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Terrible name, terrific sitcom: how Schitt's Creek became a surprise hit

Word of mouth turned the riches-to-rags show into a sleeper hit. Its creator and stars explain why it is going out at its peak

Schitt’s Creek was always going to be a hard sell. There is that title for a start; an off-putting pun that instantly sets the comedy bar below ground level. Couple that with a hackneyed fish-out-of-water premise involving a rich family forced to slum it in a backwater town and you’ve got a one-season sitcom at best. Co-created by and starring Dan Levy, best known as a presenter on MTV Canada, and his dad Eugene, most famous for playing Jim’s embarrassing dad in the American Pie films, it was rejected by HBO and Showtime, eventually finding a home on the little-known US pay-to-view channel Pop. Even its main draw, the great Catherine O’Hara, was initially unenthused by the project, turning down the role of the Rose family’s self-obsessed matriarch Moira, citing her own laziness.

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