January serves as National Slavery and Human Trafficking Awareness Month, culminating in the annual observation of National Freedom Day on February 1. For many, this month presents an opportunity to refocus efforts to slow, and ultimately stop, human trafficking around the globe, but especially here in the United States. The [...]

The post Analytics can help combat the horrors of human trafficking appeared first on Government Data Connection.

Proper data prep means faster, better analytics. Guest blogger Jenine Milum shares tips.

The post 6 tips to prepare data for analytics appeared first on The Data Roundtable.

A business glossary improves data quality – one of the top five ways it makes analytics better.

The post Top 5 ways business glossaries make analytics better appeared first on The Data Roundtable.

Jeff Stander helps us understand the different options of preparing data for analytics.

The post 3 ways to prepare data for analytics: How to choose the best option appeared first on The Data Roundtable.

Jim Harris shows how data, analytics and humans work together to form the "insight equation."

The post Data, analytics and humans: The insight equation appeared first on The Data Roundtable.

Government rejects Moody’s Analytics Comments on India

The Global TV Android and iOS applications send potentially sensitive information such as device model and resolution, mobile carrier, days since first use, days since last use, total number of app launches, number of app launches since upgrade, and previous app session length, unencrypted to both first (CNAME to third) and third party sites (Adobe Experience Cloud, ScorecardResearch). Global TV Android versions 2.3.2 and below and iOS versions 4.7.5 and below are affected.

The Citytv Video Android and iOS applications send potentially sensitive information such as device model and resolution, mobile carrier, days since first use, days since last use, total number of app launches, number of app launches since upgrade, and previous app session length, unencrypted to third party sites (Adobe Experience Cloud, ScorecardResearch). Citytv Video Android versions 4.08.0 and below and iOS versions 3.36 and below are affected.

Bank asset management is known to be an opaque subject. Thankfully, Diana Weis and Sarah Disch, each co-heads of the Solar Asset Management groups at their organizations, U.S. Bank and Wells Fargo Bank respectively, shared their expertise with me at SAMNA 2019. They each have over a decade of experience in solar finance. Here are three key takeaways bank asset management experts Weis and Disch shared:

How do you teach second graders about A? Cupid Chan, CTO of Index Analytics has excelled in how to explain AI to non-tech proficient audiences. However, the way he presents his information also gives us seasoned tech audiences a different take on what AI truly is and does.

Keep on reading: M.R. Asks 3 Questions: Cupid Chan, CTO, Index Analytics

Yokogawa Electric Corporation (TOKYO: 6841) announces that on March 20, 2020, it completed the acquisition of all shares in Denmark-based Grazper Technologies ApS (Grazper), as mutually agreed. Grazper has developed advanced artificial intelligence (AI) technologies for analyzing images, and Yokogawa aims to leverage these technologies within its various existing businesses and to develop new industrial AI solutions.

As technology becomes more sophisticated, artificial intelligence (AI) is permeating into new parts of society and being used in criminal justice to assess risks for those in pre-trial or on probation. Predictive analytics raise several questions concerning bias, accuracy, and fairness. Observers worry that these tools replicate injustice and lead to unfair outcomes in pre-trial…

Leading IT services provider L&T Infotech on Tuesday announced acquisition of Pune-based analytics start-up AugmentIQ Data Sciences Ltd for an undisclosed amount.

While human travel has become severely restricted in recent months, the movement of goods has remained a constant priority — and in some cases, has become even more urgent. Today, a startup out of Switzerland that builds hardware and operates a logistics network designed to transport one item in particular — pharmaceuticals — is announcing […]

For all of its strengths, Google hasn’t exactly led the way in podcasting. After years of letting third-party developers dominate the category on Play, the company finally introduced its own Podcasts app. Since then, however, it’s been largely eclipsed by Spotify as second place to Apple’s longstanding efforts. Google Podcasts is finally available on iOS […]

Locatee, a Swiss startup that uses existing sensors and IT infrastructures to provide employers and commercial real estate owners with detailed data about how their spaces are utilized, today announced that it has raised a $4 million Series A funding round led by San Francisco-based FYRFLY Venture Partners and Zurich-based Tomahawk VC. “We started the […]

Locatee, a Swiss startup that uses existing sensors and IT infrastructures to provide employers and commercial real estate owners with detailed data about how their spaces are utilized, today announced that it has raised a $4 million Series A funding round led by San Francisco-based FYRFLY Venture Partners and Zurich-based Tomahawk VC. “We started the […]

Greater Sydney generates 23% of the Nation's GDP and will be a city of 8 million, up from 4 million, in the next 40 years.

Locatee, a Swiss startup that uses existing sensors and IT infrastructures to provide employers and commercial real estate owners with detailed data about how their spaces are utilized, today announced that it has raised a $4 million Series A funding round led by San Francisco-based FYRFLY Venture Partners and Zurich-based Tomahawk VC. “We started the […]

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

[New York] : Apress, [2019]

Cham : Springer, 2020.

Bodea, Tudor

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Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?

Fortunately, the rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities.

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As we wind down the year and look back on 2016, we find that social media is on everyones lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control.

The outcomes of the EU Referendum in Great Britain and the American presidential election were no doubt influenced to a greater or lesser degree by social media, from President-elect Donald Trump’s insistence on using Twitter as an unfiltered direct communication channel with his followers and critics, to the soul-searching happening in some quarters about the role social media played in serving up news stories to the American electorate.

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Thanks to the increasing penetration of smartphones India is transitioning from a 'mobile first' to 'mobile only' country.

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