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Orientation & Identity

Orientation & Identity

Wayfinding, signage design is still a young profession, balancing on the edge of two and three dimensional design. Wayfinding often is described as spatial problem solving and designers are multidisciplinary, with a psychological look into showing the way.

The book Orientation & Identity has 17 different projects discussed and show the potential for clients, urban planners, entrepreneurs and politicians. Each project is described from designer and client point of reference, giving a great insight on how the projects came together. This heavy weighted book shows a great in-depth insight in the field of architecture, environmental graphic design and wayfinding.

About Orientation & Identity

The first few chapters give an insight on identity and orientation standard, the philosophy and architecture. The wide range of interviews include, city-wayfinding, airport signage, Dutch road signs, museum design and corporate wayfinding in Europe. The book is written in both German and English, at first you need to adjust a bit to find the reading language of choice, after a few moments I was used reading the bottom of the pages.

The case studies starts off with a introduction of the topic followed by the people behind the projects, with full background details you will get a good feeling of who participated in the project. The interviews start by asking who participated and why projects are initiated, then the story following the discussion during the project. A great insight on how they made specific choices to come to a solution for the project.

The pages are filled with full color (detailed) photos of projects accompanied by sketches and / or 2D images of the wayfinding systems.

Projects included in the book:

  • Legible London, London; City wayfinding
  • Dialogmuseum, Frankfurt; Museum wayfinding
  • Effenaar, Eindhoven; Environmental identity
  • Messe, Stuttgart; Identity and wayfinding
  • College wayfinding
  • Dutch road signage, Holland; Typography Road signs and wayfinding
  • Zürich Airport, Zürich; signage design and wayfinding strategy
  • Lower Austrian Clinics, Niederösterreich; Hospital wayfinding systems
  • and much much more

As the true value of the book is the various insights on the people involved to get a great perspective on how the projects emerged.

Conclusion

I personally enjoyed reading Orientation & Identity for various reasons; the focus of projects are European, that makes this book very relevant for EU countries and stands out to the many US wayfinding / signage books. Secondly the in-depth interviews with various stakeholders, architects and designers behind a project makes it interesting to get a peek inside a project. Lastly the book also provides in technical details, at the end some projects are displayed with typefaces details, construction drawings and iconography.

The language separation is not disturbing but could have been done better in my opinion and the weight of the book does not make it comfortable holding it for a longer period of time. Overall, if you are looking for the stories behind large-scale wayfinding and signage projects in Europe, this is the book for you.

Availability

The book is worldwide available via amazon.

Information

  • Publisher: Springer Science + Business Media
  • Language: English
  • ISBN: 978-3-211-79189-9
  • Hardcover: 480 pages

Buy Orientation & Identity

This great book containing interviews is available at amazon.

Buy at Amazon




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Dutch government corporate identity

Typeface: Rijksoverheid Sans / Serif

Currently there are over 200 departments and ministries which all have different logos and uses different typefaces as their brand identity. In a pitch held by the Dutch government studio Dumbar won this competition and introduced a new logo and 1 brand identity: 1 Logo.

From the beginning of 2008 Peter Verheul was asked by studio Dumbar to take his typeface Versa and transform the typeface usable for a larger audience. He changed the look and feel of the Serif version of Versa Serif and created a complete new set of letters for the Sans version. The fonts are named Rijksoverheid Sans and Rijksoverheid Serif. The name of the typeface is recognizable as “government” and will be used in every way of visual communication.

The Rijksoverheid Sans will be used mainly for headings of text and in signage or wayfinding systems. The Rijksoverheid Serif is used as bread letter for reading text. In just under nine months Peter Verheul managed to finalize the fonts and released them in four different variations, from Regular, Italic to Bold.

Designing the Rijksoverheid typeface

First notebook sketches by Peter Verheul, designing the bracket of Rijksoverheid Serif.
Print preview of the typeface as workhorse.

Letterijk book

During the time of creation Peter Verheul did not have much time to take pictures (as said in his introduction speech) but he kept a note book full of drawings and notes of creating and designing the typefaces. After finishing the typefaces he donated them to Bijzondere Collecties, a Dutch important collection of valuable work from Dutch graphical, typographical- artists. The Bijzondere Collections hosts the booklet, first printouts and everything that is related in creating the typeface Rijksoverheid.

Letterrijk Book is a story about the birth and why of creation the typeface Rijksoverheid written by Mathieu Lommen, published by De Buitenkant Publishers. The booklet covers everything from the start of the project and the combination with project 1 Logo, a story about how the typography started working together, with many drawn examples of early stages of letter design. It also covers the complete glyphs of the typeface variations, with over 700 glyphs each this typeface is multi-language proof. With the design of the typeface several key factors of demands where given to Peter Verheul and Studio Dumbar.

The typeface should be easy to read, should not be too wide in order to reduce printing costs, it could be used for all forms of visual communication of the Dutch Government and every department will use it therefore it will reduce the costs of different typeface licenses. The typeface will function as a bridge between society and government, a typeface that everybody will feel comfortable with.

Rijksoverheids typeface

The Rijksoverheid Sans, an easy to read typeface with a large x-height. This allows maximum legibility for heading text, signage, wayfinding and other forms of visual identity. In the introduction speech Peter Verheul mentioned that he was impressed by the way the Sans version would be used for bread letter. He is interested to see the further development of Rijksoverheid Sans in this field.

Rijksoverheid Serif is the bread letter for reading text, I have read the booklet a couple of times and it seems to be a very legible typeface. Which will form the basis of the whole brand identity of the Dutch Government.

Project 1 Logo

The Dutch government brand identity was not concise or consistent, with over 200 departments and ministries costs were rising of each department havigd their own logo, typeface, print materials, signage and everything that involves the visual communication of that department. There was not a direct link to society and confusion about the identity the government wants to presents themselves. Project 1 Logo was born to bring back all brand identity of the Dutch government and give one signal to society about what the government stands for. In a pitch several design studios participated in order to create 1 Logo, 1 brand, 1 identity, 1 way of communicating between society and government, coming all together as 1 government.

From 2009 until 2011 every department should use the new logo and typeface in all forms of visual communication, a huge operation which involves many parties. I believe there will be a brand guideline from studio Dumbar to lead everything into the correct, concise and consistent use of the brand identity.

Read more




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