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n this session, we will discuss a 15-year-old law that consistently confuses and frustrates responsible reporting entities in our industry.

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DALLAS, Nov. 8, 2023 — The popularity of e-cigarettes remained disturbingly high during the COVID pandemic, particularly among young adults who had never used traditional cigarettes, according to findings published Friday in the JAMA Network Open ...

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DALLAS, September 5, 2024 — The American Heart Association, which is celebrating 100 years of lifesaving service as the world’s leading voluntary organization focused on heart and brain health, issued the following statement in response to the 2024...

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DALLAS, Tuesday, April 26, 2022 – Earlier today, the U.S. Preventive Services Task Force (USPSTF) released its final recommendations on low-dose aspirin therapy for the primary prevention of cardiovascular disease in adults: people who have a history ...

In retouching you see this quite frequently, whether you're using seamless paper, vinyl, a fabric hanging or a purpose built infinity cove, it's going to get dirty. You have a couple of options, one is to check out some reviews on Amazon for handheld vacuum cleaners and have your assistant scoot around with it between shots. The other more sensible option, which we'll cover here, is to solve it in post, in this case using Adobe Photoshop.

On our website designworkplan we used Google Analytics for collecting visitors data. When we started the blog way back in 2008 it was a good way to find out which content viewers of our website liked and disliked. A user-friendly dashboard to find out important metrics related to viewers of the website.

Google Analytics gave us insights on popular pages and were people visited our website from. This allowed us to target those audiences more and as a result we gained traction to our (design) website. Our content evolves around design, typography and wayfinding. Wayfinding is a design niche that focusses at connecting people to information and environments.

If you want to learn more about wayfinding, please read our page Introduction to Wayfinding.

Over time Google Analytics grew in complexity to an extend we have a hard time understanding the metrics shown in the dashboards.

Google Analytics back to the future

In the beginning Google Analytics was plain and simple, the right fit for our design content. As a content creator we are interested in how visitors perceive information on our website. Information about popular pages, demographics and referral sources are meaningful for establishing an understanding of what visitors are looking for.

Privacy and data collection

Over time we realized Google used our collected data for their benefits. Although Google says to “never” sell any personal information. The collective gathered information through Google Analytics is an immense source of valuable information about browser behaviour online. Not only it provides information on topics people are interested in, it also gives information about reading time, bounce rates and related information people are interested in. Maybe Google doesn’t use the information gathered from our website, but sure it can create a broader sense of what people in general are interested in.

As Google remains to control most of the internet search queries and related internet services such as advertising. Google can combine Analytics and Adwords to maximize their profit ratio. In other words, we believe as Google has a tremendous amount of information from the Analytics part of their database. The Adwords part of Google will benefit from this information, as they are familiar with what people search for and what related information people would be interested in.

Our most popular posts on the blog

Over the years we have published many articles on the blog. Via our visitors data tracking we could see these are our most popular posts:

• A arrow symbol collection, with over 1M (Million) downloads! 56 Free Arrow Symbols & Icons
• The guide into color contrast for sign and wayfinding design. Signs and color contrast
• A free collection of 50 common used symbol signs. Symbol Sign Collection

Our series about typography did very well over the last years, including the following articles:

• An example collection of typeface usages with Arial. Arial is everywhere
• Another collection with FF Meta typeface examples FF Meta is everywhere

Our book series are popular with the following reviews:

• A comprehensive book about wayfinding by David Gibson. The Wayfinding Handbook
• The industry standard for learning about wayfinding by Per Mollerup. Wayfinding > Wayshowing

Over the years we have continued our writing, consider looking at our blog to learn more about wayfinding.

Seamless reading experience

We are wayfinding and information designers. Our core services evolve around information, people and places. Connecting information at the right time and place. As we are browsing the internet, the reading experiences are mostly dreadful. Pop-ups, reminders, boxes, ads, etc.

At our website we want people to enjoy our content, without having to read privacy policies and forcing visitors to click "Accept" buttons. We want to create a seamless reading experience without distractions.

The brilliant website How I Experience Web Today is a fantastic example of most browsing experiences today. So familiar, yet so disappointing experiences.

According to research the average internet user spends ~3 hours online every day, visiting anywhere from 5 up-tp 100 website each day. Imagine the time lost for accepting all those cookies each and every day.

Recently it came to our attention that Google Analytics is in conflicts with European regulations and is not fully GDPR complaint. In relationship to the cookie, accept privacy terms and UX issues it got us to rethink the analytics part of our website.

From past to present

As we want to comply to European guidelines regarding data collection and to create a seamless reading experience, we started to seek an alternative for Google Analytics.

As also found Google Analytics was found illegal in an Austrian court decision. The details of that decision can be found here

From here our search began looking for an alternative way to collect visitors data at our website. We have tried other different analytics services, which include:

• Matomo analytics, a self hosted analytics service. Comes with many features and is free to use. We have found installing the software and dashboard somewhat complicated to use.
• Statscounter, great alternative. The dashboard has a good UX design and the service has many features to track visitors behaviour. Statscounter is an anonymous web tracking service which is good to become GDPR compliant. The paid version starts at $19,- per month.
• Fathom, a very user friendly interface, cookie-free and GDPR proof with anonymous web tracking. Starting at $14,- per month. ($140,- p/y)

Our research was plain simple, trying out the services as mentioned above for ~14 days. The experiment gave us insights on what we wanted to see in our analytics, useful metrics, ease of use, GDPR free. As running websites is NOT our daily focus, we found out our needs are UX and ease of use based. Meaning a single dashboard solution, main metrics and great UX design. In our quest for the Google Analytics alternative we landed at Fathom Analytics.

Use Fathom Analytics

Our basic requirements are formulated as following:

• GDPR Proof and anonymous pageview tracking
• Fast loading script, by-passing ad blockers and no cookies
• Easy to use dashboard, in one overview
• Information about pages, average time on site/page and traffic sources
• Information about devices, browsers and countries
• Possibility to track specific actions or events on webpages (easy funnel)
• Track multiple websites in one dashboard/account

As we deploy multiple websites, a single dashboard solution is ideal to gain overview insights on performance.

Reading experience & privacy

Our website and content creation is focussed on providing niche information for design, typography and wayfinding. In our opinion Google Analytics has become a complex platform with too many functionalities. We understand that professional website creators and builders could use Google Analytics to its full potential. We simply want to put out great content and gather information about the visitors to our website.

Our goal is provide a visitor to our website a seamless reading experience and enjoying our content without annoying pop-ups or related privacy issues.

From now on forward we have disabled Google Analytics from our websites and are fully compliant with European regulation around collecting information from visitors on our website.

Fathom is a paid service which collects anonymous data from visitors on our websites. We are using a $140,- yearly plan for collecting visitors data from our websites.

Full disclosure

We work as a designers for Google Offices, where we develop and create wayfinding solutions for their visitors and employees. We respect Google for their vision and the way how they organize their workplaces, people and environments. At our website (designworkplan) we have chosen to use fathom for reasons stated in this article. We are not paid or sponsored by usefathom. If you want to support us, please use our affiliate link below.

Final thoughts

This post is different from our usual design content, we wanted to be fully transparant in the way how we collect visitors data from our websites. Consider thinking about the way you collect visitors data at your website(s).

If you are planning to use Fathom, consider using our referral link (highly appreciated) Use Fathom referral code CCPSXY

Frequently Asked Questions (FAQ)

Starting a website can be a fun journey for some of the tech wizards out there, and a relative nightmare for the rest of us. So before you take a leap of faith and jump-start this project, there are a few things you need to keep in mind. 1.   The aim matters This is where it all begins, your vision. What is your website about? What is it that you would like for your website to showcase? What is the call-to-action you hope your website’s visitors to make? As you answer the above questions, you will be able to utilize

The post 5 Things You Should Keep in Mind Before Starting a Website appeared first on Photoshop Lady.

Your website can be two things: an asset, or just there. The difference between the two can be very subtle, but have an online asset can drive business like you’ve never imagined. So, how do you turn your website from a random property into an asset for your business? By focusing on two major factors: style and performance. Get a New Theme One of the easiest ways to upgrade the look and feel of your WordPress website is by picking a new theme. There are tons of themes out there to choose from, so you just have to find the

The post 6 Way to Upgrade the Look of Your WordPress appeared first on Photoshop Lady.

Photographs are an incredible tool for preserving memories in tangible forms. Not only it captures your most treasured moments but also keeps the sentiment intact no matter when you look at it. PhotoBooks are where we maintain and keep our photographic collection. There are many reasons to make photo book in today’s technologically advancing world. They allow your loved ones and family to reminisce your special moments for years to come. When you create a PhotoBook you make sure your memorable moments stand the test of time. Since photo albums capture and preserve life’s moments, they make fantastic gifting options.

The post How to Make Your Personalized PhotoBook Easily appeared first on Photoshop Lady.

The beginning of a new year is typically a time when we plan to find ways to make life a little better. The same applies to web designers who look for new and better ways to make their designs more engaging and productive. In this post we will look into 5 web design trends that […]

The post 5 Web Design Trends You Need to Be Aware of in 2023 appeared first on WebAppers.

Do you need a little inspiration to help you get started on a long-awaited online store design project. One of the best places to find it is a WordPress theme.  The problem is, there are so many themes to choose from. You’re going to have to sift through a number of them to find a […]

The post Top 11 WooCommerce Themes to Elevate Your Online Store in 2023 appeared first on WebAppers.

Android recently unveiled their newest operating system, Android 6.0 Marshmallow. It doesn’t entirely overhaul the system, but it does bring some exciting new improvements for Android users to enjoy. Like every new operating system, it takes some getting used to, but knowing some of the tricks help to facilitate the process. Expect Changes with New […]

The post 4 Android 6.0 Marshmallow tricks to show to your friends first appeared on TECH Intelligence and is written by Drew Hendricks.

If you are in the business world, chances are you’re looking to grow your business in some capacity.  You would probably never say that where you see your company in 5 years is lying stagnant in exactly the same place you’re in now.  Especially in today’s fast paced world, it is almost unheard of for […]

The post Why are you still using that dinosaur phone system? first appeared on TECH Intelligence and is written by Brian Wallace.

Apps can really help your business grow, or they can be your entire business.  Flappy Bird anyone?  But no matter which route you go, it’s worth an audit to be sure you are making as much money as you possibly can from your company’s apps.  Otherwise, you are just leaving money on the table, and […]

The post Are you making enough money from your apps? first appeared on TECH Intelligence and is written by Brian Wallace.

Online retail sales have been growing steadily in recent years, reaching record highs in 2015.  Shoppers spent a combined $4.33 billion on Thanksgiving Day and Black Friday alone.  Customers are purchasing things like clothing and accessories more than anything else, despite the fact they can’t try it on before buying.  This is great for retailers […]

The post Why are your customers unhappy? first appeared on TECH Intelligence and is written by Brian Wallace.

With over 5 billion internet users worldwide, businesses are now tapping into E-commerce to expand market reach, which was inaccessible through traditional brick-and-mortar stores. However, success doesn’t end with merely establishing an E-commerce website.  Tools are needed to do well in this competitive market. One tool is the Content Management System (CMS), which provides the...

The post Mastering WordPress for E-commerce: Proven Strategies to Boost Your Online Store appeared first on noupe.

In the past few years, AI’s impact has increased daily. No industry that doesn’t involve AI technology in its business is left behind. Artificial intelligence certainly helps to make the job easy. Now, this revolution has also changed the marketing industry.  Nowadays, digital marketers can work smartly and effectively with AI. However, there are tons...

The post Best AI Marketing Tools 2024 – Let’s Boost Your Campaigns appeared first on noupe.

As a creator, you know that you’ve got to be consistent to make it in the content game. But consistency isn’t enough on its own. In order to stand out from the crowd, your consistently produced content has to be quality. You’ve got to make stuff that your target audience will genuinely enjoy, find helpful,...

The post How to Make Your Content Marketing Pieces Work Harder appeared first on noupe.

If you have a profitable side hustle, you’ve probably considered taking your business full-time. However, before you take the leap and transition to life as a full-time entrepreneur, there are a few things you should do. Some tasks are simple, like opening a business bank account and setting concrete goals. Others, like building a professional...

The post 8 Things to Do Before Transitioning Your Small Business From a Side Hustle to Full-Time appeared first on noupe.

The requirement of safeguarding original presentation designs has never been more crucial as presentations get increasingly interactive, visually appealing, and indispensable in both corporate and creative domains. Your work is valuable, whether you are a tech entrepreneur creating software that changes the way presentations are done or a designer creating fresh slide decks for customers. ...

The post Protecting Your Unique Presentation Designs: IP Strategies for Creators appeared first on noupe.

1. Low Cost to start with: Its open source and thus the platform itself is free to use and develop on – starting on WordPress is like less than half the cost of custom developing from scratch or using any other robust CMS. 2. Additional Functionality with Plugins: WordPress community is huge and developing everyday […]

You are searching for jQuery sliders? Search no more, here we have composed a list of the best slider that you can find on the internet. Some of them are free and very customizable and some of them are worth spending some money to achieve your goal. Rhinoslider This slider offers many different effects, you […]

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Content marketing is crucial for SaaS firms. It helps attract and retain customers by creating content that resonates with the audience using traditional marketing strategies like advertisements or promotions. Sharing articles and videos and engaging social media posts showcasing expertise in the industry sector can help gain trust and establish credibility for the brand, leading […]

The post What SaaS Companies Didn’t  Want You to Know About Content Marketing appeared first on Designer Daily: graphic and web design blog.

In today’s competitive landscape, businesses are constantly seeking innovative ways to stand out and attract new customers. While traditional marketing strategies have their place, one of the most potent tools at your disposal is often overlooked: customer referrals. When satisfied clients share their positive experiences with friends, family, and colleagues, they not only validate your […]

The post 5 Easy Ideas To Get More Referrals From Your Customers appeared first on Designer Daily: graphic and web design blog.

As a designer, there are endless opportunities between your creation potential and your usual clients. With the growing demand for visual expertise, the possibility of earning more and increasing income is growing. By specializing in graphic design, web development, or UX/UI, you open doors to new ways of developing your revenues. Selling design templates, coaching, […]

The post 5 Ways to Make More Money with Your Design Skills appeared first on Designer Daily: graphic and web design blog.

Search engine optimization (SEO) has become a critical factor in driving traffic, enhancing visibility, and improving website performance. Whether you’re a seasoned marketer or a business owner, refining your SEO strategies is a necessity to stay ahead of competitors. When you focus on key aspects like keyword research, content creation, and technical SEO, you can […]

The post Useful Tips to Help You Optimize Your Search Engine Performance Effortlessly appeared first on Designer Daily: graphic and web design blog.

So, you’ve got your business website up and running, but it feels like it’s missing a little something. Maybe the speed isn’t quite there, or you need more features to really enhance user experience.  Sounds familiar? Don’t worry—plugins can help with that. Plugins are like the extra tools you didn’t know you needed. They boost […]

The post Top 8 Must-Have Plugins to Supercharge Your Business Website appeared first on Designer Daily: graphic and web design blog.

Understanding the software that powers a website can be invaluable for web developers, digital marketers, and business owners alike when they want to analyze their competition. The process of building and maintaining a website is ongoing; it involves constant updates, feature enhancements, and user experience improvements. As you navigate the digital landscape, you may find […]

The post 3 Tools That Will Let You Examine What Software Your Competitors’ Websites Are Built With appeared first on Designer Daily: graphic and web design blog.

A brand new kind of design bundle has just dropped over at Design Cuts. Curated Collections are mini bundles of 4 related products for just $10, saving up to 90%. You’ll find collections of brushes, fonts, illustrations and more for Procreate, Photoshop and other art and design software. Which ones are your favourites? Each curated […]

The post 4 Products for $10! Pick Your Favourites and Save Up to 90% Off appeared first on Spoon Graphics.

Unwrap a hamper full of fresh art and design tools with this festive-themed bundle! The Winter Wonderbox has everything you need—from frosty watercolor cliparts and shimmering textures to heartfelt greeting cards and fun ugly sweater effects. This collection is perfect for the holidays and will keep you inspired for Christmases yet to come. Don’t miss […]

The post Treat Yourself to an Early Gift With The Winter Wonderbox appeared first on Spoon Graphics.

By adding grainy shading to your illustrations, you can bring your flat artwork to life with depth and the sought-after noisy textured appearance. In this Photoshop tutorial I’ll show you how to create a delicious donut illustration. Along the way I’ll show you my favourite technique for easily painting in highlights and shadows, and apply […]

The post How to Add Grainy Shading to Your Photoshop Art appeared first on Spoon Graphics.

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