phone

El truco para liberar espacio en la galería de fotos de tu móvil que vale para iPhone y Android

No se necesita instalar ninguna aplicación y se hace en un momento Leer




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Probamos el iPhone 16 y el iPhone 16 Pro: una actualización que esconde muchos cambios

El nuevo botón de control de cámara es sin duda la estrella pero las mejoras fotográficas llegan con los nuevos estilos que es posible aplicar a las imágenes Leer




phone

Why choose phones with antibacterial surfaces?

In recent times, there has been a greater focus on hygiene in the workplace, likely spurred on by the COVID pandemic. While some germs are completely harmless, others can cause unpleasant illnesses.






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Sony Float Run review: Do you really need running-specific headphones?

Note:This article was first published on 27 August 2023

Over-ear headphones are really mini speakers beside your ear. They are marketed as being "open" for environmental awareness during outdoor sport activities, but is this format too niche for regular use?

You can buy the Sony Float Run for S$199 on the Sony Online Store, as well as official stores on Shopee and Lazada.




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Apple shot its Scary Fast event using the iPhone 15 Pro Max and that's impressive no matter how you look at it

I'm not sure what's more impressive, the Apple's new M3 chips or the fact that the entire was shot using iPhone 15 Pro Maxes. #apple #iphone15promax #scaryfast #mac



  • Tech Trends and Commentaries

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6+1 Alternative Productivity Apps for Your Phone #HWZtechmeup S3 Ep 01

Note: This video was first published on 20 August 2022.

HardwareZone's TechMeUp series returns with a new season, a new host, and a new resolution! In this first episode, Melissa is here to recommend you some of her favourite productivity apps she uses outside of the usual suspects from Google or Apple.




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Apple to scan US iPhones for images of child sexual abuse

Apple to scan US iPhones for images of child sexual abuse




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More secure and better at correcting typos on your phone, can this Swiss start-up take on Google?

More secure and better at correcting typos on your phone, can this Swiss start-up take on Google?




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Apple iPhone iOS 14.8 patches security exploit used by Pegasus spyware

Apple iPhone iOS 14.8 patches security exploit used by Pegasus spyware




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iPhone 13 screen cracked? Here's how Apple stops Face ID working if you try to fix it yourself

iPhone 13 screen cracked? Here's how Apple stops Face ID working if you try to fix it yourself




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Best wireless headphone deals in the 11.11 sale, tested and reviewed

Get Bose, Sony, Sennheiser and more at up to 30% off.




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Apple iPhone 16 Pro and Pro Max review: A work in progress smartphone (Updated)

Solid phones, even without Apple Intelligence. #apple #iphone16pro #iphone16promax




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Apple iPhone 16 and 16 Plus review: The sensible choice (Updated)

The basic iPhones get pretty big updates this year. Should you get them instead of the Pro iPhones? #apple #iphone16 #appleintelligence




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iPhone 18 Pro's main camera could have a variable aperture lens

Variable aperture lenses have been present on some Android flagship phones for some time now. #variableaperture #iphone18 #apple



  • Reads from WWW

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Two brands dominated the list of top 10 best-selling smartphones in Q3 2024

9 out of the top 10 best selling phones came from two brands. #apple #samsung #iphone15 #galaxys24




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The rumoured iPhone 17 Air may not be as thin as Apple hoped it would be

Manufacturing means Apple may not be able to make the iPhone as thin as it wants to. #iphone17air #apple #iphone



  • Reads from WWW

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The new Rode Wireless Micro is a small basic wireless microphone system aimed at smartphone creators

The Rode Wireless Micro might even be small enough to fit in your pocket. #Rode #Microphones #Vlogging





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Laptop, smartphone, and game console prices could soar after the election

Most Americans may not realize popular tech hasn't been hit by China tariffs—yet.




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Here’s How to Maintain Healthy Smartphone Habits

Do you have a healthy relationship with your phone?




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Will Phones Let You Smell What's On The Other End Of The Call One Day?

Phones that transmit odors seem like a great idea, but careful what you wish for!




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Como Fotografiar el Eclipse Con un Smartphone

Antes de intentar fotografiar el eclipse con su smartphone, lea el consejo de estos expertos.

The post Como Fotografiar el Eclipse Con un Smartphone appeared first on Sky & Telescope.



  • Astrophotography: Tips & Techniques
  • Celestial Objects to Observe
  • Eclipses
  • Observar el Cielo
  • Observing
  • Resources and Education
  • The 2017 Total Solar Eclipse
  • The 2024 Total Solar Eclipse

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Apple touts latest AI tools as it unveils iPhone 16

Apple on Monday unveiled its newest generation of iPhones, with improved cameras and some featuring larger displays. But this time, there's a new selling point: AI tools.




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Apple is trying to sell loyal iPhone users on AI tools. Here's what Apple Intelligence can do

Apple customers starting on Wednesday can go to Apple stores for sessions on Apple Intelligence — the company's suite of AI tools.




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Spokane's Rosie CQ is carving out a musical niche all her own: vibraphone pop

Descending into the mildly claustrophobic Spokane Valley basement of Creative Music Learning Center isn't an experience that screams pop music…



  • Music/Music News

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How to Set Up Your HomePod to Recognize Smoke and Carbon Monoxide Alarms and Send Notifications to Your iPhone or iPad

Apple has recently activated a feature that enables the HomePod and HomePod mini smart speakers to recognize the sound of smoke and carbon monoxide alarms and send a notification alert to your iPhone or iPad. In this episode of our podcast, Thomas Domville walks us through the process of setting this up.

The Sound Recognition feature uses the always-on microphone inside the HomePod to listen out for a home's existing smoke and carbon monoxide detector. When it hears the alarm, the HomePod sends a notification to your iPhone or iPad via the Home app. This means you don't need to invest in new internet-connected smoke alarms systems, as the HomePod can simply enhance the utility of your existing "dumb" offline smoke alarms. If you have HomeKit-compatible security cameras in your house, the notification will include a live video feed so you can remotely assess what's happening.

To enable Sound Recognition, follow these simple steps: open the Home app on your iPhone or iPad, then navigate to the Home Settings -> Safety & Security screen. There, you can enable the Sound Recognition feature. In addition, you can manage critical notification alerts from supported safety and security devices in your home, and even allow home members to "check in" and listen to the sounds in the home. It's worth noting that the Sound Recognition settings can also be accessed via a HomePod's dedicated Settings. Simply perform a long press on the HomePod's tile in the Home app to access its settings.

(If the Safety & Security section is dimmed out, ensure your HomePod and all other Apple devices are up-to-date with the latest software.




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How to Configure Your iPhone or iPad with Touch ID to Open Immediately After Authenticating

In this episode, Tyler demonstrates how to configure your iPhone or iPad with Touch ID to bypass the Lock Screen and open immediately after authenticating.

By default, after authenticating with Touch ID, you should hear what sounds like a lock opening, at which point you can either press the Home button if the device has one, or slide up from the bottom if it doesn't. However, if you'd rather the device opened immediately once you placed your finger on the Touch ID sensor, you can configure it to do so by going to Settings > Accessibility > Home button, and double-tapping the "Rest finger to open" switch.




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Learning Logic Pro X: Exploring Interfaces, Choosing a Microphone, and Basic Editing Techniques

In the second episode of his series learning Logic Pro X for Mac, Ming introduces two main sections. In the first part, Ming explains why the Interface and Microphone are important in professional recording and music editing, and how the Interface works. Ming uses logic to demonstrate how to slice and dice regions, efficiently move regions to neighboring regions, and export and merge projects into different audio formats. These shortcuts include:

Command + B: Bounce your project

Option + [ ] "Align the current region to the left or right of other regions.

Pause or play: Space bar.

See also: Learning Logic Pro X: Episode 1 - Creating a New Project

Note: Logic Pro X is a professional grade digital audio workstation (DAW) and MIDI sequencer. It is suggested to have some familiarity with Digital Audio Workstations to get the most from this series.




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iPhone 15 Pro: How to Configure and Use the New Action Button

iPhone 15 Pro and iPhone 15 Pro Max have an Action button in place of the Ring/Silent switch. You can choose which function you want the Action button to perform when you press it, making it useful for actions you perform often. In this episode, Thomas Domville discusses and demonstrates how to configure and use the Action button.

We'd love to hear from you in the comments about how you are customizing and using the new Action button on your iPhone 15 Pro. Are you setting it up for quick access to commonly used apps or actions like switching to the camera or recording a voice memo? Or are you taking advantage of its support for shortcuts to improve your iPhone experience and workflow?? Let us and other listeners know what creative ways you've found to utilize this handy new feature.




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Call Cleanup: Simplifying Your iPhone Call History

In this episode, Thomas Domville demonstrates how to delete your entire iPhone call history or a specific call.

There are several reasons why individuals might choose to delete their iPhone call history or specific call log entries. One common reason is to ensure privacy by removing records of personal or sensitive calls that they wish to keep confidential, especially from others who may have access to their phone. Additionally, deleting old or irrelevant call logs helps maintain an organized call history, making it easier to find important calls and reducing clutter. Sometimes, to prevent misunderstandings or confusion, one might delete a call log entry related to an accidental dial or a call received from a specific number. Furthermore, while call logs take up minimal storage space, clearing them can help free up a small amount of storage on the iPhone, which is particularly useful if there is an extensive call history accumulated over time.

To delete your entire call history on iOS, follow these steps:

Open the Phone app.
Double-tap on the “Recents” tab.
Double-tap on the “Edit” button near the upper left corner, and choose "select" from the resulting menu.
Select “Clear” to remove all call logs.

To delete a specific call log entry:

Navigate to the Recents tab.
Select the call you wish to delete.
Swipe down to reveal the “Delete” option and double tap it.

Please note that deleting call history is irreversible, and the deleted call log entries cannot be restored unless you have a backup made prior to the deletion. Therefore, it’s important to be cautious and only delete call log entries that you are sure you no longer need or that you prefer to keep confidential.

transcription:
Disclaimer: This transcript is generated by AIKO, an automated transcription service. It is not edited or formatted, and it may not accurately capture the speakers’ names, voices, or content.

Hello and welcome.

My name is Thomas Domville.

Also known as AnonyMouse.

I'm going to show you how you can delete your iPhone call history or just specific calls in general.

So why does this pertain to you or to me, whatever that might be, there might be a number of reasons why you want to do that.

But first, let me go ahead and open up my phone app here so I can show you what I'm talking about in terms of what is call history.

Phone double tap to open within your phone.

Let's go ahead and double tap this so I can show you what is in the phone app as well.

Phone and let's go to the bottom right hand corner of the screen here.

Tab bar favorites.

Tap one of five is your favorite, which is the first one of the tab on the far left bottom left.

Now the next one next to this and to the right of this as you swipe to the right selected recents tab to a five is your recent tab.

Now if you double tap that as you hear there is already selected.

So if yours is not selected, go ahead and do one finger double tap on that.

Now let's go to the top of the screen here and I'm going to show you what's involved in this particular recent area.

Edit button.

As we swipe to the right and analyze and what's on the screen itself, the edit buttons always at the top left hand corner there as you swipe to the right.

Selected all button.…




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Get More Out of Your iPhone: Recording and Transcription on iOS

In this episode, Thomas Domville demonstrates the call recording and transcription feature in iOS 18.1. This update brings an exciting built-in call recording capability to iPhones. Recording a call is straightforward: just double-tap the Record button in the top left corner during a call (note that you might need to hide the keypad to see the button). A voice message will notify all participants that the call is being recorded. These recordings are saved directly in the Notes app, which uses end-to-end encryption to keep your conversations private. To review a call, simply go to the Notes app, and you'll find your recordings securely stored there. Additionally, iOS 18.1 offers automatic transcription, generating real-time captions and notes during your call. This feature makes it easy to reference important points later, with transcriptions handled entirely on your device to ensure privacy, with no data sent to external servers. Furthermore, supported iPhone models can provide summaries of these recordings, making it even easier to keep track of your conversations.

Transcript

Disclaimer: This transcript was generated by Aiko, an AI-powered transcription app. It is not edited or formatted, and it may not accurately capture the speakers’ names, voices, or content.

Hello and welcome.

My name is Thomas Domville, also known as AnonyMouse.

I want to show you a feature called call recording and transcription.

This is a beautiful feature that allows you to record your phone call.

And yes, you're able to get a transcription of what transpired within that conversation of the phone call.

Very useful for any time that you want to record a meeting or conversation.

Maybe perhaps you're doing an interview with somebody or just simply just want to record for keepsake.

Whether there's somebody close to your family you just want to have for record, for archival, or maybe you have a business transition or phone call you just want to make sure it's recorded.

Now a couple things I want to note about this feature is that I always like to let people know that I'm about to record them.

So it's kind of a respectful kind of a thing and not to get them caught off guard.

So some people can maybe kind of leery about those kind of things that you just all of a sudden you just pop on them that you're recording their phone calls and such.

Make sure you tell them that you're about to record them.

Now even though Apple put a great safety feature in this and if you begin the recording no matter what you do it's going to let that recorder know that the phone call is being recorded.

So that is a nice feature that Apple ensured that everybody knows that the phone call is being recorded.

Now before you can use this feature you'll have to turn this option on and that's within the settings.

So let's head over to settings.

Settings.

Double tap to open.

You one finger double tap on settings.

Settings.

Now what we're looking for and we're looking for the phone app.

Now the phone app now lives in the app section.

Yep.

So at the very bottom of the settings so I'm going to do a four fingers tap at the bottom half of my phone here.

Apps.

Button.

Which will directly to get me to the app…




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A Demonstration and Overview of iPhone Mirroring

In this episode, Tyler demonstrates the basics of using iPhone Mirroring, a feature that allows you to use your iPhone from your Mac, with VoiceOver. Topics covered in this demonstration include:

  • General description of the feature and its current issues and limitations
  • System requirements and setup
  • Navigating and dealing with various elements of the iOS user interface, such as the Home Screen, rotor actions, and context menus, using macOS
  • Controlling which iPhone apps can forward notifications to your Mac

More general information about this feature can be found in the Apple Support article "iPhone Mirroring: Use your iPhone from your Mac."

Transcript

Disclaimer: This transcript was generated by Aiko, an AI-powered transcription app. It is not edited or formatted, and it may not accurately capture the speakers’ names, voices, or content.

Hey Apple visitors, Tyler here, with a demonstration and overview of iPhone mirroring. iPhone mirroring is a feature that allows you to essentially use your iPhone from your Mac.

This may be useful if you, for example, prefer a given service's mobile app over its desktop or web equivalent, or if what you're using doesn't have a desktop app or website.

In addition, as notifications from your iPhone can be forwarded to your Mac via iPhone mirroring, you may find it more convenient to receive and respond to the notification on your Mac than to switch devices if you're working on your Mac when the notification comes in.

With the initial release of Mac OS Sequoia 15.0, this feature was completely inaccessible with voiceover.

With the subsequent 15.1 update, it has become accessible to a point.

I say to a point because at the time of recording, October 2024, there are several issues that, in my opinion, make the experience less than refined from a voiceover perspective, which I'll elaborate on later in this demo.

To use iPhone mirroring with voiceover, you'll need an iPhone with iOS 18.1 or later and a Mac with Mac OS 15.1 or later.

All iPhones capable of running iOS 18 work with iPhone mirroring, as do all Macs capable of running Sequoia, with the exception of the 2019 iMac, as that model lacks the T2 security chip or Apple silicon.

To set up iPhone mirroring, just open the iPhone mirroring app on your Mac and follow the on-screen instructions.

I've already done that, so now I'm going to demonstrate the feature.

I'm going to open iPhone mirroring on my Mac.

So here I am prompted to authenticate.

By default, whenever you open the iPhone mirroring app, you are prompted to authenticate as a way to verify your identity before it gives you control of your iPhone.

If you'd rather, it didn't prompt you to authenticate each time you open the app, you can change this in iPhone mirroring settings.

Just choose settings from the menu bar or press command comma and it should be there.

But I'm going to authenticate with touch ID now.

Close button.

Okay, so here I am in the iPhone mirroring window.

Okay, so we have home screen and app switcher.

Now you can use those buttons to get to those locations, or I find it more convenient to use the view menu or keyboard shortcuts.…




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Trump effect: iPhone’s India output may double to $30 billion annually

Apple could double its iPhone production in India to over $30 billion annually if the US imposes tariffs on Chinese imports. This shift could create 200,000 jobs and increase India's share in iPhone production to over 26%. However, the move depends on US policy and India's ability to address cost and policy challenges.




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Your new premium smartphone could get more expensive

Industry executives said the latest generation chipsets, set to power high-end Android handsets, are already around 20% more expensive than their predecessors due to a more complex circuitry and advanced manufacturing process. High demand for premium handsets is also contributing to improving the product mix of chipset makers towards more high-end chipsets.




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On Site Opera Offers Live Performances Over The Phone For Just 1 Person At A Time

Copyright 2020 NPR. To see more, visit SARAH MCCAMMON, HOST: Performing artists are struggling to find ways to reach audiences during the coronavirus lockdown. Musicians are streaming concerts from their homes. Theaters are trying everything from Zoom plays to radio dramas. And one opera company is trying to reach its audience one listener at a time over the telephone. Reporter Jeff Lunden decided to take the call. JEFF LUNDEN, BYLINE: This is a story of love and separation. Two days before my phone rang, I got an email. And it says, my love, I miss you terribly. Each day without you is like... JENNIFER ZETLAN: A day without breathing. I long to see your face, the twinkle of your eyes. LUNDEN: The email is from my beloved. She says she's written some lyrics to songs she wants to sing to me and adds a postscript. ZETLAN: I've taken up learning a new language in quarantine, so all the songs will be in German. Here's the English translation. LUNDEN: I waited. Then the phone rang.




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Duque desconectado, las regalías y los iPhone

En este episodio, La Luciérnaga se enciende para estallar la burbuja en la que vie el Presidente Duque, quien reconoció que no ve TV ni oye radio. También, analizamos que se está haciendo con la plata de las regalías. Además, le explicamos porqué hay líos para la venta de iPhone y iPad en Colombia y otros países del mundoLa Luciérnaga un espacio de humor, análisis y opinión de Caracol Radio que acompaña desde hace 30 años a sus oyentes en el regreso a casa.




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Why don't we get all the cities on the new iPhone App

CBC.ca has launched our new iPhone App for radio. We were so excited about this app that we decided to put it out before all the individual stations were ready to go. Although right now we already have 9 Radio One stations, 4 Radio 2 stations and Radio 3 on board.

We are trying to get all the other stations up within the next couple of weeks so please check back.

Go to our site iPhone for all our services.







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One Tech Tip: Here’s what you need to do before and after your phone is stolen or lost

Phones hold so much of our digital lives — emails, social media and bank accounts, photos, chat messages and more — that if they ever get stolen or go missing, it can cause major disruption beyond just the loss of a device. In some places, phone thefts have surged […]




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Nothing выпустил вторую бета-версию OS 3.0 для Phone (2) и (2a)

Nothing начала внедрение второй бета-версии Nothing OS 3.0 для своих моделей Phone (2) и Phone (2a).




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Как получить все фишки Apple Intelligence, если он недоступен на вашем iPhone

Запуск ИИ-возможностей от Apple почти для всего мира и особенно России оказался бесполезным. Ещё мало кто обновился на iPhone 15 Pro и мощнее, поддерживается только на системах с американской версией английского языка, в России интеграцию ChatGPT наверняка отрежут, а в Европе и Китае Apple Intelligence не доступен в принципе. Самих фишек тоже мало, но польза...




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iPhone 17 Air не будет настолько тонким, как ожидалось

Apple разрабатывает новый смартфон под кодовым названием iPhone 17 Air, который будет намного тоньше последних айфонов. Но, похоже, Apple не сможет сделать его настолько тонким, как ей хотелось бы. Инженеры планировали использовать аккумулятор с более тонкой подложкой, но он оказался слишком дорогим, поэтому пришлось применить стандартную батарею. В результате аккумулятор не будет сильно тонким, как изначально...




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Владельцы iPhone стали чаще сдавать смартфоны в trade-in в России

В России в 2024 году значительно возрос интерес к сдаче смартфонов по программе trade-in, сообщает пресс-служба объединённой сети МегаФона и Yota. По их данным, за 10 месяцев количество сданных гаджетов увеличилось на 120% по сравнению с аналогичным периодом 2023 года. Чаще всего сдают смартфоны Samsung, однако наибольший рост за год показали устройства Apple. На гаджеты...




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Вещь. Простой плёночный фотоаппарат Kodak. Каждая фотография в 100500 раз ценнее, чем на iPhone

Перед покупкой такого фотоаппарата сразу, главное, определитесь, где будете покупать плёнку и в конечном итоге распечатывать снимки.




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iPhone SE 4 Camera Modules to Enter Mass Production Next Month

Apple's camera module supplier for the upcoming iPhone SE 4 is set to begin mass production of the components in December, according to a new report coming out of Korea.


Economic newspaper Ajunews reports that LG Innotek will supply the front camera module for the budget-friendly fourth-generation device. Final tests are now said to be underway, with mass production of the module following next month.

The outlet reports that LG Innotek usually supplies camera modules around three months before the launch of new smartphones, which tallies with rumors of an iPhone SE 4 launch in March or April 2025. Apple analyst Ming-Chi Kuo estimates that Apple suppliers will produce around 8.6 million iPhone SE 4 units through the first quarter of next year.

The sub-$500 device is expected to feature a design similar to the base iPhone 14. Rumored specifications include a 6.1-inch OLED display, Face ID, a newer A-series chip, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM to support Apple Intelligence, and Apple's first in-house 5G modem. Apple released the existing iPhone SE in March 2022.

Related Roundup: iPhone SE
Buyer's Guide: iPhone SE (Don't Buy)
Related Forum: iPhone

This article, "iPhone SE 4 Camera Modules to Enter Mass Production Next Month" first appeared on MacRumors.com

Discuss this article in our forums




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How to Tell If You're Using a Slow iPhone Charger

In iOS 18, Apple has introduced a clever new way to identify if your iPhone charging setup is running at less than optimal speeds. The new feature appears directly in Settings, making it easy to spot when you're not getting the fastest possible charge.


The Battery section displays a Slow Charger message when your iPhone detects a "slow" charger in use. You'll also see charging periods with an orange bar. This visual indicator appears in both the 24-hour and 10-day battery usage views.

What Makes a Charger "Slow"?



  • Wired chargers providing 7.5W or less power

  • Standard Qi1 wireless chargers (less than 10W)

  • USB ports in cars or hubs

  • Chargers with multiple connected devices sharing power


Common Causes of Slow Charging


Several situations can slow down your iPhone's charging speed. A counterfeit charger could be the culprit, for example. Even some authentic third-party wireless chargers claim MagSafe compatibility but only deliver standard Qi charging speeds.


If you keep accessories like headphones connected during wireless charging, your device automatically limits power to 7.5W to meet safety standards. Running demanding apps, playing graphics-intensive games, or streaming video at high brightness while charging can also reduce charging speeds as your iPhone manages power and heat. Lastly, it's worth bearing in mind that charging in a warm environment may cause your iPhone to temporarily pause charging until the temperature falls.

Get Faster Charging Speeds


To get the fastest possible charging speeds, you'll want to use a USB-C Power Delivery charger along with the appropriate cable - USB-C for iPhone 15 and later, or USB-C to Lightning for earlier models. Alternatively, you can opt for either Apple's MagSafe Charger or any Qi2-certified wireless charger, both of which provide significantly faster charging than standard Qi chargers.
This article, "How to Tell If You're Using a Slow iPhone Charger" first appeared on MacRumors.com

Discuss this article in our forums




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The iPhone Versus the iPhone

After nearly four years, AT&T has lost its exclusivity on Apple’s iPhone. It has been a great run. Now AT&T faces the formidable competition of Verizon, who started offering the iPhone in February of 2011. Market shares are about to shift. Let’s look at how they might change.

Market shares among established customers shift for one of two reasons. (See Audio Tip #40: The Components of Market Share Change" on StrategyStreet.com.) First, a competitor may “win” market share by offering a benefit that more than half of the market suppliers do not offer. On the other hand, market share may shift away from a competitor if it “fails” its customer relationship and opens that relationship to other competitors. A company “fails” a customer relationship when it refuses, or is unable, to offer something that half the other competitors in the market can or will offer.

AT&T garnered much of its share gain over the last four years with a “win.” That “win” was due to its exclusive offering of the Apple iPhone. While it won business with the iPhone, it developed a reputation for problems in the quality of its services. iPhone users tended to overwhelm the AT&T network and cause interruptions and dropped phone calls. AT&T’s customer service has been suspect as well. Still, its market share has grown with the iPhone, primarily at the expense of the smaller carriers. Its market share growth due to the exclusive on the iPhone offset its “failures” in its network and customer service.

Now Verizon enters with its own version of the iPhone. Today, any customer who wants an iPhone can choose either the largest competitor in the market, Verizon, or the second largest competitor, AT&T as his or her carrier. So, Verizon can “win” market share against the smaller competitors as well. These competitors, such as Sprint, Virgin Mobile and others like them, do not offer the iPhone and are unlikely to do so soon.

Verizon should also be able to gain share at the expense of AT&T. Here’s how. iPhone-using customers who are dissatisfied with their current service with AT&T now have a viable, high quality competitor offering an equivalent service with the same phone. Some of these customers will leave AT&T because they perceive that AT&T’s services are not up to the standard of the other competitors, especially Verizon’s, and migrate to Verizon. This is a phenomenon we call “flight to quality.” This “flight to quality” is also an example of a “weak win,” where a competitor gains share only after an incumbent supplier has “failed” the customer relationship.

This “flight to quality” is unlikely to be dramatic. A company can “win” share quickly with a unique Function. On the other hand, a “flight to quality” usually brings share gains in dribs and drabs. It produces share gains slowly, over time, because of inertia in the customer relationships. This inertia allows AT&T time to get its house in order before it suffers a great deal of customer immigration. (See Video #36: Probable Priorities for Innovation in Hostile Markets on StrategyStreet.com.)