topseos.com, the independent authority on Search vendors, has announced DMA | Digital Marketing Agency as the top-rated SEO firm for the month of May 2020

Check with The Online Publishers "TOP platform" first when you need digital marketing solutions and services because it will help you to save both time and money, while also providing you the best options.

As we progress, it is important to adapt your strategy, organization and communication.

Please visit Marketing Land for the full article.

Outsourcing your marketing when you're running a small or medium sized business is often seen as an expensive option, one that can be done yourself. It might even be seen as something that's...

Our company is the market leader in real-time, mass notification and collaboration solutions used by the world’s largest brands and thousands of government agencies to deliver critical information in any situation. Mass notification and collaboration is an essential element of emergency response and business continuity planning, keeping teams on track and coordinating during critical events.

This role will have responsibility supporting our digital efforts, including but not limited to, the company’s web presence, marketing websites, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives. The Digital Marketing Specialist will work under the supervision of the Director of Digital Marketing and in day-to-day collaboration with the other members of our Marketing team. The ideal candidate will be self-motivated, an expert in modern SEO & SEM tactics, detail-oriented, metrics driven, and energetic about providing lead generation for a B2B SaaS company.

Responsibilities
• Assist in implementation, tracking, and reporting modern SEO and SEM improvement plans.
• Creation and management of link strategies with a focus on building a reputable inbound link portfolio.
• Perform detailed keyword research and search behavior analysis with a strategy of targeting B2B users.
• Assist with improvement recommendations for inbound marketing and content marketing programs.
• Other duties as assigned.

Qualifications
• BA/BS or equivalent working experience.
• 5+ years of experience as Digital Marketing Specialist or similar role.
• Highly creative with experience in identifying target B2B audiences and devising digital campaigns that engage, inform and motivate.
• Experienced with web analytics.
• Familiar with paid search tactics across multiple ad platforms including social.
• Strong analytical skills and data-driven thinking including detailed metrics analysis and the ability to provide actionable recommendations from data.
• Self-starter, goal-oriented, able to work with a high degree of autonomy and deliver measurable results.
• Excellent communication skills, both written and verbal.
• Detail-oriented and can follow through on the specifics of a campaign or presentation.
• Demonstrates every day teamwork, collaboration, strong work ethic, results orientation, and kindness.

Bonus Skills
• Experience with B2B marketing
• Software-as-a-Service (SaaS) experience preferred
• Knowledge of Wordpress, HTML, CSS, JavaScript
• Highly skilled with all aspects of MS Office

Compensation & Benefits
• Health, Dental, Vision, Life and additional supplemental insurance
• 401K
• Paid time off and personal days
• Paid holidays

Nowadays most companies are doing SEO, PPC, and Content Marketing. Yet sometimes the company’s are not getting the leads they need. Some businesses get leads — but not quality leads, or they don’t get the leads that fit their expectations. The main reason a company doesn’t get the leads they need is that they are […]

The post Secret to Getting Leads with Digital Marketing Technology appeared first on ReadWrite.

Company: Golden Opportunities Private Limited
Experience: 15 to 22
location: Mumbai
Ref: 24827455
Summary: Description Global Digital marketing Operations leader (Internal Title Snr Manager) Candidate expectations : 16+ seasoned leader with hands on experience in managing global digital marketing operations for multiple accounts ....

Company: Talent Corner Hr Services Private Limited
Experience: 1 to 3
location: Navi Mumbai, Mumbai
Ref: 24814600
Summary: Job Description : Job Description Social media marketing Some experience and understanding about marketing on social media and if required other advertising management Post things on Facebook twitter ....

Company: Talent Corner Hr Services Private Limited
Experience: 3 to 5
location: Mumbai
Ref: 24749764
Summary: Job Description : Job Description Plan & Execute all digital marketing, including SEO/SEM , social media, campaign, email marketing, social media, whatsapp marketing, Social media analytics

He has in-depth knowledge of social media, audience targeting, building mobile & web applications using the latest technology.

Company: TFG Digital India
Experience: 0 to 5
Salary: 3.50 to 6.50
location: Hyderabad / Secunderabad, Navi Mumbai
Ref: 24821413
Summary: Online Digital Promotion Part Time Work From Home.

Surefire methods any business can adopt to help them thrive.

Surefire methods any business can adopt to help them thrive.

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

Charlesworth, Alan, 1956-

Kaufman, Ira Morton, 1947- author

We often confuse relevance with creativity. Relevance is not about being cutting edge or participating in the latest fad. When it comes to social media, relevance is about delivering the right message to the right person at the right time through the right channel. Sometimes it is actually easier to understand relevance by looking at what it is not.

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Online Resource

Online Resource

Chaffey, Dave, 1963- author

First off, Meeker looks at the growth of internet adoption, which is slowing as regions work on new infrastructure to facilitate connection. It's amazing to consider that around 50% of the world is still not connected to the internet, which highlights the opportunities for expansion, but also, the challenges now faced in getting the rest of the world online.

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