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Universal Book Solutions: Anatomy of a Book-to-Screen Scam


Posted by Victoria Strauss for Writer Beware®

Selling film rights to Hollywood is among writers' most fevered dreams. And where there is something that writers want or need, there are always sharks waiting to take advantage.

The Hollywood book-to-screen "marketing" package was pioneered by Author Solutions, way back in the early 2000s. All the Author Solutions imprints offer it, including the imprints AS runs for publishers. Here's what the package looks like, from AS imprint Xlibris:
  • Hollywood Ticket: coverage by a "professional reader." Cost: $999.00.
  • Hollywood First Act: a synopsis, "critical analysis", and "45- 60-second teaser Book Video" for "catching film executives' attention". Cost: $2,999.00.
  • Hollywood Director's Cut: an 8-10 page treatment by a "professional screenwriter", plus "consideration" by Author Solutions' "first-look Hollywood partner". Cost: $3,899.00
  • Hollywood Producer's Pick: this is the big kahuna, a full screenplay written by a screenwriter, plus consideration by AS's first-look partner. Cost: $16,299.00. Note that the screenplay is based on "your approved Hollywood Treatment", which you must previously have purchased--so the real cost of this option is $20,198.00.
Although a handful of other assisted self-publishing companies have offered similar packages over the years (here's the one from Bookstand Publishing, for instance; Outskirts Press also had one for a time, though it seems to have been discontinued), Author Solutions hasn't faced a lot of competition in the high-priced Hollywood dream exploitation business--primarily, I'm guessing, because of the cost and coordination involved in providing the coverage, critiques, treatments, and screenplays to the authors who buy them.

That's changed recently, though.

An explosion of book-to-screen "services" has hit the internet, courtesy of the Author Solutions copycat scams that I've been writing about so much lately (there's a complete list in the sidebar). Author Reputation Press, Coffee Press, Dream Books Distribution, Media City Publishers, Paramount Books Media, Book Art Press, New Reader Media, BookVenture, Pearson Media Groups, MatchStick Literary, and more all offer some version of the Author Solutions book-to-screen package, either on their websites or in their (extremely aggressive) phone and email solicitations.

The value of any book-to-screen package is highly debatable, regardless of who provides it. Vendors of such "services" play on authors' dreams of making it big, while failing to provide any kind of realistic information about the extreme unlikelihood of success. Most books never sell or option film rights (they're among the subsidiary rights least likely to be exploited, even for successful authors with top-flight agents), and it's far harder to sell a screenplay than it is a book manuscript. For most authors, the most probable result of buying a book-to-screen package is a smaller bank account.

And that's assuming that the vendor actually provides the advertised services, and doesn't just take the money and run. Author Solutions, at least, does seem to produce the coverage, etc., it sells, in a reasonably literate manner (you'll see some examples if you read on)--though of course, like paid reviews, the critiques and coverage are likely to be customer-friendly--that is, unrealistically positive.

The copycats, on the other hand...they don't exactly have the greatest track records for quality, reliability, or service. Or honesty.

An example: Universal Book Solutions, which styles itself "a Book-to-Screen Marketing Professional, with years of experience in working for motion picture projects for producers, agents, directors, and major studios in Hollywood." As usual with the Author Solutions copycat scams, there's no information that would allow you to verify any of these claims--no list of owners or staff, no company history, no examples of successful projects. That's no accident, of course.

A sensible person might also wonder about the quality of written materials produced by a "Book-to-Screen Marketing Professional" that puts out website text like this (English-language lapses are one of the markers for the copycat scams):


Here's how UBS's slightly more literate email pitch begins (I've seen two of these now, and they're identical):

The email goes on to detail the services on offer--news release, coverage, treatment, and screenplay--in language that has been lifted directly from the Xlibris (and other Author Solutions imprints) book-to-screen package. As further inducement, a bunch of glowing--and conveniently unverifiable--quotes are appended at the end. Turns out that these too have been lifted, though from a different (and, in its way, equally questionable) source.


Anonymous testimonials are the best kind, right?

Last but not least, UBS includes several attachments--supposedly, examples of its work:


"Sample coverage" is this. Looks surprisingly literate and detailed, doesn't it? But wait. Here it is again...on the iUniverse website (the book was published by another Author Solutions imprint). Ditto for UBS's "sample treatment:" here's what UBS sent. Here it is at iUniverse (which also published the book in question).

(As for The Little Prince screenplay, I can't find any evidence of it online, but given all the other borrowing, it's sure to have been snitched from somewhere.)

So...a plagiarized book-to-screen package, promoted with plagiarized text, further promoted with plagiarized testimonials, and finished with sample documents produced by others and falsely presented as UBS's work. If you hand over your money to these folks (neither of the authors I heard from went far enough into the process to get a price), what do you think the odds are of getting any of the promised products?

Universal Book Solutions claims a Florida address (per a Google search, it's a private residence in what looks like a condo community), but has no business registration in that state. Its web domain was registered just last February. As for Allen Gardner, Project Manager, guess where he's located.
UBS is an especially egregious example of this increasingly common scam. But as noted above, there are many others, and they are aggressively soliciting authors, especially those who have published with Author Solutions imprints, small presses, and pay-to-play companies like Christian Faith Publishing and Page Publishing. Be on your guard, and if you hear from a company that wants to take you to Hollywood--for a price--remember that if it sounds too good to be true, it probably is.

For a much more realistic discussion of the book-to-screen process, see Jane Friedman's excellent article, How a Book Becomes a Movie. Scroll down to the final comments to see one from a writer who was solicited by Universal Book Solutions.




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John Crace's big bank holiday quiz

Have you been keeping up with the news?

What reason did the government give for not joining the EU procurement scheme on four separate occasions?

Brussels had the wrong address so we never got the email

We weren’t allowed to because we had left the EU.

All the European ventilators had the wrong plugs.

In her evidence to the home affairs select committee, did Priti Patel say that the reason passengers weren’t tested on arrival at airports was because...

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The UK had too few international air passengers

The UK had both too many and too few international air passengers

The communities secretary, Robert Jenrick, owns three homes, two of which are in London. Where is the third which he visited in contravention of lockdown rules?

Exmoor

His constituency of Newark

Herefordshire

What did the Daily Mail think VE Day stood for in its readers’ offer for a 75th Anniversary Celebration coin?

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Victory for Europe

Victory over Europe

Who was visited by the police after breaking lockdown to go to Dover to make a video about his failure to find any illegal immigrants?

Richard Tice

John Redwood

Nigel Farage

How many people in South Korea (population 52 million) have died from the coronavirus?

256

2,560

25,600

What did Donald Trump suggest people should think about using to help them beat coronavirus?

Sunbed courses

Dettol

Chloroquine

What is France selling to help pay for the coronavirus crisis?

The Arc de Triomphe

The wine cellar of the Elysee Palace

Its national collection of antique furniture

How long do you get on a free Zoom conference call?

30 minutes

40 minutes

60 minutes

What was Boris Johnson doing when he took 10 days off in Chequers in February during the early days of the coronavirus pandemic?

Recovering from his 10-day break to Mustique at the New Year.

Sorting out his complicated private life.

Helping Carrie Symonds arrange a baby shower for her friends.

What was the name of the two doctors who cared for Boris Johnson in St Thomas’ after whom he named his son?

Imran

Ranjit

Nicholas

What aliases did the transport secretary, Grant Shapps, use for his second job as an internet marketeer when first elected as an MP?

Maurice Blue and Archie Stoat

Mostyn Orange and Torquil Beaver

Michael Green and Sebastian Fox

How many coronavirus tests did Priti Patel tell a Downing Street press conference had been carried out?

300,034,974,000

3,000,349,740,000

30,034,974,000

Who is being lined up to take the blame for the inevitable public inquiry into the government’s handling of the pandemic?

The EU

Matt Hancock

Meghan and Harry

How much will a mug of coronavirus breakout star, Chris Whitty, cost you from the ‘Chris Whitty Appreciation Society’?

£8

£10

£12

What did deputy chief medical officer, Jenny Harries, tell a Downing Street press conference in March that couples should do?

Separate

Stop being so needy

Move in together

Banksy has donated a new artwork to Southampton general hospital. It depicts a boy holding up

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A Boris Action man

A nurse doll

Where is Tom Cruise’s new film set to be shot?

The International Space Station

Richard Branson’s Necker Island

The Nightingale Hospital in London

What was Meghan reading to her son Archie in his first birthday video

Lights! Camera! Action!

Duck! Rabbit!

Duck! Never!

15 and above.

Excellent: give yourself a round of applause

11 and above.

Well done: you seem to have been paying attention to the news

7 and above.

Not bad: you appear to have been trying to keep with events

0 and above.

Risible: were you trying to get the answers wrong?

3 and above.

Very poor: do you follow the news at all?

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