hybrid marketing SAS Customer Intelligence 360: Identity management, profiling and unified data model for hybrid marketing By blogs.sas.com Published On :: Wed, 02 Sep 2020 12:55:50 +0000 Customer data platforms (CDPs), data management platforms (DMPs), people-based marketing, identity graphs, and more overlapping topics represent an important ingredient of any martech brainstorming session in 2020. As your brand spreads out across touchpoints — from web to mobile applications, as well as call centers, email and direct mail — [...] SAS Customer Intelligence 360: Identity management, profiling and unified data model for hybrid marketing was published on Customer Intelligence Blog. Full Article Uncategorized Customer Data Platform Digital Measurement Identity Management SAS Customer Intelligence 360: Marketing Data Management Series
hybrid marketing SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 1] By feedproxy.google.com Published On :: Mon, 26 Aug 2019 13:00:36 +0000 The marketing industry has never had greater access to data than it does today. However, data alone does not drive your marketing organization. Decisions do. And with all the recent hype regarding the potential of AI, a successful cross-channel campaign is propelled by a personalized, data-driven approach injected with machine [...] SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 1] was published on Customer Intelligence Blog. Full Article Uncategorized AI digital marketing direct marketing Hybrid marketing and last mile series machine learning segmentation
hybrid marketing SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 2] By feedproxy.google.com Published On :: Tue, 03 Sep 2019 13:00:20 +0000 In part one of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. In part two, we will share perspectives on: How SAS Customer Intelligence 360 completes analytic's last mile. How campaign management processes can easily [...] SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 2] was published on Customer Intelligence Blog. Full Article Uncategorized AI digital marketing direct marketing Hybrid marketing and last mile series machine learning segmentation
hybrid marketing SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3] By feedproxy.google.com Published On :: Thu, 12 Mar 2020 12:00:55 +0000 In parts one and two of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS) in the October 2019 research study Experience 2030: “Brands must [...] SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3] was published on Customer Intelligence Blog. Full Article Uncategorized AI Campaign Management Hybrid Marketing machine learning marketing analytics personalization segmentation
hybrid marketing SAS Global Forum 2020: Hybrid marketing with SAS Customer Intelligence 360 By feedproxy.google.com Published On :: Thu, 16 Apr 2020 12:00:05 +0000 After careful consideration of the evolving COVID-19 situation, SAS made the decision in March to cancel the in-person SAS Global Forum 2020 conference in Washington, DC. The health and well-being of SAS customers and employees was the company's top priority in making that decision, and while it's unfortunate that we [...] SAS Global Forum 2020: Hybrid marketing with SAS Customer Intelligence 360 was published on Customer Intelligence Blog. Full Article Uncategorized AI Campaign Management digital marketing Hybrid Marketing machine learning marketing automation
