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How Far Off The Mark?

Eating healthfully can sometimes seem daunting.
"Who are they kidding?" a Lean Plate Club member from Frostburg, Md., complained in an e-mail soon after the latest U.S. Dietary Guidelines were released in January. "Two cups of fruit and 2 1/2 cups of vegetables [daily]!"




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Walking Proof

An exercise demonstrated that middle-age, out-of-shape women who wore pedometers and were instructed to take at least 10,000 steps daily walked more than those who were told to take a 30-minute walk.




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Establishing Proof

It took 15 years to discover the link between oxygen and blindness -- 15 years in which a mysterious disease haunted America's best hospitals.




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Ein Drittel der Gaststätten in MV wieder offen

Als erste in Deutschland durften am Sonnabend die Gastwirte in Mecklenburg-Vorpommern wieder aufschließen. Nach sieben Wochen Zwangspause haben rund ein Drittel der Betriebe die Chance genutzt.




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Ex-Washington State coach Mike Leach apologizes after tweeting photo of woman with noose


Mississippi State's new coach posted, and later deleted, a tweet of a photo of an elderly woman resting in a chair and simultaneously knitting a noose to pass her time during coronavirus self-quarantine.




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WSU coaches Nick Rolovich and Kyle Smith taking temporary salary reductions as part of ‘cost containment’ measure


To help compensate for lost NCAA distribution and added expenditures caused by the novel coronavirus outbreak, Washington State announced multiple “cost containment” measures Monday.




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WSU football player Bryce Beekman’s manner of death was accidental, coroner’s office says


Washington State football player Bryce Beekman died in his Pullman apartment on March 23 from ‘acute intoxication’ of fentanyl and promethazine, the Whitman County Coroner's Office said Friday.




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One of two Power Five schools without a 2021 commit, Washington State faces hurdle in recruiting


Of the 65 programs that make up college football’s “Power Five” conferences, 63 have at least one prospect committed in the 2021 recruiting class. Washington State and Arizona are the two that don't.




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Three-star offensive tackle Christian Hilborn becomes WSU’s second 2021 commit


Christian Hilborn, a 6-foot-5, 280-pound offensive tackle from Highland High School in Utah has pledged to the Cougars, becoming WSU's second commit of the 2021 class.





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In roughly 24 hours coronavirus makes sports, a longtime sanctuary in times of crisis, disappear


Sports has always been the escape during times of crisis and collective stress. But now the very act of conducting sports threatens to add exponentially to perpetuating the coronavirus pandemic and growing the stress.




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Due to coronavirus, NCAA grants extra year of eligibility to spring athletes, considers same for winter athletes


After the cancellation of the spring and winter championships tournaments stemming from concerns over the novel coronavirus pandemic, the NCAA will grant an extra year of eligibility to athletes who participate in spring sports, the organization announced Friday.




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Take a trip down memory lane with the best — and worst — memories of the Kingdome


On the anniversary of the Kingdome's implosion, we take a trip down memory lane to relive its best and worst moments.




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Pac-12 commissioner Larry Scott discusses conference’s financial hit and ‘concern and anxiety’ over athletes because of coronavirus


The Pac-12 is facing a revenue hit of at least $1 million per school from the cancellation of its men’s basketball tournament and March Madness, although the full extent of the damage won’t be known for weeks.




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WSU coaches Nick Rolovich and Kyle Smith taking temporary salary reductions as part of ‘cost containment’ measure


To help compensate for lost NCAA distribution and added expenditures caused by the novel coronavirus outbreak, Washington State announced multiple “cost containment” measures Monday.




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Spain’s army predicts 2 more waves of coronavirus


BARCELONA, Spain (AP) — Spain’s army expects there to be two more outbreaks of the new coronavirus, according to an internal report seen by The Associated Press. The army report predicts “two more waves of the epidemic” and that Spain will take “between a year and a year-and-a-half to return to normality.” The document was […]




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Hidden toll: Mexico ignores wave of coronavirus deaths in capital


MEXICO CITY — The Mexican government is not reporting hundreds, possibly thousands, of deaths from the coronavirus in Mexico City, dismissing anxious officials who have tallied more than three times as many fatalities in the capital than the government publicly acknowledges, according to officials and confidential data. The tensions have come to a head in […]




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Two White House coronavirus cases raise question of if anyone is really safe


WASHINGTON — In his eagerness to reopen the country, President Donald Trump faces the challenge of convincing Americans that it would be safe to go back to the workplace. But the past few days have demonstrated that even his own workplace may not be safe from the coronavirus. Vice President Mike Pence’s press secretary tested […]




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Dofollow, Nofollow, Sponsored, UGC

A Change to Nofollow

Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links & rel="ugc" for user generated content in areas like forums & blog comments.

Why not completely ignore such links, as had been the case with nofollow? Links contain valuable information that can help us improve search, such as how the words within links describe content they point at. Looking at all the links we encounter can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn’t be given the weight of a first-party endorsement.

In many emerging markets the mobile web is effectively the entire web. Few people create HTML links on the mobile web outside of on social networks where links are typically nofollow by default. This reduces the potential signal available to either tracking what people do directly and/or shifting how the nofollow attribute is treated.

Google shifting how nofollow is treated is a blanket admission that Penguin & other elements of "the war on links" were perhaps a bit too effective and have started to take valuable signals away from Google.

Google has suggested the shift in how nofollow is treated will not lead to any additional blog comment spam. When they announced nofollow they suggested it would lower blog comment spam. Blog comment spam remains a growth market long after the gravity of the web has shifted away from blogs onto social networks.

Changing how nofollow is treated only makes any sort of external link analysis that much harder. Those who specialize in link audits (yuck!) have historically ignored nofollow links, but now that is one more set of things to look through. And the good news for professional link auditors is that increases the effective cost they can charge clients for the service.

Some nefarious types will notice when competitors get penalized & then fire up Xrummer to help promote the penalized site, ensuring that the link auditor bankrupts the competing business even faster than Google.

Links, Engagement, or Something Else...

When Google was launched they didn't own Chrome or Android. They were not yet pervasively spying on billions of people:

If, like most people, you thought Google stopped tracking your location once you turned off Location History in your account settings, you were wrong. According to an AP investigation published Monday, even if you disable Location History, the search giant still tracks you every time you open Google Maps, get certain automatic weather updates, or search for things in your browser.

Thus Google had to rely on external signals as their primary ranking factor:

The reason that PageRank is interesting is that there are many cases where simple citation counting does not correspond to our common sense notion of importance. For example, if a web page has a link on the Yahoo home page, it may be just one link but it is a very important one. This page should be ranked higher than many pages with more links but from obscure places. PageRank is an attempt to see how good an approximation to "importance" can be obtained just from the link structure. ... The denition of PageRank above has another intuitive basis in random walks on graphs. The simplied version corresponds to the standing probability distribution of a random walk on the graph of the Web. Intuitively, this can be thought of as modeling the behavior of a "random surfer".

Google's reliance on links turned links into a commodity, which led to all sorts of fearmongering, manual penalties, nofollow and the Penguin update.

As Google collected more usage data those who overly focused on links often ended up scoring an own goal, creating sites which would not rank.

Google no longer invests heavily in fearmongering because it is no longer needed. Search is so complex most people can't figure it out.

Many SEOs have reduced their link building efforts as Google dialed up weighting on user engagement metrics, though it appears the tide may now be heading in the other direction. Some sites which had decent engagement metrics but little in the way of link building slid on the update late last month.

As much as Google desires relevancy in the short term, they also prefer a system complex enough to external onlookers that reverse engineering feels impossible. If they discourage investment in SEO they increase AdWords growth while gaining greater control over algorithmic relevancy.

Google will soon collect even more usage data by routing Chrome users through their DNS service: "Google isn't actually forcing Chrome users to only use Google's DNS service, and so it is not centralizing the data. Google is instead configuring Chrome to use DoH connections by default if a user's DNS service supports it."

If traffic is routed through Google that is akin to them hosting the page in terms of being able to track many aspects of user behavior. It is akin to AMP or YouTube in terms of being able to track users and normalize relative engagement metrics.

Once Google is hosting the end-to-end user experience they can create a near infinite number of ranking signals given their advancement in computing power: "We developed a new 54-qubit processor, named “Sycamore”, that is comprised of fast, high-fidelity quantum logic gates, in order to perform the benchmark testing. Our machine performed the target computation in 200 seconds, and from measurements in our experiment we determined that it would take the world’s fastest supercomputer 10,000 years to produce a similar output."

Relying on "one simple trick to..." sorts of approaches are frequently going to come up empty.

EMDs Kicked Once Again

I was one of the early promoters of exact match domains when the broader industry did not believe in them. I was also quick to mention when I felt the algorithms had moved in the other direction.

Google's mobile layout, which they are now testing on desktop computers as well, replaces green domain names with gray words which are easy to miss. And the favicon icons sort of make the organic results look like ads. Any boost a domain name like CreditCards.ext might have garnered in the past due to matching the keyword has certainly gone away with this new layout that further depreciates the impact of exact-match domain names.

At one point in time CreditCards.com was viewed as a consumer destination. It is now viewed ... below the fold.

If you have a memorable brand-oriented domain name the favicon can help offset the above impact somewhat, but matching keywords is becoming a much more precarious approach to sustaining rankings as the weight on brand awareness, user engagement & authority increase relative to the weight on anchor text.




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New Version of SEO Toolbar

Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox.

You can install it from here. After you install it the toolbar should automatically update on a forward basis.

It is easy to toggle on or off simply by clicking on the green or gray O. If the O is gray it is off & if it is green it is on.

The toolbar shows site & page level link data from data sources like SEMRush, Ahrefs & Majestic along with estimated Google search traffic from SEMrush and some social media metrics.

At the right edge of the toolbar there is a [Tools] menu which allows you to pull in the age of a site from the Internet Archive Wayback Machine, the IP address hosting a site & then cross links into search engine cached copies of pages and offers access to our SEO Xray on-page analyzer.

SEO today is much more complex than it was back when we first launched this toolbar as back them almost everything was just links, links, links. All metrics in isolation are somewhat useless, but being able to see estimated search traffic stats right near link data & being able to click into your favorite data sources to dig deeper into the data can help save a lot of time.

For now the toolbar is still only available on Firefox, though we could theoretically have it work on Chrome *if* at some point we trusted Google.




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Coronavirus pandemic triggers a wave of self-sufficiency around Seattle: Vegetable gardens, urban chickens are in-demand


Since the outbreak of the coronavirus pandemic, many local plant nurseries say there’s been a run on seeds as people all over Seattle take to gardening to grow food and provide solace during an uncertain time.




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Trump raises question of ultraviolet light and COVID-19. We ask doctors, scientists.


President Donald Trump speculated about ultraviolet rays. But artificial UV techniques are ineffective and likely deadly for treating an infected person, scientists say — and some can be extremely dangerous used at home for disinfecting.




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It’s cloudy with a chance of iron rain at hot, faraway world


CAPE CANAVERAL, Fla. (AP) — At one hot, faraway world, it’s always cloudy with a chance of iron rain. That’s the otherworldly forecast from Swiss and other European astronomers who have detected clouds full of iron droplets at a hot Jupiterlike planet 390 light-years away. This mega planet is so hot on the sunny side […]




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It’s cherry blossom season, but because of the coronavirus, the UW invites you to watch from home


The UW wants you to stay away from the quad — but you can add the school's cherry blossoms to your home streaming queue.




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Good day to stay home: Rain, gusty winds and a chance of lightning in the forecast


Nothing dramatic is coming -- just some aptly named "nuisance rain."




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Washington statewide snowpack 104% of normal as of March 30


Twice the normal amount of snowfall fell in January and enough snow continued in February and March to maintain a slightly above normal snowpack.




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Hundreds of lightning strikes put on a show over Western Washington


The National Weather Service in Seattle counted about 250 reports of cloud-to-ground lightning strikes. "It made for a pretty good show for us," meteorologist Dana Felton said.




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Microsoft lured Ninja to Mixer, but audience is barely growing


Despite enlisting stars such as Ninja, Shroud and KingGothalion over the past year, Microsoft’s Mixer video-game streaming service is having trouble increasing its audience. The number of hours watched — a key benchmark for streaming platforms — was up less than 2% in January from a year earlier, according to a report Wednesday from StreamElements […]




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Video-game makers want to get players off the couch


Developers are folding fitness into games as part of a dual-pronged strategy: to retain players by offering a physical twist on traditional gameplay and to draw in new ones who are looking to break up the monotony of working out.




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Kazuhisa Hashimoto, creator of the famous ‘Konami Code,’ has died


Up. Up. Down. Down. Left. Right. Left. Right. B. A. Start. It’s the most famous sequence of button pushes in video game history, and its creator, Kazuhisa Hashimoto, has died. He was 79. His death was first announced on Twitter by his friend Yuji Takenouchi, a sound designer on games including Dark Souls. Konami, the […]




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Nintendo of America sends home workers after employee tests positive for coronavirus


Nintendo of America has confirmed that an employee from its Redmond-based studio in Washington has tested positive for coronavirus. All other employees who had contact with them are now in self-quarantine even if asymptomatic, Nintendo wrote in a statement sent to The Washington Post. Upon learning the diagnosis, Nintendo of America alerted the public health […]




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Weekend Plus adjusts to new realities of coronavirus pandemic


Dear readers: You’re adjusting to new realities introduced by the novel coronavirus, and Weekend Plus is, too. Starting today and in the coming weeks, you’ll find fewer restaurant and entertainment listings in this section and more emphasis on things you can enjoy at home, including: • Recipes and takeout food • Family activities • Recommended […]




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World of Warcraft experienced a pandemic in 2005, which may help coronavirus researchers


A "virus" decimated in-game cities. Player behavior may prove instructive for researchers projecting the spread of covid-19.




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Is this the most coronavirus-proof job in the world?


It’s hard to think of a job title more pandemic-proof than “superstar livestreamer.” Social distancing? Ben Lupo has been doing that since he went pro, three years ago.




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Microsoft to pitch new Xbox game console with monthly showcases


Microsoft, gearing up for its biggest-ever year of launches for Xbox products and services in the middle of a global pandemic and economic recession, will replace its plan for a splashy public game-conference event with a monthly series of online showcases.




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Brazen van Gogh theft raises alarms about crimes of opportunism during the coronavirus crisis


Holding valuable artworks can be a liability for public museums, especially in times of crisis. The risks have been brought home by the theft of a painting by Vincent van Gogh from a small museum east of Amsterdam.




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Free art kits keeping Orcas Island students busy with schools shut because of coronavirus


Orcas Island artist Brook Meinhardt is making new art kits each week to give to local kids, and the demand keeps getting bigger.




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6 Seattle creatives share sources of inspiration and comfort to brighten the dark times of coronavirus


This is a stressful time for everyone, not least among us the artists in Seattle. Here, six local writers, artists and creatives share the places in and around Greater Seattle that they find inspiration.




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9 of the most intriguing streaming and online arts events April 24-30


From the Capitol Hill Arts District Streaming Festival to a virtual benefit for "unconventional venues and the gig and production workers that make them possible," here are the streaming and online arts events to keep an eye on this week.




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Washington Attorney General’s Office looking into complaints about Brown Paper Tickets owing artists money


Earlier this year, clients of the Seattle-based online ticket broker — many of them artists and small-business owners — said they haven't been paid for events, some dating back to last year. Some, still unpaid, have been turning to Washington State Attorney General Bob Ferguson for help.




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Seattle-area cultural organizations projected to lose up to $135 million in revenue because of coronavirus


ArtsFund on Monday announced new projections about pandemic-related losses in regional arts, cultural and scientific nonprofits, as well as its first round of coronavirus-related relief grants.




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WSU coaches Nick Rolovich and Kyle Smith taking temporary salary reductions as part of ‘cost containment’ measure


To help compensate for lost NCAA distribution and added expenditures caused by the novel coronavirus outbreak, Washington State announced multiple “cost containment” measures Monday.




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WSU football player Bryce Beekman’s manner of death was accidental, coroner’s office says


Washington State football player Bryce Beekman died in his Pullman apartment on March 23 from ‘acute intoxication’ of fentanyl and promethazine, the Whitman County Coroner's Office said Friday.




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One of two Power Five schools without a 2021 commit, Washington State faces hurdle in recruiting


Of the 65 programs that make up college football’s “Power Five” conferences, 63 have at least one prospect committed in the 2021 recruiting class. Washington State and Arizona are the two that don't.




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Three-star offensive tackle Christian Hilborn becomes WSU’s second 2021 commit


Christian Hilborn, a 6-foot-5, 280-pound offensive tackle from Highland High School in Utah has pledged to the Cougars, becoming WSU's second commit of the 2021 class.




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Seattle U men’s basketball grad assistant Courtney Ekmark is both a student and a teacher of the game


Courtney Ekmark wants to be a coach, and that’s the reason you see her at Seattle U, listening and learning from coach Jim Hayford, who Ekmark has known for many years.




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UW softball team improves to 22-2 with victory over UC Santa Barbara


Sami Reynolds hit a three-run homer for the Huskies and Kelley Lynch threw a complete game in 3-1 victory.




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Seattle University’s Nathan Cogswell holds share of lead in Bandon Dunes Invitational


Nathan Cogswell, a junior out of Kentwood High, opened with a 6-under 65 in the first round Sunday on the 6,577-yard Pacific Dunes course. He slipped to a 72 in the second round Monday for a 5-under 137 total.




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In roughly 24 hours coronavirus makes sports, a longtime sanctuary in times of crisis, disappear


Sports has always been the escape during times of crisis and collective stress. But now the very act of conducting sports threatens to add exponentially to perpetuating the coronavirus pandemic and growing the stress.




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Seahawks claim cornerback Jayson Stanley off waivers from Jacksonville


The Seahawks didn’t draft a cornerback over the weekend. But they did pick up one via waivers on Tuesday, claiming Jayson Stanley, who had been let go the day before by the Jacksonville Jaguars. The 6-2, 209-pounder was a receiver at Georgia but has made the move to defense in his one year in the […]