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Rationalizing Fiction Cues: Psychological Effects of Disclosing Ads and the Inaccuracy of the Human Mind When Being in Parasocial Relationships

Aim/Purpose: Parasocial relationships are today established on social media between influencers and their followers. While marketing effects are well-researched, little is known about the meaning of such relationships and the psychological mechanisms behind them. This study, therefore, explores the questions: “How do followers on Instagram interpret explicit fiction cues from influencers?” and “What does this reveal about the meaning of parasocial attachment?” Background: With a billion-dollar advertising industry and leading in influencing opinion, Instagram is a significant societal and economic player. One factor for the effective influence of consumers is the relationship between influencer and follower. Research shows that disclosing advertisements surprisingly does not harm credibility, and sometimes even leads to greater trustworthiness and, in turn, willingness to purchase. While such reverse dynamics are measurable, the mechanisms behind them remain largely unexplored. Methodology: The study follows an explorative approach with in-depth interviews, which are analyzed with Mayring’s content analysis under a reconstructive paradigm. The findings are discussed through the lens of critical psychology. Contribution: Firstly, this study contributes to the understanding of the communicative dynamics of influencer-follower communication alongside the reality-fiction-gap model, and, secondly, it contributes empirical insights through the analysis of 22 explorative interviews. Findings: The findings show (a) how followers rationalize fiction cues and justify compulsive decision-making, (b) how followers are vulnerable to influences, and (c) how parasocial attachment formation overshadows rational logic and agency. The findings are discussed with regard to mechanisms, vulnerabilities, rationalizations and cognitive bias, and the social self, as well as the ethics of influencer marketing and politics. Recommendation for Researchers: The contribution is relevant to relationship research, group dynamics and societal organizing, well-being, identity, and health perspectives, within psychology, sociology, media studies, and pedagogy to management. Future Research: Future research might seek to understand more about (a) quantifiable vulnerabilities, such as attachment styles, dispositions, and demographics, (b) usage patterns and possible factors of prevention, (c) cognitive and emotional mechanisms involved with larger samples, (d) the impact on relationships and well-being, and (e) possible conditions for the potential of parasocial attachment.




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Healthcare industry input parameters for a deterministic model that optimally locates additive manufacturing hubs

Recent innovations in additive manufacturing (AM) have proven its efficacy for not only the manufacturing industry but also the healthcare industry. Researchers from Cal Poly, San Luis Obispo, and California State University Long Beach are developing a model that will determine the optimal locations for additive manufacturing hubs that can effectively serve both the manufacturing and healthcare industries. This paper will focus on providing an overview of the healthcare industry's unique needs for an AM hub and summarise the specific inputs for the model. The methods used to gather information include extensive literature research on current practices of AM models in healthcare and an inclusive survey of healthcare practitioners. This includes findings on AM's use for surgical planning and training models, the workflow to generate them, sourcing methods, and the AM techniques and materials used. This paper seeks to utilise the information gathered through literature research and surveys to provide guidance for the initial development of an AM hub location model that locates optimal service locations.




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THE RIGHT PEOPLE IN THE WRONG PLACES: THE PARADOX OF ENTREPRENEURIAL ENTRY AND SUCCESSFUL OPPORTUNITY REALIZATION

We advance a model that highlights contingent linkages between overconfidence and narcissism, entrepreneurial entry, and the successful realization of venture opportunities. Overall, our proposals point to a paradox in which entrepreneurs high in overconfidence and narcissism are propelled toward more novel venture contexts—where these qualities are most detrimental to venture success, and are repelled from more familiar venture contexts—where these qualities are least harmful, and may even facilitate venture success. To illuminate these patterns of misalignment, we attend to the defining characteristics of alternative venture contexts and the focal mechanisms of overconfidence and narcissism.




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Taking Off The Blinders: A Comparative Study of University Students' Changing Perceptions of Gender Discrimination in the Workplace from 2006 to 2013

As evidenced by recent legislation and media attention, eradicating gender inequity in the workforce is of significant importance today. However, this interest in justice stands in bold contrast to the continued wage gap, the steady number of gender discrimination suits filed, and the plethora of cases exposed in the media. Previous data collected in 2006 suggests that university students do not perceive gender discrimination as a threat of major significance to themselves or others. University students tend to minimize or even disregard the likelihood that they will witness or experience gender bias or discrimination in their career. The current study serves as a continuation of and a comparison to the 2006 study, with the goal of determining whether the perspective of university students has shifted, or whether they continue to consider themselves to be immune to the injustice of gender discrimination at work. Our findings suggest that students in this cohort are not only more acutely aware of these issues, but that this awareness has expanded to include increased concern over gender discrimination against men as well. The reluctance of students to believe that they personally will be unaffected by gender discrimination has been and continues to be surprisingly high.




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Does Clark Recommend a Separate 529 Account for Each Child?

Money expert Clark Howard extolls the virtues of 529 plans every chance he gets. You put money into those plans and invest it, where it grows tax-free. And then you get to spend it tax-free to pay for your child’s education. The law just got even more friendly toward parents choosing to make use of […]

The post Does Clark Recommend a Separate 529 Account for Each Child? appeared first on Clark Howard.




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Renowned Pakistani mountaineer Sadpara missing during K2 climb, rescue launched

Rescue helicopter asked to fly as high as possible to maximise chances of locating missing climbers




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Mountaineer Murad Sadpara goes missing after summiting Broad Peak, rescue op underway

Fellow climber Naila Kiani appeals to Pakistan Army to send a rescue team from Skardu to Broad Peak to save Sadpara




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Renowned mountaineer Murad Sadpara dies after scaling Broad Peak

Sadpara’s body was retrieved and transported to the Japanese base camp by local rescuers




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Man hammers paralysed wife to death

Police launch hunt to arrest suspected murderer




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Paralympian hails the Games' influence as they prepare for space mission

John McFall becoming the first person with a physical disability to be effectively cleared for future missions by ESA





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Irish crowd waits hours for Halloween parade, only to find it was fake

A representational image showing people wearing costumes during a Halloween parade. — AFP/File

DUBLIN: In a rather intriguing yet disturbing revelation, a Pakistan-based artificial intelligence-powered website has been found to be behind a hoax Halloween parade in Dublin that led to...




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Record-breaking Iranian javelin thrower stripped of Paralympic gold over display of 'religious' flag

The turn of events altered the medal standings, upgrading the silver medal of India’s Navdeep Singh to gold.




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Chinese teenager takes 7th gold of Paris Paralympics

Jiang Yuyan breaks the Paralympic world record in the women's 100m backstroke




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Paralympics wrap up with vibrant celebration in Paris, marking a 'historic summer'

More than 4,400 athletes from 168 Paralympic delegations partied despite persistent rain





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Paradise – Felix Prangenberg & Jordan Godwin for Wethepeople





Our bro Felix Prangenberg filmed this 7 minute long banger part with his teammate Jordan Godwin last summer. You are only one click away from witnessing this madness, check it!

Have fun with the video, your kunstform BMX Shop Team!

Video: Felix Prangenberg

Related links:





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Parable Of The Ten Talents

The Parable Of The Ten Talents is an online Bible study about using your Spiritual gifts and fruit to glorify God. We interpret this famous parable of Jesus and apply it to the life of a Christian disciple.




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Macy's Thanksgiving Parade will feature Ariana Madix, T-Pain, 'Gabby's Dollhouse' and pasta

A eclectic group of stars - including reality TV's Ariana Madix, Broadway belter Idina Menzel, hip-hop's T-Pain, members of the WNBA champions New York Liberty and country duo Dan + Shay - will feature in this year's Macy's Thanksgiving Day Parade.




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A pair of Trump officials have defended family separation and ramped-up deportations

Donald Trump's first picks for immigration policy jobs spent the last four years angling for this moment.




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Elliott takes more than $5B stake in Honeywell, advises separating automation, aerospace units

Activist investor Elliott Investment Management has taken a more than $5 billion stake in Honeywell International and is calling for the conglomerate to split into two separate companies.




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My Chemical Romance will return with 'The Black Parade' tour

Nearly two decades ago, My Chemical Romance released their career-defining rock opera, "The Black Parade," cementing their shift from mainstays of the emo scene to mainstream recognition and becoming one of the most inventive bands of the 21st century.




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Ohtani, Dodgers celebrate World Series victory with parade and stadium celebration

The Los Angeles Dodgers, including Shohei Ohtani and his dog, celebrated their eighth World Series championship with a downtown parade on Friday.




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USA Track and Field will bring U.S. Paralympics track and field program under its roof in January

USA Track and Field is bringing the U.S. Paralympics Track & Field program in-house beginning Jan. 1 as part of a partnership that will unite all of its athletes under one roof.




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The BioFresh Blog - Perspective: Martin Sharman on ethics and the ecosystem services paradigm

In this guest post Martin Sharman opens up a rich area of debate by arguing that as a policy concept, ecosystem services puts human wants first and foremost and undermines moral-aesthetic value arguments for conservation that are widely held in society. Martin was the policy offer responsible for biodiversity and ecosystems in the European Commission’s DG Research & Innovation up until his retirement last November. During his career he made an enormous contribution to biodiversity research and policy, including the initiation of the BioFresh project. The opinions expressed in this post are, of course, his own and are not intended to represent a position of either the Commission or BioFresh.

A "resource" is something that is useful to someone. A "natural resource" is something in the natural environment that a human can use to satisfy want or increase wellbeing.

To adopt this vocabulary is to adopt a forthright utilitarian view of the natural environment, and implicitly to accept that human benefit is the only good. Not only is human benefit the only good, but it is quantifiable – for if not, then we can never agree on what constitutes a resource, or who has the greater right to it. Thus someone who speaks of natural resources accepts, again implicitly, that happiness and wellbeing can be quantified. The vocabulary also requires that this quantified human benefit remains, if not constant, then comparable over cultures and generations.

More than this: the wellbeing of the "resource" is insignificant. It is only by setting concern for the wellbeing of the resource to zero that one can regard it as merely something to satisfy human want. Human benefit is the only good. This is the First Commandment; in the limpid words of the King James version of the bible, thou shalt have no other gods before me.

In this observation lies much of the moral argument against the concept of ecosystem services: just as oranges are not the only fruit, so humans are not the only species.

The concept of ecosystem services is one thing; the premise of its proponents is another. It is, in short, that conservation based on intrinsic value of biodiversity has failed to stop the loss of species, ecosystems, and the complex web of interactions between them. Since an ethical argument has failed, then we should try self-interest. By demonstrating that human wellbeing is increased by the services rendered by ecosystems, we can motivate people to protect the source of the service – biodiversity.

We know that conservation is not working because we continue to lose biodiversity. Oh yeah? This is the equivalent of me deciding that my accelerator is not working because my car is losing speed. Why is such a daft non-sequitur accepted by otherwise intelligent people? You immediately thought of many reasons my car might be losing speed – I have the brakes on, I’m going up a hill, I’ve run out of fuel, I’ve run into sand, I’ve hit an oncoming truck. The obvious reason that we are losing biodiversity is the memento mori that stares at us from our looking glass – biodiversity loss is the inevitable result of our debt-based economic system and our swelling population’s unsustainable demands on nature. We all know that. Why do we mutely accept the dangerously diversionary nonsense that "biodiversity is being lost because conservation is not working"?

Ecosystem services takes the utilitarian logic of natural resources one important step further. A "service" by definition benefits humans. If we are to protect services only if they benefit humans, then what happens to the useless ecosystems? Are they simply to be cemented over?

I recently heard a discussion in which one person said "most people are useless", meaning that they are surplus to requirement. The outrage that this provoked was spearheaded by someone saying that you can never prove that anyone is useless, because you can never know enough about their contribution to their social fabric. So does this mean that you can never show that an ecosystem is useless? If so that leaves the ecosystem services argument saying that because some ecosystems benefit humans, we have to protect every ecosystem.

Which may be the right answer, but why reach it by such objectionable means?

For those of us with a reverence of nature, the ecosystem services rhetoric and mindset are abhorrent, being fundamentally immoral and unethical. They take the most ecologically damaging invasive species in the history of life, and place it above all other species on Earth. They cast all other – voiceless – species in the role of consumables. This mindset might have worked for Homo habilis. It will not work for Homo sapiens.

Martin Sharman  for the BioFresh Blog: http://biofreshblog.com/2013/07/03/perspective-martin-sharman-on-ethics-and-the-ecosystem-services-paradigm/

 






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Spain: 2 Catalan Separatists Start Hunger Strike in Prison

NYT
By The Associated Press
Dec. 1, 2018
                 
 
BARCELONA, Spain — Two leaders of Catalonia's separatist movement who have spent the last year in prison started a hunger strike on Saturday to protest what they claim is the unfair treatment by Spanish courts.

Jordi Sanchez and Jordi Turull, regional lawmakers in northeastern Catalonia, said in a statement distributed by the Catalan government that "we will never give up on our right to a fair trial."

Spain's government responded by saying that they and other separatist leaders will be treated just like any other citizens brought before the law.

The government led by Socialist Prime Minister Pedro Sanchez said in a statement that "like all citizens who are subject to and protected by the rule of law, the separatist leaders will receive a fair trial."
 
Sanchez and Turull are two of nine separatist leaders who are in pre-trial custody for their role in an illegal secession attempt by Catalonia's leaders last year. Spain's state prosecutors will pursue charges of rebellion against both, asking for sentences of 17 years for Sanchez and 16 years for Turull.

Sanchez and Turull are being held in a prison near Barcelona, the largest city in the Catalonia region.
 
They have been kept behind bars with authorities saying they pose a risk of continuing to push for secession and fleeing Spain like other separatist leaders, including former Catalan president Carles Puigdemont.

The trial is expected to start in the coming months.

Catalonia's current separatist leaders insist they won't desist in their effort to break away from the rest of Spain.

Election results and polls show that the 7.5 million resident of the wealthy Catalonia region are roughly equally divided by the secession issue.
 
 
 
 
 
 
 
 




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AP Interview: Catalan separatists on hunger strike speak out

In this undated photo provided by Catalan language association Omnium Cultural, showing jailed Catalan separatist leaders posing for a photo inside Lledoners jail in Sant Joan de Vilatorrada, 50 kms from Barcelona, Spain, with left to right; Jordi Sanchez, Oriol Junqueras, Jordi Turull, Joaquim Forn, Jordi Cuixart, Josep Rull and Raul Romeva. Jordi Sanchez and Jordi Turull, have been in a medical ward since Friday Dec. 14, 2018, as the hunger strike by the group of Catalan politicians enters its third week and begins to take a toll on their health, but they say their upcoming treason trial will allow them to peacefully promote their cause for independence from Spain. (Maria Vernet/Omnium Cultural via AP)


APNews

By ARITZ PARRA
December 16, 2018
 

SANT JOAN DE VILATORRADA, Spain (AP) — As a hunger strike by jailed Catalan separatist politicians enters its third week and begins to take a toll on their health, they say their upcoming rebellion trial will allow them to peacefully promote their cause for independence from Spain.

In rare interviews in a prison north of Barcelona, Jordi Sanchez and Jordi Turull, who has been in a medical ward since Friday, repeated calls for dialogue between Catalan’s regional government and Spain’s central authorities in Madrid. They also rejected any depiction of the secessionist movement in the prosperous northeastern region of Catalonia as violent.

Sanchez told The Associated Press that their trial, set to begin early next year, will be “a unique moment to denounce the attitude of the Kingdom of Spain contrary to the political and democratic rights in Catalonia.”

“We are not going to let this opportunity go to waste,” he added.

Spain says the 22 defendants in the case are being prosecuted not for their ideas but for defying court orders by holding a banned independence referendum in Catalonia last year and making an illegal attempt to secede.

Some of them have been indicted on charges of rebellion or sedition and face decades in prison in what local media have dubbed “the trial of the century” in Spain’s Supreme Court. A preliminary hearing will be held Tuesday, although the defendants are not expected in court until weeks later.

Catalonia’s banned independence referendum in October 2017, Spain’s violent crackdown to stop it and a subsequent declaration of independence by Catalan authorities led to an unprecedented seven-month takeover by central authorities of the region of 7.4 million people.

More than a year later, the shockwaves from the Catalan independence movement are still being felt across Spain. A political divide is growing between Catalan and Spanish nationalism, a development that has fueled the momentum of a far-right populist party that recently won a dozen seats in Andalusia’s regional parliament.

Sanchez emerged clad in three layers of clothes despite normal heating in the modern prison managed by the Catalan government. His doctor says a permanent chill is the result of not ingesting calories and adds that the 54 year-old has lost more than 5 kilograms (11 pounds) since he began fasting on Dec. 1.

Turull, a former candidate to become the region’s chief, was sent to the Lledoners prison infirmary Friday because his kidneys have been affected after he shed over 13 pounds in two weeks. He tricks his body to ignore its hunger with nicotine.

Two more former Catalan cabinet members also joined the strike Dec. 3, but other inmates from a competing separatist political group, including former Catalan Vice President Oriol Junqueras, have chosen not to join, again exposing different approaches within the independence movement.

Turull said his protest comes with “a sense of responsibility” and he is not looking to starve to death.

“Its end depends on how far our strength takes us and on achieving our goal of calling attention to Spain’s judicial problem,” the 52-year-old lawyer said.

Their aim is to press Spain’s Constitutional Court to rule on appeals about their political rights and their prolonged pre-trial jailing. The strikers think the court is deliberately trying to block them from reaching the European Court of Human Rights in Strasbourg, where they hope to expose the judicial flaws they see at home.

The Spanish top court has recently begun to issue some rulings in a series of appeals and says that it’s working as fast as the judicial calendar allows it to in “dealing with the complexity of a case that affects fundamental rights and a careful analysis of criminal law.”

Central Spanish authorities see no reason for the hunger strike.

“Their arguments are false. They will have a fair trial because in Spain the judiciary is independent,” Prime Minister Pedro Sanchez said recently, adding that his government rejects both taking politics to court and “politicizing justice.”

Although Spain’s system of appointing top justices and prosecutors has been questioned in and outside Spain, those who think it’s working list the numerous sentences against the country’s political and economic elite. One such ruling earlier this year led to Mariano Rajoy’s ousting as prime minister and brought Sanchez to power.

Sanchez, a Socialist, has tried a conciliatory tone, but his approach has not reduced tensions with the Catalan separatists. Hardening rhetoric against the nationalists has spread across Spain’s political spectrum and coincided with the ascent of Vox, a far-right party.

Turull, a longtime secessionist, says Spain’s far right is dragging other parties to its extremism and becoming “a machine of generating tensions” in Catalonia. He also says Sanchez should consider dialogue more than ever, including on the underlying issue of Catalan self-determination.

No prime minister in Spain has agreed to that in the past, arguing it goes against Spain’s constitution. With polls showing that Catalan society is evenly divided on the issue of independence, Sanchez instead defends more self-government in Catalonia as a solution, and says he would rather spend time talking about social and economic policies.

“There are ways to delve into the core issue without anyone having to give up their fundamental positions,” Turull said in the prison visiting room.
But he warned that talks are not going to yield progress if they are done for political gains.

“They should be in the realm of utmost discretion, away from the microphones,” he said.

The jailed politician rejects the idea that taking a weekly central government meeting to Barcelona amid extraordinary security measures next week is “a way of showing affection to Catalonia,” as Sanchez has put it.

Separatists are supporting protests against the cabinet’s presence in the Catalan capital while jockeying for a meeting between the prime minister and Catalonia’s regional chief, Quim Torra, whose cabinet has been criticized for not responding effectively to violent protesters.

Turull said those favoring secession “should be stricter than ever against those who make us look bad.”

“We have a red line, which is achieving our goals peacefully, using mediation and dialogue. We are never going to put anybody at risk,” he declared.
 




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Catalan separatists appeal to UN rights body in Geneva

Former Catalan President Carles Puigdemont and five other separatist leaders from the region have appealed to the United Nations Human Rights Committee in Geneva, denouncing what they call the “suspension” of their political rights by Spanish authorities.



SWISSINFO

Decembrer 20, 2018


(© KEYSTONE / MARTIAL TREZZINI)



Speaking to journalists in the Swiss city on Thursday, Puigdemont said that the joint appeal to the rights body aimed to denounce the “serious violation of rights and freedoms in Spain, something unacceptable in the framework of European Union law”.


Puigdemont, Oriol Junqueras, Raul Romeva, Josep Rull, Jordi Sanchez, and Jordi Turull are all members of Catalonia’s parliament, but were charged and suspended from taking office by the Spanish Supreme Court for their role in organizing an October 2017 independence referendum in Catalonia in northeast Spain.


“Six people, democratically-elected and not yet convicted – five of whom have been detained for over a year – cannot exercise their rights,” said Puigdemont.


Having been accused of rebellion and sedition by Spanish authorities after the unauthorized referendum, Puigdemont has since lived in Belgium. An international arrest warrant against him was withdrawn last July.


Puigdemont and Sanchez, president of the independent association ANC, had already filed a separate complaint to the same UN rights body in March 2018 to denounce their "impossibility of running for president of the Generalitat” [the Catalan government]. The UN committee has yet to take any decision on the complaints.


+ Puigdemont said the Swiss federal model could offer a vision for Spain


It’s not the first time the emblematic Catalan figure has visited Geneva; an international human rights film festival hosted him for a debate on self-determination in March, a visit from which cantonal authorities distanced themselves.


Several other ‘wanted’ separatists, including Anna Gabriel and Marta Rovira, have sought exile in Switzerland following their condemnation in Spain.


Thursday’s action in Geneva comes as the Catalan separatist row shows no signs of ending. This week, four imprisoned leaders of the movement ended an almost three-week hunger strike, while Spanish prime minister Pedro Sanchez has chosen to hold this Friday’s cabinet meeting in Barcelona – a deliberate “provocation”, for some Catalan supporters.





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My Chemical Romance returns with ‘The Black Parade’ tour, featuring a stop at Fenway

The tour kicks off July 11 in Seattle, concluding on Sept. 13 in Tampa, Florida. It hits San Francisco; Los Angeles; Arlington, Texas; East Rutherford, New Jersey; Philadelphia; Toronto; Chicago; and Boston.

The post My Chemical Romance returns with ‘The Black Parade’ tour, featuring a stop at Fenway appeared first on Boston.com.




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A Half Degree of Separation

One of the stated goals recent United Nations report on climate change is to prevent the planet from warming more than one and a half degrees Celsius. We ask what would happen if the world warmed by, say, two degrees.

Also: Calculating the cost of climate change is doable but difficult -- too difficult says the US Department of Defense; we fact check President Donald Trump on one of his recent statements about climate change; plus we take a journey to the remote Alaskan village of Shishmaref, where climate change and rising sea levels are a present threat.




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Atletico Paranaense International Tournament

The Atletico Paranaense International U-17 tournament starts today

The tournament features
Atletico Paranaense U-17
India U-17
Uruguay U-17
Orlando City FC U-17






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The Sheep or The Parade - an interview with Jesse Reeves

If you’ve been attending a church with a contemporary bent for any length of time, then you’ve likely sung songs on a regular basis written by a gentleman named Jesse Reeves. Jesse has co-written on some of the most widely known worship songs of our generation such as How Great It Our God, Lord I Need You, and Our God - just to name a few. 


Growing up in the Bible Memory Association, Jesse’s spiritual life consisted mostly of rules and regulations, until September 23, 1990 when he met Jesus at the ages of 15 and his life was changed forever. A rancher’s son, his love for playing music left his father stumped, but he continued following his passion and played with a band all the way through college. Then in 1997, Jesse met a country boy from Grand Saline, TX named Chris Tomlin who asked him if he’d like to lead worship, to which Jesse responded in all sincerity that he didn’t know what that was. At this point in the contemporary worship movement, the term “worship leader” hadn’t really caught on. There were music ministers, and that definitely was not the route Jesse wanted to go. But the two had lunch and the rest was history. 


I, myself, was raised in the church as the daughter of a Baptist youth minister (or student pastor as they’re called these days), and I was finishing up my high school years in youth group right about the time all of this was taking place. In fact, much of the soundtrack to the season in my life when God called me to ministry and began shaping and forming my passion for leading worship was penned and recorded by these two Texas boys. So to find myself today sitting in an 8,000 sq. ft. mountain lodge at a writing camp with the likes of Jesse Reeves is a full-circle, what-even-is-my-life moment to say the least. 


Nevertheless, you better believe I took full advantage of the opportunity to sit down with Jesse and talk about his heart for worship, the worship leader, and this next generation that God is raising up. I asked him first about the role that worship has had in his life growing up and how it has evolved throughout his time in ministry. 


“If you’re talking about the expression of worship through music, growing up it was just hymns and they didn’t mean anything to me. But now looking back, I have a huge appreciation for my childhood and learning those songs, because I learned what it means to teach theology through lyrics. It’s a lost art and so I’m very passionate about trying to revive some of that. And I’ve done this long enough to see that everything is on a pendulum. When I first started playing, everything sounded like U2, and then everything sounded like Coldplay, and then everything sounded like Mumford & Sons, and now it’s probably like Chainsmokers. And I just always come back to the question of ‘If the Spirit of the living God lives inside of us, why aren’t we creating things that are original and better than what the world is doing, instead of trying to chase what they’re doing?’ I do understand the context of being relevant and playing stuff that’s going to resonate with people, but I always want to come back to what the Spirit of the living God wants to hear, not what we want to play.”


Over his 20+ years in the worship leading world, Jesse has stood on every platform and stage imaginable and in front of every crowd size imaginable. I would venture to guess that making that mental shift from event to event and church to church had to require some form of finesse and adaptability. So I asked him what it looked like for him to make that adjustment, especially as it relates to transitioning out of touring and back into the local church setting.


“I would say that I’ve worked my way all the way to the bottom, and I think it’s kind of where I want to be. I didn’t always want to be there and it wasn’t an easy journey. I have been to the mountain top of Christian music and definitely want to honor that, but I very specifically was called out of that. It was through a sermon that I heard from Tommy Nelson. He was preaching on the anointing of David as king. If you go back and read 1 Samuel 16, they are looking to anoint the next king of Israel. Samuel shows up and they have this parade of all of Jesse’s sons . . . this is Eliab, this is Abinadab, this is Shammah . . . they went through seven sons, to which Samuel’s response was that none of these are the king, do you have any others?  Jesse says that yes, he has one other son but that he was in the field tending the sheep. Now when I was listening to this sermon, I was on a run training for a marathon, so I was a good 15 miles from my house. Tommy Nelson said one statement and it was this. “What God is looking for in a man is a man that more concerned about the sheep than the parade.” And I don’t know why, but that’s when the Holy Spirit wrecked me and I literally started weeping. I was still running, but now I’m running with my hands in the air and I’m saying “Jesus, I’m listening.” On a public path by the way. People are passing me thinking that this guy has lost his mind. But that was a moment in my life when Jesus started trying to get my attention. Hear me say this, there is nothing wrong with the parade. God sent Samuel to the parade. There’s a time and a place for the parade. But our generation lives for the parade and there’s not enough people who care about the sheep. I feel like that’s my mission in life going forward, to simply care for sheep. The parade will take care of itself. So to bring it back around to the question, yes I’ve been in megachurches to now I have a house church of about 20 people that meets in my home and it’s awesome. And right now, my favorite worship leader on the planet is the girl who leads worship in my house, because she has an anointing on her, and to get 20 people to sing in a living room is actually way harder than getting 10,000 people to sing because it’s awkward, but it’s beautifully awkward. And she has an authority on her that she can pull this out of people and turn people’s eyes on Jesus in such a way that you forget there’s only 20 people in the room. That’s something I haven’t seen in a long time.”


Reeves has a strong passion for pouring into worship leaders and songwriters and has done so in different ways over the past several years since settling back down with his family in Austin, TX. We discussed the fact that it seems like every generation of worship leaders has something that really marks them. For our particular generation, we were a part of that group that sort of stepped in right as that transition from traditional to blended to contemporary was really gaining its momentum, and so maturing as a worship leader looked very different from what it does now. I asked Jesse what he thinks the “mark” is for this current generation of worship leaders taking up roles in the church and coming into their own as leaders, and what it might look like for them to reach their full potential. 


“While I don’t want to make a blanket statement about it, I do feel like we have a generation of people who looked at my generation and saw what we did and thought, “That’s really cool, I want to do that.” And so we have a large percent of churches with people filling the platform that wanted to do that because it was cool, instead of because they have a calling on their life from God. So honestly I think what’s marking this generation is that, but I’m also not a doomsday-er. I don’t think all is lost. I think what God is calling people to right now, and you can see it across the nation, God is calling people out who are authentic. And that is who is rising to the top. I read a book called The Forgotten Ways by Alan Hirsch and he says that this next generation wants three things . . . they want authenticity, they want community, and they want social justice. And if they don’t find those things in the church, they’re just not going to go. My generation will go to church just to check a box. Not this next generation. I think what is going to have to mark this generation is for true worship leaders to figure out how to reach them because they’re not going to come to us. Which means we’re going to have to lead worship not with just songs. We’re going to have to lead worship with our actions. So maybe God is raising up a new generation of worship leaders that has very little to do with music. Look at Romans 12:1.


Therefore, I urge you, brothers and sisters, in view of God’s mercy, to present your bodies as a living sacrifice, holy and acceptable to God - this is your spiritual act of worship.

That’s our definition. That definition doesn’t say anything about music, it doesn’t say anything about songs. We’ve had a whole generation that defines worship by our songs. God defines our worship by the degree to which we present our bodies as a living sacrifice. So what I pray is that the next generation will lead the charge in that. That’s something I would be willing to follow.”


As you can imagine, there’s not a whole lot to say after that, except this . . . where are you pouring out? Where are you investing your resources and energy? Is it into the parade or is it into the sheep? This is probably a question that we as worship leaders need to ask and re-ask ourselves on a regular basis. Like Jesse said, neither is right or wrong and there is a time and place for both. But it is always worth checking in periodically to make sure we are spending ourselves where He wants us spending ourselves. The alternatively will leave us simply exhausted. 






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