The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 

On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 

In conjunction with National Iced Tea Month, Bethesda, Md.-based JUST ICE Tea announced its summer campaign: Tea Marks the Spot. 

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.

As brands look to employ creator-generated content as part of their advertising campaigns, understanding how consumers engage and receive this influencer content can be vital to support their brands.

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, has teamed up with Soccer United Marketing (SUM) to unveil a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.

SONIC Drive-In, Atlanta, is casting a spell on taste buds nationwide this Halloween season with the launch of its Witch’s Brew Slush Float. 

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.

Mango Shotta, a brand of Sazerac, Louisville, Ky., announced its latest initiative, inspired by Arturo, the brand’s eerie skeleton dog mascot. In the spirit of Halloween fun and commitment to shelter dogs, Mango Shotta unveiled its search for the “Scariest Spokesb*tch."

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

Califia Farms unveiled its Organic Almond Creamers, made with simple ingredients and no gums or oils. 

Caribe Juice, makers of WTRMLN WTR, announced the launch of WTRMLN ADE, a clean cold-pressed ultra-hydrating lemonade that harnesses the superpower of real watermelon.

Aplós announced the launch of Aplós Cocktails, a lineup of ready-to-drink non-alcohol canned cocktails.

Jones Soda Co., Seattle, announced the launch of Mary Jones Hemp Delta-9 (HD-9) Shooters. The new product joins the brand's HD-9 craft sodas and gummies, featuring the same pure cane sugar formulation and classic taste of Jones Soda, adapted for HD-9.

Fable announced the nationwide launch of its signature line of premium THC/CBD-infused botanical cocktails.

Launched in 2020, Chlorophyll Water provides more than just hydration. The water is loaded with chlorophyll and vitamins, supplying plenty of potential health benefits while valuing sustainability.

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

Chobani LLC, New Berlin, N.Y., launched its first-ever shelf-stable low-fat dairy milk: Chobani Super Milk. This latest product innovation is nutrient rich and is made specifically to be donated to support people impacted by disasters as well as help some of the most vulnerable in Chobani’s hometowns, the company says.

Following the launch of Complete, Califia Farms announced the launch of Complete Kids, a nutritious plant-based milk for kids.

In partnership with 20th Century Studios, International Delight is teaming up with film favorite “Home Alone” to give consumers a nostalgic taste this holiday season.

Health-Ade announced two new kombucha flavors joining its lineup of gut-healthy offerings: Orange Creamsicle and Pomegranate Blueberry.

Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.

Forca Foods announced the launch of MILKish Watermelon Seedmilk, a new plant-based milk made from watermelon seeds.

MALK Organics announced the launch of its new Almond Pumpkin Spice, available throughout the fall season while supplies last.

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

Mooala, a leading organic plant-based milk brand, announced the launch of its Organic Barista Blend Oatmilk. 

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.

Founded in 1885 in Angers, France, Giffard Liqueurs, a fifth-generation, family-owned company, announced the launch of its non-alcoholic liqueur line.

Lifeway Foods Inc., a leading U.S. supplier of kefir and fermented probiotic products, announced the release of 10 new innovative flavors to its on-the-go 8-ounce line of organic kefir. 

Global technology and engineering company Emerson recently launched a compact valve position indicator.

In beverage warehouses, the rise of automation has prompted conveyor manufacturers to continue to make advancements to ensure that the speed and pace are in sync and processes are running efficiently.

Manufacturer of both pre-engineered standard and custom-designed conveyor solutions Multi-Conveyor recently built a new series of conveyor technologies.

High-brightness LED lights designer and manufacturer Smart Vision Lights recently revealed the RHI200-DO Lightgistics series light.

The demands of today’s global markets are rigorous.

CAS Dataloggers announced the availability of the V5C cold chain data logger manufactured by Frigga.

Pioneer in conveyor technology Dorner recently revealed DualMove, a new pallet system conveyor. 

Global technology and software company Emerson unveiled the new PACSystems IPC 2010 Compact Industrial PC (IPC).

For beverage manufacturers looking to tackle the challenge of building a new facility, experts highlight the ins and outs of planning to get the job done, as well as current trends that are shaping the need to build or revamp a facility.

Whether its addressing labor shortages, increasing productivity or accommodating a growing SKU portfolio the incorporation of palletizing and depalletizing systems has become vital for beverage warehouses.

The challenges of today’s labor market have made automated guided vehicles (AGVs) a growing solution for beverage warehouses.

From SKU proliferation to employee safety and retention, experts highlight how lift truck solutions are working to transform beverage warehousing.

As operational complexity increases in today’s beverage warehouses, experts highlight how voice picking and guided work solutions are helping to achieve goals in fast-paced environments.

When it comes to beverage operations, the incorporation of automation is laying the ground work to make a case for implementation of robotics.

As the Federal Reserve enacted its first interest rate cuts since the pandemic, an industry expert highlights how leasing enables operations to optimize costs and boost operational efficiency.