new New Keyword Tool By www.seobook.com Published On :: 2019-09-14T10:06:45+00:00 Our keyword tool is updated periodically. We recently updated it once more. For comparison sake, the old keyword tool looked like this Whereas the new keyword tool looks like this The upsides of the new keyword tool are: fresher data from this year more granular data on ad bids vs click prices lists ad clickthrough rate more granular estimates of Google AdWords advertiser ad bids more emphasis on commercial oriented keywords With the new columns of [ad spend] and [traffic value] here is how we estimate those. paid search ad spend: search ad clicks * CPC organic search traffic value: ad impressions * 0.5 * (100% - ad CTR) * CPC The first of those two is rather self explanatory. The second is a bit more complex. It starts with the assumption that about half of all searches do not get any clicks, then it subtracts the paid clicks from the total remaining pool of clicks & multiplies that by the cost per click. The new data also has some drawbacks: Rather than listing search counts specifically it lists relative ranges like low, very high, etc. Since it tends to tilt more toward keywords with ad impressions, it may not have coverage for some longer tail informational keywords. For any keyword where there is insufficient coverage we re-query the old keyword database for data & merge it across. You will know if data came from the new database if the first column says something like low or high & the data came from the older database if there are specific search counts in the first column For a limited time we are still allowing access to both keyword tools, though we anticipate removing access to the old keyword tool in the future once we have collected plenty of feedback on the new keyword tool. Please feel free to leave your feedback in the below comments. One of the cool features of the new keyword tools worth highlighting further is the difference between estimated bid prices & estimated click prices. In the following screenshot you can see how Amazon is estimated as having a much higher bid price than actual click price, largely because due to low keyword relevancy entities other than the official brand being arbitraged by Google require much higher bids to appear on competing popular trademark terms. Historically, this difference between bid price & click price was a big source of noise on lists of the most valuable keywords. Recently some advertisers have started complaining about the "Google shakedown" from how many brand-driven searches are simply leaving the .com part off of a web address in Chrome & then being forced to pay Google for their own pre-existing brand equity. When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad. pic.twitter.com/c0oYaBuahL— Jason Fried (@jasonfried) September 3, 2019 Full Article
new New Version of SEO Toolbar By www.seobook.com Published On :: 2020-05-04T13:09:22+00:00 Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox. You can install it from here. After you install it the toolbar should automatically update on a forward basis. It is easy to toggle on or off simply by clicking on the green or gray O. If the O is gray it is off & if it is green it is on. The toolbar shows site & page level link data from data sources like SEMRush, Ahrefs & Majestic along with estimated Google search traffic from SEMrush and some social media metrics. At the right edge of the toolbar there is a [Tools] menu which allows you to pull in the age of a site from the Internet Archive Wayback Machine, the IP address hosting a site & then cross links into search engine cached copies of pages and offers access to our SEO Xray on-page analyzer. SEO today is much more complex than it was back when we first launched this toolbar as back them almost everything was just links, links, links. All metrics in isolation are somewhat useless, but being able to see estimated search traffic stats right near link data & being able to click into your favorite data sources to dig deeper into the data can help save a lot of time. For now the toolbar is still only available on Firefox, though we could theoretically have it work on Chrome *if* at some point we trusted Google. Full Article
new Nintendo reveals new details about Pokémon Home’s features, pricing and platforms By www.seattletimes.com Published On :: Tue, 28 Jan 2020 08:24:27 -0800 You can store and trade Pokémon for free with this cloud-service app when it launches next month, but premium users get expanded capabilities. Full Article Business Entertainment Technology Video Games
new Weekend Plus adjusts to new realities of coronavirus pandemic By www.seattletimes.com Published On :: Fri, 20 Mar 2020 06:00:26 -0700 Dear readers: You’re adjusting to new realities introduced by the novel coronavirus, and Weekend Plus is, too. Starting today and in the coming weeks, you’ll find fewer restaurant and entertainment listings in this section and more emphasis on things you can enjoy at home, including: • Recipes and takeout food • Family activities • Recommended […] Full Article Books Entertainment Events Fitness Food & Drink Games & Puzzles Life Movies Music TV/Streaming Video Games
new Tech companies add new parental controls amid a coronavirus-fueled surge in screen time By www.seattletimes.com Published On :: Sat, 18 Apr 2020 13:01:28 -0700 Parents have struggled with managing their kids and technology for decades, but those issues have taken on an added urgency amid the novel coronavirus pandemic and a flood of unstructured time. Some say the changes are long overdue. Full Article Business Technology TV/Streaming Video Games
new Microsoft to pitch new Xbox game console with monthly showcases By www.seattletimes.com Published On :: Tue, 05 May 2020 10:32:15 -0700 Microsoft, gearing up for its biggest-ever year of launches for Xbox products and services in the middle of a global pandemic and economic recession, will replace its plan for a splashy public game-conference event with a monthly series of online showcases. Full Article Business Microsoft Video Games
new New Seahawk Greg Olsen says he’s coming to Seattle to win ‘and perform at a high level’ By www.seattletimes.com Published On :: Tue, 05 May 2020 14:16:44 -0700 Greg Olsen’s days currently consist of waking up in his permanent home in Charlotte and heading to an office about five minutes away to spend his afternoon zooming in to virtual meetings with the Seahawks. Full Article Seahawks Sports
new Analysis: The Seahawks need a backup QB, but Cam Newton seems to be an unlikely fit By www.seattletimes.com Published On :: Wed, 06 May 2020 06:00:30 -0700 Timing has not been on Cam Newton's side throughout his free agency. Recent speculation has connected Newton and the Seahawks, who are still in need of a backup quarterback behind Russell Wilson. Full Article Seahawks Sports
new Coronavirus daily news updates, May 9: What to know today about COVID-19 in the Seattle area, Washington state and the nation By www.seattletimes.com Published On :: Sat, 09 May 2020 07:43:01 -0700 While this year’s Mother’s Day weekend promises warm weather, Seattle officials are restricting hours in city parks out of fears that large crowds hoping to enjoy the sun could further spread the novel coronavirus. A recent report shows the COVID-19 transmission rate in Western Washington may be steadily increasing, suggesting that the number of virus cases […] Full Article Business Health Life Local News Northwest Puget Sound Science
new US approves new coronavirus antigen test with fast results By www.seattletimes.com Published On :: Sat, 09 May 2020 10:22:38 -0700 U.S. regulators have approved a new type of coronavirus test that administration officials have promoted as a key to opening up the country. The Food and Drug Administration on Saturday announced emergency authorization for antigen tests developed by Quidel Corp. of San Diego. The test can rapidly detect fragments of virus proteins in samples collected […] Full Article Business Health
new Starbucks will reopen 85% of its coffee shops, but with new protocols By www.seattletimes.com Published On :: Tue, 05 May 2020 15:41:16 -0700 Starbucks this week started reopening stores in Seattle that had been closed to slow the spread of the coronavirus. Full Article Business Retail Starbucks
new Mask or no mask? New social tension splits Seattle-area residents in coronavirus era By www.seattletimes.com Published On :: Thu, 07 May 2020 06:00:32 -0700 Since health officials began recommending (but not requiring) that everyone cover their faces in public to reduce the spread of the coronavirus that causes COVID-19, a new divide has emerged over who wears a mask and who doesn't. Full Article Business Health Life Lifestyle Local Business Local News Local Politics Nation Northwest Puget Sound Retail
new Spiny and delicious, sea urchins shine in a new documentary By www.seattletimes.com Published On :: Mon, 04 May 2020 09:10:04 -0700 NEW YORK (AP) — They are briny and sweet — once you get past those formidable spines. Biting into one has been likened to kissing a mermaid. Now they are ready for their close-up. Sea urchins — which contain the prized meat the Japanese call uni — are the subject of a new documentary “The […] Full Article Entertainment Movies
new Spiny and delicious, sea urchins shine in a new documentary By www.seattletimes.com Published On :: Mon, 04 May 2020 09:10:04 -0700 NEW YORK (AP) — They are briny and sweet — once you get past those formidable spines. Biting into one has been likened to kissing a mermaid. Now they are ready for their close-up. Sea urchins — which contain the prized meat the Japanese call uni — are the subject of a new documentary “The […] Full Article Entertainment Movies
new Taika Waititi to direct new ‘Star Wars’ film By www.seattletimes.com Published On :: Mon, 04 May 2020 10:03:19 -0700 NEW YORK (AP) — Taika Waititi, the New Zealand filmmaker of “Jojo Rabbit” and “Thor: Ragnarok,” will direct a new “Star Wars” film. Waititi had for months been expected to take the reins of the galaxy far, far away, having already directed the season finale of the “Star Wars” streaming spinoff “The Mandalorian.” But the […] Full Article Entertainment Movies Nation
new Taika Waititi to direct new ‘Star Wars’ film By www.seattletimes.com Published On :: Mon, 04 May 2020 10:07:10 -0700 NEW YORK (AP) — Taika Waititi, the New Zealand filmmaker of “Jojo Rabbit” and “Thor: Ragnarok,” will direct a new “Star Wars” film. Waititi had for months been expected to take the reins of the galaxy far, far away, having already directed the season finale of the “Star Wars” streaming spinoff “The Mandalorian.” But the […] Full Article Entertainment Movies Nation
new New this week: A Bieber reality show, comics and their moms By www.seattletimes.com Published On :: Mon, 04 May 2020 11:05:10 -0700 Bored with your surroundings? Justin and Hailey Bieber are showing off their lives in their Toronto home in a new series, while Hulu this week is premiering a documentary looking back at an early 1990s isolation tale — Biosphere 2. Even if you already know the answers, a re-airing of last year’s epic “Jeopardy!” Greatest […] Full Article Entertainment Movies Nation
new New this week: A Bieber reality show, comics and their moms By www.seattletimes.com Published On :: Mon, 04 May 2020 11:05:10 -0700 Bored with your surroundings? Justin and Hailey Bieber are showing off their lives in their Toronto home in a new series, while Hulu this week is premiering a documentary looking back at an early 1990s isolation tale — Biosphere 2. Even if you already know the answers, a re-airing of last year’s epic “Jeopardy!” Greatest […] Full Article Entertainment Movies Nation
new Mother’s Day amid the coronavirus pandemic means digging up old pastimes to find new ways to connect with mom By www.seattletimes.com Published On :: Fri, 08 May 2020 06:00:07 -0700 As Mother’s Day approaches, staff writer Megan Burbank thanks her mother for instilling in her a love for screwball heroines, old movies and strong female role models. Full Article Entertainment Life Movies
new Seattle City Council authorizes $8M to buy and prep site for new Fire Station 31 By www.seattletimes.com Published On :: Tue, 05 May 2020 12:44:13 -0700 The new Fire Station 31 will replace an existing station that shut down last June, due to concerns about unhealthful conditions, including mold. Full Article Health Local News Local Politics
new Mask or no mask? New social tension splits Seattle-area residents in coronavirus era By www.seattletimes.com Published On :: Thu, 07 May 2020 06:00:32 -0700 Since health officials began recommending (but not requiring) that everyone cover their faces in public to reduce the spread of the coronavirus that causes COVID-19, a new divide has emerged over who wears a mask and who doesn't. Full Article Business Health Life Lifestyle Local Business Local News Local Politics Nation Northwest Puget Sound Retail
new A flurry of activity, confusion as Washington continues phase one of reopening amid the new coronavirus By www.seattletimes.com Published On :: Thu, 07 May 2020 19:28:33 -0700 Gov. Jay Inslee this week continued lifting restrictions included in his stay-home order meant to slow the spread of the new coronavirus, part of phase one in his four-phase plan to reopen the state. Some outdoor recreation opened earlier this week. Full Article Business Local News Local Politics
new How climate change, politics and our ability to coexist will shape the new decade — and Seattle’s future By www.seattletimes.com Published On :: Sun, 05 Jan 2020 07:00:00 -0800 2020 is here as a new decade, ready or not. But decades as clear political, cultural, social and historical eras are as elusive as centuries. Full Article Pacific NW Magazine
new The Seattle that existed before March is gone forever. Can we be at the forefront of a new normal for the economy? By www.seattletimes.com Published On :: Fri, 24 Apr 2020 06:01:43 -0700 Superstar cities bounced back stronger than ever after the Great Recession. But the COVID-19 shutdown is different and the way back will be a challenge unlike any other. Full Article Business Economy
new Police: Kennewick porch package thieves dressed as nurses By www.seattletimes.com Published On :: Sun, 03 May 2020 08:36:12 -0700 Detectives do not believe the women involved are nurses, and posted photos of the suspects and a vehicle in hopes someone could identify them. Full Article Crime Local News Northwest
new Analysis: Isaiah Stewart is slumping, which is bad news for UW Huskies, who’ve lost nine in a row By www.seattletimes.com Published On :: Fri, 21 Feb 2020 06:18:53 -0800 Stewart has been relentless while battling against double and triple teams, but he's been relatively muted recently. In the past six games, he’s averaging just 12.7 points. Full Article College Basketball Huskies Husky Basketball Pac-12 Sports Video
new Starbucks will reopen 85% of its coffee shops, but with new protocols By www.seattletimes.com Published On :: Tue, 05 May 2020 15:41:16 -0700 Starbucks this week started reopening stores in Seattle that had been closed to slow the spread of the coronavirus. Full Article Business Retail Starbucks
new Arizona plan? 80 games? It doesn’t matter. The real news is that it looks like baseball will return in 2020. By www.seattletimes.com Published On :: Wed, 29 Apr 2020 17:52:54 -0700 What the baseball season will look like exactly remains to be seen, as a number of scenarios are being discussed. But if you've been yearning for live sports amid the coronavirus pandemic, it looks like you're (eventually) going to get your fix. Full Article Health Mariners MLB Sports
new Woman, 84, sinks putt across basketball court to win new car By www.seattletimes.com Published On :: Mon, 24 Feb 2020 11:21:00 -0800 OXFORD, Miss. (AP) — All that 84-year-old Mary Ann Wakfield needed to do to win a new car was sink a putt across the entire length of the court at the University of Mississippi’s basketball stadium. Wakfield did just that during a promotional segment at Saturday’s game between Ole Miss men’s basketball team and Alabama. […] Full Article Golf Nation Nation & World Oddities
new Sideline Chatter: ESPN2 immediately reached out to see if he’d be interested in developing new show By www.seattletimes.com Published On :: Fri, 10 Apr 2020 16:04:33 -0700 A satirical look back at some of the quirkiest, most eyebrow-raising things that happened in the sports world this week. Full Article Golf Sports
new Teeing off: Venturing into a new world of golf with trip to Nile Shrine course By www.seattletimes.com Published On :: Thu, 07 May 2020 15:34:09 -0700 Scott and Craig found a good course for a couple of duffers who hadn’t swung a club in weeks. Full Article Golf Sports
new Coronavirus daily news updates, May 8: What to know today about COVID-19 in the Seattle area, Washington state and the nation By www.seattletimes.com Published On :: Fri, 08 May 2020 06:26:56 -0700 Throughout Friday, on this page, we’ll be posting updates from Seattle Times journalists and others on the pandemic and its effects on the Seattle area, the Pacific Northwest and the world. Full Article Business Health Life Local News Northwest Puget Sound Science
new Coronavirus daily news updates, May 9: What to know today about COVID-19 in the Seattle area, Washington state and the nation By www.seattletimes.com Published On :: Sat, 09 May 2020 07:43:01 -0700 While this year’s Mother’s Day weekend promises warm weather, Seattle officials are restricting hours in city parks out of fears that large crowds hoping to enjoy the sun could further spread the novel coronavirus. A recent report shows the COVID-19 transmission rate in Western Washington may be steadily increasing, suggesting that the number of virus cases […] Full Article Business Health Life Local News Northwest Puget Sound Science
new Andretti, Ganassi commit to new Extreme E Series for 2021 By www.seattletimes.com Published On :: Wed, 06 May 2020 10:36:30 -0700 Andretti Autosport and Chip Ganassi Racing are the first two American teams to commit to a new electric SUV off-road racing series scheduled to begin in 2021. The Extreme E series has five events planned in what the league is calling “some of the most remarkable, remote and severely damaged locations on the planet.” The […] Full Article Auto Racing Sports Technology
new China’s military is tied to debilitating new cyberattack tool By www.seattletimes.com Published On :: Thu, 07 May 2020 10:51:39 -0700 China’s cyberespionage efforts have shown no sign of relenting globally and may be intensifying as tensions with Australia, the United States and other countries have risen over trade, technology, and disputes over the coronavirus pandemic. Full Article Nation & World Nation & World Politics Technology
new New home sales plunge 15.4% in March as virus hits By www.seattletimes.com Published On :: Thu, 23 Apr 2020 07:31:38 -0700 WASHINGTON (AP) — U.S. new home sales plunged 15.4% in March as a winding down in the middle of the month due to the coronavirus began to rattle the housing market. The Commerce Department reported Thursday that sales of new single-family homes dropped to a seasonally adjusted annual rate of 627,000 last month after sales […] Full Article Business Nation Real Estate
new After earning Donovan’s recommendation, new UW Huskies tight ends coach Derham Cato eager to make his mark By www.seattletimes.com Published On :: Wed, 29 Apr 2020 15:12:37 -0700 First-year UW offensive coordinator John Donovan placed his faith in a familiar face when it came to the Huskies' new tight ends coach. Now Derham Cato — previously a UW offensive analyst — must prove he's up to the task. Full Article Huskies Husky Football Sports
new A new month brings new things to do at home this weekend By www.seattletimes.com Published On :: Fri, 01 May 2020 06:00:44 -0700 May is here! As we welcome a new month under the stay-home order, here are even more suggestions for things you can do at home. Full Article Books Entertainment Events Food & Drink Life Movies Music
new 2 Seattle spots make GQ’s list of ‘Best New Restaurants in America in 2020’ By www.seattletimes.com Published On :: Mon, 04 May 2020 10:45:53 -0700 GQ food writer Brett Martin visited 23 cities and 93 restaurants looking for the most exciting new places to eat. He found two home runs in Seattle. Full Article Food & Drink Life
new Lawns are the new wedding venue in the age of coronavirus By www.seattletimes.com Published On :: Sat, 09 May 2020 06:49:29 -0700 NEW YORK (AP) — Love in the age of coronavirus sometimes requires a lawn. Couples with dashed wedding plans due to lockdown restrictions have been tying the knot on those tidy green spreads instead, including at least one loaner. Danielle Cartaxo and Ryan Cignarella were supposed to get married in West Orange, New Jersey, on […] Full Article Nation
new Reopenings bring new cases in S. Korea, virus fears in Italy By www.seattletimes.com Published On :: Fri, 08 May 2020 21:30:48 -0700 ROME (AP) — South Korea’s capital closed down more than 2,100 bars and other nightspots Saturday because of a new cluster of coronavirus infections, Germany scrambled to contain fresh outbreaks at slaughterhouses, and Italian authorities worried that people were getting too friendly at cocktail hour during the country’s first weekend of eased restrictions. The new […] Full Article Business Health World
new Coronavirus daily news updates, May 9: What to know today about COVID-19 in the Seattle area, Washington state and the nation By www.seattletimes.com Published On :: Sat, 09 May 2020 07:43:01 -0700 While this year’s Mother’s Day weekend promises warm weather, Seattle officials are restricting hours in city parks out of fears that large crowds hoping to enjoy the sun could further spread the novel coronavirus. A recent report shows the COVID-19 transmission rate in Western Washington may be steadily increasing, suggesting that the number of virus cases […] Full Article Business Health Life Local News Northwest Puget Sound Science
new US approves new coronavirus antigen test with fast results By www.seattletimes.com Published On :: Sat, 09 May 2020 10:22:38 -0700 U.S. regulators have approved a new type of coronavirus test that administration officials have promoted as a key to opening up the country. The Food and Drug Administration on Saturday announced emergency authorization for antigen tests developed by Quidel Corp. of San Diego. The test can rapidly detect fragments of virus proteins in samples collected […] Full Article Business Health
new Travel from New York City seeded wave of U.S. outbreaks By www.seattletimes.com Published On :: Thu, 07 May 2020 11:07:46 -0700 New York City’s coronavirus outbreak grew so large by early March that the city became the primary source of new infections in the United States, new research reveals, as thousands of infected people traveled from the city and seeded outbreaks around the country. The research indicates that a wave of infections swept from New York […] Full Article Health Nation Nation & World Nation & World Politics Travel World
new Mother’s Day amid the coronavirus pandemic means digging up old pastimes to find new ways to connect with mom By www.seattletimes.com Published On :: Fri, 08 May 2020 06:00:07 -0700 As Mother’s Day approaches, staff writer Megan Burbank thanks her mother for instilling in her a love for screwball heroines, old movies and strong female role models. Full Article Entertainment Life Movies
new Coronavirus daily news updates, May 8: What to know today about COVID-19 in the Seattle area, Washington state and the nation By www.seattletimes.com Published On :: Fri, 08 May 2020 06:26:56 -0700 Throughout Friday, on this page, we’ll be posting updates from Seattle Times journalists and others on the pandemic and its effects on the Seattle area, the Pacific Northwest and the world. Full Article Business Health Life Local News Northwest Puget Sound Science
new Coronavirus daily news updates, May 9: What to know today about COVID-19 in the Seattle area, Washington state and the nation By www.seattletimes.com Published On :: Sat, 09 May 2020 07:43:01 -0700 While this year’s Mother’s Day weekend promises warm weather, Seattle officials are restricting hours in city parks out of fears that large crowds hoping to enjoy the sun could further spread the novel coronavirus. A recent report shows the COVID-19 transmission rate in Western Washington may be steadily increasing, suggesting that the number of virus cases […] Full Article Business Health Life Local News Northwest Puget Sound Science
new After a fierce flood, a Fidalgo Island couple raises the bar for resiliency by setting their modern new home on concrete piers By www.seattletimes.com Published On :: Sat, 09 Nov 2019 07:00:00 -0800 This is quite the elevated living experience: a seriously shiny, brand-new modern-and-maritime home designed to endure nature’s wildest mood swings. Full Article Home & Decor Life Lifestyle Pacific NW Magazine
new Interesting intersections drive the design of a new home in Clyde Hill By www.seattletimes.com Published On :: Sat, 16 Nov 2019 07:00:00 -0800 At the corner of public and private, a new home sinks down to limit its exposure. Full Article Home & Decor Life Lifestyle Pacific NW Magazine
new A brand-new floating home on the edge of Lake Union is buoyed by amazing views, protected privacy and a multihued exterior inspired by the Great Blue Heron By www.seattletimes.com Published On :: Sat, 28 Mar 2020 07:00:28 -0700 GREAT BLUE HERONS alight — a lot — along this glistening stretch of Lake Union. Could be the impressive fishers simply have landed on the perfect, protected perch for that statue-standing thing they do — right up until they lightning-strike. Could be they’re doing that inquisitive-bird “Are You My Mother?” thing, imprinting on the mesmerizing […] Full Article Home & Decor Lifestyle Pacific NW Magazine