The global automotive aftermarket is rapidly evolving, with demand for starter solenoids being higher than before. T&X Starter Solenoid Manufacturers moved in supply the growing market, and their products have gained popularity the world over.

In exciting news, Hydro dipping experts TSAUTOP Hydrographics recently announced they have broken into the European market closing a large deal in Lissoneo, Italy.

Each and every day, social media tools change the way that organizations
interact with their users.

A recent report from the Center For Urban Transportation Research at University of South Florida titled Routes To New Networks: A Guide To Social Media For The Public Transportation Industry (66p. PDF) explains how these new platforms offer not only more personal one-on-one interaction than traditional media, but also represent the essence of niche marketing.

It is undeniable that social media is all the buzz. For some, utilizing new media tools may come as second nature. For others, however, entering the world of social media means taking a giant leap into the world of online communications.

One thing is certain – social media platforms are allowing a new opportunity for transportation providers to directly communicate with their target audiences. Communication is moving in this direction – with or without your organization.

The report analyzes the usefulness of and applications for social networks, written blogs, audio/video blogs, microblogs (e.g. Twitter), photo sharing, video sharing, user-generated content and mobile web content.

The report states that key points to consider when determining which tool(s) to use are:

1) Who is my target audience and what tools are they using?
2) What type of information do I want to communicate?

Content must always resonate with your audience. What can you provide that would be of value?

Earlier this year, the American Public Transportation Association (APTA) published Funding The Public Transportation Needs Of An Aging Population (57p. PDF).

It explains how rapid growth in the number of older people in the United States during the coming decades will lead to greatly increased needs for expanded and enhanced public transportation services. This report:

a) identifies the range of actions that will be needed to expand mobility options for older people, including accessible public transportation services;
b) quantifies the demand for these public transportation services; and
c) estimates the funding that will be needed to provide them.

Needed actions have been identified by means of a review of the extensive literature on this
subject. The actions needed to expand mobility options for older people include:

• Enhancements to fixed-route public transportation operations and planning such as additional bus operator training, incorporating travel needs of older people in route planning and stop placement, and coordination with other agencies and transportation providers
• Enhancements to public transportation vehicles such as low-floor buses, kneeling buses, improved interior circulation, additional stanchions and grab bars, ergonomic seating designed for older riders, and accessibility features either required or encouraged by ADA like lifts and ramps, larger letters on head signs, and stop announcements
• Actions to help older people take advantage of existing services, like presenting information in ways that are easy to read and as clear as possible, information and assistance programs to connect older people with appropriate services, and outreach and training programs
• Expansion of supplementary services including flexible route and community transportation services, ADA complementary paratransit, non-ADA demand-responsive services, taxi subsidy programs, and volunteer driver programs
• Application of universal design strategies at transit facilities, bus stops, and on streets and sidewalks in the immediate vicinity of transit facilities and stops

These are the actions of greatest concern to public transportation agencies, but they are not the
only actions needed.

Other important actions include assuring supportive services to caregivers
who provide transportation, encouraging further development of unsubsidized private
transportation services, increasing the availability of accessible taxicabs, coordinating with non-emergency medical transportation provided under Medicaid and Medicare, and supporting
modifications to automobiles and roadways to increase the safety of older drivers.

Finally, we wanted to take a closer look at U.S. Parking Policies: An Overview Of Management Strategies put out by the Institute For Transportation And Development Policy in New York.

This report highlights best practices in parking management in the United States.

In the last decade, some municipalities have reconsidered poorly conceived parking policies to address a host of negative impacts resulting from private automobile use such as traffic congestion and climate change. Unchecked, these policies have proven to be a major barrier to establishing a balanced urban transportation network.

Many aspects of current parking management in the United States do not work reliably or efficiently for anyone: Motorists find themselves circling for long periods in search of a place to park; retail employees take choice parking locations away from potential customers; developers are compelled to provide more parking than the market requires; and traffic managers encounter difficulty handling traffic generated by new parking as there is often no link between parking price, supply and the amount of available road space.

Finally, the old parking paradigm doesn’t work for the environment, as hidden subsidies encourage over reliance on private car use — a major, growing contributor to global warming and air pollution.

This report identifies core sustainable parking principles and illustrates how smarter parking management can benefit consumers and businesses in time and money savings, while also leading to more livable, attractive communities.

Latest research aims to understand the changing nature of analytics and its impact on business

Research initiative designed to explore and quantify key technology and process requirements for the future of enterprise resource planning

ONE ROQ Vodka, ONEROQClub.com, Raises $1M from 2500+ investors to expand industry-first brand experience and membership platform

RIA network responds to advisors seeking principal-, income-protection for clients near and in retirement by providing product access to non-members at no cost

Live Online Interactive Stock Analysis Training Wednesday, April 1st, 2020 at 4pm PDT (7pm EDT)

Brittany Melville Discussed Using Funds from Existing Workplace Retirement Plans or IRAs to Fund a New Self-Directed IRA, Take Advantage of Opportunities to Invest in Alternative Assets

New research aims to understand the management and use of data and its impact on business

New funding round follows a successful Reg D round

It may still be winter but Xbox Series X talk is heating up! We discuss the "old thing" Microsoft's new studio, The Initiative, might be working on. Plus: Star Wars Jedi: Fallen Order is a hit, EA talks up the Xbox Series X, the mystery port on the back of the Series X might not be for diagnostics, and more!

Apache Spark runs fast, offers robust, distributed, fault-tolerant data objects, and integrates beautifully with the world of machine learning and graph analytics. Learn more here.

Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online.

Please visit Marketing Land for the full article.

Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance.

Please visit Marketing Land for the full article.

As we progress, it is important to adapt your strategy, organization and communication.

Please visit Marketing Land for the full article.

With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue.

Please visit Marketing Land for the full article.

We want to know how your thoughts on attending live person events through the end of this year.

Please visit Marketing Land for the full article.

Paul Hemp, HBR senior editor and author of the article "Avatar-Based Marketing."

Duncan Watts, professor of sociology at Columbia University.

Noel Capon, Columbia Business School professor and author of "The Marketing Mavens."

Peter Ubel, physician and behavioral scientist at the University of Michigan and author of "Free Market Madness."

Beth Comstock, chief marketing officer of General Electric and coauthor of the HBR article "Unleashing the Power of Marketing."

Pankaj Ghemawat, IESE Business School professor and author of "World 3.0: Global Prosperity and How to Achieve It."

John Lees, career strategist and author of "How to Get a Job You'll Love."

The tech luminaries on bundling and unbundling in the digital age.

Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. He was skeptical about pivoting away from consumers, and it was challenging. But by staying disciplined with the product and deeply understanding market trends, they've made the strategic shift from B2C to B2B work.

Efosa Ojomo, global prosperity lead at the Clayton Christensen Institute, argues that international aid is not the best way to develop poor countries, nor are investments in natural resource extraction, outsourced labor, or incremental improvements to existing offerings for established customer bases. Instead, entrepreneurs, investors, and global companies should focus on market-creating innovations. Just like Henry Ford in the United States a century ago, they should see opportunity in the struggles of frontier markets, target non-consumption, and create not just products and services but whole ecosystems around them, which then promote stability and economic growth. Ojomo is the co-author of the HBR article "Cracking Frontier Markets" and the book The Prosperity Paradox.

Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered. She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may be better suited to today’s global marketplace. Whitler is the author of the HBR article “What Western Marketers Can Learn from China.”

Dave Ulrich, professor at the University of Michigan Ross School of Business, argues today's companies need to replace old hierarchical models with he calls a “market-oriented ecosystem.” From research at Alibaba, Google, Huawei, Supercell, and others, he shows the impressive results of orienting teams and processes toward market opportunities. Ulrich is the coauthor, along with Tencent senior advisor Arthur Yeung, of “Reinventing the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets.”

Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing campaigns and helped Unilever design one for Lifebuoy soap that not only promoted hand-washing in the developing world but also boosted the business's bottom line. She explains how companies of any size can find the right causes, craft authentic messages, and measure the return on their investments, adding that the current pandemic and economic crisis have made this work even more important. Sidibe is the author of the HBR article "Marketing Meets Mission."

The sending of good wishes and greetings during this season is an accepted tradition in most western countries and corporate giving can be a huge factor in marketing at this time of year.

Stocking everything from original Scotch whisky to interesting blends from Ireland, Japan, Canada and the United States, Whisky Marketplace is a one stop destination to research and purchase the best brands in time for the holidays.

Hampton Inn & Suites Atlanta Airport Hotel North provides affordable accommodations to guests attending upcoming Scotts Antique Market Shows at Atlanta Expo Center. They are America's favorite treasure hunt.

Hampton Inn & Suites Atlanta Airport Hotel (North I-85) provides affordable accommodations to guests attending upcoming 2013 Scott Antique Market Shows at Atlanta Expo Center. They are America's favorite treasure hunt.

Harmon Brothers is the name of the social media ad agency that created the unforgettable Squatty Potty video spot. They've cranked out a number of other ads that also went viral (Poo-Pourri, Purple mattresses, Chatbooks, Lume deodorant), helping propel those businesses into multimillion dollar companies.

To help product companies that are struggling during the downturn, Harmon Brothers has announced they're giving away, sweepstakes-style, a $100,000 video marketing campaign. As long as you've got "a product or service that solves a real problem for real people," you're eligible to apply to their "$100K Poop to Gold Giveaway," as it's called.

Ten semifinalists will be chosen, and the Grand Prize winner gets the free campaign. But the other nine aren't left to hang: They get free coaching and/or a year of free access to the online Harmon Brothers University, where they've distilled their formula for going viral into online lessons.

Here are the details of how to enter:

To fill a void of relevant benchmarking data, Anders and our accounting association, the Leading Edge Alliance (LEA), have launched the third annual National Manufacturing Outlook Survey, and we are requesting participation. Created specifically for privately-held manufacturers, this is the… Read More

The post Anders and LEA Launch National Benchmarking Survey for Manufacturers appeared first on Anders CPAs.

While tax-exempt not-for-profit organizations don’t typically have federal tax liability, most are still responsible for filing an annual information return with the IRS. The IRS Forms 990-EZ, and 990 are public documents that include information about the organization’s mission, programs… Read More

The post Using Form 990 to Market Your Not-for-Profit appeared first on Anders CPAs.

Many not-for-profits organizations have been concerned about the taxability of parking and transportation benefits as a result of the Tax Cuts and Jobs Act. Fortunately, the IRS recently issued interim guidance around the treatment of these benefits incurred after December… Read More

The post How Not-for-Profits Can Take Advantage of New Guidance on Taxable Parking Benefits by March 31, 2019 appeared first on Anders CPAs.

Many not-for-profits organizations have been concerned about the taxability of parking and transportation benefits as a result of the Tax Cuts and Jobs Act. Fortunately, Congress recently moved to repeal the dreaded “parking tax” on fringe benefits, such as free… Read More

The post Unpopular Parking Tax on Not-for-Profits May Be Repealed appeared first on Anders CPAs.

Vantablack is a pigment that reaches a level of darkness that’s so intense, it’s kind of upsetting. It’s so black it’s like looking at a hole cut out of the universe. If it looks unreal because Vantablack isn’t actually a color, it’s a form of nanotechnology. It was created by the tech industry for the tech industry, but this strange dark material would also go on to turn the art world on its head.

Their Dark Materials

Contracts, transactions, and the records of them are among the defining structures of our economic, legal, and political systems. They establish and verify identities and chronicle events. Yet the bureaucracies formed to manage these have not kept up with the… Read More

The post How Blockchain Could Impact the Market appeared first on Anders CPAs.

The templates enable a holistic approach to analyzing data across marketing tools

By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast? No one really knows how many people will be infected (or will pass […]

The post What The Coronavirus (COVID-19) Means For Marketers appeared first on Neil Patel.