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Bitcoin booms ahead of Monday's 'halving' event

Bitcoin hits $10,000 ahead of Monday's 'halving' event. With CNBC's Melissa Lee and the Fast Money traders, Guy Adami, Tim Seymour, Brian Kelly and Jeff Mills.




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New YouTube features to help you navigate the streaming boom

Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially to orient toward streaming platforms.

Today, we are sharing new advertiser insights and accelerating the launch of a number of tools–including Brand Lift measurement on the TV screen and more flexible formats for content casted onto the TV screen–to help advertisers navigate this rapidly changing environment.1


People are streaming on TV screens more than ever

As people spend more time at home, we’re seeing major shifts in streaming viewership. A recent Comscore report highlighted that over 70 million US households are now streaming content on their connected TV screens.

Nowhere is this shift more pronounced than on YouTube and YouTube TV. According to Comscore, YouTube has the highest reach and viewing hours among ad-supported streaming services, and represents a quarter of all streaming watch time across both subscription and ad-supported platforms in the US.2 Stay at home directives have amplified this shift to the TV screens, as overall watch time there has jumped 80 percent year over year in March 2020.3

Diversity of viewer passions and interests is what inspires people to stream YouTube on their big screens–from tuning into their favorite health and fitness videos to leaning back with a creator sharing a bit of their world to watching more traditional media outlets reinvent their content for this new reality.

Below, we’ve shared just a few of the top content growth areas across both YouTube and YouTube TV on TV screens during this time. While people are enjoying movies and shows to unwind, they are also watching live content from their favorite creators and cultural moments.


People are also gravitating to the consistently new and fresh content YouTube creators put out every day. In fact, over 60 percent of signed-in viewers of YouTube on TV screens watched a video published in the last 7 days.4

And, we see different user behavior when people engage with YouTube on the TV screen–it's often enjoyed with others, unlike the more individual experience on the mobile device. In a recent custom Nielsen study commissioned by Google, we found that 26 percent of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22 percent on linear TV.5  


Making it easier to measure results across YouTube streaming platforms

With increases in watch time and an influx of daily visitors, brands in a position to continue marketing can make their budgets go further on YouTube by expanding their strategies to incorporate streaming.

With media mixes becoming increasingly reliant on streaming, it’s more important than ever to measure its impact. As a result, we’re accelerating the launch of Brand Lift for YouTube on TV screens. For viewers, this means surveys are now optimized for the big screen and interactivity with a TV remote, so people can easily respond or skip the survey.


This will enable marketers to make informed decisions about ad performance, and better optimize streaming campaigns in real time whether they are using Google Ads or Display & Video 360 for both reservation and auction campaigns.

Whether a campaign is focused on ad recall, purchase intent or awareness, Brand Lift will help make budgets go further. It will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV. 


Bringing more formats to the big screen

As viewers spend more time watching YouTube on the TV screen, we are continuing to evolve to help advertisers better reach their customers where they are.

Late last year, we launched the YouTube Masthead on TV screens to help advertisers drive awareness with a large audience in a single moment. Advertisers like Uber are seeing success using this format to reach their audiences when they’re in lean back mode and where they are increasingly spending their time.

Travis Freeman, Global Head of Media at Uber said, “The Masthead on TV screens has been a critical component to build awareness for our #MoveWhatMatters initiative—which offers 10 million free rides and food deliveries for frontline healthcare workers, seniors and people in need. The Masthead, deployed in both the US and Canada, enabled us to easily amplify our message and reach our audiences where they are watching now more than ever.”

This year, we’re also bringing more format flexibility to streaming by introducing the popular skippable ad format for content that is casted onto the TV screen. As casting watch time soared by over 75 percent year over year,6 this provides advertisers a new way to reach their audience as they embrace the evolving ways consumers are watching their favorite content.

In a time when an eager audience is hungry for new content, YouTube is able to deliver fresh video to households across the world daily—within the niche or mainstream categories they love. By accelerating new tools and features, we’re committed to helping you grow your business in the changing world of viewership and streaming on TV screens. 

Reach out to your Google sales team to learn more about YouTube and YouTube TV on TV screens, and the new features shared today to support your campaigns.


1. TV screens include all consumption on Smart or Connected TV’s, TV streaming devices, game consoles and set-top boxes

2. Comscore OTT Intelligence, Oct. 2019, U.S

3.  YouTube Internal Data; US, March 2020 over March 2019 YoY

4. YouTube Internal Data; Global, March 11-April 10 2020

5. Custom Nielsen study commissioned by Google. Custom YouTube cTV match to Cross-Platform Homes Panel. Coviewing percentage is calculated as the percentage of minutes when a P18+ is watching with another P18+ in the same household. YouTube commercial viewership identified by matching served time of the cTV ping with Cross-Platform Homes Panel viewership during that minute. Linear TV is based on Live Total Day viewing of commercial minutes across all broadcast and cable networks. One minute qualifier. 11/5/2019-11/28/2019; 2/14/2020-2/29/2020. Results among US TV Households

6. YouTube Internal Data; Global, March 11-April 10 2020 over March 11-April 10 2019 YoY





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Boomf

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Cats, PJs, alien eyes unwelcome as work video calling boom prompts new etiquette

(This March 17 story corrects stock symbol of Zoom to ZM.O, not ZOOM.PK in the last paragraph)




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Coronavirus cycling boom makes a good bike hard to find

Would-be cyclists keen to exercise during the lockdown have cleared stores of their stock

Isabel had not ridden a bike since university 10 years ago when lockdown motivated her to seek out two wheels. But half a dozen cycle shops in south London gave her the same answer: no chance. We’re out of stock.

One or two said they could sell her a high-spec racing bike for a price in the region of £1,000. The others advised her to place an order, wait a couple of weeks for the bicycle to be delivered from the manufacturer, then another week or so for it to be built by the store. And there was no option to try before buying.

Continue reading...




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Canada is adjusting to the end of the commodities boom, but new policies are needed to boost productivity and reduce financial stability risks

The Canadian economy is adjusting to the fall in commodity prices, but additional policies are needed to boost productivity, reduce financial stability risks and make future growth stronger, greener and more inclusive, according to a new OECD report.




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Estonia must reform to ward against boom/bust cycles, OECD says

Estonia recovered forcefully from the global economic crisis but growth has since slowed, highlighting the need for further reforms that reduce exposure to external shocks and ensure against future boom/bust cycles, according to the OECD’s latest Economic Survey of Estonia.




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Canada is adjusting to the end of the commodities boom, but new policies are needed to boost productivity and reduce financial stability risks

The Canadian economy is adjusting to the fall in commodity prices, but additional policies are needed to boost productivity, reduce financial stability risks and make future growth stronger, greener and more inclusive, according to a new OECD report.




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‘Covid-proof’ Peloton enjoys stay-at-home fitness boom

Company says 1.1m people downloaded its app in six weeks, sending shares to record high




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Brazil’s booming credit markets fan hopes of ‘revolution’

New York listing of XP highlights transition to a new world of lower interest rates




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Biotech stock soars on debut as coronavirus fuels investor boom

Akeso’s shares surge in Hong Kong as buyers brush off city’s economic downturn




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Astronomy boom as UK stargazers look to sky for solace

Less pollution and fine weather create ideal conditions for studying constellations




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Lockdown drives boom in healthcare apps

Social distancing forcing GPs and patients to conduct their consultations online




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Millennial v Boomer: young generation wants radical feedback

Newer employees like their appraisals upfront and often




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Millennial v Boomer: Young staff like to share, up to a point

One says employees want to be untethered while the other believes they dream of buying a home




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Millennial v Boomer: young workers and EU

Debate: One says youthful staff want to remain in the EU, the other fears apathy




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Millennial v Boomer: Are tears a crying shame for CEOs?

Debating about whether it is ever OK to become emotional in the office




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P&G sales boom as stay-at-homers do more laundry

Cleaning products up, shaving items and make-up down in household goods group’s best quarter in years




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Boom in global sand trade fuels conservation fears

Countries ban exports in attempt to protect environment as consumption is set to soar




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Boom says its supersonic XB-1 aircraft test program will be ‘fully carbon neutral’

Commercial aviation isn’t typically the place to look if you’re after carbon-light initiatives. Jet fuel isn’t generally very green, and airplanes burn a lot of it when traversing the skies. But supersonic flight startup Boom wants to change the perception of commercial aviation as an emissions-costly prospect, starting with their testing development program for the […]




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Boomer businesses blocking next gen's digital ambitions - 12 Apr

Australia's next generation of family business leaders is more confident and better prepared for senior roles than two years ago, but is also experiencing more challenges, both inside the firm and in the wider business landscape.




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Bike shops are running out of stock as stores struggle to meet demand in lockdown sales boom

Halfords, Decathlon, Evans and Wheelbase are all listing some models of mountain and road bikes as out of stock on their websites. Surge in sales comes as Britons prepare for post-lockdown life.




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Private jet industry CEOs say business will boom as the wealthy abandon airlines and reveal what they're doing now to take advantage

CEOs of private jet operators are planning for an industry boom after the pandemic subsides as wealthy travelers may rely on private aviation more than before. Executives predict that the health and safety aspect will make more flyers willing to pay the extra cost to fly private as opposed to first-class on commercial. The industry is investing in new cleaning and safety methods to ensure that travelers are protected when flying and encourage more individuals and businesses to make the leap to private.Visit Business Insider's homepage for more stories.The private aviation industry is preparing for a post-pandemic boom as airlines settle in for the slow return to 2019 levels, which some experts say may take years as the industry recovers from the coronavirus pandemic.CEOs from the nation's




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Wine businesses and smaller restaurants are getting creative to stay afloat, according to a master sommelier — but even as alcohol purchases boom the industry needs our support

Jonathan Ross is one of the 300 master sommeliers in the world: He is an educator for the Guild of Sommeliers, an examiner for the Court of Master Sommeliers, and sits on multiple wine investment advisory boards, as well as founded Micro Wines.He says that although the alcohol industry is booming for large retailers, small businesses are struggling to find ways to stay afloat.Many smaller retailers and restaurants are turning to creative ways of staying open, including virtual tastings, delivery, and designer happy hours.Support your local restaurants and wine sellers now if you want them to survive this lockdown period.Click here for more BI Prime stories.With a substantial amount of lockdown time under our belts, people around the world have found creative ways to remain social, active,




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Therapists for the 1% say they're seeing a boom in business from clients worried about finding the perfect Hamptons vacation rental and learning to cook for the first time

Therapists for the 1% are seeing a surge in business during the pandemic, Mark Ellwood reported for Bloomberg.Some of their wealthy clients are worried about finding the perfect Hamptons vacation rental.Others are anxious about not being able to see their personal trainers five days a week and gaining weight during quarantine.Meanwhile, more than 30 million people lost their jobs during the pandemic, many of whom are low earners struggling to pay rent.The coronavirus outbreak is shining a light on the disparities between the rich and poor in the US.Visit Business Insider's homepage for more stories.Therapists that cater to the 1% are seeing a surge in business during the coronavirus outbreak, Mark Ellwood reported for Bloomberg.While many people are experiencing heightened anxiety because




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The Hamptons rental market is booming, making the ritzy area more unattainable than ever — even for 'middle-class rich people'

Rental costs in the Hamptons are soaring, pricing out many in the upper-middle class.The demand for rentals in areas like the Hamptons has been steadily rising as people look to escape big cities.Homeowners in these areas are reportedly "price gauging" as people continue to flee to more remote vacation areas.Visit Business Insider's homepage for more stories.The wealthy are clamoring for local escapes in the Hamptons — and the demand is so high that it's actually pricing some of them out.Page Six's Christopher Cameron reported that many "middle-class rich people" are upset over the rising rental prices in the Hamptons. Many are finding themselves completely priced out of the market."Brokers are doubling prices," Betsy Cox from Blackbook Concierge told Cameron. Cox is looking at homes in Palm




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ALEXANDRA SHULMAN'S NOTEBOOK: Stop bashing Baby Boomers like me. We gave the world so much, OK? 

ALEXANDRA SHULMAN: The generation now disparaged for not being woke fought for and welcomed: the legalisation of homosexuality and the 1965 Race Relations Act.




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Easter migrant boom as 72 refugees detained in one day as dinghies moor up on Kent beaches

Four boats carrying 72 migrants were intercepted by Border Force on the beaches of Kent and Sussex on Easter Sunday. The 12 women and 60 men said they were from Iraq, Iran and Syria.




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Basketball fans who paid up to $500 to watch the Boomers play USA are told they will get refund

The Boomers may have gone into Thursday nights Australia versus USA all-star basketball match at Melbourne's Marvel Stadium as underdogs, but they are going toe to toe with the visitors. 




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Basketball fans refunded $5million after ill-fated game in Melbourne featuring the Boomers

More than $5million will be refunded to thousands of fans who bought tickets to a basketball that used false advertising to claim LeBron James would be playing.




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Roseanne Barr claims coronavirus is a ruse to 'get rid' of rich boomers

She's long been known for promoting outlandish conspiracy theories - from insisting 9/11 was an inside job to promoting the bizarre Pizzagate smear against Hillary Clinton and supporting anti-vaxxers.




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Bob Geldof on why the time is right for a new Boomtown Rats album

Bob Geldof is speaking about his daughter Peaches, who died from a drug overdose in 2014, aged 25, and has become overwhelmed by emotion. 'She was lovely,' Geldof says




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ALEXANDRA SHULMAN'S NOTEBOOK: Stop bashing Baby Boomers like me. We gave the world so much, OK? 

ALEXANDRA SHULMAN: The generation now disparaged for not being woke fought for and welcomed: the legalisation of homosexuality and the 1965 Race Relations Act.




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Britain's jobs boom: More than a million people have found employment since the Brexit vote

Despite Project Fear predictions of huge job losses, a record 32.81 million people are in employment, up from 31.75 million in June 2016 when the EU referendum was held.




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Is this the new PPI scandal? Financial watchdog announces probe into booming equity release market

It is feared that equity release could soon echo the PPI mis-selling scandal which has rocked Britain in recent years. Experts last night said the industry was 'ripe for mis-selling'.




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I never thought I'd say this... but I'm so thrilled that my boomerang baby is moving back home 

TOM UTLEY: On the day this week when Boris Johnson and Carrie Symonds were celebrating their happy event, my wife and I received joyful news about our own baby boy.




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Footpad to face four on return in Boomerang.ie Chase at Thurles

The Willie Mullins-trained gelding looked a superstar in the making after going through his novice season over fences unbeaten in five starts - a campaign which featured four Grade One wins,




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Amazon to reap £7,500 a second in online boom

Analysts are predicting it will unveil first-quarter sales of around £59 billion. But the retail giant has been accused of abandoning fraud victims by closing a crucial helpline.




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I never thought I'd say this... but I'm so thrilled that my boomerang baby is moving back home 

TOM UTLEY: On the day this week when Boris Johnson and Carrie Symonds were celebrating their happy event, my wife and I received joyful news about our own baby boy.




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Why you shouldn't get TOO sold on the Trump boom

Investors should look under the bonnet of their global funds to see how far across the world their money actually stretches. Some are so concentrated in America that the global label is misleading.




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Japan sees tourism boom from Britain: Sales of yen soar in 2019

The yen has seen the biggest increase with 2019 sales rising 42% compared with the year before - despite sterling falling against the currency.




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Don Lemon and fiancé Tim Malone take their dogs, Boomer and Barkley, for a swim at a beach in Miami

CNN's Don Lemon and his fiance Tim Malone were spotted vacationing in Florida with their two adorable pups, Boomer and Barkley, on Saturday. The couple shared a kiss as they held their poodles.




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William Shatner has Twitter row with Millennial over 'boomers'

One Twitter user aimed the youthful jibe 'OK Boomer' at Shatner (pictured in France) yesterday but the Hollywood veteran fired back: 'Sweetheart, that's a compliment for me.'




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Booming 'dark web' marketplaces are being exploited by Australian drug dealers

Australia has the second highest concentration of dark web drug vendors per capita and experts warn the booming drug trade online is almost impossible to stop.




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Coronavirus toilet roll shortage sparks booming black market with hoarders

As the coronavirus outbreak intensifies, supermarket shelves are being stripped bare as families struggle to stock up on essentials in case they are forced to self-isolate.




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Welsh towns are on the rise as they ride Bristol's boom

The economy of Bristol is thriving and across the Severn Bridge, the towns and cities of South Wales are enjoying the ripple effect of its prosperity.




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What the boom in NBFCs tells us

Forget stalling bank credit and NPAs, look at booming consumer credit




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Why pushing e-commerce customers to app only environment is likely to boomerang

Forcing retail customers into an only app-based platform is premature and will boomerang, unless the loyal customer base reaches past a tipping point




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Boomers, Gen Xers and Millennials: Catchall Groupings

Generational groupings are attractive to academics who want to measure social and cultural change. They’re coveted by marketers looking to capitalize on evolving consumer tastes. And they appeal to others seeking to exploit the perceived psyche of the different groups.