Online content and media consumption behaviors are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.

Adapt your content to changing trends

It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.  

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs 

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights: 

• Realtime Content Insights to identify the most popular articles amongst your audience
• Behavior Reports to understand the overall page and content performance of your site
• Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them. 
• AdSense Overview to see your revenue information once you link your AdSense account to Analytics. 

As an addition to your current content strategy, experiment with different content formats such as video or infographics and track the engagement on your site. If you see an improvement, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones. 

Optimize your revenue stream

When your content is ready, appealing and easy to reach, you can optimize your AdSense account to maximize your revenue from the content you created. We know that creating content takes time, so we’d like to remind you of some solutions that you can use to get the most out of your content.

You may consider using Auto ads to help you increase your ads revenue. Auto ads are optimized to deliver better performing ads, so that you can spend more time creating the content your audience is searching for. As they work through any AdSense ad code, you can start using Auto ads byturning them on in your account. 

As time spent on mobile increases, it becomes even more important to have a mobile-friendly site with goodpage speed. This will help people to access your content without problems. Make sure your ad units are responsive in order to provide a positive ad experience regardless of which device people use to visit your site. 

Lastly, make sure that your site complies with the AdSense Program policies so that your business can grow sustainably. 

We’re here to support you through the AdSense forums, email and troubleshooters. Learn more about the support options available. 

Artificial Intelligence systems can recognize our voices, forecast the weather and help decide who gets a loan. Given the increasing ubiquity of AI, it’s important that everyone is able to understand more about it.

Like any system or technology, AI doesn’t always get it right. And understanding why AI systems break is often not easy for people who aren't experts in the field; research results are shared in dense papers filled with formulas.

Of course, people who haven't studied AI still need to be able to ask critical questions about these systems. To help support these kinds of discussions, we've created AI Explorables, a series of interactive explanations of key AI concepts. They’re specifically geared toward non-experts (even though we think and hope that experts will also find them interesting and thought-provoking). 

The first two Explorables walk you through an assessment determining whether an AI system is fair and unbiased. Measuring Fairness weighs the trade-offs involved in building a machine that diagnoses a disease—and lets you try tuning it to be fairer.

In another Explorable, called Hidden Bias, we examine a system that predicts student's grades. Biased by the data it has learned from, the system predicts lower grades for women. Trying to fix this by hiding gender from the system doesn't always work (and, in some cases, can actually increase the bias in the system). 

In the coming months we plan on sharing more Explorables on other fairness issues (how do feedback loops affect the biases of an AI system?), interpretability (why did the AI system decide to do that?) and privacy (what does it mean in the context of an AI system?).

People and AI Research (PAIR) is committed to making machine learning more participatory, and we believe that Explorables will help expand the conversation around machine learning and make it more inclusive. You can find more updates about Explorables and our other work at the (new) PAIR Medium channel.