Penn State Brandywine students who have impacted the campus through their leadership and service have been honored with student leadership awards. The annual awards program highlights the achievements of students involved with clubs, student government and campus programs

Two members of the Shoot To Kill (STK) gang, who were responsible for multiple armed robberies and three separate shootings—including the broad daylight murder of 15-year-old Brandon Wingo—have been sentenced by a Superior Court Judge. Diamonte Taylor, 22, of Wilmington, was sentenced life in prison plus 11 years after a Superior Court jury convicted him […]

Originally a comedy channel, launched by the Sri Adhikari Brothers Group in 1999, SAB has undergone several makeovers post its acquisition by Sony Pictures Networks India in 2005

Brands tap regional celebrities to go hyperlocal. Does it translate into higher ROI?

Over the past decade, brands have begun embracing cultural fads en masse on their social media channels to stay relevant.

Brands can be broadcasters. Why rely on other media platforms when you can become your own media owner? Create, produce and publish your own content on your own channels.

The company, often described as a virtual bulletin board for images, counts the Asia Pacific region as one of its fastest growing ones; it opened an office in Singapore in July to service the Indian and South East Asian markets.

WeChat also jumped on the bandwagon recently. Its story feature, Time Capsule, allows users to upload short, time-bound videos that appear on a user’s homepage with additional features such as music, location, emojis, etc.

Mahindra Group brought back its Jawa motorcycles last year; Campa Cola is keen on making a return; and HUL’s Liril has attempted many relaunches

GroupM’s John Montgomery tells Sonam Saini that while marketers are more cognizant of ad frauds, much more needs to be done to ensure brand safety.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

A new phrase in marketing which started in the US a few years back is now catching on in India as well.

Brands are tapping regional influencers for higher engagement.

A look at how some companies in India are ambling towards sustainable packaging and products.

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

According to a study by Broadcast Audience Research Council India and Nielsen India, there has been a 44% increase in time spent on social media in the week of March 28 - April 3 over a sample pre-covid period in January and February.

Xiaomi's low-cost Redmi models dominate the budget market, but that could hurt the Mi 10 5G, priced starting at Rs. 49,999

A visit to any neighbourhood kirana shop will reveal piles of snacks, bakery goods, groceries, soaps and sanitisers that have been made in the immediate vicinity.

DNREC announced the following changes to Ommelanden shooting range, the Brandywine Zoo, and Go Ape course as a result of COVID-19 issues.

The Enyaq electric SUV has an enviable range, delectable features and should cost as much as the Skoda Kodiaq RS version.

LeBron James has been accused of using the death of a young black man in Georgia to "build a brand" and "sh*t stir," after the NBA icon suggested African Americans were "being hunted" in a tweet about the tragedy.
Read Full Article at RT.com

People snapped grouping together at popular spots in Milan, defying social-distancing rules just days after the city eased its lockdown, have prompted an Italian virologist to compare it to a ticking coronavirus infection ‘bomb.’
Read Full Article at RT.com

Detailed image gallery of Bajaj's first-ever electric scooter Chetak.

Background:

Counterfeiting has emerged as one of the major problems globally. Counterfeit goods, including medicines, auto parts, electrical components, toys, food and beverages and many others, can be dangerous and can potentially harm or even kill consumers. The massive infiltration of counterfeit and pirated goods drains $1 trillion from the global economy and robs over 2.5 million jobs. The impact and consequences of counterfeiting are far-reaching. Not only does it infringe on intellectual property rights, the counterfeit goods also pose direct threat to consumer health and safety. That is why a countrywide cooperation as well as public and private sector collaboration to detect and decisively combat  counterfeiting activity has become the need of the hour. A truly integrated approach, involving key stakeholders such as global, national and local law enforcement bodies, NGOs, technology solution providers and corporations, can pave the way for the development and implementation of strategies to stop counterfeiting in its tracks.

Objective:

The objective of the conference is to bring together Government, industry and other stakeholders on common platform to discuss policy level issues and share the best practices and innovative ideas to curb the menace of counterfeiting, piracy and brand theft resulting in strengthening of IPR protection ecosystem in the country.

Key Topics:

The conference will cover the following topics:-

1. Combating Online Counterfeiting: Will it be an uphill task?
2. Innovation in Brand Protection: Using New Technologies
3. Eliminating Counterfeits in the Supply Chain - An FMCG perspective
4. The Continued Threat of Spurious Drugs: A Pharmaceutical Outlook
5. Protecting your Brand! : Brand Protection by Brand Leaders!

Benefits:

The conference will provide excellent opportunity to participants to discuss, share experiences, case studies, network with industry leaders and learn about the current and innovative practices in the industry to curb the menace of counterfeiting & piracy and protecting the brand.

To read more in details, click here

BRANDYWINE SOUTH PEDESTRIAN AND TRAIL IMPROVEMENTS

From redesigning logo to driving digital campaigns, brands are adapting to the situation by driving sensitive and timely campaigns

On January 30, Arvind Kejriwal said at a campaign meeting in Delhi: "Vote me if you think I am your son, if you think I am a terrorist, then please vote BJP". A politician urging voters to pick their...

1. Dark mode on Facebook starts rolling out with brand new desktop site  Livemint
2. Facebook for desktop gets dark mode for all: Here's how to get it  India TV News
3. Facebook redesign is finally rolling out for everyone | BGR India  BGR India
4. Facebook rolls out Dark Mode for desktop, other features for all users  India Today
5. You Can Now Activate The New Facebook Website on Your Computer  The Quint
6. View Full coverage on Google News

Phishing is the most common method for scamsters to illegally siphon money from people. In simple terms, phishing is a method of scamming people by sending them emails pretending to be from reputable companies in order to get people to reveal their confidential information, such as passwords and credit card numbers. A report has revealed […]

The post Maximum Frauds Done Using Apple, Netflix Branding: This Is How They Fool You first appeared on Trak.in . Trak.in Mobile Apps: Android | iOS.

The second China International Import Expo (CIIE) attracted a record number of Australian companies and generated more than $350 million worth of trade deals for exporters.

With e-commerce accelerating in cities across India, it’s easy to miss how consumer behaviour is changing right across the South Asia region.

On 26 July 2017, the European Court of Justice (“ECJ”) published an opinion issued by Advocate General Nils Wahl (the “AG’s Opinion”) indicating that luxury brands may prevent retailers from selling via online marketpla...

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Heritage homes are fast becoming the favourite hunting grounds of luxury brands scouting for premium retailing space in India, where suitable high-end malls are too few and the sales potential at five-star hotels is still uncertain. When designer wear brand Kimaya Fashions searched for a store in Hyderabad, it settled on a 16,000-sq ft bungalow in the upscale Jubilee Hills, in a property with floor area nearly three times the size of its average outlets. French luxury brand Hermes also moved into a Victorian property in Mumbai’s Horniman Circle to retail its popular Birkin bags. “It’s not necessarily out of choice,” says Pradeep Hirani, managing director of Kimaya Fashions, “This […]

MUMBAI/DELHI: Niche luxury brands like Italian suit maker Kiton and British shoemaker John Lobb have started bespoke made-to-order services in India, but they are in no hurry to open swanky stores in the country. Reason: inability to find a place on the right location at reasonable rates. “Rentals in India are as high as international markets, but the demand is not as much,” said Pratik Dalmia, founder of Mumbai-based Regalia Luxury, which has the rights to market and sell Kiton and John Lobb brands in India. Steep rentals and lack of quality retail real estate at strategic locations near high-income neighbourhoods are making it hard for luxury brands to expand […]

CES 2014, LAS VEGAS – HARMAN, the premium global audio and infotainment group (NYSE:HAR), today announced at the Consumer Electronics Show (CES) that GRAMMY Award-winning, multi-platinum alternative rock band Linkin Park will be the new brand ambassadors for the Infinity brand. Reflective of a common history of pushing boundaries, challenging convention, and producing cutting-edge sound, the exclusive five-year partnership between Linkin Park and Infinity will go beyond advertising to include collaboration in product design. To mark the new relationship, Linkin Park will help unveil a sneak peek of two all-new Infinity product lines – the Infinity Reference Loudspeakers Series and the brand’s first portable wireless sound system, called Infinity One.

MUMBAI, INDIA – HARMAN Professional Solutions, the global leader in audio, video, lighting and control systems, including networked AV, today announced popular fusion rock band Swarathma, Rajasthani folk singer Mame Khan and percussionist Darshan Doshi...

BENGALURU, INDIA, FEBRUARY 11, 2020 – Expect fireworks as JBL unveils its new brand film featuring superstar and youth icon Ranveer Singh, urging consumers to ‘Live it real and Live it raw’.  Featuring striking visuals and inspiring rap vocals by the...

All over the world, people and societies are adjusting to social distancing and a long-term work-from-home environment. Students and teachers too are now adapting to virtual classes, quickly mastering and equipping themselves with all tools necessary to...

Just like our individual identity makes us unique, brand identity helps a business set itself apart from its competitors in the market. An organization’s brand design shapes a company and its products. We recently caught up with one of our savvy lead...

PMC has gotten a facelift-- or more accurately, an interface-lift! The home page, search page and other PMC informational pages have all undergone an overhaul, in order to provide users with easier navigation, enhanced features, and a look and feel that is more consistent with other recently updated NCBI sites, such as PubMed and Bookshelf. Additional new features and updates will be coming soon. For more information on navigating the new site, see the article in the July-August issue of the NLM Technical Bulletin.

With the addition of several European sponsoring agencies, including the European Research Council, UKPMC was renamed Europe PMC as of November 1, 2012. Europe PMC is an outgrowth and expansion of UKPMC, which was first launched in January 2007 with sponsorship from the Wellcome Trust and several other funders of biomedical research in the UK. Europe PMC receives all of its final published articles directly from the U.S. PMC archive. It also accepts and processes author manuscripts of journal articles funded by the Europe PMC sponsoring agencies and makes them available to U.S. PMC and PMC Canada. For more information, see PMC International.

There’s the technical definition of personalized marketing: the collection and analysis of prospect data to implement an enterprise marketing strategy for custom segments And then […]

The post A Practical Guide to Personalized Video Strategy (+ 5 Interactivity Types For Your Brand’s Videos) appeared first on e-Learning Feeds.