Ostrzegamy - fałszywe reklamy w serwisie Google Search wykorzystywane do propagacji szkodliwego oprogramowania.

Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you'd see them as sitelinks under the ad description but not directly under the main headline link.

This was spotted by both Anthony Higman who posted it on LinkedIn and X - here are his screenshots:

And this desktop variation by Jonathan Cottrell on LinkedIn:

This seems weird but it can probably have a huge impact on an ads click through rate, but again, it is just a test right now.

Forum discussion at X and LinkedIn.

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to simplify controls and improve your access to third-party demand."

Google has combined the controls for enabling "first-party cookies" and "first-party cookies for personalization" into a single control.

Turning on the new control will enable first-party cookies for the publisher, share it with demand sources, and enable all usages including personalization, Google explained.

The new control will be set to your existing personalization setting to aid the transition, Google added.

Google added:

Currently, first-party cookies are shared with Google demand sources (Google Ads, Display & Video 360). Starting no earlier than December 4th, 2024, your first-party cookies will also be shared with Authorized Buyers. However, for the time being, this sharing will not include users in the EEA, Switzerland, UK, California, and some US states.

If you're already using first-party cookies for personalization, sharing with Authorized Buyers will be turned on by default. If you're only using first-party cookies without personalization, sharing will remain off.

Choose whether or not you want to allow first-party cookies from Google on your site, and allow sharing of first-party cookies for personalization with eligible advertising platforms (Google Ads, Display & Video 360, and Authorized Buyers). Allowing first-party cookies from Google may increase your revenue because it enables features like frequency capping on ads and allows ads with a frequency cap to serve on your site. First party cookies for personalization help to show personalized ads to your users when third-party cookies aren't available, which may also increase your revenue.

Cookies are small text files downloaded to a user's browser that can be used to store user information and preferences. Cookies are either first-party (associated with the domain the user is visiting) or third party (associated with a domain that's different from the domain the user is visiting). Google may use first-party cookies when third-party cookies are not available.

Forum discussion at X.

Data-driven attribution is the default attribution model in Google Ads. Understand how and why to use it in your Google Ads campaign.

The post Using Google Ads’ Data-Driven Attribution Model appeared first on Portent.

The course has been taught via Stanford Continuing Studies in January, and will be re-taught in June. The ten week course explains the fundamentals of digital marketing.

Have you joined the herds of people earning a passive income from Pay Per Click using Google AdSense? If not, you're missing a golden opportunity. This ebook review is about "AdSense Confessions" written by Codrut Turcanu who reveals how nine people make varying levels of income for very little work.

Explains what Google's AdSense and Adwords are, how they relate to one another and how they are used together to drive traffic and make money on line.

Iedereen die voor een B2B-bedrijf Google-zoekadvertenties inzet herkent het wel. Voor relevante zoekwoorden die dicht bij een conversie staan, betaal je een hoge CPC. Om dit te omzeilen kiezen veel adverteerders voor brede zoekwoorden, maar dat levert ook irrelevante klikken op van consumenten die je niet wil aantrekken. Nu komt Google met B2B search audiences: […]

When people think of advertising on their website their minds usually thinks of Google Adsense. It’s the biggest and best known after all and extremely easy to put into your site. In my personnel experience Google Adsense has worked well, however they have an extremely strict set of rules. These rules mean that a lot of sites can’t use Adsense on their site by default. Google is also notorious for banning accounts with no warning. Just look online and you easily find story after story about people losing their Adsense accounts for no apparent reason. Like I said I use Adsene and haven’t had any problems or have any complaints about them…….so far................... But just because Google is the biggest player doesn’t mean their the only one. So if your account with Adsense was banned and you’re looking for a new source of online revenue. Or you can’t stand Google and don’t want to deal with them, here is a list of some alternatives to Google Adsense worth checking out.

This article details my increasing frustration with Google AdSense. And no, it's not about what you think.