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Old bank converted into hip new hostel in Finland

This modern, Scandinavian take on the hostel includes private rooms and a jacuzzi in the old vault.




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Historical courtyard residence converted into modern workspace in Beijing

A traditional dwelling has been preserved by renovating it to include a new office, library, kitchen and guest room.




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Converted ambulance becomes one man's traveling home-on-wheels (Video)

Diverging from the Sprinter van conversion trend, this man revamped an old life-saving vehicle into his own tiny home.




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Jargon watch: Aufstockung, or vertical additions

It's happening all over, and wood construction can make it even easier and faster.




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Air into fuel: Scientists convert CO2 directly into methanol for fuel cells and more

The researchers have found a simple way to create an energy source for fuel cells using CO2 in the air.




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Renewables overtook coal in Germany last year

It's an important inflection point. But a lot of work still remains.




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Streamlined bamboo DIY kits make converting a van a breeze

These high-end kits make converting a van into a home-on-wheels an easier proposition.




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TreeHugger Staff Meets in Atlanta, Gets Overtaken by Beards (Pics)

This week, the full-time TreeHugger crew met up in Atlanta to pow-wow over the blog we all know and love. We are serious subscribers to the working-from-home-is-green ethic, but about every 18 months or so, we get together to




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Centuries-old distillery converted into multipurpose co-working space

It comes with a tiny bar, housed in the distillery's old elevator.




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Backyard garage shed converted into modern 'Granny Pad'

An old garage shed is transformed into a spacious little home for one grandmother, living near her kids and grandkids.




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Greenland shark may be the longest living vertebrate at 512 years old (Video)

A team of scientists have developed a novel way to determine the age of these long-lived marine animals.




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Grand theater in Buenos Aires is converted into bookstore

You don't get an experience like this online.




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Vertical farm by Rogers Stirk Harbour wins Sustainability Award

If a vertical farm fantasy is the best unbuilt project in the UK, then sustainable design is in worse trouble than I thought.




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Stefano Boeri's Trudo Vertical Forest wraps social housing in green

So much for my New Year's resolution to stop writing about concrete planters in the sky.




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Help End Energy Poverty, Take the Power the World Pledge

Power the World has already brought solar lights to Haiti, now it's working to bring solar powered healthcare kits to Uganda + get a million signatures so that policymakers know we care about ending energy poverty.




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How We Can End Energy Poverty & Bring Sustainable Energy to All

Access to reliably electricity is what defines civilization in the 21st century, but in many parts of the world, and for a shockingly large number of people, even basic access to electricity is rare, unstable, or nonexistent. This has to change.




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Overtourism: Can this problem be solved?

Yes, but first we need to develop a collective conscience when it comes to travel.




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Modern 226 sq. ft. micro-home is hidden in converted garage

A derelict garage is transformed into a compact, minimalist living space.




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Grain silo converted into solar-powered home for father & daughter (Video)

Made out of an old grain silo, this renovated micro-home is bursting with delightful creativity.




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World's largest vertical garden hosts 115,000 plants to create "living building" (Video)

This vertical garden on a residential high-rise in Bogotá reuses greywater from its residents and helps to clean the air.




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Farmed Fish Production Overtakes Beef

The world quietly reached a milestone in the evolution of the human diet in 2011. For the first time in modern history, world farmed fish production topped beef production.




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This giant straw is actually a vertical bladeless wind turbine

At the risk of getting slammed with comments claiming that small wind turbines aren't viable, here's a look at another bladeless wind generator hoping to disrupt the wind energy industry.




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Texas College Converts its Football Field into a Working Farm

Paul Quinn College in Dallas converted its underused football field into a working farm.




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Professional bus homebuilder is at home -- on a converted bus (Video)

A tour inside a solar-powered bus conversion that makes you feel at ease.




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Photography bans could be a deterrent for overtourism

It would weed out the people who just want a picture from those who actually want to see a famous site.




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A Vertical Garden That Actually Lives Up To The Term

This Barcelona garden is about as simple as it comes. Only it's 70 feet high.




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Has the wellness industry overtaken fashion?

Both offer a 'dream version' of yourself, but one is far trendier than the other.




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"Vertical Farming" from Option-G (TreeHugger Art)

Click here to see the full-size images in the slideshow This is the latest piece in the TreeHugger/Option-G print series; check out the full picture below and the full collection at Option-G where they're available for




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Hennessy Ascends Higher, Ventures Deeper with New "Wild Rabbit" Advertising Creative - New Ad Creative, “The Piccards”

Hennessy V.S new ad creative celebrates the true story of Auguste Piccard, the first man to reach the stratosphere, and his son Jacques, the first man to reach the deepest depths of the ocean.




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Hennessy Ascends Higher, Ventures Deeper with New "Wild Rabbit" Advertising Creative - New Ad Creative, “The Piccards”

Hennessy V.S new ad creative celebrates the true story of Auguste Piccard, the first man to reach the stratosphere, and his son Jacques, the first man to reach the deepest depths of the ocean.




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El Departamento de Transporte de los Estados Unidos, el Ad Council y el Television Bureau of Advertising se asocian para evitar las muertes causadas por conductores ebrios durante las fiestas de fin de año - Anuncio de servicio público para TV :

Anuncio de servicio público para TV :30





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Facebook, Alphabet and Amazon are in a 'three-horse race' in advertising, Jim Cramer says

"With this latest quarter, they've pretty much become the only game in town," the "Mad Money" host said.




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Media companies expect a tough quarter for TV advertising, with no live sports and spending delayed

In recent days, companies including ABC and ESPN parent Disney, Fox Corp., AMC Networks, NBCUniversal parent Comcast, ViacomCBS and Discovery reported earnings that showed how TV is trending as advertisers are pulling spend or postponing campaigns until later in the year.




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Zimbabwe urged to prioritise children as record poverty causes food shortages

Researchers sound the alarm after statistics reveal almost half of impoverished children in rural areas do not have enough to eat

Poverty has reached unprecedented levels in Zimbabwe, with more than 70% of Zimbabwean children in rural areas living in poverty, a UN study has found.

The report, compiled by Unicef and the Zimbabwe National Statistics Agency, shows high levels of privation in rural areas, where 76.3% of children live in abject poverty. Statistics seen by the Guardian suggest that almost half of these children do not have enough of the right food to eat.

Related: Zimbabwe on verge of 'manmade starvation', warns UN envoy

Continue reading...




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Safeguard your advertising business

This post is the third in a series exploring several of Ad Manager’s key features and how they help our publisher partners maximize their ad revenue. To learn more, see posts one and two which were published in March.

Protecting users from bad ads and malicious actors is key to a healthy revenue stream. Things like inappropriate creative, counterfeit inventory, and malware not only divert revenue from you, but also alienate your users, and degrade the online experience in general.


Some people respond by installing ad blockers, which prevent ads—all ads, good and bad—from appearing. When this happens, every publisher pays the price, as it means they earn less money from the free content we all enjoy. For advertisers who create good ads, these obstacles make it tougher to connect with customers. And for consumers, it means they’ll see less useful ads.


Google Ad Manager helps power our partners’ digital advertising businesses, including helping to combat ad fraud and bad ads. Here are three ways we're working to protect your business and the broader ecosystem from bad ads and invalid activity:


We continuously invest in our defenses against ad fraud

By using a combination of people, policies, and technology, our global team of subject matter experts, PhDs, and engineers have fine-tuned our ad systems policies to provide clear guidance on what is and is not acceptable. To date the team has launched over 200 automated filters that help defend our ad systems from invalid activity in a lasting way. 

One of the ways we did this in 2019 was by investing in new technology to better identify policy-violating behavior at the account level, as opposed to the ad level. Our efforts resulted in 2.7 billion bad ads being taken down in 2019—more than 5,000 bad ads per minute—and the termination of 1.5 million advertiser accounts for violations, 3x more than in 2018.

We develop tools to help you manage which ads are shown on your properties 

We provide and develop new tools to help you manage and control which ads are shown across your sites and apps. Pricing rules and blocking options provide granular control over your inventory before the auction process. Features like the Ad review center help you review individual ads after they've been shown to decide whether you continue to show them, block them, or report them in real-time.


Ad review center

We also understand that sometimes people make honest mistakes when setting up their ads businesses, so we’ve developed solutions like the App Policy Center to help you easily review and monitor policy violations or appeals you may have. The App Policy Center was designed to provide greater insight into our policy enforcement process and help reduce the risk of potential revenue loss.


App policy center

We support industry initiatives

We invest in industry initiatives to help tackle bad ads for everyone in the ads ecosystem. Here are three key initiatives that we invested in and continue to support to help prevent bad ads.

  • Ads.txt and app-ads.txt: These projects are aimed at preventing counterfeit inventory, which diverts revenue from publishers. They allow Ad tech companies to identify unauthorized and domain-spoofed inventory being sold across the industry by letting website owners publicly declare who is allowed to sell their ad space. We scan more than 30 million domains a day and are proud to say that nearly 90 percent of our publisher partners have adopted ads.txt.
  • The Better Ads Standards: These standards are based on extensive user research conducted by the Coalition for Better Ads about which ad formats and ad experiences consumers think are the most annoying and disruptive. They’ve identified 4 desktop and 8 mobile web display ad experiences that companies should avoid in order to maintain a good user experience, and help create a better online environment for everyone.
  • Open Measurement: This software development kit (SDK) is an industry-wide solution to the challenge of measuring viewability of ads in apps. We offer our partners access to the Open Measurement Initiative by integrating the SDK into our mobile ads products. This preserves your revenue stream by ensuring your inventory is considered for purchase.

The Ad Manager team is constantly working to develop and improve ad policies and protective solutions like those mentioned above. When we protect our publishers, we help ensure the entire advertising ecosystem is as healthy as possible, and everyone benefits.

To learn more about how Ad Manager can help you manage, protect, and grow your advertising business, visit our new feature brief archive in the resources section of our website. And keep an eye out for our next post, "Deliver the best ad experience every time".



  • Google Ad Manager


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im an introvert

Today on Toothpaste For Dinner: im an introvert







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Everton v Liverpool: 1986 FA Cup final – live!

Half-time advertising break.

And that’s the end of the first 45. Plenty of thinking to do for Kenny Dalglish, Bob Paisley and the rest of the Liverpool management team. Everton took a while to get going, but they eventually assumed control and have been much the better team since. Peter Reid, Kevin Ratcliffe and Gary Lineker have been the standout turns. They deserve their lead. Unless there’s a seismic shift in momentum, Everton will be drinking from the cup of redemption in about one hour’s time!

Continue reading...




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Japan's Anime Internet Distribution Market Overtakes Home Video Market

Total production minutes for TV anime in 2018 is 2nd highest in history




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Thane Crime: IIT Bombay pervert nabbed for filming people bathing

In what can be called as a shocking incident coming from thane, a 34-year-old man was apprehended for allegedly filming people bathing. Police said that the accused is a student who is pursuing higher education from the prestigious Indian Institute of Technology-Bombay.

The molester, identified as Avinash Kumar Yadav, is a Thane-resident who has been arrested under section 354 (any man who watches or captures the image of a woman engaging in a private act in circumstances where she would usually have the expectation of not being observed) of the Indian Penal Code.

"A woman filed a complain that she found a mobile phone on the bathroom window while she was bathing on Friday night. She alerted her husband who confiscated the phone. The couple saw the accused fleeing from the place," a Kapurbawdi police station official said.

"The accused was nabbed by other residents. The mobile phone had clips of men and women, mostly residents of the same building, bathing," he added.

In another incident in Thane, a 36-year-old man was sentenced to seven years imprisonment by a local court for raping a married woman in his neighbourhood. District Judge Kavita D Shirbhate convicted Bablu Lakhan Shaha under section 376 (rape), 385 (extortion) and 506(2) (criminal intimidation) of the Indian Penal Code and also imposed a fine of Rs 9,000 on him.

(With inputs from PTI)

Catch up on all the latest Crime, National, International and Hatke news here. Also, download the new mid-day Android and iOS apps to get the latest updates

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever





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Salman Khan provides financial support to 45 vertically challenged artistes

Bollywood stars may have rallied behind daily-wage workers during the lockdown, but Pravin Rana, a vertically-challenged artiste, admits he had little hope of them coming to his aid. After all, for far too long, his community has been relegated to the fringes of the industry. However, he was in for a surprise — earlier this week, Salman Khan extended financial support to members of the All India Special Artistes Association (AISAA), a wing of the Federation of Western India Cine Employees (FWICE).

"Nobody cares much for us, but Salman bhai stood by us during these trying times. We were surprised when we learnt that Rs 3,000 had been deposited into our accounts on Tuesday. No other actor has come forward to help us," says Rana, who worked alongside the superstar in Bharat (2019). "During the shoot too, he asked us to reach out to him when in need," he adds.

Shameem Ahmed, a member of AISAA who also featured as one of the circus artistes in Bharat, adds that Khan has promised help in the coming months. "We don't get work on a daily basis. We are grateful to FWICE and Salman Khan for helping us with ration and financial help amid the lockdown. We have been told he will make a deposit next month, too."

BN Tiwari, president, FWICE, informs that about 90 vertically challenged actors come under the purview of the association. "Almost 45 of them have received Salman's donation, the rest will get it in a few days," he says.

Catch up on all the latest entertainment news and gossip here. Also, download the new mid-day Android and iOS apps.

Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news




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Karishma Tanna pulls of inverted yoga pose with injured foot

Actress Karishma Tanna, who got operated for an ingrown nail amid the nationwide lockdown, did the inverted yoga pose with her injured foot. Karishma took to Instagram, where she shared a photograph of herself doing the complicated yoga pose, but this time taking the help of a wall.

 
 
 
View this post on Instagram

Can’t stop Won’t stop ✋ #nopainnogain #strength #yogapractice #quarantine

A post shared by Karishma Tanna (@karishmaktanna) onMay 3, 2020 at 4:52am PDT

"Can't stop Won't stop #nopainnogain #strength#yogapractice #quarantine," she wrote alongside the image, which currently has over 176K likes on the photo-sharing website.

She later took to Instagram Stories, where she shared a photograph that shows her baking muffins.

She wrote on the image: "Trying to bake banana muffin... Though I am one short. Hehe."

Earlier, Karishma, who is known for her roles in TV shows like "Naagin", "Kyunki Saas Bhi Kabhi Bahu Thi", "Naagarjuna: Ek Yodha" and "Qayamat Ki Raat", took to Instagram Stories and shared a video of herself and the doctor bandaging her toe.

On the work front, she is currently part of the action reality show "Fear Factor: Khatron Ke Khiladi 10" (KKK 10), which has been shot in Bulgaria.

The show also features actors Ada Khan, Amruta Khanvilkar Karan Patel, Shivin Narang, Tejashwi Prakash, Amruta Khanvilkar and Rani Chatterjee, along with comedian Balraj Syal, RJ Malishka and choreographer Dharmesh Yelande.

Catch up on all the latest entertainment news and gossip here. Also, download the new mid-day Android and iOS apps.

Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever




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Salman Khan financially supports additional 7000 daily wage and 90 vertically challenged workers

Celebrities supporting social causes is indeed commendable because amidst the current scenario, the world needs empathy, love, and financial support at the right time. Salman Khan has been financially supporting daily wage workers and providing ration to those impacted during the Coronavirus outbreak.

Commencing the financial aid, he was one of the first people who made sure that money was directly transferred into the bank account of 25,000 daily wagers who were in dire need. It did not stop there, he further transferred money into the account of additional 7000 daily wage workers of the film fraternity.

The actor also helped 90 vertically challenged wage workers associated with All India Special Artistes Association (AISAA), a wing of FWICE.

The superstar also arranged for food supplies for thousands of people from varied corners of the state. A video of the same surfaced on the internet recently where truckloads of essentials were sent to the villagers around the farm.

Salman Khan has been carefully watching the situation and extending help in installments to ensure steady flow of income and essentials for the needy in different parts of the country.

Keeping in mind the current situation, he has released several videos where he has voiced his opinions and made a personal appeal to his massive fandom and people of the nation to stay indoors and maintain social distancing.

ALSO READ: Inside Salman Khan’s Panvel farmhouse with Jacqueline Fernandez and Iulia Vantur




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Treat ad costs as investment, give tax relief: Advertising Agencies Association of India to government

The business of advertising agencies has shrunk by more than 70 per cent following the spread of Covid-19 and the lockdown. In a recommendation to the government, the Advertising Agencies Association of India (AAAI), which is the national association of advertising agencies, has proposed that advertising expense be treated as an investment and the cost be amortised over the next three years.

The objective is to encourage a higher level of expenditure by profitable companies, which will in turn accelerate the revival of economic activity. In a letter to Prakash Javadekar, the Union minister of information & broadcasting, AAAI said on a Rs 100 expense, an advertiser be allowed to claim an expenditure of, say, twice that amount (Rs 200), while computing income tax.

The bulk of the agency's costs are fixed in nature, be it salaries, rent, electricity and communication, among others. "The income and cash flow has been in serious stress in the last month and unless there is some intervention, many businesses will either file for bankruptcy or will have to under-size considerably," the note said.

AAAI president Ashish Bhasin, who is also CEO, Dentsu Aegis Network Greater South and chairman & CEO of India, told TOI, "Advertising industry is like the lubricant to the economy. And the lubricant for the advertising industry is liquidity. If we can infuse liquidity in advertising by encouraging profitable companies to continue to advertise, it will spur consumer demand, which in turn will kick-start the economy. The positive benefit from an improved consumer demand will far outweigh the offsets we are asking for."

With hotels, airlines and other industries impacted by the lockdown, Bhasin said overall average advertising industry revenues have come down by more than 70%. "We had earlier estimated a growth projection of 11-12% for this calendar year. However, with the current situation, we might just end the year with a degrowth," said Bhasin.

AAAI has requested the government to pay its dues to advertising agencies at the earliest possible. AAAI has also asked for an expedited refund of GST applications within 2-4 weeks.

Catch up on all the latest Crime, National, International and Hatke news here. Also download the new mid-day Android and iOS apps to get latest updates.

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India should look to convert world's 'hatred' for China into economic opportunity: Gadkari

Union minister Nitin Gadkari on Sunday said India should look at converting the world's "hatred" for China amid the coronavirus pandemic into an economic opportunity for itself by attracting large-scale foreign investments.

Interacting with overseas Indian students via video conferencing, the minister for MSME and Road Transport and Highways said across the world now, there is "hatred for China. Is it possible for us to convert it into an opportunity for India?" Referring to the economic package announced by Japan for its businesses exiting China, Gadkari said, "I feel that we should think on that and we will concentrate on it. We will open the Indian scenario for that. We will give the clearances and everything to them and attract foreign investment."

Asked if India can take any action against China incase it is found to have deliberately "suppressed" information on coronavirus, the minister said this was a sensitive subject related with the Ministry of External Affairs and the prime minister, and therefore it will not be appropriate for him to comment on it. Gadkari said all government departments, particularly the finance ministry as well as the Reserve Bank of India (RBI), are formulating policies to win the "economic war" post the COVID-19 pandemic and fulfil the prime minister's dream of making India a USD 5 trillion economy. "At the same time, we can make infrastructure of Rs 100 lakh crore," he added.

Catch up on all the latest Crime, National, International and Hatke news here. Also download the new mid-day Android and iOS apps to get latest updates.

Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever




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Tax-News.com: US State Maryland Considering Digital Advertising Tax

On January 8, 2020, a bill was introduced in the Senate of the US state of Maryland that would impose a tax on revenues associated with digital advertising derived in the state.