Podcasting is marketing. And companies have been using branded podcasts for a long time. But while many companies, big and small, have attempted using branded podcasts, not all of them have been equally successful.

Begin with a strategy
No matter what the nature of your business is, creating a branded podcast starts with a sound strategy. What are the objectives of your branded podcast? Who is it for, and what is the purpose behind creating it? These are the first questions we ask any brand before starting an engagement. Well-executed branded podcasts are not about just the podcast, but about everything from strategy to research to storytelling to distribution.

The role of podcasts in the information ecosystem has gone largely unexamined. While alt-right figures have been increasingly chased off Facebook and Twitter, podcasting is shaping up as the next arena where the fight over questionable or dangerous content will play out. However, the problem of how to moderate audio content is proving thorny.

As podcasting grows in stature and revenue, its disinformation problem can’t be ignored.

Illustrating how podcasting have captured the interest of people all over the globe in recent years, research company Grand View Research suggested that the global podcasting market size valued at USD 9.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. During the pandemic, listeners worldwide are observed to be spending more time at home due to work-from-home and social distancing policies – changing the entire dynamics of the market for podcasts, which used to have a pre-pandemic target audience of people listening to broadcasts during their commute. The industry is now expected to grow with engaged listeners who are stuck indoors while working from home.

Infidelity! Cheating husbands? Cheating spouse? Extramarital Affairs - adultery and divorce. Signs of a cheating spouse. Surviving marital infidelity, extramarital affairs. Adultery sign.

Using my 15 years of experience as a health and nutrition coach and hours of research, I discovered the secrets to exercising and eating for pregnancy.

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Dr. Alexander von Paleske ---- 9.9. 2024 „Brisantes Manöver“ so beschreibt der SPIEGEL in seiner neuesten Ausgabe die geplante Fahrtroute der Fregatte Baden-Württemberg und des Versorgungsschiffes Frankfurt am Main durch die Strasse von Formosa, also die Meerenge zwischen Festland China und der chinesischen Provinz Taiwan. Die Insel Taiwan sieht sich gerne als eigeständiger Staat, ist aber nur von wenigen Staaten diplomatisch anerkannt, war - und ist - völkerrechtlich eine Provinz Chinas....

Here’s a little productivity hack I’ve come to rely on just about every day to keep me sane — using Amazon Alexa to add a todo to a list wherever you are in the house. Are your hands too occupied to type or write down an idea? This productivity tip has got you covered. Users […]

The post Productivity Tip: Using Amazon Alexa to add todos hands-free first appeared on Tom Markiewicz.

The lives of most African children are snuffed out before they can even begin to grow. Their futures grow dim with each passing day as Africa’s gardens slip away. Why can’t these precious seeds grow and prosper? Aren’t they just as important as a flower garden or a vegetable garden?

Cloud computing has driven, and continues to drive, a paradigm shift for enterprise IT. Mastering the cloud has become essential for businesses amp;hellip; but what does that mean, and how can it be achieved? In a recent report titled 'From Taming Cloud Complexity to Achieving Cloud Mastery,'amp;nbsp;EPAM Continuum, the integrated business, technology and experience consulting practice of EPAM Systems, Inc. (NYSE: EPAM),amp;nbsp;answers the most pressing questions on the topic and reveals how to achieve the ultimate goal, mastering cloud complexity.

Riffs? Riffs anyone? You'll find PLENTY here. First bands announced!

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[Daily Trust] The Inspector General of Police, Kayode Egbetokun, has advocated urgent and comprehensive action against increasing cases of crimes involving minors, saying their involvement in criminal activities has devastated communities across the nation.

[Daily Trust] A senior market analyst at FXTM, Lukman Otunuga, yesterday said the victory of Donald Trump in the United States presidential election may pressure oil prices and trigger inflation in a concomitant effect on the local economy in Nigeria.

[The Point] Honorable Fatou S. Kinteh, Minister of Gender, Children and Social Welfare attended the OIC High Level Ministerial Donors' Conference in Jedda, Saudi Arabia, to support the displaced and refugees in the Sahel and Lake Chad Region. The event was held on 26 October 2024.

[WFP] Yaounde -- Recent flooding in Cameroon has affected more than 400,000 people and upended lives and livelihoods, as the country grapples with acute food insecurity amid rising food prices, conflict, displacement, and climatic shocks.

La Identidad de Marca en Acción

Maximizando la Experiencia del Visitante

Diferenciación en un Mar de Competidores

La semaine dernière, nos confrères d’Insider gaming rapportaient les propos d’Andrew Wilson, le CEO d’Electronic Arts lors de la dernière réunion des actionnaires. À une question portant sur les résultats d’Apex Legends, il a révélé qu’Apex Legends 2 n’était pas du tout envisagé, et qu’ils prévoyaient de continuer « à fournir du contenu créatif et innovant » […]

C’est par le biais du compte X de KAMI que l’on a appris que Take-Two avait communiqué sur les dates de sorties prévisionnelles de ses futurs titres. Ce qui nous intéresse particulièrement ici, ce sont Borderlands 4 et Judas. Pendant la séance de questions/réponses de la conférence aux actionnaires du 6 novembre dernier, le CEO indique […]

Riding a motorcycle is already risky enough without adding obscured vision to the equation. That's where the Bikerguard is designed to come in. It's a visor wiper that can be attached to just about any motorcycle helmet to swipe away the rain.

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Category: Motorcycles, Transport

Tags: Helmets, Motorcycle Gear, Gadgets, Road Safety

Ovais Sultan Khan has been accused of grave sins by social media accounts regarding incarceration of Muslim youth for CAA/NRC protests and Delhi Riots. He has released the following statement today in English, Hindi and Urdu:

ANIC Calls for Immediate Action Following Disturbing Survey Findings on Discrimination in Australian Educational Institutions

How do different types of heaters impact indoor air humidity? And which types are better if you want to avoid overly dry air?

These simple lifestyle changes could protect your brain health and reduce the risk of dementia, here are a few powerful habits that can help keep your mind sharp for years to come.

Leader of the Opposition (LoP) in the Lok Sabha and Congress leader Rahul Gandhi on Tuesday rode Kerala's longest zipline in a bid to boost tourism in landslide-hit Wayanad. His visit to the zipline situated at the Karapuzha dam site came a day before Wayanad went to bypolls to decide his sister and Congress leader Priyanka Gandhi Vadra's fate in the Wayanad Lok Sabha constituency.

(Telecompaper) Amdocs has announced a five-year extension of its contract with Vodafone Italia to update the operator's IT systems...

De Nieuw-Zeelandse handelscommissie is op zoek naar feedback over haar ontwerpbesluit om deregulering te overwegen van de Mobile Termination Access Services (MTAS) - waarmee klanten van het ene mobiele netwerk tegen gereguleerde tarieven kunnen communiceren met klanten van een ander mobiel netwerk via spraakoproepen en tekstberichten (SMS)...

(Telecompaper) UK ISP Fusion Fibre Group has partnered with Platform X Communications (PXC), wholesale network division of TalkTalk Telecom Group, to expand its UK network coverage...

(Telecompaper) Synchronoss Technologies has renewed its contract to provide French operator SFR with the Synchronoss Personal Cloud storage platform...

(Telecompaper) Teraco, a Digital Realty company and provider of interconnection platforms and colocation data centres in South Africa, announced that construction...

Today, PropTech start-ups in India are the game-changers revolutionizing day-to-day transactions in the real estate sector

Having launched Fern & Ade, a new European interior design store in Chennai, Adeline Graham from the U.K. says the year will see a fusion of traditional and contemporary styles

The recently concluded AD Design Show featured a curated selection of 43 designers. Highlighting five of them

Chennai loves its biryani. We meet three celebrated cooks from the city’s biryani hubs: Triplicane, Royapuram, and Periamet

Two Canada-based Malayali friends brew Taika, an artisanal arrack using fruits, spices, dates and jaggery Their ‘naadan charayam’ label bears the image of an elephant and a Kerala bus

The popular restaurant has re-launched in Arumbakkam serving highlights from the old menu, including masala dosas, chole bhatura and carrot halwa. And yes, you can still order from the car

Holding hands with a girl is a great way to show that you like her and you’re having a good time. Making the move to grab her hand for the first time can be a little nerve wracking, especially if you aren’t quite sure she wants to hold your hand. We’ve compiled a list of signs you can look out for to tell whether or not the girl you’re with wants to hold hands so you know exactly what to do the next time you two hang out.

Property in India’s Tier 2 cities has a bright future, presenting residents and investors with unmatched opportunities.  The global real estate market is changing dramatically, and new trends are changing the way cities expand and change. Greater infrastructure, faster urbanization, … Continue reading →

Congress enacts open government legislation in three main areas: (1) laws that provide public access to federal records; (2) laws that allow the government to restrict public access to federal information; and (3) laws that provide for congressional access to federal records. A new 90-page Congressional Report by Rep. Henry A. Waxman provides a comprehensive, though arguably partisan, examination finding the Bush Administration has acted to restrict the amount of government information that is available.

We published our report on the world’s top selling EV models yesterday. Now, let’s look at which auto brands and auto groups sold the most plugin vehicles and the most BEVs in September. Top Selling Brands In September, #1 BYD, now deep into pricing out the competition (fossil fueled and electric…) didn’t ... [continued]

The post World EV Sales Report — Top Selling Auto Brands & Groups appeared first on CleanTechnica.

We interrupt this irregularly scheduled broadcast.... to share a message more momentous than we've reported on before. We bring a message of hope, of goodness, of peace, of universal brotherhood. Here's how we can join our voices in a global conversation that can forever change the world.

"In one's own way," my mother told me long ago, "every person can change the world." That advice was at the time more prophetic than a truism.

Hyperbole aside, I do believe that individuals are now empowered as never before in history. Individuals are no longer bound by the confines of time, place, language, and political regime in their quest to do good in the world. We now have the capacity to find each other, to gather, and to converse without ever meeting in the flesh. It's all made possible through virtual communities and virtual networking.

Why does that phrase in the United States Constitution "we the people" so resonate in the hearts of people throughout the world? I think it has something to do with our nature as social beings.

In the past, institutions such as governments and churches were needed to organize and rally people. The problem is that all institutions by their nature become corrupt. Leaders succumb to power and greed, and institutions stray from their altruistic beginnings as they amass fortunes and property, gain political power, and build monuments unto themselves.

To Jesus, the church was the community of believers. It wasn't a building, it wasn't an organization, it wasn't a corporation. The church was not a place nor did it own any property. It's unfortunate, but institutions calling themselves churches have embellished to the point of distraction those simple teachings of Jesus to love God and to love your neighbor as yourself. The true church remains the community of believers.

To do good in the world, you don't need institutional wealth, buildings, and treasuries. To self-organize, you don't need creeds, dictums, laws, governments, and rulers. People just need to do be free to do two things: talk and act. You just need to be able to communicate with others of like mind and then to collaborate with them in resolving needs. All conversation inevitably leads to understanding. Understanding leads to acceptance and concern, which in turn naturally leads to the desire to act.

So why can we be so optimistic?

Think for moment about peer-to-peer networks, instant messagers, collaboration workspaces (wikis, collaborative blogs), online communities (Meetups, AOL, Craigslist, Tribe.net, eWomenNetwork, Yahoo Groups, Ecademy, Idealist), alumni communities (SelectMinds, Classmates, TheSquare), syndication technologies (blogs, moblogs, RSS news feeds), and social and business networks (LinkedIn, Ryze, Orkut, Spoke Software, VisiblePath, ZeroDegrees, Knowmentum, Company of Friends). These social networking inventions are now in place and changing the way we interact and converse. But they only portend the future; more powerful social networking is on the horizon.

Social networking facilitates real-world and online conversations. Each of these technologies helps us bridge the six degrees of separation in finding others with similar goals and interests. We just need to apply this knowledge to loftier purposes. It's high time we used what we know for a higher purpose than dating, deal making, and job hunting. How about world peace? Maybe that generation of Miss America contestants had it right after all.

I'll call this repurposing of social networking the "Good News Network." The Good News Network needs no place, no domain, no trademark, no sponsors. It needs only open access and to be built on standards -- standards to converse one language with another and standards to programmatically exchange information. It consists of you and I, our friends, friends of friends, and those yet to be brought into our circle of friendship.

The Good News Network has two functions: to promote conversation and action. We converse by sharing the good news, our faith, and our belief in the goodness of humanity. And we act. We act in small ways, in big ways, but always in individual and personal ways, to share the good news of universality and peace and to promote well-being.

We speak multitudes of languages, we live in diverse regions of the globe, and we comprise all races and nationalities. In this day and age that is unique in history, we can all converse, we can join a global conversation, and we can meet in the virtual living room or the virtual temple of our choice.

So back to the age old question, how do you change the world?

Start by entering the conversation. In your blogs, in your chat rooms, in your networks, in your music, in your poems, in your art, in your families, and in your communities -- tell your story. Let your voice be heard. Sign on in whatever way makes sense to you in order to make a difference. As the marketers say, create a buzz. In the sense of paying it forward, start something in your own way and in your own voice. Start a conversation that will spread, that will continue, that will penetrate the hearts and minds of the power brokers. Those in high places will join us. They will, as Saul of old, see the vision and join the conversation. Perhaps in fulfillment of ancient prophecy, those with ears to hear will find each other, and they who are confused will recognize the voice.

Interrupt your own broadcast to begin the conversation. Let it begin with you; let it begin now. Spread the Good News!

Season's greetings, my friends,

Ray Matthews
Editor RSS in Government

If you like your home to have a different feel each season, you’re probably thinking about switching things up and redecorating this fall. There are many home décor trends worth trying this season, and these three made it to Pinterest’s lists of trend predictions for fall 2024. Peaceful Colors Fall is often seen as a […]

Logitech is making it easier for consumers to access refurbished devices with the expansion of its Certified Refurbished program. Now, customers in North America and Europe can purchase a wide range of products, including mice, keyboards, tablet accessories, gaming gear from Logitech G, and Bluetooth speakers through Logitech’s eBay Refurbished brand store and its own websites. The company is tapping into a growing trend as more consumers seek out high-quality refurbished products. The appeal of these devices lies in their cost-effectiveness and environmental benefits, offering users a way to own premium technology while contributing to waste reduction. Sacni Leon, Head… [Continue Reading]

With the unprecedented COVID-19 pandemic situation, the shopping trends around the world have changed. We have become dependent on e-commerce sites to fulfill our desires to shop and receive essentials. The year 2020 was dominated by interesting trends from the world of e-commerce. If you are planning a venture in the e-commerce domain or already […]

The post The 6 Latest E-commerce Trends That Need Your Attention appeared first on The Design Inspiration.

Discover actionable digital marketing strategies tailored for the moving and logistics industry in 2024.

The post Expert Advice for Moving & Logistics Brands in 2024 appeared first on Portent.