Bollywood’s entrepreneurial leap is seeing stars use their fame and influence to co-create winning brands 

It’s IPL season and the volume of ads has gone up. It also means CRED is back with its signature disruptive ads. It’s also poll season and there is fair buzz around political ads.

The appliance holds prime place in every middle class Indian kitchen as the housewife’s trusted, go-to, kitchen device

Driving the Four Ps: VML India’s new chief Babita Baruah has spent the first month observing, learning and actioning the agency’s new remit

How are first-time candidates managing their digital presence? What are the dos and don’ts?

Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the origin of the Batch Indian Single Malt was from a distillery in the wine capital Nashik

The start of the financial year has seen brands get off to a great start with several good campaigns flooding the screens. Some of these, like Ariel, are annual iterations — a nice touch, for it shows continuity of thought and messaging.

The Gurgaon-based integrated arm of DDB Mudra has grown thanks to focussing on the full funnel in a customer journey

An exploration of the relationship between products, services and the concept of time

Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai.

When the shoe does not fit, it’s time to rethink size measures! And that’s what is happening in India. There may soon be a new sizing system called ‘Bha’ to measure footwear for Indians

The remote is one of the most symbolic objects for today’s generation of armchair activists, epitomising our yearning for change while exerting minimal physical effort to attain it.

The advent of summer has seen brands at their light-hearted best. Quirky scenarios and humorous dialogues are being used to deliver summer laughs and the brand message. 

The soap which celebrates its century has been consistent with its association with filmstars. But is it time to change? An analysis of its advertising strategy

From political campaigns to brand ads, digital doppelgangers are proliferating. Here’s how to spot them

The right-fit revolution: Recruitment ads are evolving to meet the modern workforce’s quest for flexibility and purpose

Even as the wheels of time turn, the scooter will remain a steadfast symbol of resilience and adaptability

Millions of ads have been made portraying mothers recommending everything from tea to detergent. So it’s hardly surprising that on Mother’s Day, advertisers are scripting beautiful campaigns effusively celebrating the day.

No destination is too far, and no possibility far-fetched with the right luggage

In conversation with Ajoy Chawla, CEO, Tanishq, the jewellery division of Titan Co Ltd 

The scent and emotion of rainwater can be inspiring for innovative brands

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 

This fortnight a print ad overshadowed all the TVCs, becoming the talk of the town. As IPL draws to a close, cricket continued to be a big theme.

Hotel to celebrate World Environment Day with rice cultivated through time-honoured farming techniques

The joy and connections found in communal viewing is unparalleled

While serving up a side of health with personalised menus, is the food platform biting more than it can chew?

Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest

Travis Coates, COO of Swedish firm Transcom feels India’s talent and skill pool over time will make it another important hub for them

Disney+ Hotstar introduces pause ads for a seamless ad experience on Connected TV, leading the way in innovative advertising

Essentials, consumer durables sell more even as retail segment slows during election season

A great sense of belonging and community feeling is created when you wear similar outfits

The Mysuru-based incense company has scented growth in all sorts of prayer offerings from diyas to turmeric and camphor

Coimbatore’s legendary Annapoorna Hotel can teach marketers a lesson or two

A big takeaway from Cannes Lions 2024 is that what were feared to be threats — AI and tech — have become powerful allies for ad folks

As ad folk networked alongside the azure blue Mediterranean sea in Cannes Lions 2024, the talk that dominated the festival of creativity this year was all about AI, Olympics and the role of humour in ads

Day marketing dominated the ads of last fortnight with Father’s Day eliciting a rush of campaigns. Pride Month and World Music Day came in for brand love too.

In India where power supply is often erratic and fluctuates, this silent guardian protects our appliances, much like the father of a family

Here’s a quick shot at the best apps for different sports that I and my friends use — with a rider

The spectator friendly 20-over format has grown the game — 89 countries are now ranked in T20 men’s cricket and 74 countries in T20 women’s cricket

Lights, Camera, action: Ace ad film maker and movie director on creative trends and changing technology

It was a dull fortnight for ad commercials — perhaps due to the confusion created by the new self-declaration certification norms. Some works of new brands, however, caught the eye.

Adrian Mendonza has joined Rediffusion as a senior national creative resource. He will oversee creatives for the agency’s North India operations. He will be based in Delhi.

Cheil X, part of Cheil SWA group, has adopted a new visual identity and philosophy which takes its muse from the agency’s Korean heritage.

The device has democratised laundry duty sparing women backaches and making it cool for men to share the load

Medals and marketing: A host of brands have a lot riding on the athletes as they look to leverage the sports extravaganza

The precise rituals of the Olympics hold learnings for all brands

Counter-intuition and not taking the rational path have often helped brands become a huge success