouth By www.small-business-software.net Published On :: Fri, 20 Mar 2015 09:00:00 -0400 85% of small businesses get customers through word of mouth. Here are steps you should do to generate word of mouth from customers. complete article Full Article
custom Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas By www.small-business-software.net Published On :: Wed, 25 Mar 2015 09:00:00 -0400 Having a clear vision of your expected customer base will increase your business chances of success. Clearly defining your target audience — whether it is senior citizens, busy moms or millennials in California — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your online store. Some of the business questions you will be addressing include: complete article Full Article
custom Customer Retention No Small Accident By www.small-business-software.net Published On :: Mon, 8 Jun 2015 09:00:00 -0400 Loyal customers are precious. Identifying the details and creating a system to make sure they are taken care of is key. complete article Full Article
custom 3 Tips for Making Your Customer Service Shine By www.small-business-software.net Published On :: Tue, 13 Sep 2016 11:11:13 -0400 1. Contribute to your community. For Chiodo, offering his time and resources to the community is not a chore so much as it is part of his commitment to doing the right thing. Last summer, for example, Chiodo and his team installed four new air conditioning units at a local animal shelter where the cooling system was on its last legs. Instead of handing the shelter a hefty bill, Chiodo worked with his distributor to have the equipment donated. He handled the labor for free. complete article Full Article
custom Tips to Identify Your Customers By www.small-business-software.net Published On :: Fri, 28 Oct 2016 09:59:00 -0400 It is common knowledge that targeting customers will result in a higher sales conversion than non-targeted, random traffic that just happens upon your website. In order to effectively target your customers, you need to know who and where they are. Customers come in all shapes and sizes, so how do you discern which customers are the best to target? The following are tips to identify your best customers... Tips to Identify Your Customers Full Article
custom 10 Small Business Website Errors That Drive Customers Away By www.small-business-software.net Published On :: Tue, 24 Jan 2017 09:00:00 -0500 Visitors seldom leave a small business website with a neutral impression. For most prospects, your small business is an unknown quantity, so their first impression of your company will either make them more comfortable doing business with you or less comfortable. For this reason, you want their first experience with your website to inspire them to contact you—not your competitor. These are the 10 biggest website problems that can drive potential new business away: complete article Full Article
custom 10 Tips for Building a Customer Focused Business By www.small-business-software.net Published On :: Mon, 2 Oct 2017 09:00:00 -0400 For tips on keeping your business customer focused and more, check out this recent content from members of the online small business community. complete article Full Article
custom How AI Tech Is Changing Small Business Marketing And Customer Service By www.small-business-software.net Published On :: Mon, 30 Oct 2017 09:00:00 -0400 Whether you realize it or not, artificial intelligence has become a ubiquitous part of our lives. Companies large and small are embracing the opportunity to achieve more and set bigger goals by using AI. Solid proof of this embrace can be seen in CRM giant Salesforce, which embeds AI into its leading CRM platform. Driven by the idea of democratizing AI so companies of all sizes can deliver smarter, more personalized, and predictive customer experiences, Salesforce created Einstein, your personal AI data scientist to guide you through your day. complete article Full Article
custom How Clever Retargeting Persuades Customers Who Looked But Did not Buy By www.small-business-software.net Published On :: Mon, 20 Nov 2017 09:00:00 -0400 Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in most cases, in order to make a sale, you need to encourage your visitors to return more often to your site. Retargeting is the best way to target your first-time visitors on different marketing channels and encourage them to return to your site. Since retargeting helps you to target your existing prospects, it will likely boost more engagement than untargeted ads, making your entire campaign cheaper and cost-effective. complete article Full Article
custom 10 Helpful Insights to Help You Make Use of Video and Better Communicate with Customers By www.small-business-software.net Published On :: Fri, 23 Feb 2018 09:00:08 -0500 Video is a medium that gives your small business lots of different options for communicating and sharing information with customers. But it can be sort of overwhelming for some small businesses. Arielle Kimbarovsky of CrowdSpring offers some suggestions for businesses looking to make the most of video in a recent post. complete article Full Article
custom 3 Ways Your Small Business Can Reach New Customers By www.small-business-software.net Published On :: Mon, 17 Jun 2019 17:16:29 -0400 Grow or die. It sounds like the title of a rap song, but its actually the business idea that if your company does not grow, it is probably not going to make it. The reality is that you don't need to get bigger. What you need is a stream of customers to replace the ones that move, buy from you a little less, or have other life circumstances that change the level of business they do with you. Yes, it is nice to add business and grow. complete article Full Article
custom ***** Reena Singh - Customer Service Manager - Prime Aviation ... (rank 30) By www.gigaalert.com Published On :: Fri, 07 Sep 2018 07:07:30 +0100 Reena Singh. Customer Service Manager at Prime Aviation Services Pvt. Ltd. Location South West Delhi, Delhi, India Industry Airlines/Aviation Full Article
custom Google Enters Another Market (Custom Search) By tedshelton.blogspot.com Published On :: 2006-10-24T05:29:00Z Everyone on the Internet fears the day that Google will enter their market. Today the fear was tangible for Rollyo and Swicki. The Financial Times reported that Google will launch tomorrow (Tuesday) "...a customisable search engine that users can carry on their own blogs and other websites..." and compares the new service to Rollyo. Matthew Ingram carries the photo of a shark on his post about this development. Ingram points out that when Google entered the calendar market, competitor Kiko gave up and sold themselves. He asks whether or not this was the right decision -- pointing to Paul Graham's post at the time "Google Does Not Render Resistance Futile." I find myself agreeing with Paul and Rex Hammock puts his finger on it when he writes: There’s a social networking aspect of Rollyo that probably won’t be a part of the Google product, however the Google product will likely offer publishers, including bloggers, an instant way to monetize narrow search in the Adsense program they’re already participating in.For all of the things that Google has done right in technology, they have done very little well in the category of social. It isn't too late for them to learn but if history is any guide, they will miss the importance of the social network in search as well.And frankly having a strong competitor forces you to do the two things which you most need to do in any case when you are a small business -- innovate constantly and be 500% better than your larger competition. Then Google can educate the market about why the market needs your product and then you can deliver on the market's expectations. That is what YouTube did. Full Article
custom Full Custom T-Shirt Drop Shipping By advertising-blog.com Published On :: Sat, 27 Apr 2024 18:18:53 +0000 Would you like to Dropship custom t-shirts? Click Here Now, it's easy! Full Article Apparel dropship custom t-shirts starting a tshirt business with no money tshirt business from home tshirt business online
custom Flashback Video: Customer Engagement Is The New Marketing By www.lynnedjohnson.com Published On :: 2013-12-10T16:52:00-05:00 From the 2010 archives, The ARF Social Media Experience: Lynne d Johnson, SVP Social Media, The ARF interviews Samantha Skey — CMO, Passenger about customer engagement as the new marketing @ ReThink 2010: The ARF Annual Convention + Expo. In... Full Article
custom LXer: GNOME 47 brings back some customization options, but let's not go crazy By www.linuxquestions.org Published On :: Tue, 01 Oct 2024 05:12:01 GMT Published at LXer: The latest release of the de facto default desktop of most Linux distros brings some new features � but the GNOME 4x transition isn't done yet. GNOME 47 was released last week,... Full Article Syndicated Linux News
custom ExtraCall.com announces FREE calls abroad for BT customers By www.extracall.com Published On :: Thu, 12 Feb 2009 13:25:20 -0000 Hello, We have some GREAT news for those of you that are with BT. As you may know, BT has made calls to 0870 numbers FREE OF CHARGE. This means that you can now use our access number 0870 794 8155 to make free calls to most destinations, including the USA, Canada, Poland, Sweden and many more. To make things easier for you, all countries eligible for free calls are listed in our special rate tool, available here: http://www.extracall.com/bt.html Please note that BT has limited these free calls to 60 minutes per call. Full terms and conditions are on our website. If you are not on BT, we still offer great value calls to every destination worldwide - either via our instant-access service, or our new top-up service. Start saving money today on all your calls with us. Best regards, Alex http://www.ExtraCall.com Full Article
custom Customer Experience and Satisfaction Key for Marketers in 2009 By bryanong.blogspot.com Published On :: Sat, 31 Jan 2009 18:20:00 +1030 Companies Missing Big Opportunity to Turn Customer Pain Into Competitive Gain, Says CMO Council ReportDespite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes, according to a new study by the Chief Marketing Officer (CMO) Council.Sponsored by Satmetrix, the Net Promoter Company, the study, titled "Giving Customer Voice More Volume," revealed that a surprising 58 percent of the 480 executives surveyed said their companies do not compensate any employees or executives based on customer loyalty, satisfaction improvements or analytics. Some 38 percent said their companies have no programs in place to track or propagate positive word of mouth among customers. In addition, only 29 percent said their companies rate highly in their ability handle and resolve customer problems or complaints.The CMO Council study underscores critical deficiencies in the way companies measure, optimize and leverage customer experience to drive loyalty, improve brand value and increase business performance and growth, including:-- Insufficient availability and aggregation of real-time customer experience data across touch points that should be shared across the organization-- Poor use of customer interactions to collect insights and intelligence or maximize up-sell and advocacy opportunities-- Lack of Internet processes and systems to track online word of mouth and drive customer advocacy-- Intermittent or deficient monitoring of customer experience that fails to provide true and timely insights into problems and opportunities-- Too few compensation programs tied to customer experience, loyalty and satisfaction gains"Customer experience is one of the most critical determinants of brand strength and business growth. Yet, most organizations and senior marketers suffer from major blind spots and gaps in the way they interact, handle and respond to customer issues or problems," said CMO Council executive director Donovan Neale-May. "CMOs must assume ownership for the customer experience and establish enterprise-wide measures and disciplines to ensure continuous improvement. We are missing a major opportunity to turn customer pain into competitive gain at every touch point through better use of web and contact center technologies and processes."Customer listening, learning and leveling are critical qualities that need to be part of an institutionalized corporate culture, notes the CMO Council. Yet, survey data demonstrates that most companies are not taking advantage of these opportunities to drive company-wide performance improvement and business growth. Instead, most companies treat customer interactions around service situations and incidents only as a problem that needs quick resolution:-- Only 38 percent of companies gather customer insight from customer engagement situations.-- Just 32 percent look for ways to turn problems into new sales opportunities, and only 15 percent introduce new products or services to further monetize the relationship.-- Merely 17 percent use the opportunity to identify and cultivate potential customer champions and advocates. While companies have a long way to go in turning detractors into brand advocates, senior marketers are clearly aware of the importance of customer experience. In fact, 83 percent of respondents said it is either "essential" or "increasingly important" in driving brand advocacy and business performance. In addition, 84 percent said positive customer experiences and word of mouth have helped their brands and businesses grow. There were 44 percent of respondents who admitted that high-profile negative customer experiences had at some time compromised their brands.Only 31 percent rate their company's commitment to customer listening highly, but another 35 percent say it is "getting better." Although 34 percent of respondents said their companies have made no changes to the way they track and analyze customer experience in recent years, it can be seen as a positive development that 45 percent of respondents say their companies have taken steps to better integrate and analyze customer data. Another 39 percent said they have increased personalization and intimacy in their customer communications, 20 percent say they have embraced intelligent Internet analytics and 18 percent are capturing real-time information at the "point of pain.""Companies must become more sophisticated and committed to both leveraging customer experience as a key business metric and instituting company-wide processes that drive improvement," said Laura Brooks, Ph.D. and vice president of research for Satmetrix. "The Net Promoter Score has been proven to be the most reliable customer metric for business growth, but measurement is not an end in itself. Companies need to commit themselves to understanding the key determinants of their score and continuously strive to improve their customer experience competitiveness." Brooks is co-author, with Satmetrix CEO Richard Owen, of a new book, titled "Answering the Ultimate Question," that offers a new operating model for NetPromoter success.Other key findings of the study include:-- Nearly two-thirds of companies do not have a formal Voice of Customer program in place.-- Only 13 percent of companies have deployed real-time systems to collect, analyze and distribute customer feedback.-- While 74 percent say they receive customer feedback via e-mail, only 23 percent say they track and measure the volume and nature of these messages.-- Customer voice has gone online, but only 14.5 percent track word of mouth on the Internet-- Only 12 percent are using a word-of-mouth marketing platform to drive online customer advocacy. Full Article review
custom Friscopromos.com Kicks Off "Merry & Meaningful" Campaign, Giving Joy Through Memorable, Meaningful Customized Gifts By www.pr.com Published On :: Fri, 08 Nov 2024 03:00:00 -0500 Friscopromos.com holiday campaign promotes giving memorable & meaningful custom products to valued employees, friends, and customers. [PR.com] Full Article
custom BuyPosters.com Launches Custom Poster Services with Nationwide Shipping By www.pr.com Published On :: Wed, 13 Nov 2024 03:00:00 -0500 BuyPosters.com, a leading online retailer for high-quality posters, has expanded its services to offer custom poster design and printing, tailored for events, businesses, and personal use. With a commitment to quick turnaround, BuyPosters.com now provides same-day delivery options in the Chicago area and next-day shipping across the United States. Customers can personalize their posters to match any theme, from weddings [PR.com] Full Article
custom Bigfella Auto Express: Innovating the Auto Transport Industry with a Customer-Centric Approach By www.pr.com Published On :: Mon, 11 Nov 2024 05:32:44 -0500 Andre Bramwell brings his innovative, customer-first approach to the auto transport industry with Bigfella Auto Express, offering flexibility and transparency in car shipping. [PR.com] Full Article
custom Cracking the code on podcast advertising for customer acquisition By www.podcasting-tools.com Published On :: Mon, 11 Nov 2019 18:56:52 -0400 If you want to test in a channel where early adopters are being rewarded with both attractive CAC and scale, here’s what you need to know: ~ Podcast advertising is used very successfully as a direct-response channel with CAC on par with other consideration-stage activities. It is not just for awareness. ~ Podcast reach is very good, reaching 51% of US audiences aged 12+ monthly. ~ Ads read by hosts outperform canned programmatic ads. ~ Tracking is harder than most digital channels and the cost to test the channel is higher than most digital channels. complete article Full Article
custom The Most Important People in Mass Customization 2005-2006 By www.madeforone.com Published On :: 2006-01-01T02:00:00+00:00 Within any aspect of life, it is inevitable that certain people will frequently come to public attention, because their work or position influences the direction of events. Many business magazines list the most successful companies of the year, and the most successful or richest people. This website is a business news site, which just happens to focus very closely on a particular business strategy. Its called mass customization. Even within this niche, there are individuals who are making a significant contributions to the development and popularisation of the mass customization business model, whose work deserves to be recognised. Full Article
custom SAP And Microsoft Collaborate On Joint Generative AI Offerings To Help Customers Address The Talent Gap By www.hostreview.com Published On :: Today, SAP SE announced the next step in its long-standing partnership with Microsoft, using the latest in enterprise-ready generative AI innovation to help solve customers' most fundamental business challenges. The companies will collaborate on integrating SAPamp;reg;SuccessFactorsamp;reg; solutions with Microsoft 365 Copilot and Copilot in Viva Learning, as well as Microsoft's AzureOpenAI Service to access powerful language models that analyze and generate natural language. The integrations will enable new experiences designed to improve how organizations attract, retain and skill their people. Full Article
custom Office Designs - First Time Customers Get 10% off Or... By www.allonlinecoupons.com Published On :: First Time Customers Get 10% off Orders. Full Article
custom Liberia: 14,000 Customers, Less Than 5,000 Pay Water Bills, Says LWSC Boss Mo Ali By allafrica.com Published On :: Wed, 13 Nov 2024 10:19:58 GMT [Liberian Investigator] Monrovia -- The Liberia Water and Sewer Corporation (LWSC) has raised alarm over the low number of water consumers paying their bills, compared to the many who reportedly access public water without payment. Full Article Environment Liberia Water and Sanitation West Africa
custom Lost and Found: 2 Million LaSalle Bank Customers – An ACCESS Fraud Alert By www.guardmycreditfile.org Published On :: Fri, 23 Dec 2005 19:37:50 GMT December 21, 2005 – Last week a computer tape containing the names, addresses, account information, payment histories and Social Security Number of 2 million people disappeared while in transit. The tape, which contained data on all of LaSalle Bank’s mortgage customers, had been shipped via DHL to Experian by the bank in November. It then reappeared two days ago. Full Article
custom Customised Podcasting for businesses and organizations By podcasters.blogspot.com Published On :: Wed, 9 Feb 2005 12:25:00 +0100 Customised Podcasting is an excellent information tool for businesses and organizations. Cerado.com started a Customised Podcast Service as a companion to their existing (Competitive Intelligence) briefing documents. More here. Full Article
custom KDDI transforms customer support with AI By www.telecompaper.com Published On :: Tue, 12 Nov 2024 07:39:00 +0100 (Telecompaper) KDDI and Altius Link have launched a new customer support project harnessing the digital transformation (DX) expertise of the KDDI Customer Centre, including generative AI technology... Full Article
custom Sinch enables RCS provision via Customer Dashboard By www.telecompaper.com Published On :: Tue, 12 Nov 2024 14:01:00 +0100 (Telecompaper) Customer communications cloud software company Sinch said that Rich Communication Services (RCS) can now be provided using its Sinch Customer Dashboard... Full Article
custom Vodafone Ireland adds 3,000 contract mobile customers in Q2 By www.telecompaper.com Published On :: Tue, 12 Nov 2024 15:33:00 +0100 (Telecompaper) Vodafone Ireland ended Q2 FY25 with 2.15 million mobile customers, with contract customers accounting for 65.7 percent... Full Article
custom Talkio Mobile runs draw for customers ordering SIMs online, prizes include iPhone 16 Pro Max By www.telecompaper.com Published On :: Wed, 13 Nov 2024 13:58:00 +0100 (Telecompaper) New Ugandan operator Talkio Mobile has launched a festive campaign giving over 10,000 customers who book a Talkio SIM online automatic entry to a... Full Article
custom iPhone 14 launch: Apple hikes prices by £150 for UK customers By www.telegraph.co.uk Published On :: Wed, 07 Sep 2022 20:16:50 GMT New iPhone 14 Pro is £150 more expensive than the iPhone 13 Pro on launch Satellite connectivity for iPhone with emergency SOS text feature Apple reveals four smartphones, advanced Watch Ultra and AirPods Pro 2 ]]> Full Article topics:things/big-tech topics:things/mobile-phones structure:technology topics:things/iphone topics:organisations/apple structure:business
custom Mobile phone companies accused of concealing double-digit price rises from customers By www.telegraph.co.uk Published On :: Thu, 01 Dec 2022 13:21:39 GMT Full Article topics:things/mobile-phones topics:things/phone-bills topics:organisations/ofcom topics:in-the-news/cost-of-living structure:technology structure:business storytype:standard
custom Google Customer Match Policy Warning: Don't Harm Users Or Else... By www.seroundtable.com Published On :: Wed, 13 Nov 2024 07:41:00 -0500 This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this. Google also posted this over here.Navah Hopkins posted about this notice on LinkedIn after she received an email from Google about this update. The email says:On January 13, 2025, Google will update its Customer Match policy to state that customers may lose Customer Match access if their ads have the potential to cause harm to users or create a poor user experience. We may take the following considerations, among others, into account when making this determination.What are those considerations? Google wrote:User feedback Prevalence or severity of abuse Repeated violations of the Customer Match policyGoogle added that "violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account."Here is the email:Navah Hopkins added, "Google customer match allows advertisers to take customer lists and apply them for targeting and seed purposes in Google Ads. This is a great way to ensure folks get exactly the right messaging as well as giving us an option to exclude our existing customers from prospecting campaigns."She explained what harm might be:The first and most important consideration is using someone's email without their consent. I would take this signal from Google that gambling with privacy rules is getting harder. Second, ad creative needs to pass the "not a creep" check. This means: 1. You're not targeting kids. 2. You're not making it seem like the ad is for any one specific user. 3. You're not including people in a target list who outright told you they didn't want to see your ads. Third, and most importantly, violating customer match rules will get your account suspended. Don't mess around with it. Forum discussion at LinkedIn. Full Article
custom Overcoming the Darkness Evident in a Society Accustomed to School Shootings By www.ancientfaith.com Published On :: 2022-06-01T00:34:55+00:00 In light of what such atrocities reveal about the human condition, it is obviously not enough to affirm religious beliefs, to perform certain acts of outward piety, or merely to identify ourselves as Orthodox Christians. Indeed, it is entirely possible to do all those things while remaining blind, embracing the darkness, and becoming all too comfortable with the forces of death and destruction. Full Article
custom Nintendo Alarmo can run custom code via USB without opening it up By garyodernichts.blogspot.com Published On :: Wed, 30 Oct 2024 20:09:56 +0000 getting it to run DOOM is only a matter of time # Full Article Links
custom Law vs. Custom By www.ancientfaith.com Published On :: 2019-03-12T15:21:00+00:00 Dr. John Mark Reynolds talks about the interplay between law and custom. Full Article
custom Milkman goes extra mile for isolating customers By www.bbc.co.uk Published On :: Thu, 09 Jul 2020 23:32:54 GMT During lockdown Tony Fowler has offered help to isolated older customers who have been advised to stay indoors. Full Article
custom Workers must keep all customer tips under new law By www.bbc.com Published On :: Tue, 01 Oct 2024 15:23:53 GMT Bosses must pass on all tips and service charges to staff under new employment rules. Full Article
custom Vulnerable customers had VW cars taken away By www.bbc.com Published On :: Mon, 21 Oct 2024 13:29:20 GMT VW Finance showed "a lack of empathy", according to the Financial Conduct Authority. Full Article
custom South East Water invites customers to quiz bosses By www.bbc.com Published On :: Tue, 12 Nov 2024 06:15:51 GMT People can attend a virtual meeting to ask questions about the firm and its £1.9m five-year plan. Full Article
custom Why customers buy again: 3 winning tactics for upsell and cross-sell By www.articulatemarketing.com Published On :: 2024-08-01T08:15:00Z Customers are some of your best leads. According to a 2022 HubSpot Blog survey of more than 500 sales professionals, more than 70 percent said that upsell and cross-sell drives up to 30 percent of their revenue. Full Article Sales Customers
custom How to use networking and customer advocacy to build your brand community By www.articulatemarketing.com Published On :: 2024-09-19T08:15:00Z Personalisation in marketing works because personal connections matter. That extends beyond your customers, too. Personal connections include the relationships you have with your suppliers, your stakeholders, your employees, industry peers… the list goes on. Full Article Branding net good marketing
custom Learning the usage intention of robo-advisors in fin-tech services: implications for customer education By www.inderscience.com Published On :: 2024-10-02T23:20:50-05:00 Drawing on the MOA framework, this study establishes a research model that explains the usage intention of robo-advisors. In the model, three predictors that consist of technology relative advantage, technology herding, and technology familiarity influence usage intention of robo-advisors directly and indirectly via the partial mediation of trust. At the same time, the effects of the three predictors on trust are hypothetically moderated by learning goal orientation and perceived performance risk respectively. Statistical analyses are provided using the data of working professionals from the insurance industry in Taiwan. Based on its empirical findings, this study discusses important theoretical and practical implications. Full Article