BERJAYA SOMPO INSURANCE BERHAD (Berjaya Sompo) is set to provide complimentary daily hospitalisation income benefits to all SOMPO Health, SOMPO MedicNow, and SOMPO CashNow policyholders to help them navigate uncertainties from possible side effects of Covid-19 vaccination.

Berjaya Sompo policyholders who are covered under the above-mentioned policy can claim up to RM1,000 if they are required to be hospitalised resulting from sickness due to Covid-19 vaccination as advised by a medical practitioner.

Berjaya Sompo has three individual insurance products that cater to different needs - SOMPO Health offers comprehensive medical insurance coverage with higher annual limits up to RM500,000 from as low as RM2.50 per day.

SOMPO MedicNow is a medical insurance that provides coverage for hospitalisation, surgical expenses, kidney dialysis, cancer treatment, and other related benefits up to RM100,000 annual limit from as low as RM1.20 per day. SOMPO CashNow is ideal for customers with a lower budget as it offers basic insurance coverage for death and bodily injury resulting from accident, daily hospitalisation income as a result of injury or illness, and hospitalisation allowance due to Covid-19 from as low as RM0.31 per day.

Berjaya Sompo is committed to caring for and protecting Malaysians who are facing temporary financial setbacks during these challenging times. The brand remains steadfast in providing the necessary health insurance protection for its customers during this pandemic.

For more details on SOMPO Health, policyholders are advised to contact their servicing agents or visit www.berjayasompo.com.my. For SOMPO MedicNow and CashNow which are exclusively available online, you can visit https://online.berjayasompo.com.my/medicNow/ and https://online.berjayasompo.com.my/cashNow/ respectively.

THERE is good news for close to 15,000 University Malaya [UM] undergraduates returning to campus this October – homegrown retailer MR DIY will be distributing RM300 to each student to help them purchase essential supplies to facilitate their return to campus.

Dubbed #DIY4UM, the RM4.5 million cash aid distribution programme is being implemented in partnership with Touch ‘n Go via its eWallet platform.

The cash aid will be made to students on their Touch ‘n Go eWallets in three equal payments of RM100 each on Nov 1 and 30, and Dec 30.

Announcing the #DIY4UM aid programme, MR DIY CEO Adrian Ong said the programme was aimed at helping students make the back-to-campus transition as smooth and worry-free as possible.

He said: “The reopening of campuses is a major milestone for university students. After many months of lockdown, they will finally be able to reconvene on campus to fully benefit from the in-person learning experience and enjoy the academic social interaction with lecturers and fellow students alike.

“We believe it’s important that they are well equipped with protective and learning essentials to keep themselves safe while staying focused on their studies, which is why we are distributing this cash aid to undergraduates at University Malaya.”

He said students will be able to easily equip themselves with everyday student essentials, Covid-19 protective equipment and a wide range of stationery items at MR DIY retail stores as well as its online platform using the cash credit given.

In addition, the first 11,000 students who utilise the funds will be entitled to RM10 cashback when they spend a minimum of RM20 using the Touch ‘n Go Wallet.

The promotion applies at MR DIY Group stores, MR DIY Online, as well as the MR DIY mini programme available on Touch ‘n Go eWallet.

The programme is part of a strategic collaboration between MR DIY and Touch ‘n Go which was inked in July this year.

Commenting on the aid programme, Touch ‘n Go group chief executive officer Effendy Shahul Hamid said: “We are extremely pleased that the partnership between our companies has been extended into a benefit for society, in this case, students of University Malaya.

“We stand ready to support this initiative and we commend MR DIY for stepping up during these challenging times.”

All active Malaysian undergraduates at University Malaya are eligible for the aid. They are required to register online via Portal Maya UM by Oct 3, and ensure they have a valid Touch ‘n Go eWallet.

The initiative was lauded by Universiti Malaya’s Vice-Chancellor, Professor Dato’ Ir. Dr Mohd Hamdi Abd Syukor who said: “We are confident this initiative will be of great help to students as they return to campus.”

The #DIY4UM initiative is the latest in a series of collaborations between MR DIY and University Malaysia. MR DIY has for the past four years joined hands with UM and the Ministry of Education to organise the “DIY Made Simple” competition for schools with UM’s Community and Sustainability Center (UMCares).

The competition is a CSR initiative to cultivate awareness of sustainability among schoolchildren.

Visit MR DIY’s website at www.mrdiy.com, e-commerce platform at www.mrdiy.com.my, and social media channels on Facebook and Instagram.

WASHINGTON: U.S. President-elect Donald Trump said on Tuesday he has picked Fox News Channel host Pete Hegseth to be secretary of defense, tapping an outsider who has railed against diversity in the military.

“Pete is tough, smart and a true believer in America First,“ Trump said in a statement. “With Pete at the helm, America’s enemies are on notice - Our Military will be Great Again, and America will Never Back Down.”

Hegseth is an Army National Guard veteran and according to his website served in Afghanistan, Iraq, and Guantanamo Bay, Cuba.

Hegseth has said he left the Army in 2021 after being deemed an extremist by an Army that didn't want him anymore.

“The feeling was mutual -- I didn’t want this Army anymore either,“ Hegseth said in his book “The War on Warriors: Behind the Betrayal of the Men Who Keep Us Free.”

There is already anxiety in the Pentagon that Trump aims to root out military officers and career civil servants he perceives to be disloyal.

Culture war issues could be one trigger for firings. Trump was asked by Fox News in June whether he would fire generals described as “woke,“ a term for those focused on racial and social justice but which is used by conservatives to disparage progressive policies.

“At a basic level, do we really want only the woke ‘diverse’ recruits that the Biden administration is curating to be the ones with the guns and the guidons?” Hegseth wrote in “The War on Warriors,“ which was published in June.

“We want those diverse recruits -- pumped full of vaccines and even more poisonous ideologies -- to be sharing a basic training bunk with sane Americans,“ he said.

Trump's former U.S. generals and defense secretaries are among his fiercest critics, with some declaring him unfit for office. Angered, Trump has suggested that his former chairman of the Joint Chiefs of Staff, Mark Milley, could be executed for treason.

U.S. President-elect Donald Trump on Tuesday named Elon Musk and former Republican presidential candidate Vivek Ramaswamy to lead a newly created Department of Government Efficiency, rewarding two of Trump’s well known supporters from the private sector.

Musk and Ramaswamy “will pave the way for my Administration to dismantle Government Bureaucracy, slash excess regulations, cut wasteful expenditures, and restructure Federal Agencies,“ Trump said in a statement.

Trump said the new department “will provide advice and guidance from outside of government,“ signaling the entity would operate outside the confines of government.

However, it would work with the White House and Office of Management & Budget to “drive large scale structural reform, and create an entrepreneurial approach” to government never seen before.

Trump said their work would conclude by July 4, 2026, making it a “gift” to the country on the 250th anniversary of the signing of the Declaration of Independence.

Musk, ranked by Forbes as the richest person in the world, already stood to benefit from Trump’s victory, with the billionaire entrepreneur expected to wield extraordinary influence to help his companies and secure favorable government treatment.

Musk gave millions of dollars to support Trump’s presidential campaign and made public appearances with him. Trump had said he would offer Musk a role in his administration promoting government efficiency.

He has many links to Washington, opens new tab and his lineup of companies includes electric car company Tesla (TSLA.O), opens new tab, social media platform X and rocket company SpaceX.

“This will send shockwaves through the system, and anyone involved in government waste, which is a lot of people!” Musk said, according to Trump’s statement, which called the new government initiative “potentially ‘The Manhattan Project’ of our time,“ referring to the U.S. plan to build the atomic bomb that helped end World War Two.

Ramaswamy is the founder of a pharmaceutical company who ran for the Republican presidential nomination against Trump and then threw his support behind the former president after dropping out.

“We will not go gently, @elonmusk,“ Ramaswamy said on X.

Musk reposted the announcement from Trump on his X account and added comments such as that, “The merch will be (fire),“ using three fire emojis, and, “People have no idea how much this will move the needle!”

He also posted: “Threat to democracy? Nope, threat to BUREAUCRACY!!!”

The acronym of the new department - DOGE - coincides with the name of the cryptocurrency dogecoin that Musk promotes.

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SINGAPORE: Royal Malaysian Navy (RMN) chief Admiral Datuk Zulhelmy Ithnain called on Singapore Defence Minister Dr Ng Eng Hen on Wednesday as part of his three-day introductory visit to the island republic.

The Singapore Defence Ministry (Mindef) said during the meeting at Mindef, both leaders reaffirmed the importance of maintaining strong ties between the navies of the two countries and discussed regional security developments.

“Zulhelmy’s visit underscores the warm and long-standing bilateral defence relations between Singapore and Malaysia,” Mindef said in a statement.

The Malaysian navy chief also called on the Republic of Singapore Navy (RSN) chief Rear-Admiral Sean Wat where they discussed opportunities to strengthen the relationship between the two navies.

Meanwhile, Zulhelmy will visit RSS Singapura – Changi Naval Base on Thursday as part of his programme here.

He will also visit the Information Fusion Centre, a regional Maritime Security centre situated at the Changi Command and Control Centre (CC2C), which is hosted by the RSN.

Zulhelmy, together with Wat, will also attend the opening ceremony of Exercise Malapura 2024 to commemorate the 40th anniversary of the flagship bilateral exercise between the RSN and RMN.

Exercise Malapura 2024 will be conducted from Nov 13 to 24.

The RSN and RMN interact regularly through bilateral exercises, visits and professional exchanges.

Beyond collaborative efforts to safeguard regional maritime security through the Malacca Straits Patrol, the two navies also engage through exercises held under multilateral platforms such as the Five Power Defence Arrangements, the ASEAN Defence Ministers’ Meeting (ADMM), and the ADMM-Plus.

Mindef said these interactions have enhanced the mutual understanding and professional ties between the two navies.

KUALA LUMPUR: Bursa Malaysia Bhd is experiencing a resurgence in IPOs as 2024 draws to a close, reflecting renewed investor confidence in the local bourse.

With 44 initial public offerings to date, Bursa Malaysia has outpaced other markets in Southeast Asia, emerging as an attractive IPO destination amid a stable economic and political landscape.

According to Mohd Sedek Jantan, UOB Kay Hian Wealth Advisors’ head of investment research, several factors have contributed to this surge. “The risk of doing business in the fourth quarter has subsided as major economic and political uncertainties have passed, such as the US presidential election while Malaysia’s active role in international forums has bolstered the country’s global standing,” he told Bernama.

He reckons that Malaysia’s stable economic indicators, including positive trade figures, healthy employment rates and steady industrial production have fostered a predictable business environment that encourages IPO activity. “Political stability and a clear government policy framework further enhance investor confidence,” he said.

The surge in IPOs on Bursa Malaysia underscores the local bourse’s resilience compared to other regional markets.

Mohd Sedek noted that Malaysia has recorded 36 IPOs so far this year, raising about US$450 million in the first half alone, which accounts for 33% of Southeast Asia’s total IPO proceeds.

“This stands in contrast to a subdued IPO market across the Asia-Pacific, where proceeds have dropped by 63%, largely due to challenges in China and Hong Kong.

“Malaysia has outperformed both Indonesia and Singapore in IPO activity this year,” he pointed out, highlighting that Indonesia faces political uncertainty following its recent presidential election, while Singapore has seen a slowdown in activity due to high regulatory costs and weak investor demand.

In contrast, he said Malaysia’s IPO market benefits from a stable macroeconomic backdrop, business-friendly regulations, and the supportive Madani Economy Framework.

Mohd Sedek said the growth in IPOs reflects optimism in key Malaysian sectors, with recent listings from the construction, manufacturing, and healthcare industries.

He said in the construction sector, which expanded by 22.9% in the third quarter, private and public investments in residential, non-residential, and large-scale infrastructure projects are expected to drive further growth. “Key government initiatives, such as RM9 billion for private finance initiatives and RM25.5 billion from government-linked investment companies are expected to sustain this momentum,” he added.

In the manufacturing sector, Malaysia’s transformation under the New Industrial Master Plan 2030 aims to drive growth in high-value, technology-driven industries. “The government’s focus on digitalisation, green technology, and advanced manufacturing techniques is expected to attract further investments, solidifying Malaysia’s position as a competitive manufacturing hub in Asean,” he said.

Malaysia’s healthcare sector is also expanding due to demographic shifts and rising health awareness. The integration of technology, such as telemedicine and digital health solutions, is anticipated to boost the sector’s growth by improving care accessibility and efficiency. “This trend, coupled with government support for medical tourism, positions Malaysia as a key player in the healthcare industry in the region,” Mohd Sedek said.

Bursa Malaysia CEO Datuk Muhamad Umar Swift expressed satisfaction with the IPO momentum, noting that three Main Market IPOs were listed this week alone.

“This surge reflects a thriving capital market with strong regulatory support and a diverse investor pool. Malaysia has experienced a bull run, making us the Asean exchange with the highest number of IPOs to date this year,” he said.

Echoing this sentiment, the exchange regulator’s chairman Tan Sri Abdul Wahid Omar highlighted the significance of Monday’s listings, which took place on the auspicious date of 11.11. (Nov 11)

“Both companies chose that date for its auspicious nature, marking a rare occasion of two listings on the same day. The last time Bursa hosted two listings on a single day was in November 2017, following the demerger of Sime Darby Group, which saw both Sime Darby Plantation Bhd and Sime Darby Property Bhd debut together,” he said.

Bank Muamalat Malaysia Bhd chief economist Dr Mohd Afzanizam Abdul Rashid noted that the strong IPO pipeline signals positive prospects for the Malaysian economy, as stable policies and a clear path towards becoming a high-income nation attract investor interest.

“Malaysia’s equities are undervalued, offering upside potential. The economic and policy stability enhances investor confidence, while companies’ growth trajectories inspire optimism for the market’s future,” he said.

Mohd Afzanizam said that as Bursa Malaysia continues to attract IPOs, he expects the exchange’s momentum to inspire small and medium enterprises to pursue similar growth opportunities. “The record-setting IPO activity underscores Malaysia’s resilience and strong capital market position in Asean, providing a positive outlook for 2025,” he added. – Bernama

The House of Representatives saw quite a toned-down but more gutsy version of former President Rodrigo Duterte as he refrained from swearing at the House probe into his bloody anti-narcotics campaign.

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Once you’ve decided to continue your education past high school, the next step is choosing where you want to go to school. From less debt to smaller class sizes, community colleges have more to offer than you may realize. In this article, I’ll look at five key benefits of community college you should consider before […]

The post The Top 5 Benefits of Community College appeared first on Clark Howard.

If you’ve ever looked for a quick, simple answer from a professional, maybe you’ve stumbled across JustAnswer. I first used the website after my cat had surgery and I wanted to ask a few follow-up questions after the veterinarian’s office had already closed. Recently, I signed up again just to see what new users can […]

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Last year, the Federal Trade Commission (FTC) received more than 1 million reports of identity theft! And the AARP found that, “American adults lost a total of $43 billion to identity fraud in 2023.” So, it makes sense that — if protection exists against identity theft exists — you want it. There’s no shortage of […]

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Deed theft happens when someone steals your home’s title and takes action — or tries to take action — against your property for financial gain. Also called home title theft, this crime isn’t new. But it’s gained more attention as high profile properties, including Elvis Presley’s Graceland, have been targeted. The good news is there […]

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Jitterbug makes both flip phones and smartphones for seniors. Take a look at the product line, monthly costs, device activation and actual customer reviews.

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Philo is a cable and satellite TV alternative that caters to cord cutters who are serious about keeping their costs down. We tried it out!

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Mint Mobile relies on T-Mobile's towers to provide customers with the same coverage at a cheaper price, but is it worth the savings?

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Red Pocket Mobile provides low-cost cell phone plans and lets you choose your network. Read our review before you sign up!

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Country head says monsoon floods damaged schools, disrupted learning process

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PTI's founding leader reiterates claims of betrayal by the establishment, state negotiations are now off the table.

Around 40 mobile chatbot robots offering support in 25 different languages are being prepared for the IDEAS exhibition

The new technology could potentially reduce the weight of laptops by half, make mobile phones as thin as a credit card

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A man wears a mask to avoid smog while he rides on a bicycle along a road in Multan, November 9, 2024. — Reuters Unicef says smog affects children, pregnant women the most. Young children most affected as they have smaller lungs: Unicef.We cannot afford to let our babies...

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Olivia Munn had no expectations that she would eventually grow her family with John Mulaney.

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In understanding and improving the CAPA system as a whole, this book reflects the importance of the investigation/root cause analysis stage as the necessary step of any effective corrective and preventive action system

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A new series about Harry Potter is in the works. However, questions have been raised over J.K. Rowling's involvement in the making amid her controversial views on gender.

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Separately, Indian FM said India's economic relationship with China has been very "unfair" and "imbalanced"

Prompted by concerns aired by photographers, French telecoms regulator Arcom sought to evaluate content recognition tools deployed at online content-sharing platforms. Meta's Rights Manager and Pinterest's Claim Portal were of particular interest, but both companies denied Arcom's request to measure their effectiveness. Despite the regulator's authority under law, private agreements with rightsholders took priority.

From: TF, for the latest news on copyright battles, piracy and more.

Nintendo has filed a devastating lawsuit against a gamer who not only live-streamed games before their commercial release, but used emulators and pirated ROMs to do so. Jesse Keighin, aka EveryGameGuru, faces claims of unauthorized public performance and reproduction, contributory infringement and inducement for sharing links to emulators and pirated ROMs, plus violations of the anti-circumvention and circumvention device trafficking components of the DMCA.

From: TF, for the latest news on copyright battles, piracy and more.

By eschewing this emblem of entitlement, the PM is articulating a compelling narrative about modesty, egalitarianism.

Natalia Silva, Steve Garcia, Cody Durden, and Yanal Ashmouz also secure victories at the MMA event

Privacy: Our analog parents’ dating preferences were considered a most private of matters. For our digital children, their dating preferences is a wholesale harvesting opportunity for marketing purposes. How did this terrifying shift come to be?

I believe the first big harvester of dating preferences was the innocent-looking site hotornot.com 18 years ago, a site that more seemed like the after-hours side work of a frustrated highschooler than a clever marketing ploy. It simply allowed people to rate their subjective perceived attractiveness of a photograph, and to upload photographs for such rating. (The two founders of this alleged highschool side project netted $10 million each for it when the site was sold.)

Then the scene exploded, with both user-funded and advertising-funded dating sites, all of which cataloged people’s dating preferences to the smallest detail.

Large-scale pornography sites, like PornHub, also started cataloging people’s porn preferences, and contiously make interesting infographics about geographical differences in preferences. (The link is safe for work, it’s data and maps in the form of a news story on Inverse, not on Pornhub directly.) It’s particularly interesting, as Pornhub is able to break down preferences quite specifically by age, location, gender, income brackets, and so on.

Do you know anyone who told Pornhub any of that data? No, I don’t either. And still, they are able to pinpoint who likes what with quite some precision, precision that comes from somewhere.

And then, of course, we have the social networks (which may or may not be responsible for that tracking, by the way).

It’s been reported that Facebook can tell if you’re gay or not with as little as three likes. Three. And they don’t have to be related to dating preferences or lifestyle preferences — they can be any random selections that just map up well with bigger patterns.

This is bad enough in itself, on the basis that it’s private data. At a very minimum, our digital childrens’ preferences should be their own, just like their favorite ice cream.

But a dating preferences are not just a preference like choosing your flavor of ice cream, is it? It should be, but it isn’t at this moment in time. It could also be something you’re born with. Something that people even get killed for if they’re born with the wrong preference.

It is still illegal to be born homosexual in 73 out of 192 countries, and out of these 73, eleven prescribe the death penalty for being born this way. A mere 23 out of 192 countries have full marriage equality.

Further, although the policy direction is quite one-way toward more tolerance, acceptance, and inclusion at this point in time, that doesn’t mean the policy trend can’t reverse for a number of reasons, most of them very bad. People who felt comfortable in expressing themselves can again become persecuted.

Genocide is almost always based on public data collected with benevolent intent.

This is why privacy is the last line of defense, not the first. And this last line of defense, which held fast for our analog parents, has been breached for our digital children. That matter isn’t taken nearly seriously enough.

Privacy remains your own responsibility.

Activism: As the Pirate Party slowly veered to the left in politics, I got to experience Sullivan’s Law, which states that organizations that don’t outright declare themselves otherwise will inevitably drift off to the political left. The law doesn’t explain this phenomenon, but I think I can.

The Pirate Party was unique in its composition of activists. Whereas most political organizations can plot the political attitudes of their activists to a bell curve on the political left-to-right scale, that is, the organization can identify a clear peak and center mass where they lie politically, the Pirate Party instead had a complete empty trough in the middle, with waves crashing into the left and right wall on the left-to-right spectrum plot.

We had the most fervent anarchocapitalists and the most fervent anarchocommunists. At the same time. Cooperating. That was probably something of a political first. It also allowed me to see differences between these two groups that weren’t clear from the outset, and which might explain why organizations drift left over time.

O’Sullivans Law states that any organization that is not expressly right-leaning in politics will change over time to become left-leaning. There are some hypotheses as to why, including the observation that right-wing people will tolerate and even welcome left-wing people in an otherwise unpolitical organization, but that left-wing people will generally not tolerate right-wing people. While this observation can be made, I believe it is not enough for an entire organization to shift politically.

The explanation is far simpler, and it’s been hiding in plain sight for everyone.

Left-wing people are collectivists. They believe that the greater good shall have precedence over the wishes and desires over the individual, and organize to achieve this. Conversely, they do not feel at home when somebody tells them to promote a cause in whatever way they themselves think is best in their individual situation.

Right-wing people are individualists. They believe that the greatest good, even for the worst-off people, is best achieved by giving individuals as free reign as possible so that innovation and creativity can take place. Conversely, they do not feel at home when somebody is trying to dictate to them what to do and not to do.

This is almost painfully clear when working with both groups at the same time in a political organization. Ah yes, that’s the magic word, right there. Organization. A Non-profit organization, specifically. Do you know how these are run?

Basically without exception, they are run as a general assembly, where people are elected to positions and decisions are taken with a majority vote.

…decisions are taken with a majority vote.

It became painfully clear to me, that the form of a neutral association — the form we have, or had, accepted as neutral — is actually nothing of the sort. It turns out, that an organization that takes collective decisions promotes people who like collective decision-making, and turns away people who prefer individual initiatives.

The association with its board, its general assembly, and its majority votes isn’t neutral. It is pushing its membership left, through its very nature, by selecting for those who enjoy collective decision-making and procedural trickery, and marginalizing those who prefer individual initiatives.

This is why, if I were to found a new political organization today, I would never use the traditional Non-profit Association format, for it is not neutral and it will ruin whatever original vision you had.

For this same reason, I have come to be sceptical of center-right political parties who are run by this majority vote. They’ll never be as powerful as they can be, had they instead organized by individual initiatives — because they are competing against left-wing political parties who feel right at home in this form of organization, which they usually mandated to be the norm for everyone.

Activism: In the ever-evolving landscape of politics, we often find ourselves confined to the traditional left-right spectrum. This binary view, with its emphasis on economic and social policies, sometimes obscures deeper motivations driving voter behavior and political trends. As a result, we might miss crucial insights that could enhance our understanding of why people vote the way they do, why political movements gain momentum, and why some ideas resonate while others falter. I have found an alternative framework to be far more helpful: the Maslow Pyramid.

Abraham Maslow’s hierarchy of needs, typically illustrated as a pyramid, categorizes human needs into five levels: physiological, safety, love/belonging, esteem, and self-actualization. Maslow famously hypothesized, that a lower-level need must be satisfied before we start attempting to fulfill the needs of the next level — as an example, while we’re starving and live in fear of being robbed (level one), we’re not so much concerned with having the respect of the community (level four). By examining political trends through this lens, we can gain a richer, more nuanced perspective on what drives societal shifts and voter preferences.

Physiological Needs and the Politics of Survival

At the base of Maslow’s pyramid are physiological needs: food, water, warmth, and rest — as well as immediate physical safety. In times of economic crisis, political discourse often gravitates towards these fundamental concerns. Populist movements frequently gain traction by promising to address the immediate needs of the people. For instance, during the Great Recession, there was a surge in support for policies focused on job creation, healthcare access, and basic economic security. Politicians who can convincingly address these basic needs often see significant support from constituencies facing hardship just getting from one day to the next without getting beaten, robbed, or starved. Fear of getting to this state (fear of getting robbed on your way to/from work, school, etc.) will also suffice to place oneself at this level.

However, if established parties fail to address these concerns, voters will inevitably turn to whomever offers a solution, even if it’s an atrocious one. It’s like choosing Comcast for your Internet connection when no other provider is available—you know the service is subpar, but having some connection is better than none. Similarly, in politics, when mainstream parties neglect the foundational needs of the populace, fringe or extremist parties can gain support by simply acknowledging and addressing these unmet needs — and that is regardless of how flawed their solutions to said problems may be.

Safety Needs and the Demand for Stability

Moving up the pyramid, once the physical needs are met, then safety needs encompass longer-term personal security, employment, and health. Political rhetoric around law and order, immigration control, and national security taps into these safety concerns. When people feel their safety is threatened, whether by crime, terrorism, or economic instability, they are more likely to support policies and leaders who promise to restore stability and protect them from perceived threats. The post-9/11 era (just after 2001), with its heightened focus on national security, is a prime example of how safety needs can dominate the political agenda.

Yet again, if traditional parties fail to provide a sense of security, voters may gravitate towards any party that promises to deliver it, even if their methods are draconian and/or frankly ridiculous.

Love and Belonging: The Politics of Identity

The middle tier of the pyramid addresses social needs: relationships, friendships, and a sense of belonging. Identity politics, which includes movements advocating for the rights of specific social groups based on race, gender, sexual orientation, and more, finds its roots here. Political movements that foster a sense of community and belonging can galvanize supporters by addressing these intrinsic needs. The LGBPQRST+ rights movement, for instance, not only fights for legal rights but also seeks to create a supportive community for its members.

When mainstream parties overlook these social needs, people will seek out any group or party that offers them a sense of belonging, even if that party’s overall agenda is problematic. It’s a matter of seeking connection where it’s available.

Esteem: The Quest for Recognition

Esteem needs encompass respect, self-esteem, status, and recognition. Political leaders who can validate the contributions and worth of their supporters often build strong, loyal followings. This is evident in political campaigns that emphasize the dignity of work, the importance of patriotism, and the recognition of personal achievements. Policies aimed at rewarding hard work and providing opportunities for personal advancement resonate deeply with voters seeking validation and respect.

Self-Actualization: The Pursuit of Fulfillment

At the peak of the pyramid is self-actualization — the realization of one’s potential and the pursuit of personal growth and fulfillment. Politics at this level involves visionary thinking and appeals to higher ideals. Environmental movements with or without solutions based in reality, space exploration initiatives, and educational reforms often engage this need. Leaders who inspire through their vision of a better future, who challenge citizens to think beyond their immediate concerns and contribute to something greater than themselves, tap into this highest level of human motivation.

It’s rather telling that the biggest telltale sign for voters (and media), who are personally at this level of human needs, is that they often and happily paint the political parties and movements answering to level-one and level-two human needs as brutish, uneducated, simpleton and backwards — when in reality, what such name-calling voters who pretend to hold themselves to some sort of higher standard are really doing, is disacknowledging that other people’s most basic needs are simply not being met. Talk about being overprivileged in ivory towers! “Let them eat cake”, anyone?

If mainstream political parties neglect to engage voters at this level, people will align with any party that inspires them, even if the broader agenda is not entirely sound. It can be somewhat like signing up for a self-help seminar led by a guy who lives in his mom’s basement because he speaks so passionately about “unlocking your potential.”

A Holistic Approach to Political Analysis

By applying the Maslow Pyramid to our understanding of political trends, we gain a multi-dimensional view that goes beyond the simplicity of left versus right. This approach allows us to see how different policies and political messages resonate with various segments of the population based on their current needs and aspirations.

For instance, a comprehensive healthcare reform policy can address physiological needs by ensuring access to medical care, safety needs by providing financial security, love and belonging by reducing social disparities, esteem by recognizing healthcare as a right, and self-actualization by promoting a healthier society capable of achieving its full potential.

It’s further important to realize that an individual voter would vote for completely different parties, even at opposite ends of the traditional spectrum, depending on where they feel the most urgency in their personal needs at the moment, and that this is not a contradiction or uncertainty on policies.

In conclusion, the Maslow Pyramid provides a valuable framework for understanding the complex and dynamic nature of political trends. It reminds us that politics is fundamentally about people and their needs. By considering these needs in our political analysis, we can develop more empathetic, effective, and inclusive strategies that resonate deeply with the human condition. And crucially, we must remember that when these needs are ignored, voters will turn to any party that promises to meet them, even if it means accepting a deeply flawed solution. After all, in the absence of better options, you might just end up with Comcast.

This is our leftover video from this years Simple Summer Session in Riga, where our bros Miguel Smajli, Robin Kachfi, Artur Meister and Felix Donat had a great time. In addition to the contest, our boys checked out the streets of Riga, as well, which you can see in the following video.

Enjoy the video, your kunstform BMX Shop Team!



Video: David Schaller



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A few years ago we had the honor of taking part in the Vans “The Circle” video contest with our BMX shop. We invited our team riders to Stuttgart and we all had a great time, with really relaxed and motivating sessions. Our bro David Schaler now cleaned up his hard drive and sent us this leftover video from exactly these sessions.

Rider: Felix Donat, Miguel Smajli, Artur Meister, Felix Prangenberg
Video: David Schaller

Enjoy the video, your kunstform BMX Shop Team!

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