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Las agencias de relaciones públicas y las fake news


Uno de los grandes problemas estructurales de las agencias de relaciones públicas es lo mal que comunica.  Ya se sabe, “En casa del herrero, cuchillo de palo”.  Esta reflexión viene a cuento por todo lo que se ha publicado sobre las “fake news” en los medios más importantes de todo el mundo y el sepulcral silencio que prácticamente todo el sector ha guardado en torno a este tema.

¿Por qué nos incumbe esta discusión?, se preguntarán algunos.  La respuesta es sencilla.  El sector lleva años sufriendo ataques contra su trabajo por sembrar sus propias “fake news” para sus clientes. Noticias que no lo son tanto que sirven para empujar la agenda temática de quienes pagan nuestras facturas. En este sentido, resultaría sano que esta experiencia del sector de las agencias de relaciones públicas sirviera para matizar las discusiones de políticos y periodistas sobre un tema que, desde mi particular punto de vista, se ha exagerado interesadamente.

Una vuelta a la “olvidada” Guerra Fría

Para los más viejos del lugar, quienes crecimos con la imagen de que los soviéticos eran los malos en las películas de Hollywood, ver cómo se ataca ahora a los rusos nos parece un deja vu que pensábamos que no volveríamos a ver.  Sin embargo, ahí están nuevamente las acusaciones en contra de las fábricas de trolls y de “fake news” provenientes desde Rusia, Corea del Norte e incluso Venezuela.

Esto se ha convertido en un tema muy serio, que incluso se ha discutido con profundidad en el Congreso de los Estados Unidos con la presencia de directivos de Google, Facebook, entre otras empresas de internet.  De forma paralela, la Unión Europea quiere detener las “fake news” con estrategias de contrapropaganda y la Comisión Europea ha abierto una consulta pública sobre noticias falsas y desinformación en línea.

Haciendo poderosos a los rusos

Un amigo ruso que también está en el ámbito de las agencias de relaciones públicas me dijo divertido que se “siente poderoso” al saber que un puñado de sus compatriotas son capaces de influir decisivamente en las elecciones de países tan importantes como Estados Unidos, Reino Unido o España.  “Lo que no saben es que esto hace más poderoso a Putin a los ojos del mundo y de los propios rusos”, me indicó recientemente.

Valoraciones políticas aparte, lo que es verdad es que no me parece haber escuchado por parte de ningún representante relevante del sector de las agencias de relaciones públicas ninguna matización sobre el debate abierto de las “fake news”.

Desde este espacio ofrezco algunas reflexiones que me parece conveniente discutir sobre este fenómeno de propaganda:

  • Según el Washington Post, se detectaron 4.700 USD de inversión en Youtube y más de 100.000 USD en Facebook de grupos y/o personas del ámbito ruso.  Si consideramos que una empresa como EA invirtió 2,75 millones USD para promover uno de sus juegos, el dinero invertido supuestamente por Rusia se antoja poco relevante.
  • En este mismo medio se indicaba que los contenidos generados supuestamente por los rusos habían impactado a 126 millones de estadounidenses (un 38% de la población).  Lo que no se explica es la número de veces que han visto estos contenidos.  Es dudoso que si sólo se han visto una o hasta dos veces un contenido determinado esto haya podido persuadirlos hasta hacerlos cambiar sus preferencias políticas.  Otra cosa es que se hubiera impactado a un número relativamente pequeño de ciudadanos que normalmente no votan y que éstos hubieran visto cientos o miles de veces los contenidos que finalmente les habrían hecho cambiar de opinión.  Sin embargo, para esto se hubieran necesitado auténticos expertos que tuvieran un conocimiento profundo no sólo de Facebook y Google, sino del sistema electoral norteamericano, algo que no se antoja asequible fácilmente para un grupo de generadores de contenidos y estrategias digitales rusos.  
  • Según el Post, se detectaron 43 horas de contenido supuestamente generado por los rusos, cuando cada minuto se suben 300 horas de vídeo cada minuto.
  • En el mismo artículo se indicaba que había hasta 470 cuentas y páginas involucradas en difundir propaganda rusa, y que se habían gastado 100.000 usd en 3.000 anuncios.  Lo que implica que cada anuncio recibió 3 usd de inversión en promedio.  Por experiencia, con esa inversión no se puede impactar a audiencia de millones de usuarios ubicados en EEUU como indican algunos congresistas y senadores norteamericanos.  De hecho, hay servicios que ofrecen de manera puntual o continuada el servicio de miles de cuentas generadas para retuitear, dar Me gusta o realizar visionados de videos en sitios como Seoclerks, Fiverr, Growviews, entre muchas otras.
  • Ante las acusaciones de que Facebook se habría convertido en una plataforma de manipulación política, su creador Mark Zuckerberg dijo que era “una idea bastante alocada”, aunque luego tuviera que retractarse y pedir perdón. 

Desde un punto de vista experto, las acusaciones en contra del gobierno ruso y de sus adláteres digitales suenan exageradas.  Otra cosa es que estas denuncias funcionen muy bien para según qué fines políticos.

Es muy importante recalcar que no se trata de hackers, sino que la acusación de generar y difundir “fake news” es contra creadores de contenidos y estrategas digitales.  De los primeros no nos ocupamos ahora, sino de aquellos con los que los profesionales que trabajamos en una agencia de relaciones públicas y marketing tenemos algo en común.

Es difícil ir en contra de los gobiernos occidentales más poderosos, sobre todo teniendo en cuenta que muchos de éstos son o pueden ser clientes, pero el sector de las agencias de relaciones públicas debería promover una discusión seria en torno a las “fake news” e indicar cuando hay acusaciones que, desde un punto de vista estrictamente profesional, difícilmente se sostienen.  No sólo nos debemos a nuestros clientes, sino también a la sociedad y si somos expertos en algo deberíamos de hacer escuchar nuestra voz.




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Lost and Found: 2 Million LaSalle Bank Customers – An ACCESS Fraud Alert

December 21, 2005 – Last week a computer tape containing the names, addresses, account information, payment histories and Social Security Number of 2 million people disappeared while in transit. The tape, which contained data on all of LaSalle Bank’s mortgage customers, had been shipped via DHL to Experian by the bank in November. It then reappeared two days ago.




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Premium compact tri-laser projector leverages Leica imaging know-how

Following a number of industry partnerships, imaging titan Leica announced its own smart projector in 2022. Now the company has followed that ultra-short-throw Laser TV with a compact audiovisual treat designed for "maximum flexibility and cinema feeling in Leica premium image quality."

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Category: Home Entertainment, Consumer Tech, Technology

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Speech-captioning glasses show deaf wearers what other people are saying

Noisy environments pose a challenge to deaf people, particularly when they're trying to discern what a specific person within such a setting is saying. AirCaps glasses are designed to help, by providing real-time captioning to the wearer.

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Category: Wearables, Consumer Tech, Technology

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Beer science: This popular glass keeps your brew coldest, says physics

How do you keep a glass of beer cold the longest? By using science, of course. At least that's what one researcher has turned to, finding the optimal shape of vessel that will keep a poured beer chilled for as long as possible while you drink it.

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Category: Science

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Groundbreaking laser tech enables faster, safer landmine detection

Researchers at the University of Mississippi have come up with a faster, more efficient method for detecting landmines – millions of which pose a lethal threat to people in war-ravaged countries all over the world. This breakthrough, which uses lasers and acoustic vibration, has the potential to save thousands of lives a year.

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Category: Technology

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China prepares to join the big leagues with liter-class V4 engine

CFMoto's engineers have had their hands full. Its booth at EICMA had quite a few new releases on display, but the star of the show was a brand new, state-of-the-art 1,000cc V4 and a 'Master of Speed' superbike concept signalling the company's WSBK intentions.

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Category: Motorcycles, Transport

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Sunglass Hut - Free Green Shipping




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Glasfaserausbau: Kooperationen bringen niedrigere Preise

Im DSL-Markt hat der Wholesale für Wettbewerb und für sinkende Preise gesorgt. Im Glasfasermarkt sind vor allem die Konkurrenten der Telekom auf Wholesale angewiesen. Deshalb sind Kooperationen wie die zwischen 1&1 und Greenfiber willkommen.




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They Can Know Everything About You Just by Looking at You With These Special Glasses

By combining smart glasses with facial recognition software, it's possible to learn everything about the people you meet on the street, just by looking at them. Fascinating and terrifying!




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Proximus laat leverage toenemen terwijl Digi en glasvezel voor onzekerheid zorgen

Proximus zit midden in de verglazing van zijn netwerk. Het dividend is verlaagd, er is meer schuld op de balans geplaatst en de leverage is toegenomen. Daarnaast financiert het twee transacties met vreemd vermogen (Route Mobile en Fiberklaar). Orange en VOO zijn gefuseerd en Citymesh/Digi staat op het punt de markt te betreden...




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We Tested the Saatva Classic Mattress (and Our Marriage) for a Month

When you're a couple with varying sleep preferences, finding the perfect bed for you can be tough. So, will the Saatva Classic work for both of us? We tried it for 30 nights to find out.




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Royal Enfield Goan Classic 350 launch on November 23

Before the end of November, Royal Enfield will launch the Goan Classic 350, its fifth product on the J-series engine platform, following the Meteor, Classic, Hunter, and Bullet. The Goan Classic will be a funky-looking bobber-style motorcycle that will share most of its fundamentals with the Classic 350.

  1. Riding position will be different from Classic 350’s
  2. Will use the same engine as the other RE 350s
  3. Could be the most expensive 350cc RE upon launch

Royal Enfield Goan Classic 350: details

Since the Goan Classic will use the same 349cc single-cylinder engine as the rest of the RE 350s, its peak output will most likely stand at 20hp and 27Nm of torque. Even the Goan Classic’s main frame is likely to be the same as the Classic 350. The differences are likely to be in the styling, paint options, and riding position. 

Previous sightings of the Goan Classic have revealed that, unlike the offerings from Classic Legends, the Jawa 42 Bobber and Perak, the Royal Enfield 350cc bobber will have accommodations to carry a pillion. 
 
The pillion setup on this bike is likely to be very similar to the one seen on the Shotgun and Classic 650 Twin. This means the frame to carry the passenger setup will be hinged to the rider’s scooped-out seat. This will give the Goan Classic a significant advantage in terms of practicality against competition from the Jawa bobbers. 
 
The Goan Classic 350, catering to the style-conscious sector of the motorcycle-buying community, is expected to get vibrant and ornate colour schemes. Previous spy shots have also shown that the Goan Classic will run on whitewall tyres, making it one of the very few modern bikes to do so. While most of the test mules have been spotted with wire-spoke wheels, Royal Enfield could also offer alloy wheels as an option.  
 
Currently, the Royal Enfield Classic 350 is priced between Rs 1.93 lakh and Rs 2.30 lakh, and upon its launch, the Goan Classic will likely be priced around the Classic’s ballpark, but its top variant could exceed the Rs 2.30 lakh mark. All will be revealed soon at Motoverse, Royal Enfield’s annual festival, where the company will launch its fifth 350cc model.

Also See: Royal Enfield Classic 650 Twin review: All-Time Classic?




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Royal Enfield Classic 650 Twin image gallery




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New Mercedes E-Class review: Has the best gotten better?

The Mercedes-Benz E-Class has a long, storied history with India with the first model officially launched almost 30 years ago. It has been going strong ever since and has been the bestselling Mercedes in India for years. Its popularity only grew with the introduction of the long-wheelbase V213 model in 2017. In its sixth generation now, the V214 E-Class is bigger, techier and promises the same chart-topping performance. We test the claim with the entry-level E 200.

Mercedes-Benz E-Class exterior

The new E-Class is longer, taller, and has a longer wheelbase than before, and as a result, road presence is considerable. Up front it gets LED headlamps in Merc’s latest design language, but the digital LED lights with projector elements are reserved for the top-of-the-line E 450. The star-studded grille with the huge Mercedes logo further adds the necessary bling, though its thick black surround seems at odds with the otherwise restrained and classy look.

It doesn't scrape over large bumps, but you still need to be careful due to its long wheelbase.

Over to the side, the added length gives it that much-needed limousine look, while the S-Class-like flush door handles are a techy touch. Like the new BMW 5 Series, the E-Class also gets 18-inch wheels, but, as the spokes stretch to the end of the rim, they feel bigger and don’t look as disproportionate as the ones on the BMW. The separated rear quarter glass is a nod to the Maybach S-Class.

Gets 18-inch alloys like the 5 Series, but the Merc's look more proportional.

At the rear, it gets LED tail-lamps with a tri-arrow design motif, and a healthy dose of chrome. 

Mercedes-Benz E-Class interior

The E-Class has also grown on the inside, both in terms of space and modernity. The front section is dominated by what’s called a ‘Superscreen’, which means the dashboard itself is made of three individual screens: a 12.3-inch free-standing digital instrument cluster, a 14.4-inch touchscreen infotainment system and a 12.3-inch passenger touchscreen. We’ve seen this cluster on new Mercs with a host of customisation options (although not as much as in larger Mercs), but the large centre screen is where most of the functionality is. So much so that even the AC vents are digitally controlled via the settings in the climate menu of the screen. Definitely a handful, but something that would mostly concern the chauffeur more than the owner seated in the rear, and luckily can be manually overriden. Moreover, HVAC controls are now exclusively in the touchscreen like the S- and C-Class, but less intuitively, require a two-step process to access.

Dash dominated by Superscreen; passenger gets 12.3-inch touchscreen.

What’s impressive are the seats that offer good room and support with the right amount of cushioning. The soft pillows help, but ventilation is sorely missed on hot days. Also, strangely, the Burmester sound system’s stunning 4D experience is exclusive to the front seats. The speakers inside the seats can be altered up to 10 levels, and at their maximum, are strong enough to double up as a massage function as well. Aesthetically, it gets a large open-pore wood panel for the centre console and soft-touch materials all around. What is a slight irritant is the cramped footwell with a cramped dead pedal – noticeable if you are someone with a UK12 foot size. 

Burmester sound system's 4D experience exclusive to the front seats.

In the back, space is even more generous than before. But it’s not just the sheer room on offer; the overall comfort is impressive as well. The seats, like at the front, are hugely comfy with the right amount of support and cushioning; however, the party piece is the recline that’s moves the backrest from 26 degrees to 36 degrees. And that's not all, the seat squab also features an extendable underthigh support for added comfort. Add to that the ‘Boss’ mode, which allows you to push the passenger seat all the way to the front, and you get enough room to sit as comfortably as you would in a lounge chair. It also features powered sunblinds for the rear windshield and windows with manual blinds for the rear quarter glass. AC performance was a sore point for the earlier version, but the four-zone climate control and the AC vents housed in the centre and B-pillars help cool the cabin fast. However, a command touchpad to control the infotainment from the rear would have been a cherry on top.

The India-spec E-Class gets the ‘Chauffeur Pack’ as standard, which brings with it a foldable centre armrest for the rear with cup holders, a wireless charging pad and some storage space. Fold the armrest back and you’ll have a centre seat, but it’s far from comfortable due to the large centre tunnel hump. This makes the E-Class only an occasional 5-seater.

Boss mode and 36-degree reclining seats mean it's as comfortable as a lounge chair.

What does improve practicality, however, is the fact that you no longer have to sacrifice boot space with a spare wheel. The space saver now sits under the boot floor and results in a rather generous 510-litre boot.

Mercedes-Benz E-Class performance

The new E-Class comes with three powertrain options: the E 200 seen here with a 2.0-litre turbo-petrol engine, the E 220d with a 2.0-litre diesel and the E 450 with a 3.0-litre six-cylinder turbo-petrol engine. In terms of performance, the 2.0-litre petrol engine makes 204hp and 320Nm but also features a 48V mild-hybrid setup that bumps up the power by 23hp under acceleration. That said, the response is linear and the surge in acceleration is gentle. Although it’s more responsive in Sport mode, it never feels too aggressive. Mated to the engine is a 9-speed automatic, which, thanks to the closely stacked gears, always ensures you are in the power band.

The mild-hybrid setup aids in bottom-end response and the torque flattens out once you’re over triple-digit speeds. The engine is refined, but there’s a raspy exhaust note that seeps into the cabin past 3,200rpm; it is far from sounding coarse. 0-100kph is a relaxed 8.25 seconds but there is no dearth of pulling power during overtakes.

Mercedes-Benz E-Class ride and handling

While the performance might not be something to boast about, the focus of an E-Class is always comfort and ride quality. With 18-inch wheels and a soft suspension setup, the new E rides well and composed on smooth highways. However, over broken roads, especially at low speeds, there is a fair bit of movement inside the cabin, and it can thud over bad patches. That said, ground clearance is something you don't have to worry about much with the new E. Large speed bumps are well managed, and the car almost never scrapes its underbelly. Impressive, but you still need to be wary of the long wheelbase over some poorly built speed bumps. 

0-100kph takes 8.25 seconds, but there's no dearth of pulling power during overtakes.

Handling manners are neutral with a light yet sharp and linear steering that aids manoeuvrability. You can tweak the response in the drive modes, but it remains a comfy cruiser and not a corner carver. That said, grip levels are good and body roll, despite the soft suspension, is only marginal.

Mercedes-Benz E-Class price and verdict

Priced at Rs 78.5 lakh, the E 200 is only Rs 2 lakh more than its predecessor, and given the updates, it's not a significant amount. Against its rival, the 5 Series, also available in long-wheelbase guise, it's Rs 5.8 lakh more, so a comparison between the two is inevitable. But as things stand, the new E-Class – especially in this E 200 guise – has got a lot of things right. Sure, more tech should have been lavished at the rear instead of the front given its primarily chauffeur-driven duties. Still though, it is a vast improvement over the previous version, which is a feat in itself. 

It gets the stately look expected of a limousine, plenty of tech to keep it modern for a few years, and amazingly, an even more spacious and comfy rear seat than before. It's clearly then a no-brainer. The only question remaining is if it is better than the new BMW 5 Series, and we will find that out soon.

Also see:

Next-gen Mercedes CLA previewed ahead of global debut

Constant changes in EV taxation distort the market, says Mercedes India CEO

 




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Royal Enfield Classic 650 Twin review: All-Time Classic?

I vividly remember my first dalliance with the charming Royal Enfield Classic 350 – our then long-termer when I was just an intern. It was early July, and I was riding to Mumbai from Pune with the monsoon in full swing. Despite the unforgiving weather, that ride is etched in my memory. After that, I remember asking Rishaad (the bike’s primary custodian) for it every chance I got, and while I absolutely adored it, I couldn’t help but wish for a bit more performance. Prior to this, my only other experience with an RE was my uncle’s Interceptor 650, and I wished for a bike that would marry the styling and comfort of the Classic 350 with the performance of the 650cc parallel-twin. And that’s exactly what the company has done (well, almost). Say hello to the gorgeous Classic 650 Twin.

Royal Enfield Classic 650 Twin design, quality, colours

There are good-looking bikes and then there are good-looking bikes. This Classic 650 Twin definitely falls in the latter category. The overall silhouette is a union between the Classic 350 and the Shotgun, both handsome bikes to begin with, and it keeps building on that. You can identify the Classic 650 Twin as a Classic for sure but you won’t mistake it for the smaller one. That big engine, twin pipes and its sheer size make the 650 easy to identify.

The gorgeous Classic 650 Twin has the best finish of any modern Royal Enfield.

While the visuals are derived from the smaller 350, the 650 Twin’s colour palette is unique. There are four colours on offer – Bruntingthorpe Blue, Vallam Red, Teal Green and the Black Chrome. The latter two are colours seen on the original UCE Classic models and the Teal Green is by far my favourite colour here. It is the only one amongst the four options to get a colour-matched frame and main stand (yes, you read that right).

Beefy handlebar clamp and chromed-out switchgear cubes are a premium touch and unique to the Classic 650 Twin.

Fit and finish is the best on any Royal Enfield yet and there are lashings of chrome everywhere. Even the switch cubes and wheel hubs are chromed out! RE wants to drive home the fact that you’re on the bigger Classic so there’s a beefy handlebar clamp (of course, it’s chrome) and fittingly, even the headlight housing is properly prodigious.

Royal Enfield Classic 650 Twin weight, manageability

At 243kg, the Classic 650 Twin is the heaviest modern-day RE yet (at least until the Himalayan 650 arrives). The weight is a non-issue at anything over walking speeds, but you’ll feel every ounce muscling the bike around in the parking lot and while putting it on the main stand.

My only gripe on the design front is that the gap between the rear fender and the tyre is a little unsightly. Don’t get me wrong, it’s nowhere near as unseemly as on a Harley X440, but on an otherwise good-looking bike, it’s definitely a fly in the ointment. The bike you see in all the pictures has a solo seat, but customer bikes will come with a pillion seat and grab rails, just like the Shotgun. The riding position is very neutral and you can easily spend a lot of time in the saddle.

Seat height is set at a relatively low 800mm, but this is perhaps the toughest bike with an 800mm perch to get your feet down on. I’m 5’11” and I could just about get both my feet flat on the ground – and I had to sit on the lowest part of the seat for that. To blame is the wide engine, which splays your legs out a fair bit. Shorter riders will have to find a workaround or look elsewhere.

Royal Enfield Classic 650 Twin riding experience

Enough praise has been showered on Royal Enfield’s twin-cylinder engine already, but I’m here to lay some more onto that pile. This is easily the best engine on any Indian motorcycle – in my books at least – and for good reason. Smooth, tractable and with torque almost everywhere, this motor excelled in every situation. Going through sleepy towns, blasting through corners and even holding 80mph (124kph) on the motorway, everything was navigated with reasonable ease. The motor is carried over as is from the Shotgun, with no mapping or gearing changes.

The Classic 650’s chassis is similar to the Shotgun, with the same main frame and the same steering  geometry. The differences boil down to a telescopic fork here vs a USD on the Shotgun, and different wheel sizes (19/18-inch wheels, like the smaller Classic – the Shotgun uses an 18/17 setup). The Showa fork is 43mm in diameter and the twin shocks are the same as the Shotgun’s. Suspension travel, too, is the same fore and aft, at 120mm and 90mm, respectively.

Stiff rear shocks are the main drawback here.

While the Classic 650 is a willing companion if you want to attack corners, the mid-set pegs can scrape without too much trying and you need to adjust your body position accordingly. I also missed having a heel shifter, like on the smaller Classic, but these complaints are something I can easily look past.

Royal Enfield Classic 650 Twin ride and handling

What I simply cannot ignore is the stiff and jarring ride. And I’m saying this after riding the Classic 650 Twin in the UK, where the roads are head and shoulders better than ours. This is literally the only thing that is actively stopping me (and I suspect will do so for many others) from going out and buying one today, that’s how good the rest of the bike is.

Brake sizes on the big Classic are the same as the Super Meteor and Shotgun, and that means they’re powerful enough but in a progressive manner. Fun fact: the calipers are RE branded but are the same ByBre units seen on the aforementioned two models. This is something, I’m told, will trickle down to other REs in time.

Dash is same as 350, Tripper standard on all colours.

The spec sheet worshippers may lament the lack of a USD fork but, honestly, I don’t think it’s any worse off without one – this look suits the Classic better. Never once did I feel that the front end was lacking in feel or stability and we were keeping a fair lick on these beautiful UK roads.

Seats and mounting points same as Shotgun 650.

While the laced wheels do mean tubed tyres today, Royal Enfield says tubeless wire-spoke wheels are in development, which is encouraging to hear. However, it’s still early days so don’t expect to see them anytime soon. Hopefully,  you will then be able to fit the tubeless wheels even on the single-cylinder Classic/Bullet models down the line.

Royal Enfield Classic 650 Twin expected price, verdict

Royal Enfield hasn’t revealed the price of the Classic 650 Twin but has hinted that the starting price will be in the Shotgun’s ballpark and the top chrome colour in the Super Meteor’s territory. That is sure to make the Classic 650 Twin a heart-over-head purchase. You could also argue that the Shotgun and Classic are too similar in how they ride and that the extra cash you shell out is just for the form factor and riding position.

With the Classic 650 Twin, Royal Enfield has been quite clear that its focus is on the relatively untapped export markets. With what I’ve experienced, I’m sure it will do well for them and I wish them all the best. However, I can’t help but shake this nagging feeling that the suspension will be a problem on our roads and while this is a wonderful bike in many ways, it isn’t the Classic 650 I used to dream about. I hope to be wrong, but we’ll find out soon enough.

Also See: Royal Enfield Classic 650 twin video review





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Royal Enfield Classic 650 Twin review: All-Time Classic?

I vividly remember my first dalliance with the charming Royal Enfield Classic 350 – our then long-termer when I was just an intern. It was early July, and I was riding to Mumbai from Pune with the monsoon in full swing. Despite the unforgiving weather, that ride is etched in my memory. After that, I remember asking Rishaad (the bike’s primary custodian) for it every chance I got, and while I absolutely adored it, I couldn’t help but wish for a bit more performance. Prior to this, my only other experience with an RE was my uncle’s Interceptor 650, and I wished for a bike that would marry the styling and comfort of the Classic 350 with the performance of the 650cc parallel-twin. And that’s exactly what the company has done (well, almost). Say hello to the gorgeous Classic 650 Twin.

Royal Enfield Classic 650 Twin design, quality, colours

There are good-looking bikes and then there are good-looking bikes. This Classic 650 Twin definitely falls in the latter category. The overall silhouette is a union between the Classic 350 and the Shotgun, both handsome bikes to begin with, and it keeps building on that. You can identify the Classic 650 Twin as a Classic for sure but you won’t mistake it for the smaller one. That big engine, twin pipes and its sheer size make the 650 easy to identify.

The gorgeous Classic 650 Twin has the best finish of any modern Royal Enfield.

While the visuals are derived from the smaller 350, the 650 Twin’s colour palette is unique. There are four colours on offer – Bruntingthorpe Blue, Vallam Red, Teal Green and the Black Chrome. The latter two are colours seen on the original UCE Classic models and the Teal Green is by far my favourite colour here. It is the only one amongst the four options to get a colour-matched frame and main stand (yes, you read that right).

Beefy handlebar clamp and chromed-out switchgear cubes are a premium touch and unique to the Classic 650 Twin.

Fit and finish is the best on any Royal Enfield yet and there are lashings of chrome everywhere. Even the switch cubes and wheel hubs are chromed out! RE wants to drive home the fact that you’re on the bigger Classic so there’s a beefy handlebar clamp (of course, it’s chrome) and fittingly, even the headlight housing is properly prodigious.

Royal Enfield Classic 650 Twin weight, manageability

At 243kg, the Classic 650 Twin is the heaviest modern-day RE yet (at least until the Himalayan 650 arrives). The weight is a non-issue at anything over walking speeds, but you’ll feel every ounce muscling the bike around in the parking lot and while putting it on the main stand.

My only gripe on the design front is that the gap between the rear fender and the tyre is a little unsightly. Don’t get me wrong, it’s nowhere near as unseemly as on a Harley X440, but on an otherwise good-looking bike, it’s definitely a fly in the ointment. The bike you see in all the pictures has a solo seat, but customer bikes will come with a pillion seat and grab rails, just like the Shotgun. The riding position is very neutral and you can easily spend a lot of time in the saddle.

Seat height is set at a relatively low 800mm, but this is perhaps the toughest bike with an 800mm perch to get your feet down on. I’m 5’11” and I could just about get both my feet flat on the ground – and I had to sit on the lowest part of the seat for that. To blame is the wide engine, which splays your legs out a fair bit. Shorter riders will have to find a workaround or look elsewhere.

Royal Enfield Classic 650 Twin riding experience

Enough praise has been showered on Royal Enfield’s twin-cylinder engine already, but I’m here to lay some more onto that pile. This is easily the best engine on any Indian motorcycle – in my books at least – and for good reason. Smooth, tractable and with torque almost everywhere, this motor excelled in every situation. Going through sleepy towns, blasting through corners and even holding 80mph (124kph) on the motorway, everything was navigated with reasonable ease. The motor is carried over as is from the Shotgun, with no mapping or gearing changes.

The Classic 650’s chassis is similar to the Shotgun, with the same main frame and the same steering  geometry. The differences boil down to a telescopic fork here vs a USD on the Shotgun, and different wheel sizes (19/18-inch wheels, like the smaller Classic – the Shotgun uses an 18/17 setup). The Showa fork is 43mm in diameter and the twin shocks are the same as the Shotgun’s. Suspension travel, too, is the same fore and aft, at 120mm and 90mm, respectively.

Stiff rear shocks are the main drawback here.

While the Classic 650 is a willing companion if you want to attack corners, the mid-set pegs can scrape without too much trying and you need to adjust your body position accordingly. I also missed having a heel shifter, like on the smaller Classic, but these complaints are something I can easily look past.

Royal Enfield Classic 650 Twin ride and handling

What I simply cannot ignore is the stiff and jarring ride. And I’m saying this after riding the Classic 650 Twin in the UK, where the roads are head and shoulders better than ours. This is literally the only thing that is actively stopping me (and I suspect will do so for many others) from going out and buying one today, that’s how good the rest of the bike is.

Brake sizes on the big Classic are the same as the Super Meteor and Shotgun, and that means they’re powerful enough but in a progressive manner. Fun fact: the calipers are RE branded but are the same ByBre units seen on the aforementioned two models. This is something, I’m told, will trickle down to other REs in time.

Dash is same as 350, Tripper standard on all colours.

The spec sheet worshippers may lament the lack of a USD fork but, honestly, I don’t think it’s any worse off without one – this look suits the Classic better. Never once did I feel that the front end was lacking in feel or stability and we were keeping a fair lick on these beautiful UK roads.

Seats and mounting points same as Shotgun 650.

While the laced wheels do mean tubed tyres today, Royal Enfield says tubeless wire-spoke wheels are in development, which is encouraging to hear. However, it’s still early days so don’t expect to see them anytime soon. Hopefully,  you will then be able to fit the tubeless wheels even on the single-cylinder Classic/Bullet models down the line.

Royal Enfield Classic 650 Twin expected price, verdict

Royal Enfield hasn’t revealed the price of the Classic 650 Twin but has hinted that the starting price will be in the Shotgun’s ballpark and the top chrome colour in the Super Meteor’s territory. That is sure to make the Classic 650 Twin a heart-over-head purchase. You could also argue that the Shotgun and Classic are too similar in how they ride and that the extra cash you shell out is just for the form factor and riding position.

With the Classic 650 Twin, Royal Enfield has been quite clear that its focus is on the relatively untapped export markets. With what I’ve experienced, I’m sure it will do well for them and I wish them all the best. However, I can’t help but shake this nagging feeling that the suspension will be a problem on our roads and while this is a wonderful bike in many ways, it isn’t the Classic 650 I used to dream about. I hope to be wrong, but we’ll find out soon enough.

Also See: Royal Enfield Classic 650 twin video review




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Royal Enfield Classic 650 vs Shotgun 650: differences explained

The Classic 650 Twin is the latest model from Royal Enfield to use the 648cc parallel-twin engine. Its design and feature-set are shared with the evergreen Classic 350 but most of the fundamentals are borrowed from the Shotgun 650. We list all the differences between the two 650s.

Classic vs Shotgun: design and colours

When the Shotgun 650 debuted, it didn’t really fit into any particular genre of motorcycle, with Royal Enfield describing it as a blank canvas for the custom scene. The Shotgun’s engine, exhaust and other bits are blacked-out on all its paint options for a mean, modern look. 

On the other hand, the Classic 650 Twin stays true to its name and has a charming, retro design. There is a lot of chrome on the bike and the colour palette is also very tastefully retro. 

Also See: Royal Enfield Shotgun 650: Bullseye, or a shot in the dark?

Classic vs Shotgun: suspension, wheels and tyres

Both bikes use the same engine, main frame and brakes but other cycle parts are a major area of difference. The Classic 650 Twin trades the Shotgun’s 18/17-inch alloy wheel combo for a more retro 19/18-inch wire-spoke wheel setup. Where the Shotgun rolls on tubeless CEAT Zoom Cruz rubber, the Classic runs on new MRF Nylohigh tyres, developed specifically for it. 

The Classic is suspended by a 43mm telescopic fork up front in contrast to the USD fork seen on the Shotgun. While the suspension componentry has changed, the travel has stayed the same at 120mm. Both bikes use twin shock absorbers at the rear, with 90mm of travel.

Classic vs Shotgun: weight, dimensions

At 243kg, the Classic 650 Twin is the heaviest model in Royal Enfield’s portfolio today. The Shotgun isn’t much lighter at 240kg, although it carries 13.8 litres of fuel, 1 litre less than the Classic. With an 800mm perch, the Classic also has a slightly taller saddle than the Shotgun’s 795mm seat. Ground clearance has seen a big step up on the Classic at 154mm, compared to the 140mm available on the Shotgun.

Also See: Royal Enfield Classic 650 Twin review: All-Time Classic?





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Royal Enfield Goan Classic 350 launch on November 23

Before the end of November, Royal Enfield will launch the Goan Classic 350, its fifth product on the J-series engine platform, following the Meteor, Classic, Hunter, and Bullet. The Goan Classic will be a funky-looking bobber-style motorcycle that will share most of its fundamentals with the Classic 350.

  1. Riding position will be different from Classic 350’s
  2. Will use the same engine as the other RE 350s
  3. Could be the most expensive 350cc RE upon launch

Royal Enfield Goan Classic 350: details

Since the Goan Classic will use the same 349cc single-cylinder engine as the rest of the RE 350s, its peak output will most likely stand at 20hp and 27Nm of torque. Even the Goan Classic’s main frame is likely to be the same as the Classic 350. The differences are likely to be in the styling, paint options, and riding position. 

Previous sightings of the Goan Classic have revealed that, unlike the offerings from Classic Legends, the Jawa 42 Bobber and Perak, the Royal Enfield 350cc bobber will have accommodations to carry a pillion. 
 
The pillion setup on this bike is likely to be very similar to the one seen on the Shotgun and Classic 650 Twin. This means the frame to carry the passenger setup will be hinged to the rider’s scooped-out seat. This will give the Goan Classic a significant advantage in terms of practicality against competition from the Jawa bobbers. 
 
The Goan Classic 350, catering to the style-conscious sector of the motorcycle-buying community, is expected to get vibrant and ornate colour schemes. Previous spy shots have also shown that the Goan Classic will run on whitewall tyres, making it one of the very few modern bikes to do so. While most of the test mules have been spotted with wire-spoke wheels, Royal Enfield could also offer alloy wheels as an option.  
 
Currently, the Royal Enfield Classic 350 is priced between Rs 1.93 lakh and Rs 2.30 lakh, and upon its launch, the Goan Classic will likely be priced around the Classic’s ballpark, but its top variant could exceed the Rs 2.30 lakh mark. All will be revealed soon at Motoverse, Royal Enfield’s annual festival, where the company will launch its fifth 350cc model.

Also See: Royal Enfield Classic 650 Twin review: All-Time Classic?




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