Many successful entrepreneurs were inspired to start their businesses after noticing a hole in the marketplace that needed to be filled, whether it was Bill Gates creating an operating system for home computers, Pierre Omidyar starting an online auction site, or Elon Musk building a reliable electric car.

But what happens when you want to jump feet first into a marketplace thats already crowded? We spoke to the entrepreneurs behind a wide-ranging group of successful companies in some of the most competitive digital spaces -- from butchers to home brands to eco-friendly cleaning products -- to get their insights into what makes a business that lasts.

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Understand the Challenges Your Customers Are Facing
Before you can market during any period, you need to be able to solve a problem for your customers. During a pandemic, the problem you are solving may change. So you have to be able to communicate that. Part of this is just understanding the current climate. It is probably safe to say that many small business customers are hurting financially. Some may also be in a hurry to receive specific types of items. By understanding your market and staying up-to-date on news in your industry, you should be well versed on the basic challenges that might impact your strategy or talking points. However, Perkin also recommends surveying customers however possible so you can quantify how many of them are struggling in specific areas. Once you know the problems your customers are facing, you can work backward to create your marketing communication strategy.

Learn How to Communicate with New Customers
In fact, you may need to pivot all or part of your business strategy in order to stay afloat during the pandemic. For example, Marran pointed out a UPS client that previously sold pet costumes, but has recently shifted into manufacturing face masks and PPE. This is likely to be a temporary change. But they still need to shift their marketing and communication strategy toward hospitals and B2B customers, rather than focusing on the consumers they normally serve.

Arguably the most critical aspect of digital transformation, digital payments ensure that small merchants or kiranas can continue to accept or send money and preserve cash flow in an increasingly contactless world.

(EMAILWIRE.COM, October 31, 2024 ) The Digital Asset Management Market is expected to grow from USD 5.3 billion in 2024 to USD 10.3 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 14.0% during the forecast period. The growing number of digital assets across industries will boost the growth...

(EMAILWIRE.COM, November 01, 2024 ) The global Digital Instrument Cluster market is witnessing rapid growth, fueled by increasing demand for advanced automotive displays and enhanced in-car experiences. Driven by advancements in digital interfaces, these clusters provide customizable, high-resolution...

(EMAILWIRE.COM, November 05, 2024 ) The Global AI in Fashion Market is expanding rapidly, with brands leveraging AI to enhance design, personalization, and inventory management. From predictive analytics to virtual try-ons, AI is revolutionizing consumer engagement and operational efficiency. Fashion...

I presented "Digital Storytelling For Brands" at Brand Camp University during Internet Week in New York. Digital Storytelling For Brands from Lynne d Johnson I spoke more about an approach to digital storytelling, instead of exactly how to do it....

Back in 2010, when I was SVP of Social Media at the Advertising Research Foundation, a member in the mobile industry was interested in learning whether the opportunities in digital signage were right for the company to explore. I ended...

Learn how to sell digital products like PDF ebooks, photos, music, videos and other digitally downloadable files through Google Drive and PayPal. Customers can buy your product through 1-step checkout and the files are delivered to them by email.

The post How to Sell Digital Products Online with Google Drive and PayPal appeared first on Digital Inspiration.

At NC State University Libraries, the Special Collections Research Center leverages an integrated system of locally developed applications and open-source technologies to facilitate the long-term preservation of digitized and born-digital archival assets. These applications automate many previously manual tasks, such as creating access derivatives from preservation scans and ingest into preservation storage. They have allowed … Continue reading ""Scaling Up Digital Preservation Workflows With Homegrown Tools and Automation""

The Digital Collections Cataloger and Archivist creates and reviews metadata for collections in the Theodore Roosevelt Digital Library and helps to train and support others assisting with the cataloging. They also work with newly acquired physical archival collections to prepare them for storage, preservation, and presentation on the web and in other media. https://tinyurl.com/y3h2v68h | … Continue reading "Digital Collections Cataloger and Archivist at Dickinson State University"

Imagine writing by hand in a paper notebook, then showing the notes to your camera to instantly make them searchable and organize them in context with previous notes on physical pages. If you’re like me and have particularly messy handwriting, InkSight could help turn your chicken scratch into typewritten text that is still accurate to … Continue reading ""Google Shows off AI Tool for Reading Handwritten Text by Rewriting It Digitally""

DigitalKoans Posts will resume on 12/2/2024. | Artificial Intelligence | | Research Data Curation and Management Works | | Digital Curation and Digital Preservation Works | | Open Access Works | | Digital Scholarship |

http://www.digitalpoint.com/tools/
Webmaster tools & Search engine optimisation tools

Etechify Technologies Private Limited, one of the best digital marketing agencies in India, is thrilled to announce the expansion of its service offerings. [PR.com]

Production Company Introduces New Funding Model Through Frames for Films Initiative. [PR.com]

Transformasi Digital dan Dampaknya pada IBCBET Dengan kemajuan teknologi digital, IBCBET telah mengalami transformasi yang signifikan dalam cara mereka mengoperasikan bisnis mereka. Perubahan ini tidak hanya mempengaruhi bagaimana mereka menyajikan layanan mereka, tetapi juga bagaimana mereka berinteraksi dengan pengguna. Dalam beberapa tahun terakhir, IBCBET telah berinvestasi besar dalam teknologi digital untuk meningkatkan pengalaman pengguna secara keseluruhan. Ini termasuk pengembangan aplikasi mobile yang memungkinkan pengguna untuk memasang taruhan dari mana saja dan kapan saja, serta fitur-fitur canggih seperti live betting yang memberikan kesempatan kepada pengguna untuk memasang taruhan secara real-time selama pertandingan berlangsung. Integrasi teknologi kecerdasan buatan daftar ibcbet (AI) dan analisis data besar (big data) juga telah menjadi bagian penting dari strategi IBCBET. Teknologi ini memungkinkan IBCBET untuk menganalisis data pengguna dengan lebih baik, memahami preferensi mereka, dan menawarkan pengalaman yang lebih personal. Misalnya, dengan menggunakan AI, IBCBET dapat memberikan rekomendasi taruhan yang dipersonalisasi berdasarkan […]

The post Transformasi Digital dan Dampaknya pada IBCBET appeared first on DOMINOQQ - DOMINO QQ ONLINE - DOMINO QIU QIU ONLINE.

Categoría: Electrónica y Electricidad:Electrónica:Circuitos:Instrumentación
En este tutorial aprenderás a identificar las partes y funciones del multímetro digital.

Explore latest digital camera technology for better results.

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change?

2020 will be like nothing we have seen before in the digital landscape.

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Podcasting Continues Growing
Podcasting is mentioned above and has become a huge part of digital marketing. There are a number of different types of podcasts listed below:

Individuals or groups of people trying to build their personal brand. This could be a humorous podcast or professional one that helps a person establish themselves as an authority on a topic.

~ Companies that are looking to reach and educate current customers. Attracting customers in the industry in B2B situations will work far better if looking to have work contracted out to your business.

~ The sporadic podcast is of a company that sees the value in podcasting yet hasn’t dedicated time or money to the process. This could happen once a month or a few times a year. Generating listeners is about putting out content that is informative/entertaining consistently. Being able to rely on a certain podcast on a specific day provides comfort to loyal listeners.

~ Question and answer podcasts could be a favorite regardless of the ultimate goal of the podcast. Being able to answer specific questions from listeners is important. This can earn new customers and provide a sense of comfort to current customers that know they are in good hands.

~ Keep in mind that your podcast should have at least an outline to provide some kind of structure. Transcribing these podcasts can be a great way to turn these in-depth conversations into a searchable document.

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

But podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than $780 million. Next year, podcast ad spending will surpass $1 billion in the US for the first time as growth rebounds to 44.9%. That will boost podcast advertising to almost one-quarter of the digital radio ad market.

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to.

Podcasting is the new normal in digital marketing.

Experts are calling podcasting modern-day blogging.

Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos.

It also skated by the pre-pandemic shutdown as one of the last live events of 2020.

As more and more people desire flexibility while getting their education so they can keep their full-time jobs or raise their family, many are pursuing online programs. Though some people are skeptical about their effectiveness, online programs have mastered the use of technology to ensure that students have easy access to learning. That said, there are a few techniques employers can use from online programs that can help during new hire training, especially for remote workers.  Let’s take a look at these techniques.

Bonnie of http://www.developmentseed.org/ writes:"Today at 5pm on channel 4, NBC news will air a story on podcasting in the District featuring interviews from local listeners and podcasters.Eric Gundersen, a web designer at Development Seed (http://www.developmentseed.org/) will show how you can download andplay podcasts from your computer or MP3 player and play clips from his favorite podcasts.

SkyDigital Offers from sky.com

Eastman Kodak Co., the world's largest photography company, and Sony Corp., the world's second-largest maker of consumer electronics, again topped the J.D. Power and Associates customer satisfaction survey, while Canon Inc. cameras slid in almost all categories.

The large 6.4cm LCD shows a view that is 4.5 times brighter than on conventional cameras so you can see what you’re shooting.

Digital: Get a food and activity tracker, barcode scanner, free rewards, and WW-approved recipes in the palm of your hand. All the tools you need in our award-winning app! Learn More. - Expiration: 12/31/2023

Digital: Get a food and activity tracker, barcode scanner, free rewards, and WW-approved recipes in the palm of your hand. All the tools you need in our award-winning app! Learn More. # Expiration: 12-31-2023

In the digital age, the influence of blogging cannot be overstated. Blogs have become integral to our lives, providing a treasure trove of information on diverse topics. As a reader, you can embark on a journey of learning and discovery by exploring these digital diaries. This article highlights the significance of reading blogs and introduces [...]

The post Blogging in the Digital Age: Expanding Horizons with South African Blogs appeared first on Braves News World.

[Prosper Africa] Prosper Africa's Tech for Trade Alliance (AT4T) is launching its latest pilot in Africa to field test a digital platform intended to bring visibility to Africa's drug supply chains, creating a more transparent, efficient, and safe commercial market for medications.

Google is planning to introduce digital wallets for children's accounts, allowing parents to manage their kids' allowance through Google Wallet.

(Telecompaper) The Women in the Digital Economy Fund (WiDEF) in India has launched its first round of support...

(Telecompaper) Zain Group subsidiary ZainTech has agreed a deal for the Middle East and North Africa (MENA) to integrate Tencent Cloud's Digital Twin technology...

Summary: Until we value freedom and independence in the digital world, we will yield up control of our digital lives to others who will act in their own interests, not ours.

In response to a post on X about China's social credit system, Paul Conlon said:

Digital ID is ultimately about access control where those who impose the system are the ones determining what you are required to be and do.

Provision of resources and liberties become conditional upon the whims of the affluent. Doesn't sound safe or convenient to me.

From X
Referenced 2024-08-28T08:10:31-0400

How Paul said this struck me because I've been thinking a lot about access control lately. I believe that we build identity systems to manage relationships, but, as Paul points out, in many cases the ultimately utility of identity systems is access control.

This isn't, by itself, a bad thing. I'm glad that Google controls access to my GMail account so that only I can use it. But it doesn't stop there. If I use my Google account to log into other things, then Google ultimately controls my access to everything I've used it for. This is federation's original sin¹.

Paul's comment points out the primary problem with how we build identity systems today: when access control is centralized, it inherently shifts power towards those who manage the system. This dynamic can lead to a situation where individuals must conform to the expectations or demands of those in control, just to maintain their access to essential services or resources. While we often accept this trade-off for convenience—like using Google to manage multiple logins—the broader implications are troubling.

The more we rely on federated identity systems, with their tendency to centralization, the more we risk ceding control over our digital lives, reducing our autonomy, and increasing our dependence on entities whose goals may not align with our own. This is why the principles of self-sovereign identity (SSI) are so compelling. SSI proposes a model where individuals maintain control over their own identity, reducing the risks associated with centralized access control and enhancing personal freedom in the digital realm.

Critics of SSI will claim that giving people control over their identity means we have to accept their self assertions. Nothing could be further from the truth. When someone wants me to prove I'm over 18, I use a driver's license. The state is asserting my age, not me. But I'm in control of who I show that to and where. Sovereignty is about borders and imposes a system of relationships.

Now, China could use decentralized identity technology to build their social credit system. One credential, controlled by the state, that is used to access everything. Technology alone can't solve this problem. As a society, we have to want a digital world, modeled on the physical one, where individuals are the locus of control and use information and assertions from a variety of credentials to build and interact in authentic peer-to-peer relationships. Until we value freedom and independence in the digital world, we will yield up control of our digital lives to others who will act in their own interests, not ours.

Notes

1. For similar reasons, I think federated social media systems are a bad idea too, but that's another blog post.

Photo Credit: Papers Please from DALL-E (public domain). Prompt: Draw a rectangular picture of police checking identity papers of people on the street

Tags: identity access+control ssi

Vinay K. Chaudhri, The Hechinger Report, Nov 13, 2024

This is an idea straight from the 50s but expect to see more of the same as companies wrestle with how to make their publications relevant in the age of AI. Vinay K. Chaudhri beghins with a reaffirmation of the importance of textbooks (as "a carefully curated body of knowledge... nearly 100 percent accurate... (and) the view of an expert educator"). Needed now, though, is "authoring textbooks so that their concepts can be read as computer code." How? Back to the 50s - a controlled vocabulary. "Textbooks, using the discipline of knowledge engineering, can support the curation, preservation and learning of all forms of human knowledge." Next up? I guess it would have to be the unification of the sciences.

Paul Sawers, TechCrunch, Nov 13, 2024

According to this article, "Meta has launched a new partnership with a slew of universities in the U.S. and U.K., as it looks to ingrain VR across the education system." I guess it's a big deal (per Mixed, Upload, Social Media Today, Technopedia, ReadWrite, etc etc) but it's hard for me to stifle a yawn. It's not simply that I was here for the Second Life hype, it's that their product is a "digital twin" of the university - "environments that directly replicate their real-world campus counterparts" - the least imaginative use of any media ever. I think there's a lot of room for VR in education, but this announcement isn't it.

For the fifth consecutive year, the Accenture and MIT Digital Government Awards are showcasing technology breakthroughs that deliver public sector...

Unlock the power of ChatGPT for advanced data analysis with our comprehensive guide. We've even included screenshots.

The post Guide: Using GPT for Digital Marketing Analytics (with examples) appeared first on Portent.

There is a growing trend of businesses bringing their digital marketing in-house. Discover what not to do when transitioning to an in-house digital marketing team.

The post What Not to Do When Bringing Your Digital Marketing In-House appeared first on Portent.

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves even beyond the streaming universe.

El estudio que considera 13 países de la región proporcionará información valiosa para la planificación, evaluación y comercialización de publicidad en medios y plataformas digitales.

In terms of top-grossing Wednesday openers, the month of April has never been a super place to launch a movie. That is, until now with The Super Mario Bros Movie.