We at Adweek recently announced our new Podcast of the Year Awards, celebrating audio excellence across 20 categories. Since we have assembled an incredible lineup of judges, all with direct podcasting experience, we wanted to take this time while submissions are open (that is, before we flood them with shows to judge) to hit them up for some advice.

First we posed the question all of us with a podcast get asked most often: What should you know before launching a show?

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YouTube might not be the first platform people think of when they’re looking for podcasts, but a growing number of top creators are proving YouTube is a bonafide podcast network.

Several YouTubers — including Logan Paul, Marques Brownlee, and Emma Chamberlain — have launched podcasts in the last year. They are all available through traditional audio platforms, like Apple Podcasts and Spotify, but many also offer video versions that live on dedicated YouTube channels where they’ve become incredibly popular.

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One of the more curious growth areas in media has been the rise - largely under the radar - of podcasting. The simple act of voices telling stories, conducting interviews or teaching weird and wonderful things has made it one of the most important communication mediums of the 21st Century. Around 73 million Americans identify as regular podcast listeners, and that number is only forecast to rise. With that in mind, we want to help you get started making your own with our pick of the best podcasting microphones around.

The popularity of podcasting can be largely attributed to communities that form around popular podcasts. So it makes sense that more and more people are looking to podcasting as a way of telling their story.

The good news is that there is a relatively low barrier to entry.

Best Podcasting Microphones

Last month, the Pulitzer Prize Board announced that there will now be a Pulitzer for audio reporting, further proving that podcasting has become an unignorable cultural force. In the announcement, Pulitzer Administrator Dana Canedy explained that the renaissance of audio journalism in recent years has given rise to an extraordinary array of non-fiction storytelling.

Investigative podcasts are exploding. Here are six great ones to get you started.

Podcasts have never been more popular than they are today.

In fact, there are more than 800,000 active podcasts as of 2019, which is a number that only looks to increase in the years to come.

So why are podcasts so popular?

Because they are incredibly huge moneymakers.

Almost a third of Americans listen to at least one podcast a month, and advertisers have noticed.

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Like blogs and social media, podcasts are democratizing the way people share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.

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Podcast marketing is on a roll in 2020 with many companies releasing audio content to build trust, connect with their audience on a personal level, and boost brand awareness.

1. Ease of production
2. Low entry costs
3. Language is no barrier
4. Repurpose your blog and video content as audio
5. Less competition than blogging and YouTube
6. Easier to grow a following as a podcaster
7. Successful podcasters make millions of dollars a year
8. Build connections by interviewing influential guests
9. Showcase your speaking skills
10. Build high-DA links back to your website

The podcast industry as a whole is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB).

With that much money floating around, you have to wonder what is stopping you from getting your share.

Since many people are still stuck at home, craving connection and entertainment, there is really never been a better time for podcasting. And, contrary to what you might think, getting your own podcast off the ground is not just possible, it’s quite easy thanks to resources like

In order to understand how to start a podcast for your business, there are a few key elements to keep in mind.

Podcasting is a disruptive technology that has found acceptance in the present-day global digital market. From storytelling to interviews, there are podcasts for everything. And, if used correctly, podcasting can give your business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks.

The popularity of podcasts is universal. In the U.S., about 40% of Americans above the age of 12 listened to a podcast in the year 2017. Imagine the potential channels and benefits the medium of podcasting can create for you if used correctly.

However, starting a successful business podcast is not a piece of cake. You need to be appropriately prepared before venturing into this project, especially if you plan on doing it without the help of a professional podcaster. There are certain technical and other related requirements you must take care of before you can even air your first podcast episode. But fret not; here are the crucial steps to start a podcast for your business.

Define your goals and research your topic.

The first step is to figure out your goals upfront. Decide why you want to create a podcast. It can be to complement your blog, find new leads for your business or connect with like-minded people, or it can just be a passion project.

Opt for a co-host.

A podcast can have various formats, including:

• Monologue: One person speaking about their experience.

• Co-hosted podcast: Conversation between two or more hosts.

• Interview: Wherein the host interviews a guest.

• Panel: Discussion among a group of people on a particular topic.

Decide on a catchy name and proper description.

While you can pick a fancy name, it is best to choose a catchy name that helps to convey your identity and what the show is about. The title should be concise and be relevant to the topic. Similarly, while naming your various episodes, include keywords and phrases that a potential listener would use. You can also include the names of well-known personalities who will be featured in a particular episode.

reate an interesting cover picture and intro.

Cover art is the first touch point for people browsing for new podcasts. Get the help of a designer to draft a few options, and choose the best one. Follow the cover picture with an excellent intro. Having a third party introduce you will enhance the value of your podcast by several notches and is a great way to get noticed when you’re first starting out.

Arrange for equipment and software.

To start a podcast, you’re required to have access to and learn to use some easily available equipment and software. Podcasting equipment doesn’t need to be costly. You can start a good audio podcast with basic pieces of equipment such as a microphone, headphones, pop filter, etc. Assess your audio priorities and recording set-up, and decide on the equipment you require. Also, learn about the various software options such as Audacity, GarageBand, Reaper, Adobe Audition, etc. for recording and editing and choose the best one for your needs.

Study script-writing techniques and recording techniques.

Once you have equipment in place, it is time to write the script and record. Beginners should put in the time to learn about script-writing techniques; a clear and smooth recording requires a perfect script that might include a short and sweet introduction, guest introduction, episode discussion, recap of earlier episodes, etc.

Starting a new podcast is a lot like starting up a new business from the ground up. There are steps you have to make sure that your podcast is entertaining while still being successful. You need to think about your content, your equipment, and your marketing plan. Will this be something people want to listen to? And how will you get them to listen? With so many small details that make up the massive project, we want to make it a little easier to get your podcast idea up and running!

The concept behind podcasting is simple: combine the best qualities of what we love about a radio show with the immense capabilities offered by the digital revolution.

And with this simplicity, comes great diversity. Podcasts come in all shapes and sizes, across languages and borders, dealing with an enormous variety of topics and speaking to the hearts of an ever-growing global audience.

It is no wonder that they have become one of the most beloved and popular media in the 21st century. But how did it all start – and where are we now?

A simple idea: a brief history of how podcasts came to be The advent of the internet and new digital tech has naturally played the biggest part in establishing the podcast industry.

While the concept of audio blogging and on-demand listening to audio and video files has been around since the 1980s, primarily in the context of education and research, podcasting as we know it didn’t really exist until the 2000s. Its existence was in big part thanks to the iPod device launched by Apple in late 2001, which inspired a whole new way of listening to music and audio files.

MTV VJ Adam Curry and developer Dave Winner are widely considered to be the pioneers of the podcast revolution, when they teamed up to develop a software dubbed iPodder in 2004 – and the rest is history.

The Complete Guide to Starting and Running Your Home Craft Business explains what you absolutely must know if you want to have a successful craft business

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Discover the little-known secrets of creating and running a powerful and successful discussion forum! Find out how to avoid the critical mistakes that most forums before they even get off the ground!. It's a FREE gift for a limited time only.

Your practical guide to starting and running a forum for maximum profit with lowest investment of time and money!

According to msmobiles.com: "For the first time Microsoft officially recognizes Podcasting and offers Podcasting channel for MEDC 2005 ! While Symbian and Nokia are still oblivious to podcasting, Microsoft already offers it. " So much for the podcast backlash. Read the rest of the article - Microsoft starts podcasting:

For the past several months I’ve been co-writing a book that was recently published by O’Reilly. Called Getting Started with Artificial Intelligence: A Practical Guide to Building Enterprise Applications, the book is currently offered by IBM as a free download. Written with Josh Zheng to introduce developers and technical managers to using artificial intelligence when […]

The post Getting Started with Artificial Intelligence: A Practical Guide to Building Applications in the Enterprise first appeared on Tom Markiewicz.

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SpaceChainamp;nbsp;today announced it has been accepted into the Google for Startups program. The Google program is designed for early-stage companies such as SpaceChain to help build a sustainable, successful business over the long-term by providingamp;nbsp; the support, services and technology to do so. Under the Google for Startups program, SpaceChain will be able to strengthen its position in leading data and transactional integrity with space infrastructure. Google'samp;nbsp;extensive resources will open multiple opportunities for SpaceChain to explore more advanced processing applications onboard LEO satellites systems as well as future payload launches.

Debut album from LIINES

[Nile Post] In Uganda, youth entrepreneurship is seen as a powerful tool for economic growth.

[Natural Justice] Baku, Azerbaijan -- The 29th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC COP29) has opened amid deep divisions over agenda items, fossil fuel lobbying by the host nation, and new carbon market rules that threaten to derail urgent climate action. Critical issues such as climate finance, just transitions, human rights, and the protection of Indigenous land and environmental defenders are already at risk.

Almost 1 year after the first podcast, Rush Limbaugh, the Giant of American Talk Radio, started podcasting. Subscribers to his website can download a podcatcher and receive the show of the day in 3, 1 hour mp3's, manual downloads are available too. The files will be up within 2 hours after each show. Limbaugh announced it to his audience of 20 million(!) under the banner: "Rush 24/7: A Huge Day

Another example of how the bleeding edge aerospace sector is going through a massive shakeup has surfaced as civilian supersonic startup Exosonic has announced that it is going out of business after being unable to raise needed funding.

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Category: Aircraft, Transport

Tags: Aircraft, Supersonic

(Telecompaper) Vodafone Czech Republic has introduced seasonal promotions ahead of Christmas. Customers are able to get up to CZK 9,000 discount when buying smartphones, as well as free handset insurance...

(Telecompaper) Dutch online marketplace Bol.com has started selling refurbished smartphones, tablets, laptops and smartwatches, with the Refurbished quality certification...

(Telecompaper) Poland's telecommunications regulator UKE has started the 5G auction, after confirming a reduction in the reserve prices for the 700 and 800 MHz bands...

(Telecompaper) 1&1 has again slightly lowered its estimate for service revenues this year, to EUR 3.31 billion from a previous estimate of EUR 3.33 billion...

Electric scooter and bike sales in India surged 85 percent year on year (YoY) to 1,39,000 units in October, and mainstream brands such as TVS, Bajaj Auto and Hero MotoCorp, with combined sales of 65,489, sold 4,428 more EVs than the other top electric two-wheeler startup brands.

1. TVS, Bajaj, Hero EV sales crosses 65,000 mark in October
2. Top 10 e2W makers had a combined 44 percent market share

Legacy brands registered their best-ever monthly retail sales in October. TVS Motor Co sold 29,930 iQube scooters, regaining its lead over a hard-charging Bajaj Auto (it retailed 28,245 Chetak units), which had outsold TVS in September. Hero MotoCorp sold 7,314 Vida e-scooters. Together, these three companies clocked 65,489 units in sales. On the other hand, India’s top 10 e-two-wheeler startups managed 61,061 units.

Of the total e-two-wheelers sold in October, TVS (21 percent market share), Bajaj Auto (20 percent), and Hero MotoCorp (5 percent) grabbed 47 percent of the market, while the top 10 e2W OEMs had 44 percent. The remaining 9 percent was being fought for by the rest of the field – 196 players. In October, Vahan retail sales data reflected all 209 e-wheeler manufacturers in India.

Ola Electric, which had a torrid August and September, remains the No. 1 e2W OEM. It bounced back with 41,664 units in October, its third-highest monthly score after the 53,640 units in March and 41,794 units in July. With a 30 percent market share, the company accounts for the bulk of the top 10 startups’ sales. Bengaluru-based Ather Energy, which clocked its best-ever monthly retail sales of 16,000 units in October, has an 11.50 percent market share. The remaining eight startups – Bounce, Revolt Motors, River Mobility, Pur Energy, Simple Energy, Okinawa Autotech and Oben Electric – account for 3,397 units and a 5.56 percent market share. Revolt Motors (949 e-motorcycles) and Simple Energy (324 e-scooters) both registered their best-ever monthly sales.

Not very long ago, it was felt that EV startups, with their perceived absence of legacy issues, IT technology prowess, venture capital investments and the ability to burn cash to get a foothold in the market, would stamp their dominance in this segment of zero-emission mobility. However, TVS, Bajaj and Hero MotoCorp, the three legacy ICE OEMs that have diversified and plugged into e-mobility, are proving to be a resilient lot and giving the two-wheeler startup world a run for its money and more.

These three, with their strong R&D setup and component supplier base, are clearly benefiting from their growing localisation levels, the introduction of new variants, brand power and the marketing strength that comes from a large dealer network across the country.

Also see:

Hero Xpulse 421 concept sketch showcased at EICMA 2024

Hero to enter Europe, UK with Vida Z electric scooter

New TVS electric two-wheeler launch by March 2025

Jimny (5-door) will be available in Zeta and Alpha variants with Automatic and Manual transmission choices for customers, Maruti Suzuki India said.

1. Fantasy football rankings Week 11: Sleepers, projections, starts, Russell Wilson, Calvin Ridley and more - The Athletic  The New York Times
2. Start 'Em, Sit 'Em Quarterbacks For Fantasy Football Week 11  Sports Illustrated
3. Week 11 Waiver Wire: Top Pickups, Drops Likely Available After Reviewing Box Scores  Bleacher Report
4. Fantasy Football Week 11 Defense (DST) Rankings and Streamers  NBC Sports
5. Fantasy plays: Players to start and sit for NFL Week 11  The Associated Press

Try these 12 incredible iPhone tips and tricks for 2024 that will change the way you use your iPhone! From a hidden sleep timer in the Clock app to bypassing annoying ads in Safari WITHOUT an ad blocker, these hacks will save you time and headaches!

A member of Utah's RSS project team asked this week, "what can I read to get up to speed about RSS?" The answer is visit RSS Winterfest! The two-day RSS Winterfest webcast takes place this coming Wednesday and Thursday, January 21-22. It offers a number of programs having direct application to governments planning RSS syndication projects.

Christmas is just a few weeks away, and if you’re planning to work on some fun DIY projects—the earlier you do it, the better. Getting an early start on your holiday DIY projects comes with a long list of benefits, and here are five reasons why it’s always a good idea. More Time The earlier […]

Shutterstock, the $2 billion market cap digital content company, has just announced the launch of a free AI generative art service. The announcement wasn’t exactly unexpected, but even so it’s going to rock the foundations of the creative arts industry to its core. It’s one thing to watch small upstart companies like Stability AI and Midjourney unveil artificially generated imagery. It’s altogether another to see a publicly quoted giant like Shutterstock embrace the technology as a first mover advantage. The...

The post Shutterstock AI launches – And Just Like That, The Revolution Starts appeared first on The Red Ferret Journal.

The post 3 Factors to Consider Before Starting a Blog – Maintaining Blogging Momentum appeared first on ProBlogger.

Originally posted by Darren Rowse, Updated for 2024 Starting a blog is an adventure—a journey I’ve embarked on more times than I can count. And along the way, I’ve learned a thing or two about what it takes to keep that momentum going. Today, I want to share some updated ...more

The post 3 Factors to Consider Before Starting a Blog – Maintaining Blogging Momentum appeared first on ProBlogger.

Fr. Seraphim Aldea explains the hiatus from recording the podcast for 18 months.

Rita shares her reflections on a short conversation by two desert fathers on laying new foundations in our lives.

Fr. John exhorts his listeners (despite being a published author himself) to read the saints first.

What can be learned from the Orthodox Mission to Alaska? How should the spirit of the early Church in the Roman empire inspire the life of a new parish? Saint Vladimir’s Seminary President Fr. Chad Hatfield offered insights and practical advice on mission planting at Holy Theophany Russian Orthodox Church in Bergen, Norway on December 6, 2019. The talk was organized in part by St. Vladimir's Alumnus Fr. Theodor Svane (’15) and the parish Fr. Theodore serves, Annunciation of the Holy Virgin Mary Orthodox Mission Parish, also in Bergen.

Fr. Roberto shares that there is little that we can do to solve the world's problems, yet that little is perhaps the most important thing in the world.