A noticeable trend this fortnight was the growing number of brand campaigns created by independent agencies outside the networks or films created in-house by companies.

SUGAR Cosmetics, which plays primarily in premium products, is dipping its toes in the luxury segment too; The D2C brand has amped up its distribution to an extent where its product portfolio is sold across over 45,000 outlets, including 200 of its exclusive branded outlets

A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants and desires and ultimately make us who we are as a people.

Welcome to the fast and furious world of online learning in India, where education meets the digital age with a dash of chutney.

Reviving traditional Indian cookware for modern kitchens, P-Tal and Green Heirloom cater to conscious consumers seeking heritage products

Bobby Sista’s legacy lives on through Laadli campaign promoting gender equality, impacting society long after his passing

Brands are chasing their own pot of gold at the Olympics, piggybacking on athletes and unleashing campaigns that highlight their grit and determination

Cholatails has been curated in partnership with Ajit Balgi, a beverage expert, and founder of The Happy High bartending academy in Mumbai

The star of the show in wedding outfits, they steal the show

ITC Hotels is bringing Chef Pam Pichaya Soontornyanakij of Bangkok’s Potong Restaurant and Executive Corporate Chef of ITC Hotels, Chef Manisha Bhasin, to Chennai for a culinary showcase

To gain and retain customer trust, brands have to focus on ethical online design in their apps

At the biennial expo at Anaheim, the House of Mouse brings out all its brands in strength to enthrall fans

From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more.

The monsoon is still active across India, and equally it has rained campaigns. After a brief dry spell, brands have found their muse in Independence Day, Raksha Bandhan campaigns.

The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA) to offer global courses at special prices to its members under the aegis of The TAC Academy.

India’s $130 billion lifestyle market, with fashion accounting for nearly 80 per cent, is expected to grow at 10-12 per cent CAGR, to reach $210 billion over the next five years, finds a study by Bain & Company and Myntra

How quick commerce is disrupting everything... by redefining speed and convenience

The tyre brand has been part and parcel of Indian racing’s evolving journey

On a High: Ticketing platforms are sitting on a goldmine as the live events space is booming with experiences big and small

This fortnight has been marked by two films with standout storytelling that tug your heartstrings. Brands are also gearing up for festive times ahead with bold campaigns.

Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale

As the festive season approaches, we can think about gifting differently

Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions

Kandee Factory is a new candy brand that boasts a vegetarian, all-natural USP

The marketing playbook frowns upon short-term gains — unless backed by sound research 

Polarising though the fashion trend is, it continues to rule as it signifies authenticity and vulnerability

How Dentsu Creative is evolving in step with the rapidly changing world of advertising

Millets, a staple in farmer households, hold out a huge ‘value-added’ opportunity for start-ups, local biz

A pick of video ads — past and present — that raised the bar during the festival of lights 

A snapshot of the cultural trends shaping our present and future

It’s that time of the year when brands are all about family – it could be friends as family, or your workplace as one big family. Festive vibes bring out the sentimental best among ad film makers – one has gone so far as to make a 24 minute ad film, perhaps the longest ever one has seen.

This is the right time for new home buyers to shop around.

The RBI’s firm stand on the issue of softening of interest rates and how banks reacted.

Sonal Sachdev on the recent cut in home loan rates

Anil Pharande tells us what drives the demand for über luxury homes in India

The National Housing Bank has issued guidelines to housing finance companies on stamp duty and other charges, reports K.A. Martin

It’s wise to invest in properties that have future appreciation value.

Sanjay Chugh writes on the renewed momentum in Chennai's residential market.

The commercial segment holds scope for both capital appreciation and regular income through monthly rentals.

Glam up your home in five different ways. Teja Lele Desai tells us how

Modular kitchen, wardrobes, cabinets, wall entertainment units, and even fixed furniture, you name it, the long list of wood work to suit your taste and wallet is just a few clicks away

Aiming to own more than one property has its share of anxieties. By Balaji Rao

Real estate investment is guided by the quality of physical and social infrastructure in and around a neighbourhood, says Arvind Jain

With the first phase of the Metro Rail to be operational soon, Nidhi Adlakha and Vishal Menon ask residents if the consequent real estate price rise is justifiable, considering other infrastructure remains unimproved

With the Modi regime completing one year in office on May 26, the author speaks to experts to track what was done for real estate.

Kishor Pate writes on factors that determine the value of your property

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm

Choosing floating rate is the best option in the current situation, says Balaji Rao