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Kim sends Putin letter in outreach amid outbreak

The report by Pyongyang#39;s official Korean Central News Agency on Saturday came a day after it reported Kim sent a personal message to Chinese President Xi Jinping to praise what he described as China#39;s success in getting its COVID-19 epidemic under control.




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Rupee ends higher at 75.67 per dollar

Markets are also finding some solace due to the chatter around easing of lockdown restrictions across various countries. This may pave the way for some more upside in the rupee towards 75.70 mark, says Sugandha Sachdeva VP-Metals, Energy Currency Research, Religare Broking.




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Rupee ends higher at 75.10 per dollar

The domestic currency is seen trading in a band of 75.20 to 76.60 in near term, says Sugandha Sachdeva VP-Metals, Energy Currency Research, Religare Broking.




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RBI extends truncated market hours till further notice

The central bank curtailed the hours to minimise infection risks and ensure that market participants maintained adequate checks and supervisory controls.




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Rupee ends lower at 75.71 per dollar

Going ahead USD/INR spot may trade above the support of 74.50 towards 75.50/76, says Rahul Gupta, Head of Research- Currency, Emkay Global Financial Services.




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Rupee ends marginally higher at 75.63 per dollar

The Indian rupee is likely to gyrate in the range of 75.20 and 76.60 in near term, says Sugandha Sachdeva VP-Metals, Energy Currency Research, Religare Broking.




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Rupee ends higher at 75.55 per dollar

The IIP numbers ahead are expected to be weak and are going to further worsen the rupee-dollar equation, says Sugandha Sachdeva VP-Metals, Energy Currency Research, Religare Broking.




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Steel stocks rally as govt extends MIP on 66 steel products

Stocks like Hindustan Zinc, Hindalco, Jindal Steel, JSW Steel and Tata Steel gained over 1 percent from previous close.




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B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
  • Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
  • Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.



  • Online Marketing News
  • digital marketing news

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Putin attends slimmed down Victory Day celebrations

Russia marked 75 years since the Soviet victory over Nazi Germany in World War Two on Saturday, but the coronavirus outbreak forced it to scale back celebrations. Olivia Chan reports.




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Putin attends slimmed down Victory Day celebrations

Russia marked 75 years since the Soviet victory over Nazi Germany in World War Two on Saturday, but the coronavirus outbreak forced it to scale back celebrations. Olivia Chan reports.




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Golf-PGA Tour extends exempt player membership to next season

The PGA Tour will extend its exempt player membership status into next season due to the COVID-19 pandemic which has interrupted this year's schedule, it said on Thursday.




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Life insurance industry trends that set to shape 2020

As per industry experts, life insurance in India is still seen as a product that comes into play only when something goes wrong with its primary focus on the mortality aspect.




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Coronavirus outbreak: Central team recommends increasing capacity of quarantine facility in Mumbai

Mumbai has recorded bulk of the cases in Maharashtra with 3,451 COVID-19 infections and 151 deaths.




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Wadhawan brothers, 21 others taken to Mahabaleshwar by Maharashtra police as quarantine period ends

The two brothers are named as accused in the FIR registered by CBI in the Yes Bank scam.




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[ASAP] Unexpected Trends in the Stability and Dissociation Kinetics of Lanthanide(III) Complexes with Cyclen-Based Ligands across the Lanthanide Series

Inorganic Chemistry
DOI: 10.1021/acs.inorgchem.0c00520




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New Trends in One-Dimensional Dynamics [Electronic book] : in honour of Welington de Melo on the occasion of his 70th Birthday IMPA 2016, Rio de Janeiro, Brazil, November 14-17 / Maria José Pacifico, Pablo Guarino, editors.

Cham : Springer, 2019.




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NEW TRENDS IN ONE-DIMENSIONAL DYNAMICS [Electronic book] : in honour of welington de melo.

[S.l.] : SPRINGER NATURE, 2019.




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New Trends in Applied Harmonic Analysis. Volume 2, Harmonic Analysis, Geometric Measure Theory, and Applications [Electronic book] / Akram Aldroubi, Carlos Cabrelli, Stéphane Jaffard, Ursula Molter, editors.

Cham, Switzerland : Birkhäuser, [2019]




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Microbial Interventions in Agriculture and Environment. Volume 1, Research Trends, Priorities and Prospects [Electronic book] / edited by Dhananjaya Pratap Singh, Vijai Kumar Gupta, Ratna Prabha.

Singapore : Springer, 2019.




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Innovations and breakthroughs in the gold and silver industries [Electronic book] : concepts, applications and future trends / Vaikuntam Iyer Lakshmanan, Barun Gorain, editors.

Cham : Springer, c2019.




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Dark skies : space expansionism, planetary geopolitics, and the ends of humanity [Electronic book] / Daniel Deudney.

New York, NY : Oxford University Press, 2020.




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Agricultural Transformation in Nepal [Electronic book] : Trends, Prospects, and Policy Options / Ganesh Thapa, Anjani Kumar, P.K. Joshi, editors.

Singapore : Springer, 2020.




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Engineering trends: materials science, mechanics and kinematics: selected, peer reviewed papers from the 2nd International Conference on Kinematics, Mechanics of Rigid Bodies, and Materials 2014 (KINEMATICS 2014), November 29-30, 2014, Bandung, Indonesia

Hayden Library - TA349.K56 2015




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Cartoon county: my father and his friends in the golden age of make-believe / Cullen Murphy

Hayden Library - PN6727.M779 Z79 2017




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Recent trends in waste water treatment and water resource management Sadhan Kumar Ghosh, Papita Das Saha, Maria Francesco Di, editors

Online Resource




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Divorce in Europe: New Insights in Trends, Causes and Consequences of Relation Break-ups / edited by Dimitri Mortelmans

Online Resource




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Bangladesh's macroeconomic policy: trends, determinants and impact / Monzur Hossain, editor

Online Resource




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Accounting, accountability and society: trends and perspectives in reporting, management and governance for sustainability / Mara Del Baldo [and more], editors

Online Resource




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Trends in Real Estate

Trends in Real Estate




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ENGG LEGENDS

ENGG LEGENDS




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Love & friendship /

Hayden Library - PN1997.85.L684 2016




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Recent trends in fuel cell science and technology / edited by Suddhasatwa Basu




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Fuel cell research trends / L.O. Vasquez (editor)




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Trends in SARS-CoV-2 PCR Test Positivity Among Outpatients in Seattle and Washington State

This population epidemiology study characterizes trends in polymerase chain reaction (PCR) test positivity for severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) in Washington State and the Seattle area between March 1 and April 16, 2020, before and after statewide physical distancing guidelines and stay-at-home orders.




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Friendships Across Cultural Barriers—We Are All the Same

In this narrative medicine essay, a family practitioner tells the story of how her relationship with an old-order Mennonite woman whose newborn son she examined and took to the hospital for cardiac surgery one Christmas day turns to friendship and a relationship with her broader community when the woman stays with her during her newborn daughter’s cardiac surgery.




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Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe ... [et al.]




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8 Social Media Trends

Long gone are the days when social media was a giant question mark in terms of measurement and ROI.

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The 15 Social Media Trends that Defined a Generation

Over the past few years, social media has given rise to a number of crazes that have quickly spread across the web; with the likes of Twitter and Facebook, a trend started in Devon can reach Delaware in a matter of minutes. In the past 5 years, social media trends have got bigger and bigger, and in some cases wackier and wackier.

From the more absurd trends like Batmanning and Cinnamon Challenge, to those with an underlying charitable cause like the Ice Bucket Challenge, social media trends spread like wildfire. Chances are you will have had at least a handful of trends pop up on your social media feeds over the years.

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6 Social Media Marketing Trends for 2015

As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor.

1. Niche Social Networks Will Emerge

Mainstream social networks like Facebook, Twitter, and LinkedIn will face challenges from lesser-known upstarts in 2015. One example is Ello, an ad-free social platform still in beta that has received a great deal of attention among those that follow social media developments.

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4 Key Social Media Marketing Trends To Lead The Game in 2016

The same laws of attraction have never governed the social media marketing scene for too long.

Just as one Tweet changes another, so does user preferences when it comes to consuming online content. New social media rise and fall quickly and this year SnapChat and Periscope already shown a great influence on the marketing landscape. With new players entering the field and old companies rushing to introduce new features and innovations, the rules of social media play hardly ever stay the same.

In 2016 we should expect to see new exciting trends and changes in the social scene and here are the top 4.

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Social Media Trends to Watch

Influencer Marketing

According to the latest Nielson study, over 90% of consumers trust recommendations from friends and family. We have slapped a fancy name on it, but at the end of the day, this is what influencer marketing really is: getting products into the hands of people whom others trust. Peer recommendations have the power to sway buyers and inspire purchase decisions, not because they have a zillion followers or have perfect lips, but because they are reliable, personable sources we believe.




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A really simple guide to really simple syndication (RSS)XXRead more: http://www.digitaltrends.com/computing/how-to-use-rss/#ixzz4ObPKdolR XFollow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook

The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS).

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6 Social Media Trends to Prepare for in 2018

2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.

When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in analytics allow you to track and improve your efforts over time. Plus, all the free social-media tools make it easy to use and maintain an active presence.

As you look ahead to 2018 and begin planning for ways to strengthen your social strategy, it is important to keep a pulse on trends.

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5 Social Media Trends That Will Have Maximum Impact in 2018

With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.

Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty.

Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.

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Social networks can learn about you through your friends

Some people might think that online privacy is, well, a private matter. If you don’t want personal information getting out online, then you can just not put it out there. Right? Wrong. Keeping your information private isn’t solely your choice anymore. Friends can play a big role in your privacy, new data show. And the more they share on a social network, the more that social network can figure out about you.

Someone who joins a social network — such as Snapchat, Instagram or Facebook —wants to find their friends. Often, the social network can help. Many apps offer to import contact lists from your phone or e-mail. These apps then use that information to find matches with people already in the network, and suggest them to you.

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2018 Biggest Social Media Trends For Business

Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago.

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Is Facebook Limiting News Feeds To 25 Friends?

As Reuben alluded and our sources VERIFY, the claim is false. Facebook did announce, in January, it would be changing its status update philosophy.

The social network explained it is going to try to show users more posts from friends that have "meaningful interactions." It plans to do that by reducing the number of articles and videos that appear on news feeds.

But, Facebook never said it is limiting news feed updates to 25 friends. Rather, the social network is just prioritizing the statuses users will be more inclined to see.

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5 Predicted Social Media Trends for 2019

Hootsuite, the master of everything social, has released a report detailing its predictions for the future of social media trends in 2019, and it is a must-read. After surveying thousands of customers and consulting with several top-notch market research firms, Hootsuite has distilled some crucial information and understanding for every business owner, large and small.

The information they reviewed covers just about anything and everything one could think to ask about when it comes to social media, from the best way to channel customer service to big-picture ideas for customer relations overall. The top social media trends for 2019, then, can be understood very specifically, and very broadly.

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