Focusing on hyper-personalisation, using the right communication tools and platforms, engaging with the customers at the right time and place will give a much-needed fillip to the industry

Srinivas went on to work with OpenAI for a year before co-founding Perplexity AI in 2022

'It's such a mishmash of wonderful things, so many different cultures, subsections of society and weird histories.'

This partnership is expected to enable farmers to avail hassle-free, affordable, and flexible credit facilities.

A group of Indian Ocean islanders, forcibly removed from their homes 50+ years ago and deported to England, are still fighting for recognition and basic rights. By Alexi Demetriadi.

The guerrillas are handing weapons over to the UN, but they are in fear. Thomas Mortensen reports from Urabá.

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Lucie Mascord has a one-of-a-kind job, she fixes, repairs and conserves bad and decaying taxidermy for museums all round the world. It's a poorly understood trade, but she's convinced it has a long future. She shows us her collection of eyes, what she's working on and explains some of the misconceptions about her trade. Including, that she's a "conservator" not a "conservative".

BRANDED CONTENT | Produced by WIRED Brand Lab for Jim Beam Black | Comedian Chris Redd tests whether high-tech bar tools help make a tastier cocktail. #sponsored by Jim Beam Black®

2005 Female World Beatbox Champion Butterscotch explains the art of beatboxing in 13 levels of difficulty. Starting with just the bass drum, Butterscotch layers more and more vocal drums and instruments on top of each other until she starts adding real, live instruments as well.

Daylight saving time means we change the clocks twice a year, and the world has over 30 different time zones. Some countries span multiple different time zones, while the likes of China and India choose to have just one time zone despite the huge differences in real time from east to west. Time influences almost every aspect of our lives – yet we barely ever stop to think about what time means exactly. Studies show the Daylight Savings Time leads to spikes in heart attacks and traffic accidents, while reduced sleep due changing times is linked to increased levels of obesity. So, why do we even bother? That's the argument of some scientists, who believe the whole world should switch to Coordinated Universal Time (UTC), which is already used in aviation and in space. In this video we ask, what if we abolished time zones (and clock changes) forever? This video was produced as part of Digital Society, a publishing partnership between WIRED and Vontobel where all content is editorially independent. Visit Vontobel Impact for more stories on how technology is shaping the future of society: https://www.vontobel.com/en-int/about-vontobel/impact/

Toxicologist Anne Chappelle answers the internet's burning questions about poison. How do antidotes work? Can a pencil give you lead poisoning? Can you overdose on vitamins? Anne answers all these questions and much more!

During the pandemic, 23 million American households adopted a pet. But now that owners are leaving animals home alone to go to work, are pets stressing out? Veterinarian Dr. Molly McAllister draws insights from data collected from hospitals and pet visits in 2021 to determine just how our pets may be feeling once we leave our homes.

Toxicologist Anne Chappelle is back to answer more of the internet's burning questions about poison. What makes poison, well, poisonous? What the screaming heck is sun poisoning? How long does poison take to work? Can poison expire? Anne answers all these questions and much more!

Charli and Dixie D'Amelio answer the web's most searched questions about themselves. What is Charli D'Amelio's most viral TikTok? What songs have Dixie D'Amelio made? What phone does Charli use? What sport did Dixie play? Dixie and Charli answer all these questions and much more! Season 2 of The D’Amelio Show is now streaming on Hulu Director: Katherine Wzorek Director of Photography: Josh Herzog Editor: Ron Douglas Talent: Charli and Dixie D’Amelio Line Producer: Joseph Buscemi Associate Producer: Samantha Vélez Production Manager: Eric Martinez Production Coordinator: Fernando Davila Talent Booker: Mica Medoff Camera Operators: Claudio Corredor and Rahil Ashruff Audio: Brett Van Deusen Gaffer: Rebecca Van Der Deulen Production Assistant: Lea Donenberg Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Diego Rentsch

In conversation with Ajoy Chawla, CEO, Tanishq, the jewellery division of Titan Co Ltd 

Sonal Sachdev writes on the implications of the rise in service tax.

The ‘online payment only’ rule for property tax should be implemented gradually, feels K. Sukumaran