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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly, 7th Edition


 

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep



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Why Naseer may have apologised for Rajesh Khanna comment

'For a working actor in Bollywood, it is nearly impossible to criticise its reigning deities.' 'Besides, due care ought to be taken when speaking of the dead too.'




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Nobel for Dylan carpers, go home

'Show me songs that become larger than songs better than Dylan's.' 'Show me words that are like the master key to every human emotion under the sun better than Dylan's.' 'And show me someone who tosses it all out like Dylan does, every time.'






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Trapped! A metaphor for Motwane's movies

'In Udaan and in Lootera, the initial sensations that drove Vikramaditya Motwane to make those pictures never quite travelled beyond the walls that contained them.''Here, in Trapped, this sensations-strangled-by-the-walls feeling becomes the movie's real tune,' says Sreehari Nair.






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Super Filmi Week: John Wick's Amar Akbar Anthony moment

John Wick's Amar Akbar Anthony connection, filmi fundas from Gabbar Singh and best Bollywood songs of 2017 so far, everything you need to know about Sukanya Verma's super filmi week.






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What Sridevi meant to 13-year-old me

Syed Firdaus Ashraf explains why the Bollywood legend will remain an eternal part of his life.




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Sacred Games: The Gangster as Mumbai

'What would a composite of Dawood, Rajan, and Arun Gawli be like?''What if an absconding mafia boss were to land in Mumbai tomorrow, tired from all the running, and tender his final apology to the city by narrating his story and narrating it with brutal honesty?'Sreehari Nair watches Sacred Games.




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Why Rajshri Deshpande went topless in Sacred Games

'Nawaz, who plays my husband, doesn't look at women when he has sex with them.''He never kisses them.''That moment when I am in front of him is decisive,' the New Wave actress tells Subhash K Jha.






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What makes Sacred Games different

'That only a certain Mumbai story -- look at Salaam Bombay and Slumdog Millionaire for other examples -- gets made when an international audience is as much a target as the desi viewer, should invoke questions of representation,' notes Vikram Johri.




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'Aaradhya comes first, everything else is secondary'

'Aaradhya is constantly singing and dancing at home, sometimes to my songs, sometimes to her father's and her grandfather's songs.''It's a normal household.''We're trying to keep the atmosphere around Aaradhya as normal as possible,' Ms Gorgeous tells Subhash K Jha.





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Dhadak's message will reach farther than Sairat

'Khaitan's film will continue to invite comparisons with Manjule's, but the fact that it is out there for viewers to see is perhaps a greater tribute to the original than is conveyed by the cautious desire to remake it,' says Vikram Johri.




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Fed up of Kangana's meddling, Sonu walks out of Manikarnika

'He took a lot of crap from a person who feels she knows how to direct a film.'




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The #MeToo fallout in Bollywood

Will Nana Patekar's role be deleted from Housefull 4? Will Subhash Kapoor lose the Jolly LLB franchise? Is Anu Malik's career in limbo?






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Being a woman in Modi's world of men

What is it like to be a woman in a male-dominated profession like a police officer, asks Adrija Shukla.




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Mental Hai Kya must change its title!

The recently released poster Mental Hai Kya is like an abuse aimed at those who are fighting a disorder that demands support and social understanding, says Tarun Vijay, the former BJP MP.




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The science of Game of Thrones

'When so many noted universities -- including the likes of Harvard and the University of California -- are spending their resources on studying the world of GoT, it is fun to assess whether this fictional universe conforms with the laws of our real universe,' says Kumar Abhishek.




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How Shah Rukh beat Letterman at his game

Shah Rukh Khan had David Letterman in his grip, giving him no quarter whatsoever, declares Sreehari Nair.




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Elton John's 'Me' is what a memoir should be

The long-awaited book is frank, funny, self-lacerating and full of gossip worthy anecdotes. What else could we ask of the Rocketman?





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'Nimmi was always ahead of her time'

'She was gutsy and rebellious enough to take on roles other more conventional actresses wouldn't dare and she excelled in them.'




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'It feels like a close family member has passed away'

'Ever since I heard about his death this morning, I have not been able to control my tears,' says Patcy N who interviewed the actor often






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Touch Me Lightly




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Marching Out of Time

Exhilarating fife and drum music that marked the routine of military troops during the 18th century and sent the patriots marching into battle.




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Instrumental Music from the Colonial Williamsburg Collection

On this recording of period music, the Cross Violin, Kirckman Harpsichord, Keene Spinet, Broadwood Pianoforte and three flutes are played just as they were in colonial times.




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In Freedom We're Born: Songs from the American Revolution

New lyrics set to familiar (or some not so familiar) English melodies, recorded using 18th-century instrumentation to recreate the ambience of a small tavern or public meeting place.




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A Numerous and Brilliant Assembly: A Colonial Williamsburg Musical Sampler

Selected performances from nine of Colonial Williamsburg's recordings, including fife and drum marches, chamber music, slave chants, and tavern songs.




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A Grand Entertainment

Since the first organized Christmas celebration drew visitors to Colonial Williamsburg in 1936, nothing quite matches the beauty, imagination, excitement, pageantry, sights, smells, sounds, and grandeur of the Christmas season in Colonial Williamsburg.







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Patrick Henry's speech: "Give me liberty or give me death"

Richard Schuman interprets the character of Patrick Henry for The Colonial Williamsburg Foundation. He re-creates Patrick Henry's powerful speech.




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Backstory Radio Presents: The American Indian Story

In October 2010, the hosts of Backstory visited Colonial Williamsburg's Kimball Theatre to perform a live show.




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Supplementation of nano-bubble curcumin extract improves gut microbiota composition and exercise performance in mice

Food Funct., 2020, 11,3574-3584
DOI: 10.1039/C9FO02487E, Paper
Yi-Ming Chen, Wan-Chun Chiu, Yen-Shuo Chiu, Tong Li, Hsin-Ching Sung, Chien-Yu Hsiao
NCE supplementation was able to modulate the gut microbiota increased the Lactobacillus genus.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Fucoxanthin alleviates palmitate-induced inflammation in RAW 264.7 cells through improving lipid metabolism and attenuating mitochondrial dysfunction

Food Funct., 2020, 11,3361-3370
DOI: 10.1039/D0FO00442A, Paper
Siyu Li, Xiaomeng Ren, Yuandong Wang, Jiangning Hu, Haitao Wu, Shuang Song, Chunhong Yan
Fucoxanthin mitigated palmitate-induced inflammation in macrophages through promoting fatty acid oxidation and ameliorating mitochondrial dysfunction.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Vinegar extract ameliorates alcohol-induced liver damage associated with the modulation of gut microbiota in mice

Food Funct., 2020, 11,2898-2909
DOI: 10.1039/C9FO03015H, Paper
Ting Xia, Bo Zhang, Shaopeng Li, Bin Fang, Wenhui Duan, Jin Zhang, Jia Song, Min Wang
Vinegar extract inhibited alcohol-induced ROS generation and inflammation. Vinegar extract modulated gut microbiota and improved intestinal homeostasis, which could be used as a novel gut microbiota manipulator against alcohol-induced liver damage.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Untargeted metabolomics revealed therapeutic mechanisms of icariin on low bone mineral density in older caged laying hens

Food Funct., 2020, 11,3201-3212
DOI: 10.1039/C9FO02882J, Paper
Jie Huang, Yanping Hu, Xiaofeng Tong, Lei Zhang, Zhengwang Yu, Zhongxin Zhou
Untargeted metabolomics revealed the therapeutic effects and mechanisms of icariin on low bone mineral density in older caged laying hens.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Girinimbine from curry leaves promotes gastro protection against ethanol induced peptic ulcers and improves healing via regulation of anti-inflammatory and antioxidant mechanisms

Food Funct., 2020, 11,3493-3505
DOI: 10.1039/D0FO00053A, Paper
Syam Mohan, Yahya Hasan Hobani, Emad Shaheen, Alaa Sayed Abou-Elhamd, Aymen abdelhaleem, Hassan A. Alhazmi, Siddig Ibrahim Abdelwahab
Curry leaves (Murraya koenigii) are a leafy spice used in Indian cookery for its fragrant aroma.
The content of this RSS Feed (c) The Royal Society of Chemistry