By University of British Columbia Many people choose organic thinking it’s better for humans and the planet, but a new UBC study published today in Science Advances finds that might not always be the case. “Organic is often proposed a … Continue reading →

By Catherine V. Moore YES! Magazine In the post-coal economy, life-skills training helps employ people and restore the savaged land. On a surface-mine-turned-farm in Mingo County, West Virginia, former coal miner Wilburn Jude plunks down three objects on the bed … Continue reading →

For software companies competing in today’s digital marketplace, simply having an online presence isn’t enough. To capture the attention of your target audience and engage them throughout your sales funnel, you need to develop and deploy a strategic, comprehensive, and consistent digital marketing plan. Digital marketing is not just about visibility — it’s about establishing […]

The post The Most Effective Digital Marketing Strategies for B2B Software Companies appeared first on 3.7 Designs.

Digital marketing is an essential part of how today’s tech companies reach customers. A tailored digital marketing strategy can provide high value content to potential customers while also demonstrating the need and effectiveness of your offerings. This article dives into the importance of digital marketing for tech companies and the most important tactics and platforms […]

The post Transforming Tech with Digital Marketing: Gaining a Competitive Edge appeared first on 3.7 Designs.

Today’s tech firms need a solid digital marketing strategy to stand out and remain competitive in the eyes of potential customers. Tech businesses can use many tactics, channels, and communication styles to reach key decision-makers and sell more products or services. So, effective marketing strategies for tech companies must include an intentional combination of these […]

The post Building a Winning Digital Marketing Strategy for B2B Tech Firms appeared first on 3.7 Designs.

A carefully planned and executed search engine optimization campaign is critical to most technology businesses’ overall digital marketing strategy. Technology companies, in particular, require a different approach to SEO than many others. They often face a highly technical target audience, prospects who thoroughly research possible solutions before making a buying decision, multiple stakeholders in the buying process, […]

The post Advanced SEO Tactics for B2B Technology Companies appeared first on 3.7 Designs.

Ten years ago today, the Cool Infographics book was released on October 28, 2013. I frequently lament that it’s nice to have written a book, but the actual process of writing a book was pretty difficult.

I never set out to write a book. Wiley publishing approached me in 2011, and convinced me to turn the talk I was presenting at conferences into the outline for a new book. I had started my infographics design company, InfoNewt, in 2010, and was giving almost monthly presentations about my process to design, publish and promote infographics. Turns out that the talk outline did lend itself nicely to the structure of what became the Cool Infographics chapters.

Looking back, there were a number of unique challenges that I had to solve while putting together the book, and some were also new issues for Wiley.

Permissions to include infographics

I didn’t design most of the infographics I included in the book, because this wasn’t a book of self promotion. My goal was to share the best designs from the world of infographics as examples, and that meant including designs from some of the best designers in the world.

Here was my challenge. Most infographics are meant to be shared and reposted as much as possible online. “Going viral” was the ultimate achievement of an infographic. However, legally reprinting an infographic in a book required the explicit, signed permission of each infographic’s copyright holder. I ended up including over 100 infographic examples in the book, which was a lot of negotiation and legwork.

For every design I included, I had to track down the designer or publishing company, and get them to sign an official permission form that allowed me to include their design. I wasn’t able to include many of the designs I wanted to share because either I couldn’t track down the original designer, or they refused to sign the permission form.

Infographics are large

The online infographics that I was writing about were much larger that what could effectively be shown on the 7.3 x 9.2 inch pages of the book. They had to be reduced to fit on the pages, which made the text in many of them unreadable when sized to the book’s pages. Wiley didn’t want to publish a larger format book, so I had to come up with another idea.

My solution was that every design I included, also included a link to view the original infographic online. The downside was that readers can’t click a link in a printed book. That meant they would have to manually type in the URL, and many of the links were really long and complicated addresses. So, I created over 100 shortened links for the book, using my hosting platform from the coolinfographics.com website.

For example:

Link in the book: Coolinfographics.com/Figure-5-19

Forwards to the long original URL: http://create.mcgraw-hill.com/wordpress-mu/connectblog/files/2012/03/McGraw-Hill-Connect-Handout-WHITE-Small.jpg

See what I mean? No one was ever going to try to type in that long URL.

I also created an index web page for all of the Figures that had clickable links for every design in the book that is available to see online: coolinfographics.com/figures

Making the book navigation visual

Infographics is a very visual topic. Not only do readers want to see the visual examples of every concept I discuss in the book, but I wanted the book itself to be visual too. This took some negotiating with Wiley to make happen. Every chapter has its own color, and I included that color on every page in a small tab that prints all the way to what is called the “fore edge” of the page. This makes the color visible at the edges of the pages even when the book is closed. These tabs are staggered down the page to provide an easy navigation to find the color you see in the Table of Contents.

Marketing was my job

It turns out that most book publishing companies are very focused on publishing, printing and distributing a book, but not so much on marketing them once they get printed. Once a book is published they move on to publishing the next book, and the majority of promoting my book fell to me. This was something I didn’t expect. I am constantly teaching people that designing and publishing an infographic isn’t enough, and you have to promote it too. I wrote a whole chapter about in the Cool Infographics book! Similarly, I expected a big book publisher to be good at the promotion process for books. I was wrong. They printed a beautiful color book and got it into Amazon and onto the shelves at bookstores like Barnes & Noble, but that’s where their effort mostly ended.

Most of the promotion for the book has come from me. Whether it was one of my talks, a guest appearance on a podcast, an article that mentioned the book (like this one) or someone using Google to search for infographics and finding the Cool Infographics website.

Where to go from here?

The book has done really well for 10 years, and sales continue. The concepts I wrote about in the book are all just as relevant now, as they were 10 years ago. However, some of the example designs are out-of-date, and some of the design tools aren’t around anymore.

Where do you think we should from here? As readers of the Cool Infographics website and book, what would you like to see as ongoing content exploring the design, publishing and promotion of infographics? Videos, workshops, articles, tutorials, online courses, etc. Post a question, comment, or idea and let me know how Cool Infographics can be relevant to you in the future.

I’d love to hear from you. Either post a comment below or send me a note through the CONTACT page.

There are many reasons why you may want to organize WordPress photos, or change the order of your photography store’s products. You can attention to older products, or increase conversions by showcasing popular items more prominently. Unfortunately, by default, changing the published date of each product is the only way to adjust the order of products in […]

Like any creative medium, web design passes through fashionable design trends that make their mark before slowly fading back into obscurity. However, there’s one design trend (much like a little black dress or wayfarer sunglasses) that never goes out of style: minimalism. Rather than distract users by bombarding them with flashy animations and eye-catching designs, […]

The post No Phone Work From Home Job Opportunities in 2024 appeared first on DailyBlogTips.com.

The post Crafting a Symbol that Resonates with Your Identity by Designing a Logo Online appeared first on DailyBlogTips.com.

The post Earn $400/month: A Detailed Cash Giraffe Review of My Earnings appeared first on DailyBlogTips.com.

The post Is Rewarded Play Legit? My Rewarded Play Review of Earning $5 Gift Card appeared first on DailyBlogTips.com.

The post 11 Best Closed Captioning Jobs That Allow You To Work From Home appeared first on DailyBlogTips.com.

The post 13 Creative Ways to Make Money on Maternity Leave: For Moms on Unpaid Maternity Leave appeared first on DailyBlogTips.com.

A troubling report from the Pentagon earlier this year revealed that suicide is the leading cause of death for Army soldiers—a population that is nearly nine times as likely to die by suicide than in combat.  “Suicide in the military continues to be a public health crisis, despite decades of targeted interventions. The rates are persistently higher than in the general population,” says Jayna Moceri-Brooks, an assistant professor at NYU Rory Meyers College of Nursing who studies firearm injury prevention and suicide among service members and veterans.

Military service is difficult, dangerous, and demanding. But for some veterans, returning to civilian life can also be a challenge. Going from the structure of active duty—with its purpose-driven roles, full-throttle environment, and sense of camaraderie—to the relatively humdrum life of a civilian can be jarring, particularly for veterans who’ve experienced trauma during their service and may suffer from post-traumatic stress disorder (PTSD).  Researchers at Boston University, including Dawne Vogt and Casey Taft—both professors of psychiatry in the Chobanian & Avedisian School of Medicine—are utilizing a variety of data-backed strategies to support veterans struggling to adapt to their new normal lives. 

A commentary, published in the Journal of Neurotrauma, calls for traumatic brain injury to be recognized as a chronic condition as are diabetes, asthma, depression and heart failure. To provide comprehensive care for traumatic brain injury throughout individuals' lifespans, the authors propose that coordinated care models they and others have developed, tested and applied to various populations—including older adults, individuals living with depression and post-intensive care unit survivors—be adapted to improve communication and integration between brain injury specialists—including physical medicine and rehabilitation clinicians—and primary care physicians, fostering better long-term patient care for traumatic brain injury survivors and more support for both patients and their families.

The pounding that sailors’ brains take from years of high-speed wave-slamming in the Special Boat Teams can cause symptoms that wreck their careers — and their lives.

NRCgov posted a photo:

NRC staff members training at Oak Ridge National Laboratory on the light-water reactor core physics codes and neutronics safety analysis methodology. Output generated from these codes plays an important role in ensuring nuclear reactor safety by supporting our technical reviews and confirmatory analyses.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
Photo Usage Guidelines: www.flickr.com/people/nrcgov/
Privacy Policy: www.nrc.gov/site-help/privacy.html.
For additional information, or to comment on this photo contact us via e-mail at: OPA.Resource@nrc.gov.

NRCgov posted a photo:

Patrice Williams-Johnson from the Office of the Chief Financial Officer hosts a recruiting table at Delaware State University's Level Up to Public Service event speaking with students about the NRC’s Internship, Co-op and Apprenticeship Programs with opportunities at NRC headquarters and regional offices.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
Photo Usage Guidelines: www.flickr.com/people/nrcgov/
Privacy Policy: www.nrc.gov/site-help/privacy.html.
For additional information, or to comment on this photo contact us via e-mail at: OPA.Resource@nrc.gov.

NRCgov posted a photo:

Chair Hanson touring parts of the Mayo Clinic’s nuclear medicine and radiation oncology departments and some equipment used for treating cancer and other medical issues.

Visit the Nuclear Regulatory Commission's website at www.nrc.gov/.
Photo Usage Guidelines: www.flickr.com/people/nrcgov/
Privacy Policy: www.nrc.gov/site-help/privacy.html.
For additional information, or to comment on this photo contact us via e-mail at: OPA.Resource@nrc.gov.

BOSTON, Massachusetts, USA -- Tuesday, November 28, 2023 -- The Free Software Foundation (FSF) has announced its Defective by Design campaign's 17th annual International Day Against DRM (IDAD). It will protest uses of Digital Restrictions Management technology's hold over public libraries around the world, exemplified by corporations like OverDrive and Follett Destiny. IDAD will take place digitally and worldwide on December 8, 2023.

BOSTON, Massachusetts, USA -- Monday, December 4, 2023 -- The Free Software Foundation, today, highlighted its participation as a charity in the 2023 Combined Federal Campaign, which is focused on human rights this week.

The Free Software Foundation (FSF), a Massachusetts 501(c)(3) charity with a worldwide mission to protect computer user freedom, seeks a motivated and talented individual, if possible Boston-based, to be our full-time outreach and communications coordinator.

BOSTON (October 22, 2024) -- The Free Software Foundation (FSF) has announced today that it is working on a statement of criteria for free machine learning applications, which will require the software, as well as the raw training data and associated scripts, to grant users the four freedoms.

Boost aquaculture efficiency with advanced tools for precise genetic differentiation, pathogen detection, and real-time health monitoring. Enhance fish hea

There are millions of people around the world who deal with chronic itching with no clear cause, or chronic pruritus of unknown origin (CPUO)

It’s always interesting to observe how technologies are transforming different industries by bringing the efficiency of many processes to a new level and also reducing costs. Healthcare is one of the industries that has changed a lot with the introduction of new tech solutions. However, when we are talking about healthcare we should mention not […]

The post 3 Key Features of Pets Health Monitoring Systems appeared first on 404 Tech Support.

What were galaxies like in the early universe? This is what a recent study published in The Astronomical Journal hopes to address as an international team

How did stars form 7 billion years ago, or approximately halfway between the Big Bang and now? This is what a recent study published in the Monthly Notices

Beginning in 2010, NASA began International Observe the Moon Night based on two events occurring simultaneously in 2009 during the International Year of As

What did Mars look like billions of years ago? This is what a recent study presented at the Europlanet Science Congress (EPSC) 2024 hopes to address as a t

Jupiter’s moon, Io, is the most volcanically active planetary body in the entire solar system as it boasts hundreds of active volcanoes. This number

How did black holes form and how many existed in the early universe, or less than one billion years after the Big Bang? This is what a recent study publish

How did stars form 7 billion years ago, or approximately halfway between the Big Bang and now? This is what a recent study published in the Monthly Notices

Our planet has an outer layer made up of several plates, which move relative to one another. While we may take this knowledge for granted, this theory of p

How does an urban environment influence its rainfall? This is what a recent study published in the Proceedings of the National Academy of Sciences hopes to

Beginning in 2010, NASA began International Observe the Moon Night based on two events occurring simultaneously in 2009 during the International Year of As

Boost aquaculture efficiency with advanced tools for precise genetic differentiation, pathogen detection, and real-time health monitoring. Enhance fish hea

What did Mars look like billions of years ago? This is what a recent study presented at the Europlanet Science Congress (EPSC) 2024 hopes to address as a t

Jupiter’s moon, Io, is the most volcanically active planetary body in the entire solar system as it boasts hundreds of active volcanoes. This number

How did black holes form and how many existed in the early universe, or less than one billion years after the Big Bang? This is what a recent study publish

Microbes have been engaged in an arms race with one another that goes back for millennia. While we have been able to reveal microbial defense systems ..

One strategy tumors use to ensure survival involves interfering with our inherent immune response.  Effective anti-tumor immunity should identify and

For the past several years, millions of birds around the world have been killed or culled because of a highly pathogenic form of avian influenza - H5N1

An overview of today’s fast AST technologies. This guide is specially designed for lab professionals and healthcare providers. It offers insight into