rd New Keyword Tool By www.seobook.com Published On :: 2019-09-14T10:06:45+00:00 Our keyword tool is updated periodically. We recently updated it once more. For comparison sake, the old keyword tool looked like this Whereas the new keyword tool looks like this The upsides of the new keyword tool are: fresher data from this year more granular data on ad bids vs click prices lists ad clickthrough rate more granular estimates of Google AdWords advertiser ad bids more emphasis on commercial oriented keywords With the new columns of [ad spend] and [traffic value] here is how we estimate those. paid search ad spend: search ad clicks * CPC organic search traffic value: ad impressions * 0.5 * (100% - ad CTR) * CPC The first of those two is rather self explanatory. The second is a bit more complex. It starts with the assumption that about half of all searches do not get any clicks, then it subtracts the paid clicks from the total remaining pool of clicks & multiplies that by the cost per click. The new data also has some drawbacks: Rather than listing search counts specifically it lists relative ranges like low, very high, etc. Since it tends to tilt more toward keywords with ad impressions, it may not have coverage for some longer tail informational keywords. For any keyword where there is insufficient coverage we re-query the old keyword database for data & merge it across. You will know if data came from the new database if the first column says something like low or high & the data came from the older database if there are specific search counts in the first column For a limited time we are still allowing access to both keyword tools, though we anticipate removing access to the old keyword tool in the future once we have collected plenty of feedback on the new keyword tool. Please feel free to leave your feedback in the below comments. One of the cool features of the new keyword tools worth highlighting further is the difference between estimated bid prices & estimated click prices. In the following screenshot you can see how Amazon is estimated as having a much higher bid price than actual click price, largely because due to low keyword relevancy entities other than the official brand being arbitraged by Google require much higher bids to appear on competing popular trademark terms. Historically, this difference between bid price & click price was a big source of noise on lists of the most valuable keywords. Recently some advertisers have started complaining about the "Google shakedown" from how many brand-driven searches are simply leaving the .com part off of a web address in Chrome & then being forced to pay Google for their own pre-existing brand equity. When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad. pic.twitter.com/c0oYaBuahL— Jason Fried (@jasonfried) September 3, 2019 Full Article
rd Coronavirus pandemic triggers a wave of self-sufficiency around Seattle: Vegetable gardens, urban chickens are in-demand By www.seattletimes.com Published On :: Sat, 18 Apr 2020 06:00:51 -0700 Since the outbreak of the coronavirus pandemic, many local plant nurseries say there’s been a run on seeds as people all over Seattle take to gardening to grow food and provide solace during an uncertain time. Full Article Garden Health Life Lifestyle Outdoors Wellness
rd This has been Seattle’s driest April weather on record so far — but here comes the rain By www.seattletimes.com Published On :: Mon, 20 Apr 2020 07:02:20 -0700 It's been the driest start to April since Seattle started recording its weather, with less than one-tenth of an inch of rain so far, according to the National Weather Service. That's about to change — perhaps making it easier for sun lovers to observe the governor's stay-home order. Full Article Eastside Local News Puget Sound Weather
rd Here’s how you can continue to play board — and video — games with loved ones, even while apart By www.seattletimes.com Published On :: Thu, 23 Apr 2020 06:00:23 -0700 Even as Sammamish writer Kathleen F. Miller’s family remains apart during the coronavirus pandemic, the family has found ways to connect by playing board and multiplayer role-playing games online. Full Article Entertainment Life Lifestyle Video Games
rd Ideas for virtual field trips and backyard fun with kids, as coronavirus closures continue By www.seattletimes.com Published On :: Mon, 23 Mar 2020 06:00:44 -0700 Spending this much time at home is a major challenge if you have young children and you’re used to hitting the library/playground/toddler gym circuit. We have some ideas. Full Article Entertainment Life Visual Arts
rd Peter Beard, Wildlife Photographer on the Wild Side, Dies at 82 By www.seattletimes.com Published On :: Sun, 19 Apr 2020 17:21:02 -0700 Peter Beard, a New York photographer, artist and naturalist to whom the word “wild” was roundly applied, both for his death-defying photographs of African wildlife and for his own much-publicized days — decades, really — as an amorous, bibulous, pharmaceutically inclined man about town, was found dead in the woods Sunday, almost three weeks after […] Full Article Nation & World Obituaries Visual Arts
rd Wildlife photographer Peter Beard found dead near his home By www.seattletimes.com Published On :: Mon, 20 Apr 2020 11:10:56 -0700 NEW YORK (AP) — Artist, adventurer and celebrated wildlife photographer Peter Beard was found dead in woods near his cliff-side home at the tip of Long Island nearly a month after his family reported him missing. He was 82. “He died where he lived: in nature,” his family said in a statement posted on Beard’s […] Full Article Entertainment Nation Obituaries Visual Arts
rd Mother’s Day cards you can color, cut out and give to mom By www.seattletimes.com Published On :: Wed, 06 May 2020 06:00:21 -0700 Here are some Mother's Day cards you can download and make. Full Article Life Visual Arts
rd Former Washington State tackle Andre Dillard donates strength equipment, nutrition items to alma mater By www.seattletimes.com Published On :: Thu, 16 Apr 2020 16:49:04 -0700 The Woodinville grad, who plays for the Philadelphia Eagles, sent packages the school will distribute to its athletes. Full Article Cougar Football Cougars Sports
rd Grooming Anthony Gordon: Meet the two men who prepared WSU Cougars’ record-setting QB for the draft By www.seattletimes.com Published On :: Thu, 23 Apr 2020 09:33:35 -0700 The quarterback is expected to be a third-day pick in this week's NFL draft. Full Article Cougar Football Cougars Sports
rd One of two Power Five schools without a 2021 commit, Washington State faces hurdle in recruiting By www.seattletimes.com Published On :: Fri, 01 May 2020 10:43:59 -0700 Of the 65 programs that make up college football’s “Power Five” conferences, 63 have at least one prospect committed in the 2021 recruiting class. Washington State and Arizona are the two that don't. Full Article Cougar Football Cougars Sports
rd WSU receiver Renard Bell’s family survives frightening bout with the novel coronavirus By www.seattletimes.com Published On :: Sat, 02 May 2020 11:04:10 -0700 Anyone who stumbled on the tweet sent out by Renard Bell at 2:41 p.m. Friday would understand why the Washington State wide receiver is smiling again. “My grandma is fully recovered from COVID-19,” Bell posted with two emojis – the first depicting a set of hands praying and the second of a heart. My grandma […] Full Article Cougar Football Cougars Sports
rd Forward Daron Henson transferring from WSU Cougars to play at Seattle U By www.seattletimes.com Published On :: Tue, 05 May 2020 13:14:36 -0700 Daron Henson is leaving Washington State to play at his fourth school, but the sharpshooting forward isn’t going far. Full Article Cougar Basketball Cougars Seattle University Sports
rd Seattle University’s Shi Smith breaks school record with 15 strikeouts in her no-hitter By www.seattletimes.com Published On :: Fri, 21 Feb 2020 23:31:01 -0800 For Smith, the no-hitter was the fifth in school history. She went the seven innings without allowing a walk, but did hit two batters. Full Article Seattle University Sports
rd Seattle U’s Jim Hayford disappointed but understands decision to cancel WAC tourney over coronavirus concerns By www.seattletimes.com Published On :: Thu, 12 Mar 2020 10:44:00 -0700 The Seattle University men's coach says he is heartbroken for his players that the WAC tournament was canceled, but understands the decision. Full Article College Basketball Seattle University Sports
rd Forward Daron Henson transferring from WSU Cougars to play at Seattle U By www.seattletimes.com Published On :: Tue, 05 May 2020 13:14:36 -0700 Daron Henson is leaving Washington State to play at his fourth school, but the sharpshooting forward isn’t going far. Full Article Cougar Basketball Cougars Seattle University Sports
rd Get to know Seahawks first-round pick Jordyn Brooks through the eyes of his college coach By www.seattletimes.com Published On :: Wed, 29 Apr 2020 08:00:14 -0700 Keith Patterson has known Jordyn Brooks for barely a year. But he had plenty of stories to tell when NFL teams called to ask about the player who became Texas Tech's star last fall. Full Article Seahawks Sports
rd Seahawks announce signings of former WSU QB Anthony Gordon, ex-UW WR Aaron Fuller By www.seattletimes.com Published On :: Fri, 01 May 2020 14:43:29 -0700 The Seahawks announced the signings of five rookie undrafted free agents Friday, including former Washington State quarterback Anthony Gordon and ex-Washington receiver Aaron Fuller. Others announced: Mississippi State tackle Tommy Champion, Albany defensive end Eli Mencer and Texas A&M cornerback Debione Renfro. None was a surprise, as all five were among the undrafted free agents […] Full Article Seahawks
rd Transit union demands hazard pay, stronger social-distancing rules because of coronavirus By www.seattletimes.com Published On :: Thu, 16 Apr 2020 19:23:56 -0700 Ken Price, president of Amalgamated Transit Union Local 587 in Seattle, issued a bulletin that calls for a $2 hourly wage boost, retroactive to early March and continuing until Gov. Jay Inslee lifts the statewide stay-at-home order. Full Article Health Local News Traffic Lab
rd Little Richard, flamboyant rock ‘n’ roll pioneer, dead at 87 By www.seattletimes.com Published On :: Sat, 09 May 2020 07:48:26 -0700 NASHVILLE, Tenn. (AP) — Little Richard, one of the chief architects of rock ‘n’ roll whose piercing wail, pounding piano and towering pompadour irrevocably altered popular music while introducing black R&B to white America, died Saturday after battling bone cancer. He was 87. Pastor Bill Minson, a close friend of Little Richard’s, told The Associated […] Full Article Entertainment Nation
rd Small tribes seal borders, push testing to keep out virus By www.seattletimes.com Published On :: Sat, 09 May 2020 07:59:32 -0700 PICURIS PUEBLO, N.M. (AP) — On a dusty plaza in a Native American village that dates back nearly a millennium, a steady trickle of vehicles inched through a pop-up coronavirus testing site. From the bed of a pickup truck and backseats of cars, wide-eyed children stared from behind hand-sewn masks and then sobbed as testing […] Full Article Health Nation
rd Jagger, Quincy Jones react to the death of Little Richard By www.seattletimes.com Published On :: Sat, 09 May 2020 10:17:59 -0700 Reaction to the death of rock ‘n’ roll pioneer Little Richard, who died Saturday at 87. — “I’m so saddened to hear about the passing of Little Richard, he was the biggest inspiration of my early teens and his music still has the same raw electric energy when you play it now as it did […] Full Article Entertainment Nation
rd Beware false prophets; hard times call for real expertise | Your Funds By www.seattletimes.com Published On :: Sat, 09 May 2020 11:01:15 -0700 Chuck Jaffe: As they shelter at home, Americans have been building their knowledge on seemingly every subject. That doesn't make them financial experts. Full Article Business
rd Nordstrom permanently closing 16 full-line stores as it adapts to coronavirus era By www.seattletimes.com Published On :: Wed, 06 May 2020 04:12:15 -0700 The Seattle-based company also said Wednesday it will make changes to how its stores function when they do open in a “market-by-market” approach. Full Article Business Nation Retail
rd Details emerge on which Nordstrom stores will be shuttered By www.seattletimes.com Published On :: Fri, 08 May 2020 11:18:22 -0700 Locations are emerging around the country as the retailer informs its landlords and its employees. Full Article Business Retail
rd As he does for his Ballard shop, Curtis Steiner curates the uncommon for his own garden By www.seattletimes.com Published On :: Sat, 19 Oct 2019 07:00:00 -0700 Every inch of this backyard oasis in Phinney Ridge is covered in captivating plants, moss or ground cover. Full Article Garden Life Lifestyle Pacific NW Magazine
rd A native plant guru’s radical vision for the American yard and the environment By www.seattletimes.com Published On :: Wed, 12 Feb 2020 21:57:14 -0800 How your garden can help the planet and all life around you. Full Article Environment Garden Life Nation Nation & World
rd Catch ‘spring fever’ at the Northwest Flower & Garden Festival in Seattle By www.seattletimes.com Published On :: Tue, 25 Feb 2020 06:00:33 -0800 It's starting to smell like spring. The Northwest Flower and Garden Festival, running Feb. 26-March 1 at the Washington State Convention Center, will offer plenty of tips, tricks and displays for inspiration. Full Article Entertainment Events Garden
rd A sure sign of spring on the way: The Northwest Flower & Garden Festival By www.seattletimes.com Published On :: Tue, 25 Feb 2020 16:42:41 -0800 The 2020 Northwest Flower & Garden Festival is Wednesday, Feb. 26, through Sunday, March 1, at the Washington State Convention Center in Seattle. Full Article Garden Local News
rd Jessica Cantlin proves you don’t have to work forever to create a scent-filled garden full of simple highlights By www.seattletimes.com Published On :: Sat, 14 Mar 2020 07:00:00 -0700 SOME GARDENERS ARE always fussing with their landscape, never quite satisfied, consistently digging up or adding in plants. Not so for Jessica Cantlin, who purchased her Denny-Blaine neighborhood home with her husband, Alan, and their two children, in 2012. Her yard, she feels, is now full and done. Cantlin grew up in this neighborhood, and […] Full Article Garden Life Lifestyle Pacific NW Magazine
rd Before you plant your vegetable garden, read these tips from an expert By www.seattletimes.com Published On :: Sat, 14 Mar 2020 07:00:30 -0700 NO DISRESPECT TO anybody who really loves the winter holiday season, but for most gardeners, spring is actually “the most wonderful time of the year.” Here in the Northwest, spring starts early. March is the de facto launch of each year’s vegetable garden season. Of course, with proper planning, you can have crops in the […] Full Article Garden Life Pacific NW Magazine
rd Panic buying comes for the seeds as coronavirus quarantines prompt surge in gardening By www.seattletimes.com Published On :: Mon, 30 Mar 2020 22:07:13 -0700 Companies struggle to meet surging demand, especially for vegetables. “It feels like we are selling toilet paper,” said the founder of a seed company. Full Article Garden Life Nation Nation & World Travel Wellness
rd Feed the soul: In chaotic times, gardening becomes therapy By www.seattletimes.com Published On :: Tue, 31 Mar 2020 05:15:53 -0700 CHARLESTON, W.Va. (AP) — Dig. Plant. Breathe. As spring’s arrival in the Northern Hemisphere coincides with government stay-at-home orders, the itch to get outside has turned backyard gardens into a getaway for the mind in chaotic times. Gardeners who already know that working with soil is a way to connect with nature say it helps […] Full Article Garden Health Life Nation
rd Your garden can be a treasure trove of activities for your kids, so look around you By www.seattletimes.com Published On :: Mon, 06 Apr 2020 06:00:07 -0700 Mother Nature can be an accessible and interesting teaching assistant. With spring here, use your garden or a neighborhood garden to help keep your little ones occupied. Full Article Garden Life Lifestyle Outdoors
rd Coronavirus pandemic triggers a wave of self-sufficiency around Seattle: Vegetable gardens, urban chickens are in-demand By www.seattletimes.com Published On :: Sat, 18 Apr 2020 06:00:51 -0700 Since the outbreak of the coronavirus pandemic, many local plant nurseries say there’s been a run on seeds as people all over Seattle take to gardening to grow food and provide solace during an uncertain time. Full Article Garden Health Life Lifestyle Outdoors Wellness
rd Four Republican lawmakers sue Inslee over coronavirus stay-home order, contending ‘the emergency has been contained’ By www.seattletimes.com Published On :: Tue, 05 May 2020 16:50:00 -0700 Plaintiffs in the lawsuit claim Gov. Inslee has not adequately considered targeted measures to protect that population, while allowing others to return to work and school. Full Article Business Health Life Local News Local Politics Northwest
rd Some tribal casinos reopen amid coronavirus pandemic, despite Washington state’s stay-home order By www.seattletimes.com Published On :: Tue, 05 May 2020 17:01:49 -0700 Tribes operate their facilities on their lands, where they retain decision-making authority -- despite Gov. Jay Inslee's stay-home order, in place until the end of May. Full Article Health Local News Local Politics Northwest
rd GOP’s Freed withdraws request for court order; lawsuit over coronavirus ban on religious gatherings continues By www.seattletimes.com Published On :: Fri, 08 May 2020 16:59:52 -0700 Inslee's stay-home order, initially issued in March, bans church and religious services, but permits one-on-one "religious counseling," state lawyers argued. Full Article Health Life Local News Local Politics Northwest
rd Snohomish County will not pay for sheriff’s legal defense in recall effort over his refusal to enforce state’s stay-home order during pandemic By www.seattletimes.com Published On :: Sat, 09 May 2020 06:00:02 -0700 Prosecutor Adam Cornell likened the decision by Sheriff Adam Fortney to publicly question and refuse to enforce the stay-home order "to yelling 'fire' in a crowded theater." Full Article Health Local News Local Politics Nation Northwest
rd Reshaping corporations to look beyond shareholders’ profits will take hard work By www.seattletimes.com Published On :: Fri, 23 Aug 2019 06:00:55 -0700 One of the most powerful business lobbies says it wants to change the calculus that is giving capitalism a bad name. It's a good idea, but faces tremendous resistance. Full Article Business Economy
rd Police: Vancouver man facing murder charge for hitting skateboarder says he meant to ‘scare him’ By www.seattletimes.com Published On :: Fri, 01 May 2020 12:58:49 -0700 The driver told police he accelerated toward the skateboarder, intending to “scare him.” But when the driver swerved away, the skateboarder jumped in the same direction. Full Article Crime Local News Northwest
rd Maple Valley paraeducator charged with sexual abuse of 3rd boy; sheriff’s investigation is ongoing By www.seattletimes.com Published On :: Sun, 03 May 2020 17:15:03 -0700 King County sheriff's detectives began investigating Bryan Neyers after two boys, ages 7 and 9, reported that the Maple Valley paraeducator had molested them at the child-care center set up to look after the children of essential workers during the COVID-19 pandemic. Neyers has since been charged with child rape and molestation involving a third child. Full Article Crime Local News
rd Seattle man charged with murder, 5 years after his girlfriend’s death was attributed to an overdose By www.seattletimes.com Published On :: Wed, 06 May 2020 16:13:13 -0700 Seattle police say Leo Driver, 32, walked into the department's East Precinct and confessed to killing his girlfriend, Elisabeth Wright, in March 2015. Her death had originally been attributed to an accidental overdose. Full Article Crime Local News
rd From ‘Jeopardy!’ to opera, our arts critic picks 6 of the best events to watch or listen to May 1-7 By www.seattletimes.com Published On :: Fri, 01 May 2020 06:00:18 -0700 Here are a few arts-and-entertainment-y online diversions for the week, from near and far, including Seattle Opera on KING-FM and New York City Ballet. Full Article Books Classical Music Dance Entertainment Movies Music TV/Streaming
rd Mike Hopkins on UW Huskies point guard Quade Green: ‘He makes the game easier for others’ By www.seattletimes.com Published On :: Mon, 04 Nov 2019 13:38:02 -0800 Quade Green is expected to start for Washington in Friday's regular-season opener against No. 16 Baylor. Full Article College Basketball Huskies Husky Basketball Sports Video
rd Some key Seattle-area public companies hit hard by coronavirus-induced stock market crash By www.seattletimes.com Published On :: Sun, 15 Mar 2020 06:01:40 -0700 It was a rocky week on Wall Street, as most securities fell and some saw record declines. Seattle-area companies felt the pain as sharply as any. Full Article Amazon Boeing & Aerospace Business Economy Local Business Markets Microsoft Starbucks
rd Charitable works earn Mariners infielder Dee Gordon the 55th Hutch Award By www.seattletimes.com Published On :: Thu, 23 Apr 2020 11:29:06 -0700 Gordon is active in a variety of charities and community work, including victims of domestic violence. Full Article Mariners Sports
rd Washington golfers, officials cling to hope that Gov. Inslee will lift coronavirus shutdown order in May By www.seattletimes.com Published On :: Thu, 09 Apr 2020 17:24:29 -0700 Under normal circumstances, this would be a perfect time to sneak in a round or two (or four), but of course, that’s impossible. All courses in the state have been shut down by virtue of Gov. Inslee’s shelter-at-home order March 23. Full Article Fitness Golf Health Local Politics Sports
rd Coronavirus unemployment: Bartenders, dental assistants top list of Washington’s hardest-hit jobs By www.seattletimes.com Published On :: Fri, 08 May 2020 06:00:41 -0700 About 14,800 initial unemployment claims by bartenders were filed from March 8 through April 25, which closely matches the number of people estimated to work as bartenders in Washington in the second quarter of 2020. Full Article Data Economy Health Nation & World Politics Northwest
rd The Alaska Supreme Court rules an effort to recall Gov. Mike Dunleavy can move forward. By www.seattletimes.com Published On :: Fri, 08 May 2020 15:21:49 -0700 JUNEAU, Alaska (AP) — The Alaska Supreme Court rules an effort to recall Gov. Mike Dunleavy can move forward. Full Article Northwest