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How to Adapt Your Marketing During the Coronavirus (COVID-19)

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even […]

The post How to Adapt Your Marketing During the Coronavirus (COVID-19) appeared first on Neil Patel.




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Marketing in the era of digital revolution

As India becomes digital-savvy, consumer dynamics have evolved more rapidly than any of us imagined.




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Marketing in a machine world

With the evolution of brand purposes, brands began talking to the human soul. And now the next ‘organ’ to attack could be the device!




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How marketers see the post-Covid world and the way forward

Consumer inertia, which is the biggest obstacle in ordinary situations, is passé. With significant changes to their environment, consumers are continuously evaluating and revaluating their choices across categories and brands.




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How trademarks can work as assets for MSMEs

Trademark serves as defence mechanism to protect an MSME’s brand from loss of reputation, retaining a good trustworthy relationship with your existing and potential customers.




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Time for reinvention: Why HR is the new Marketing

The People function is now all about the 4 Ps. If it was “customer is the king” earlier, today it is all about “talent” being the most important thing for an organization.




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Ad and bot fraud: Indian marketers beware

Ad and bot fraud: Indian marketers beware





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Should you take loans linked to benchmarks other than repo rate? Which banks offer these?

According to the RBI Monetary Policy Report, 36 banks out of 62 banks have adopted repo rate as an external benchmark whereas six banks have adopted the market-based benchmarks such as CD rate, 3-month treasury bill etc.




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Next year, earnings will have the potential to positively surprise the market: Madhu Kela

Next year, earnings will have the potential to positively surprise the market: Madhu Kela





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Saving lives more important than stock market numbers: Donald Trump

Saving lives more important than stock market numbers: Donald Trump





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Indian market situation is reflection of global factors: K V Subramanian, CEA

Indian market situation is reflection of global factors: K V Subramanian, CEA





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GST collections fall below Rs 1 lakh cr-mark, March revenues stand at Rs 97,597 cr

GST collections fall below Rs 1 lakh cr-mark, March revenues stand at Rs 97,597 cr





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Watch: Facebook CEO Mark Zuckerberg on Reliance Jio deal

Watch: Facebook CEO Mark Zuckerberg on Reliance Jio deal





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When the 20-something founder of Oculus first met Mark Zuckerberg, he blew him off

Zuckerberg decided to go visit the startup's headquarters after loving his first demo with Oculus' virtual reality headset in Facebook's office.




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Mark Zuckerberg's sister is joining VC firm Kleiner Perkins

Arielle Zuckerberg, who has worked at Google and most recently worked at mobile app management startup Humin, will join Kleiner next month.




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Luxe home sales rise as NRIs return to market

NRIs typically invest in their home markets first, followed by key markets.




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Top IT trends to embark on a decade of openness and collaboration

As we enter the new decade, the question really is how businesses adopt new capabilities that will help them be agile, customer centric, innovative and cost sensitive at the same time.




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'Indians 3rd biggest investor in US realty market at $8 bn'

25% of the international realty market in London also belongs to Indians with investments around GBP 1 bn while they also invested more than $2 bn in the Dubai real estate mkt in the first half of 2015.




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Hallmarking of gold jewellery mandatory now. Here's what you need to know

The way you buy gold changed from January 15 as hallmarking has now become mandatory. There are four components that you should look for on the hallmarked gold jewellery to ensure the purity of gold. Here is a look at each of them in detail.




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10-year benchmark bond yields fall 14 bps more this week to hit levels last seen in 2009

A hike in taxes on fuels, which will add to government’s revenue, helped lift sentiment.




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Market Trends

Major shifts in the composition of the S&P 500 since the mid-1990s have led to a higher aggregate profit margin for the index.




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Best risk-protection tools for investors in a bear market

Knowing and following the fundamentals takes much of the risk out of investing.




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Ulip holders may get option to stagger maturity payments to cushion current stock market impact

Where unit-linked policies mature and fund value is to be paid in lumpsum, Life Insurers may offer staggered settlement option to policyholders. This onetime option is regardless of whether such option exists or not in the specific product.




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Most H-1B employers use programme to pay migrant workers well below market wages: Report

"Among the top 30 H-1B employers are major US firms including Amazon, Microsoft, Walmart, Google, Apple and Facebook. All of them take advantage of program rules in order to legally pay many of their H-1B workers below the local median wage for the jobs they fill," said the report released by the Economic Policy Institute.




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Covid-19 impact: Govt raises market borrowing limit to Rs 12 lakh cr for FY21

Covid-19 impact: Govt raises market borrowing limit to Rs 12 lakh cr for FY21





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Still believe that the market will have a sharp V-shaped recovery: Sunil Subramaniam

Still believe that the market will have a sharp V-shaped recovery: Sunil Subramaniam





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Cannot say markets have bottomed out: Nilesh Shah

Cannot say markets have bottomed out: Nilesh Shah





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Be extremely cautious and don't get swayed by the sharp bear market rallies: Dipan Mehta

Be extremely cautious and don't get swayed by the sharp bear market rallies: Dipan Mehta





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Best risk-protection tools for investors in a bear market

Knowing and following the fundamentals takes much of the risk out of investing.




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Companies tap bond markets at record rate to ride out coronavirus downturn

In Europe, investment grade-rated companies raised $83.2 billion in April, according to Refinitiv data.




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10-year benchmark bond yields fall to 2009 level, may reverse on higher borrowing plan

A hike in taxes on fuels, which will add to government’s revenue, helped lift sentiment.




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Traders are baffled why the futures market is pricing in negative rates

However, record-low yields are pointing to an undercurrent of worry in the market.




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Looking for silver lining in the dark clouds? India has plenty

We manufactured a crisis much before the pandemic hit the financial world.




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Wall Street Week Ahead: US data deluge to underscore divide between roaring market, plunging economy

Though bleak, that number was smaller than analysts’ expectations of 22 million jobs lost.




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From Baati to Baqarkhani: The art of making roti

The chapati recently made an appearance in NYT Cooking as an unleavened curiosity in a world overrun with fluffed-up delights. It may be the most common way in which north Indian homes make their daily bread but there is more to it than simply roasting it on a hot iron tawa.




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Positive on market from a 18-24 months perspective: HDFC Life Insurance

‘Don’t sell but use dips in the market to deploy money’




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Enter market only from a 3-5 years’ perspective: Angel Broking

‘Focus on more essential services and rural-focussed stocks’




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Assistant Attorney General Brian A. Benczkowski Delivers Remarks at the Project Python Press Conference

Today, we are announcing the results of Project Python, a multilateral interagency operation targeting the Jalisco New Generation Cartel, also known as CJNG.




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Assistant Attorney General Brian A. Benczkowski Delivers Remarks at Press Conference Announcing Criminal Charges Against Venezuelan Officials

Good morning. Today, we also are announcing charges against General Vladimir Padrino Lopez, the Venezuelan Minister of Defense for the Maduro regime. Padrino Lopez, who has been indicted here in the District of Columbia, is accused of conspiring to traffic large amounts of cocaine on board aircraft registered in, and destined for, the United States.




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Parkersburg man pleads guilty to possessing child pornography




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Assistant Attorney General Eric Dreiband Delivers Remarks at the Veterans Day Roundtable

Good afternoon and thank you for coming here today. My name is Eric Dreiband and I serve as the Assistant Attorney General for Civil Rights here at the U.S. Department of Justice.




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Justice Department and the State of Arkansas Settle Claims over Opportunities to Update Voter Registration

The Justice Department announced today that it has entered an agreement with the State of Arkansas to resolve claims that the state did not provide certain opportunities to update voter registration records as required by Section 5 of the National Voter Registration Act of 1993 (NVRA).




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Remarks by Karen Lash, Access to Justice Deputy Director, on Civil Legal Aid Research at the University of South Carolina School of Law




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Director Lisa Foster of the Access to Justice Initiative Delivers Remarks at the Equal Justice Conference




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Director Lisa Foster of the Office for Access to Justice Delivers Remarks at ABA’s 11th Annual Summit on Public Defense




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Director Lisa Foster of the Office for Access to Justice Delivers Remarks at the Texas Fair Defense Act 15th Anniversary Symposium Celebration




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Director Lisa Foster of the Office for Access to Justice Delivers Remarks at the ABA’s 2016 National Meeting of State Access to Justice Chairs




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Assistant Attorney General John P. Carlin Delivers Opening Remarks at the National Security Division 10 Year Anniversary Conference

Thank you, Sean, for your kind introduction. And thank you to CSIS for partnering with us in this conference and for your leadership and innovative thinking on critical policy issues that affect us all. I would like to take a few moments now to reflect on how the National Security Division (NSD) came to be and how, in our first decade, we have strived to achieve our twin aims: protecting the United States against national security threats while safeguarding our core freedoms.




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Principal Deputy Associate Attorney General Bill Baer Delivers Remarks at Second International Conference on Access to Legal Aid in Criminal Justice Systems




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SEC Enhances Standards for Critical Market Infrastructure

The Securities and Exchange Commission today adopted amendments to its rules for securities clearing agencies to apply enhanced standards to all SEC-registered central counterparties and central securities depositories. The rule amendments build on rules…