In part one of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. In part two, we will share perspectives on: How SAS Customer Intelligence 360 completes analytic's last mile. How campaign management processes can easily [...]

SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 2] was published on Customer Intelligence Blog.

Your brand is customer journey obsessed, and every interaction with your company provides a potential opportunity to make an intelligent decision, deepen engagement and meet conversion goals. The hype of martech innovation in 2020 is continuing to elevate, and every technology vendor is claiming the following statement: "Bolster the customer [...]

SAS Customer Intelligence 360: Marketing AI vision was published on Customer Intelligence Blog.

In parts one and two of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS) in the October 2019 research study Experience 2030: “Brands must [...]

SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3] was published on Customer Intelligence Blog.

Excitement levels are high for the March 2020 release of SAS Customer Intelligence 360, which includes multiple years of research and development culminating in enhancements to the platform's underlying data model. The changes will introduce the unification of a comprehensive data model recording both: Customer behavior -- what users are [...]

SAS Customer Intelligence 360: Unified data model, marketing attribution and AutoML was published on Customer Intelligence Blog.

After careful consideration of the evolving COVID-19 situation, SAS made the decision in March to cancel the in-person SAS Global Forum 2020 conference in Washington, DC. The health and well-being of SAS customers and employees was the company's top priority in making that decision, and while it's unfortunate that we [...]

SAS Global Forum 2020: Hybrid marketing with SAS Customer Intelligence 360 was published on Customer Intelligence Blog.

A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Deferasirox binds to iron and removes it from the bloodstream. It is used to treat iron overload caused by blood transfusions in adults and children who are at least two years old.

With the increased WMA limit, state governments are expected to plan their market borrowings in a better way rather than bunch up their borrowings, leading to oversupply issues.

RBI notified that it will buy long-dated bonds maturing in 2026, 2028, 2029 and 2030 while it will sell short-dated securities maturing between June 2020 and April 2021. Both the purchase and sale will be worth Rs 10,000 crore each.

Although there is no concrete proof, experts believe a large chunk of this is likely to be T-Bill purchases by the RBI from the secondary market.

The central government will likely ramp up market borrowing in the second half of this fiscal, but may be forced to stick to its target for the first half at the moment.

For instance, German automaker Volkswagen, which has had a reasonable success with the Polo hatchback, arrived late to the party in the Indian compact sedan segment (with the Ameo) and still doesn’t have a sub-4 metre SUV.

Could packaging become part of the Internet of Things, delivering messages and even AR experiences to consumers?

Tips from executives on how to inspire creativity in the workplace

To fill your days with music between now and the Marketing Hall of Femme Summit & Awards on June 21, here's our HoF playlist

Join us on June 12 as we take an in-depth look at video marketing strategy

In the rapidly-growing video marketing space, it's essential to stay ahead of emerging trends

Philip Morris International became the world's leading tobacco brand by selling...well, cigarettes. Now it's planning on a smoke-free future

The three year NCD issue of Indiabulls Housing Finance opened on April 29. Although, the base issue size was Rs 100 crore, but it had a greeshoe option of Rs 900 crore.

Though I have spent nearly 40 years studying financial markets, I find them as bewildering, complex and fascinating as ever.

Tips from executives on how to inspire creativity in the workplace

To fill your days with music between now and the Marketing Hall of Femme Summit & Awards on June 21, here's our HoF playlist

Join us on June 12 as we take an in-depth look at video marketing strategy

In the rapidly-growing video marketing space, it's essential to stay ahead of emerging trends

Philip Morris International became the world's leading tobacco brand by selling...well, cigarettes. Now it's planning on a smoke-free future

While big tech has shouldered the load, the Nasdaq Composite is also home to 700 health-care and biotechnology companies that have stoked investor interest as they search for ways to treat the coronavirus.

Domestic benchmark indices were in for a bumpy ride this week with many ups and down along the way. Starting the week equity markets tanked and lost 80% of the gains made in the previous week as investors lost Rs 5.8 lakh crore.

On December 5th  Nova Scotia conducted a new draw in its provincial Labor Market Priorities Stream with a link to Express Entry. It targets social and community service workers under the NOC 4212. This was the first NSNP draw that targeted NOC 4212.Candidates…

India’s overall retail market to reach Rs 47 lakh crore by 2016-17

India fastest growing e-commerce market in Asia-Pacific region will reach $6 billion by 2015 - Gartner

Online Ad Market In India To Reach INR 7,044 Cr By December 2016

Share Market માં સારા સમાચાર, 24 કેરેટ સોનાનો ભાવ 48 હજારને પાર

Lower fertility rates will boost economic growth, according to a demographic model developed by Renaissance Capital. 

Financial incentives from two different cities persuaded US grocery chain The Fresh Market to stay headquartered in its home state of North Carolina.

US-led vetting and certification of big-ticket projects may go a long way to allaying western investor concerns about rule of law and transparency issues, says intelligence firm Alaco’s head of content.

JinkoSolar Holding Co., the world’s biggest solar panel maker, sees China’s photovoltaic power additions slumping this year and a greater share of its revenue coming from overseas amid uncertainties over Beijing’s new policies.

Eleven million people were employed in renewable energy worldwide in 2018 according to the latest analysis by the International Renewable Energy Agency (IRENA).

In the first three months of the year, the U.S. installed 2.7 gigawatts of solar photovoltaics (PV), making it the most solar ever installed in the first quarter of a year. With the strong first quarter, Wood Mackenzie Power & Renewables forecasts 25% growth in 2019 compared to 2018, and it expects more than 13 GWdc of installations this year.

Solar Foundation and the Solar Energy Industries Association (SEIA) are joining the National Renewable Energy Laboratory (NREL), several national residential solar companies, and other nonprofit organizations to develop new automated permit software for distributed solar and storage, reducing the cost of solar installations and saving resources for local governments and taxpayers.

This week artificial intelligence (AI)-driven energy storage services provider Stem said that it had formed a partnership with New York-based private equity company Syncarpha Capital to build 28.2 megawatt-hours (MWh) of large-scale storage projects co-sited with solar in Massachusetts.

ENGIE Storage has announced it will supply and operate a 19 MW/38 MWh portfolio of six energy storage sites that will contribute to the Solar Massachusetts Renewable Target Program and participate in ISO-New England wholesale markets.

Coming on the heels of Gap’s announced 90-MW PPA with Enel Green Power, BloombergNEF released its 2H 2019 corporate energy market outlook in which it said that corporations signed contracts to purchase 8.6 GW of clean energy in 2019 through July, up from 7.2 GW at the same time last year.

The financial benefits of buying and selling locally produced energy from rooftop solar, wind turbines and batteries within communities have been revealed in a test case run by energy tech firm LO3 Energy.

This week, Scottish software company Smarter Grid Solutions (SGS) announced that it will be expanding into Europe after completing successful trials with a utility company in Germany.

Today SunPower is launching its next generation solar panel called A-series, which boasts 400 or 415 watts, in the United States. A new 400-watt product, Maxeon 3, is available in Europe and Australia.