2024年11月、全国学校図書館協議会（全国SLA）が、「第69回学校読書調査」（2024年）の結果を公開したと発表しました。

「学校読書調査」は、全国の小・中・高等学校の児童生徒の読書状況について毎年実施されている調査です。

2024年6月第1、2週に、全国の小学生3,308人、中学生3,496人、高校生4,604人を対象に実施されました。調査項目は、毎年定例のものと年ごとに特設されるものがあります。今回は、「電子書籍の読書経験」「獲得したデジタル情報の正しさをどう確かめているか」「どんなときに本を読みたくなるか」の項目が特設されました。

発表によると、2024年5月1か月間の平均読書冊数は、小学生は13.8冊、中学生は4.1冊、高校生は1.7冊で、不読者（5月1か月間に読んだ本が0冊の児童生徒）の割合は、小学生は8.5％、中学生は23.4％、高校生は48.3％とあります。

「学校読書調査」の結果（全国SLA）
https://www.j-sla.or.jp/material/research/dokusyotyousa.html

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2024年11月11日、政府の知的財産戦略本部が「知的財産推進計画2025」の策定に向けた意見募集を発表しました。

「知的財産推進計画2024」について見直すべき点や、「知的財産推進計画2025」に新たに盛り込むべき政策事項等について意見を募集するものです。募集期間は2024年11月11日から12月20日までです。

知的財産戦略本部（首相官邸）
https://www.kantei.go.jp/jp/singi/titeki2/index.html
※「お知らせ」欄に、2024年11月11日付けで「「知的財産推進計画2025」の策定に向けた意見募集について」とあります。

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2024年11月12日、カナダの出版団体BookNet Canadaが、カナダの英語書籍の出版状況に関する調査報告書“The State of Publishing in Canada 2023”を公開しました。

同調査はカナダに拠点を置く出版社を対象とした包括的な調査であり、隔年で実施され、2023年で8回目となります。

主な調査結果として、以下が挙げられています。

・ ほとんどの出版社は、2022年から2023年にかけて収益が僅かに増加した。
・ AIの活用が最も検討されている分野は、マーケティングであった。
・ 調査対象となった出版社のほぼ半数（44%）が、2022年から2023年にかけて電子書籍の収益が増加すると予想した。
・ 2023年にはカナダの出版社の半数以上（58%）がオーディオブックを制作し、2021年の53%から僅かに増加した。

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2024年10月24日、英国においてリテラシーの改善運動を実施している団体National Literacy Trust（NLT）が、2024年の英国の子ども及び若者の読書に関する報告書“Children and young people’s reading in 2024”を公開しました。

報告書は、NLTの2024年の年次識字調査（Annual Literacy Survey）に対する5歳から18歳までの子どもと若者からの7万6,131件の回答に基づき作成されました。

主な調査結果として、以下のようなものが挙げられています。

・ 余暇に読書を楽しんでいると答えたのは、8～18歳では3人に1人（34.6％）であった。2023年から8.8ポイント減少しており、2005年の調査開始以来の最低水準であった。
・ 毎日余暇に何かしらの読書をしていると答えたのは、8～18歳では5人に1人（20.5％）であった。2023年から7.5ポイント減少しており、2005年の調査開始以来の最低水準であった。
・ 8～14歳では、読書を楽しんでいる子どもや若者は、読書を楽しんでいない子どもや若者よりも、読解力が高かった。

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2024年11月1日から2025年3月30日まで、阪神・淡路大震災記念人と防災未来センター（兵庫県神戸市）において「1995.1.17から30年。あらためて知る 阪神・淡路大震災～30年を振り返り未来を展望する30コラム展～」が開催されています。

震災からの30年を捉えるに当たり30のテーマによるコラムが設けられ、テーマごとに重要なポイントが展示パネルで紹介されます。11月1日から12月28日までの第1期では、震災以降の同センターの歩みや取組の成果等7点が紹介されます。1月4日から3月30日までの第2期では、同センター以外での動きを含む23点が追加され、計30のコラムが展示されます。

【令和6年11月1日～】「1995.1.17から30年。あらためて知る 阪神・淡路大震災 ～30年を振り返り未来を展望する30コラム展～」の開催について（人と防災未来センター, 2024/10/30）
https://www.dri.ne.jp/information/78009/

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(101):2024.3, p.25-26

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26:2024.9, p.F-8-10

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(100):2023.9, p.1-2

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(101):2024.3, p.26-28

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(101):2024.3, p.18-21

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(125):2024.9, p.17-28

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There’s always a lot of buzz surrounding the Met Gala, and we finally know what the next edition of the fashion biggest nights will be all about. The Costume Institute announced the theme of their upcoming spring exhibition and announced the impressive lineup of co-chairs joining Anna Wintour this time around. Exhibition Theme “Superfine: Tailoring […]

Fully updated to reflect modern developments in the field, the Fifth Edition of An Introduction to Optimization fills the need for an accessible, yet rigorous, introduction to optimization theory and methods, featuring innovative coverage and a straightforward approach. The book begins with a review of basic definitions and notations while also providing the related fundamental background of linear algebra, geometry, and calculus. With this foundation, the authors explore the essential topics of unconstrained optimization problems, linear programming problems, and nonlinear constrained optimization. In addition, the book includes an introduction to artificial neural networks, convex optimization, multi-objective optimization, and applications of optimization in… [Continue Reading]

While Google has yet to confirm a Google search ranking update, we have seen tremendous volatility in the Google Search results this month. Google did, however, confirm it can downgrade sections of content that are starkly different from the main content. We also posted an update on the helpful content update. Finally, Google did say a new Google update is coming soon.

It slipped my mind and I forgot to post the Google Webmaster Report at the beginning of the month, so here it is, the November Google Webmaster Report.

Google said the sitelinks search box is going away soon. Google tested showing the full recipe in the search results, which was upsetting. Google rolled out AI Overviews to a 100+ countries, added new AI Overview features and much more. Google also launched AI features in local search and maps.

Finally, the DOJ said they may break up Google but that was before Trump won the election. Google ad revenue was way up again this past quarter. And Google replaced Prabhakar Raghavan with Nick Fox.

If you missed the last recap, it is at the October 2024 Google Webmaster Report.

Here are the important stories for the past month:

Google Updates

• Election 2024 Google Search Ranking Update ð>ð'
• Halloween 2024 Google Search Ranking Update ð'>>
• Google Search Ranking Volatility Again On October 26th & 27th & 23rd & 24th
• Google Search Ranking Volatility Continues October 19th & 20th
• Google Search Ranking Volatility Again Heats Up (October 15th)
• Google Search Ranking Volatility Rumbling Again October 10th
• Record-Breaking Google Search Ranking Volatility Continues Into October
• Google Search Downgrading Rankings Of Content Starkly Different From Main Content
• Google: Search Ranking Update Coming Soon But HCU Victims May Not Recover
• Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

• Google Search Console Partial Data Reports With Dotted Lines
• Google Search Console Performance Report Showing Almost No Data Today

• Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse?
• Google AI Overviews Not Linking To Sites Hit By Helpful Content Update
• Google: Doubtful You'd See Big Ranking Drop Over Core Web Vitals Issues
• Google: Having Different Links On Mobile vs Desktop Pages Can Slow Crawl
• Google Proposes New Shipping Data Schema Including Type ShippingService
• Google Warning On JavaScript-Generated Product Markup
• Google Updates URL Structure, Favicon & Adds Google Trends Docs
• Google Clarified Support For Robots.txt Fields With Tiny Change
• Google Drops Support For Noarchive Meta Tag Directive
• Google Merchant Listings Adds Certification Markup Support
• Google To Host Creator Summit At GooglePlex Later This Month

• Google Sitelinks Search Box Going Away Next Month
• Google Tests Quick View Button For Recipes That Keep You On Google
• Google Tests Dropping Results Count After Moving It Under Search Tools
• Google Search Tests Verified Labels For Product Results
• Google Tests Frequently Saved Label On Search Result Snippets
• Google Menu Highlights Search Carousel
• Google Search Entity Trust Scores From APIVoid & ScamAdviser
• Google Search Snippet With Mentioned Products Carousel
• Google Other People Search Box
• Google Search People's Insights For Unprofessional Medical Advice
• Expandable Google Knowledge Panels On Desktop Search
• Google Search Tests List Articles
• Google Search Tests Top Links Title For Sitelinks?
• Google Search Tests Replacing Google Logo With Super G Logo

• Google AI Overviews Rolling Out To 100+ Countries & Billion+ Users
• Google AI Overview Ads, New Link Format, AI Organized Search Results & More
• Google AI Overviews Highlight Feature Expands AI Responses
• Google Generative AI Snippets Throughout Search Results
• Google Shopping "Researched with AI - Experimental" Answer

• Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place
• Google Local Service Ads To Soon Require Google Business Profile
• Google Business Profiles Learn Something Specific Question Box
• Google Business Profiles Removes Health Insurance Accepted
• Google Tests Discover More Places & Explore Places Nearby
• Google Business Profiles Testing Reviews Within Photo Carousels
• Google Business Profiles: Answer Questions About Your Inventory
• Google Drag & Drop Reorder Your Restaurant Menu Items

• DOJ May Breakup Google As Remedy To Monopoly Ruling
• Google Ad Revenue Up 10% - With Biggest Ad Revenue Quarter Ever
• Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan

Forum discussion at WebmasterWorld.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted the November 2024 Google webmaster report a bit late this month, sorry about that. Google is testing anchor text based links in the AI Overviews. Google Ads has unpaused the election ads today. Google Ads Editor version 2.8 is out. Google is testing removing the site name and favicons from the search results. Google Maps finder may or may not show the sponsored label on the left side. HARO is being closed next month.

Search Engine Roundtable Stories:

• November 2024 Google Webmaster Report
  While Google has yet to confirm a Google search ranking update, we have seen tremendous volatility in the Google Search results this month. Google did however confirm it can downgrade sections of content that is starkly different from the main content. We also posted an update on the helpful content update. Finally, Google did say a new Google update is coming soon.
• Google AI Overviews Testing Anchor Text Based Hyperlinks
  Google is testing showing real blue anchor text based hyperlinks in the AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within the AI Overviews more - or maybe not - we have no data to validate this because Google won't give it to us.
• Google Ads Allows US Elections Ads Again Today
  Google has lifted its pause on US election and political ads today, Monday, November 11, 2024. The pause of US based election ads was temporarily instituted after the US election polls closed on Tuesday, November 5, 2024. Google has now lifted the temporary pause and you can begin those ads again, if you so want to.
• Google Tests Dropping Site Name & Favicon From Search Results
  Google is testing removing the favicons and site name from the mobile search results. As you may remember, Google first launched these in the mobile search results back in October 2022 and yes, Google has had its trouble with these favicons and site names over the years.
• Google Map Finder Ads Sponsored Labels Not Always Showing
  Google may be testing displaying sponsored labels in different positions within the local map finder view. Some of the ads have sponsored labels on the left side, where it lists the local listings. While others don't show the sponsored label until you hover over the listing.
• Google Ads Editor Version 2.8 Is Now Out
  Google has released version 2.8 of the Google Ads Editor. This new update brings a number of new features including AI-generatged images, export to Google Sheets, brand guidelines, image cropping, strict age and gender targeting, a new help center and more.
• HARO / Connectively Platform Closing Down December 9
  HARO, Help a Reporter Out, now known as the Connectively Platform is being discontinued, and shut down, on December 9th. For SEOs, it was a way to get attention and potentially links, from journalists and it is a topic we've covered in the past.
• Google Hosts A Plant Party
  This isn't a joke, they have parties centered around plants. Google had a "plant party" at its Kitchener, Ontario office the other week. Googlers sat in a big room and made plants, it was a party.

Other Great Search Threads:

• For those wondering about what @JohnMu answered to my question related to the validity or not of es-419 as language code for Latam Spanish in the #hreflang , here his answer confirming it's still not considered, Gianluca Fiorelli on X
• Nothing has changed, the documentation for this is pretty stable. If we decided to support different code sets, we would make a big deal about it., John Mueller on LinkedIn
• This is great to see, an HCU-affected site (which Google specifically acknowledged as having good content) is now ranking in position 2 organically for a valuable, relevant keyword (above REI & Switchback Travel). Green line in t, Lily Ray on X
• Google is displaying schema prices in bold, Sachin Patel on X
• Heads-up: Looks like there have been some huge surges and drops in the recipe space over the past few weeks. And Oct 26 was a big day for a number of those sites impacted. Some were tied to the August 2024 broad core update... and t, Glenn Gabe on X
• We took a revenue hit in our Moz SEO business, partially due to the MozCon conference moving out of the quarter, but also due to a softening a new customer acquisition" Ziff Davis are usually pretty quiet about their Moz acquisit..., Glen Allsopp on X
• I'm delighted to announce the<< #SEOFOMO News: Your Real-Time Source for SEO and Digital Marketing news. 'SEOFOMO News<< is a news community designed for SEO and digital marketing professionals to stay current with the, Aleyda Solis on X

Search Engine Land Stories:

• Google to unpause political election ads Nov. 11
• The latest jobs in search marketing
• Google shifts Demand Gen audience categorization to 'signals'
• Google sunsets Local Services Ads mobile app, shifts focus to web platform
• Google's srsltid= parameter: What it means for SEO and attribution
• YouTube expands shorts monetization, adds new analytics features
• How to brief a content creator effectively for social search marketing

Other Great Search Stories:

Analytics

• Google Analytics launches data access monitoring tools for security control, PPC Land

Industry & Business

• OpenAI loses another lead safety researcher, Lilian Weng, TechCrunch
• A.I.-Powered Painting of Alan Turing Sells for $1.1 Million, New York Times
• How ChatGPT Brought Down an Online Education Giant - WSJ, Wall Street Journal

Links & Content Marketing

• 100+ Winter Content Ideas to Keep Your Marketing Momentum, WordStream
• 10 Content Optimization Tips From 13 SEO Experts, Surfer SEO
• Optimize Content for Search Engines: From Invisible to Unmissable, Level343

Local & Maps

• Edit your Business Hours on Google Business Profile, Sterling Sky
• Google Maps now lets you pick and paint your own virtual car, Android Police
• Has Google Maps seemed a lot less reliable to you lately?, Android Police
• Siri Finally Gets Local Search, Near Media
• Google Maps Introduces AR For Paris Landmarks With Rock Paper Reality, Forbes

Mobile & Voice

• Gurman: Apple Vision Pro 2 on track for release between Fall 2025 and Spring 2026, 9to5Mac
• Standalone 'Google Gemini' app spotted for iPhone with Live, 9to5Google

SEO

• AI vs. SEO: What does the Future of Search look like?, SISTRIX
• News sites 'don't have genuine choice' over Google AI crawlers, Press Gazette
• SEO Poisoning: Google Search Traps Cat Lovers with Malware in Surprising Bengal Cat Scam, Bill Hartzer
• SERP Features Beyond Google '" Analysing China, Advanced Web Ranking
• What if Schema.org is just'... Labels?, Jono Alderson

PPC

• 9 PPC Metrics to Track & How to Optimize Them, Semrush
• Google Ads Speeds Up Access to Automated Asset Settings, PPC News Feed
• How To Design Effective A/B Tests for PPC, PPCChat
• Video: How to Set Up Attribute Rules in Google Merchant Center Next, ZATO Marketing
• What Is Keyword Advertising? A Guide to How It Works + Tips, Semrush
• Customize Your Communication Preferences with Google Ads Reps, PPC News Feed
• Google AdSense unveils enhanced features for 2024 holiday season monetization, PPC Land
• Performance Max Is transforming Google search results - But at what cost?, PPC Land
• Google Ads RLSA: How to Retarget Your Search Campaigns, Jyll Saskin Gales

Search Features

• The Google app is testing a convenient way to check your search history, Android Police
• How search engines changed with proxies, TechRadar
• Veterans Day 2024 Doodle, Google Doodles

Other Search

• ChatGPT told 2M people to get their election news elsewhere '" and rejected 250K deepfakes, TechCrunch
• AI didn't sway the election, but it's eroding voters' grip on reality, Washington Post
• OpenAI Shifts Strategy as Rate of 'GPT' AI Improvements Slows, The Information
• Researchers at Peking University Introduce A New AI Benchmark for Evaluating Numerical Understanding and Processing in Large Language Models, MarkTechPost

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.

We knew this update was coming - and it finally arrived yesterday afternoon. Google also told us not to expect HCU victim sites to recover with this update.

So far, we are seeing some folks suggest their rankings went down even more. But the vast majority of people are saying they are not seeing movement as of yet, as of the time I published this story. Of course, I will keep track of the chatter and let you know what people are seeing over the coming days. In addition, the volatility tracking tools are mostly all showing normal volatility - so maybe this has not kicked in as of yet.

And yes, it was released on the Veterans Day US holiday, but it seems like it was released well before the big holiday shopping season, post-Thanksgiving holiday.

Google posted this update on LinkedIn and X and wrote:

Today we released the November 2024 core update to Google Search.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

We'll update our ranking release history page in the near future, and update it when the rollout is complete. For more information about core updates, please see here.

The rollout may take up to 2 weeks to complete.

Google November 2024 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

• Name: Google November 2024 Broad Core Update
• Launched: November 11, 2024 at around 3:30 pm ET
• Rollout: Will take about two weeks to roll out
• Targets: It looks at all types of content
• Penalty: It is not a penalty, it promotes or rewards great web pages
• Global: This is a global update impacting all regions, in all languages.
• Impact: The normal core update stuff around helpful content.
• Discover: Core updates impact Google Discover and other features, also feature snippets and more.
• Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's core update advice.
• Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Google November 2024 Core Update Details

Google didn't say much specific about this November 2024 core update. Google did say, "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search."

So it seems like it is more of the same:

• Show more content that people find genuinely useful.
• Show less content that feels like it was made just to perform well on Search.

Yes, a lot of joking in the SEO community about these statements. Yep, it sounds a lot like the helpful content update statements... Yes, the helpful content update is no more, it's part of core updates now, in some sense...

Previous Broad Core Updates

Here is a list of the most recent core updates we've seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

• November 2024 Core update: November 11, 2024 and will take about two weeks to roll out.
• August 2024 Core Update : August 15, 2024 through September 3, 2024
• March 2024 Core Update : March 5, 2024 through April 19, 2024
• November 2023 Core Update : November 2, 2023 through November 28, 2023
• October 2023 Core Update: October 5, 2023 through October 19, 2023
• August 2023 Core Update: August 22, 2023 through September 7, 2023
• March 2023 Core Update: March 15, 2023 through March 28, 2023
• September 2022 Core Update: September 12, 2022 through September 26, 2022
• May 2022 Core Update: May 25, 2022 through June 9, 2022
• November 2021 Core Update: November 17, 2021 through November 30, 2021
• July 2021 Core Update: July 1, 2021 through July 12, 2021
• June 2021 Core Update: June 2, 2021 through June 12, 2021
• December 2020 Core Update: December 3, 2020 through December 16, 2020
• May 2020 Core Update: May 4, 2020 through May 18, 2020
• January 2020 Core Update: January 13, 2020 through mostly January 17, 2020
• September 2019 Core Update: September 24, 2019
• Google June 2019 Core Update: June 3, 2019 through June 8, 2019

Previous Helpful Content Update Impact

Here is the list of the previous Google helpful content updates:

• Septemebr 14, 2023 - September 2023 Google helpful content update - completing on Septmeber 28, 2023
• December 5, 2022 - December 2022 Google helpful content update, completing on January 12, 2023
• August 25, 2022 - August 2022 (original) Google helpful content update, completing on September 9, 2022

Previous Unconfirmed Updates

We had a ton of unconfirmed updates between the August 2024 and November 2024 core update. I won't list them all, but you can scan them over here.

As a reminder, Google did tell us that an search update is coming soon. The last time we reported on an update was when I named it the Google Election 2024 unconfirmed update and before that was the Google Halloween 2024 Google search update and then before that on October 23, 24 and 26 and 27th and before that, October 19th and 20th volatility and then on October 15th, October 10th and then before that on October 2nd which lasted a couple of days. The Google August 2024 core update started on August 15th and officially completed on September 3rd. But it was still super volatile the day after it completed and also weeks after it completed and it has not cooled.

We saw big signals on and around September 6th, September 10th or so and maybe around September 14th. We also saw movement around September 18th, last weekend and Septmeber 25th and September 28th or so.

Google Tracking Tools On November 2024 Core Update (So Far)

Here is what these Google Search volatility tools are showing so far; keep in mind that this update can take about two weeks to fully roll out. And so far, the tools are mostly showing normal volatility but that might change in the coming days.

Semrush:

SimilarWeb:

Sistrix:

Wincher:

Cognitive SEO:

Accuranker:

Advanced Web Rankings:

Mozcast:

Mangools:

Algoroo:

SERPstat:

Data For SEO:

SEO Chatter

It just started rolling out last night, so the chatter is early, just like the tools:

Just the reminder I needed to "focus on quality content"'"again. Thanks, Google, I'd almost forgotten!

So by quality, do you mean similar to what previous core updates focused on or is there a specific change to look out for?

In search of "quality" and "usefulness" in the age of generative-AI-driven SERPs.

It will take 2 weeks to complete and 2 years to recover?

Asking for friends.

Fasten your seatbelts, Google has launched the November 2024 core update.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search

Good luck to the people still fighting.

Traffic on the very low tide since a week (billable visits), impression seem stable according search console, CTR dropping.

Luckily I'm busy with something not Google related !

Traffic Down :)

Swings on my personal results have been wild over last few days actually. Like normal, but on steroids!

Searched 150+ queries since morning unrelated to my niche...each of these queries were answered by AIO in a very organized form. So...worth not keeping hopes after this

It's been very quiet over the last few days. One article of mine gained a small bit of traction, but a couple of others barely saw any traffic at all. Not sure if it's the same for others.

Recently the fluctuations were too great. Either business as usual or downward. I am seeing more PAA boxes. More YouTube at the top. Other than that I do not see much.

Just more downward movement ಠ' ï'µ' à² 

Yes, lots of keywords back on page one, including some near the top, but I doubt it will result in a traffic increase because there are AIOs everywhere.

It's just a mess. shuffling, even more AI overviews for shopping comparison articles.

Also some local SEO chatter, and core updates do impact local rankings:

Seeing movements this early for local organic ranking for the following sectors (mostly Canada): Landscaping, HVAC, Psychologist, local furniture maker, renovation contractors.

Here we go! The November 2024 broad core update is rolling out. There's been a ton of volatility since the August core update completed. Let's see what Google has in store for us. Stay tuned. I'll probably share my "Core Update Notes" each day based on what I'm seeing in the'... https://t.co/T9rks7tAMP

'" Glenn Gabe (@glenngabe) November 11, 2024

OK here we go. A new Google core update just launched.

If you were impacted by a previous core update (i.e. August, March, November, October) then often it takes another core update, or sometimes a few, before a site sees recovery.
ð¤ https://t.co/7XHVWBRbbo

'" Marie Haynes (@Marie_Haynes) November 11, 2024

These announcements are as much as uninteresting as uninformative.

'Hey, look! We did something' https://t.co/BcK4rzTuN6

'" Pedro Dias (@pedrodias) November 11, 2024

Golly, I hope Reddit will be ok

'" Harad (@harad) November 11, 2024

Good luck, folks!

Not expecting anything this end, mostly because I only fully finished my site move around seven minutes ago. ð' https://t.co/MGfUyA9GOP

'" Wesley Copeland (@Wesley_Copeland) November 11, 2024

Sad state when my first thought is: "wonder what they've screwed up this time". https://t.co/jtYZvXPZgM

'" Martin MacDonald (@searchmartin) November 11, 2024

Also later last night I asked if anyone is seeing movement:

Anyone seeing any movement yet? https://t.co/qttLlYNeU1

'" Barry Schwartz (@rustybrick) November 12, 2024

While most say it is too early to tell, which I 100% agree with, here are the ones that say they are seeing movement:

I see some movement, but it's hard to attribute it to the typical movements we see or this core update. Will check more sites/data tomorrow morning to confirm.

'" Vlad Rappoport (@vladrpt) November 12, 2024

It affected my website from yesterday, today zero click, that means this update will harm more than the previous updates. We expecting more damage.
I'm afraid to say that, but don't be happy with any update again. Get a new job or go to Pinterest or the new ChatGPT search.

'" Ameer Belal (@NFT_Domains) November 12, 2024

Slightly up

'" Lizzy's Small World (@AVerySmallWorld) November 12, 2024

Yes, ranking down

'" बबलà¥' à¤à¥à¤®à¤¾à¤° ð®ð³' (@seobabloo) November 12, 2024

I saw a 15% spike yesterday evening and night. So far this morning it seems the spike didn't last.

'" Brian Spears (@BrianHTX20) November 12, 2024

It is probably too early to tell right now but we will keep you posted on what the SEO community is seeing over the coming days.

Forum discussion at WebmasterWorld, Black Hat World, Local Search Forum, X and LinkedIn.

Full Article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google released the November 2024 core update, so far, we are not seeing much movement but I have a lot more details in the story below. Have you seen term drift in SEO and Google Search. Google has SEO advice on version history pages. Google Ads is testing subheading links. Google is testing seller and product ratings on the same shopping ad. Google is testing a current sales section in search.

Search Engine Roundtable Stories:

• Google November 2024 Core Update Is Now Rolling Out - What We Know So Far
  Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.
• SEO Advice On Version History Pages From Google
  Google's John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how to handle recurring event pages, like conferences and events. In short, the main page should keep the same URL and then archive the older version history details on an archive page URL.
• Term Drift In SEO - Why It Matters
  The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands - but still, it happens.
• New Google Travel Ads Feed Format May Be Rolling Out
  A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search.
• Google Search Current Sales Expandable Section
  Google Search has been rolling out this new expandable section in the search results titled "current sales." I guess Google is able to figure out what is a sale and what is not, maybe from structured data or Merchant Center and then have a section in the search results for that...
• Google Shopping Ads With Both Seller & Product Ratings
  Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be confusing to see different ratings for the same retailer but one is for the rating of the specific product and one is for the rating of the company selling that product, i.e the seller.
• Google Ads Tests Subheadline Links Under Search Ad Title Links
  Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you'd see them as sitelinks under the ad description but not directly under the main headline link.
• GooglePlex Sign: Please Refrain From Touching The Androids
  Here is a sign at the GooglePlex that is politely asking visitors to not touch the Androids. It says, "Please refrain from touching the Androids - Thank you." I often see photos of people climbing on them, so maybe that will help?

Other Great Search Threads:

• chatgpt went down for 30 mins today :( we are much, much better at reliability than we used to be, but clearly more work in front of us., Sam Altman on X
• Here are two key takeaways from Google's Search Central Live Taipei 2024., Hope Lui on LinkedIn
• Marigold Magic! From the flavors to the culture, India left us spellbound. That's a wrap on the Gurugram #PESummit24. We loved connecting with PEs in person and virtually!, Google's Product Experts Program on X
• Nothing has changed with the way audiences work in Demand Gen campaigns., Ginny Marvin on LinkedIn
• Several readers are asking me why Search Engine Roundtable won't come up in any Google AI Overviews. I don't have a good explanation but they are right. Even based on third party tools that track them, SER does not show up at all. I assume it is some sort, Barry Schwartz on LinkedIn
• Site reputation abuse reminder: Marketplace Operations Inc & Forbes Marketplace Holdings Inc are responsible for the content on Forbes Advisor, Health, Wheels & Home Improvement. Remember them + Thomas Callahan as we uncover how th, Goog Enough on X
• You can add voiceover to your Pmax videos to increase users attention., Thomas Eccel on X

Search Engine Land Stories:

• Google November 2024 core update rolling out now
• Data: PMax performance stable, but Search CPCs increasing
• Google debuts Sale Event promotion type in Merchant Center
• Google integrates seller and product ratings in Shopping Ads
• Google Ads Editor 2.8 launches with AI image generation
• Server access logs and SEO: Everything you need to know in 2025
• Knowledge graphs: An introduction
• How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT

Other Great Search Stories:

Analytics

• How to use Google Analytics 4 to track social media performance, Hootsuite

Industry & Business

• Google Executive Picked to Supercharge News Efforts Has Resigned, Wall Street Journal
• Acodie Interview Series: Barry Schwartz, Founder of the Search Engine Roundtable, Acodez

Links & Content Marketing

• NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2, SparkToro

Local & Maps

• Coming Soon: An All-New Moz Local, Moz
• Goodbye, Google Maps? Apple Maps Envisions Revolutionary Traffic Light Navigation Feature, AutoEvolution
• Google Maps moves the weather for a cleaner map on Android, 9to5Google

Mobile & Voice

• ChatGPT is currently down; Siri integration in iOS 18.2 affected, 9to5Mac
• Google Gemini tests an overlay that looks like you're texting your assistant from any screen, Android Police
• Google's Android-exclusive Gemini Live could be about to launch on iPhone, TechRadar
• Why 'Type to Siri' Is My Favorite New iOS 18.1 Feature, Lifehacker

SEO

• Introducing our Bing Webmaster Tools API Python Client, Merj
• Technically Wrong, But Worth Fixing?, Chris Green
• What we learned at NESS 2024 (pt. 2), SEO For Journalism
• Screaming Frog SEO Spider Update '" Version 21.0, Screaming Frog

PPC

• 5 Ways to Maximize Your Ad Performance with AdCreative.ai, Semrush
• CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal, PPC Land
• Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test, AdWeek
• Taboola reports Q3 Growth and raises 2024 targets amid AI expansion, PPC Land
• Unpacking the Data Behind Trump and Harris' Presidential Election Ad Spending, PPC Hero
• Updated PMAX Table View Now Displays Ad Strength, PPC News Feed
• What Digital Marketing Agencies Are Saying Behind Your Back, DAGMAR
• Image Asset Gallery Combines Square & Horizontal Images, PPC News Feed

Other Search

• Ecosia, Qwant partner on search engine tech to counter Google's power, CNBC
• LLMO: 10 Ways to Work Your Brand Into AI Answers, Ahrefs
• OpenAI and others seek new path to smarter AI as current methods hit limitations, Reuters
• Two Upstart Search Engines Are Teaming Up to Take on Google, Wired

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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