Learn more about how digital intelligence is the key to ‘regenerative retail’: https://www.wired.co.uk/bc/article/circular-economy-track-trace-transparency

TommyInnit takes the WIRED Autocomplete Interview and answers the internet's burning questions about himself. What's TommyInnit's real name? Is he a billionaire? Does he know what Dream looks like? Is he ever going to stop streaming? TommyInnit answers all these questions and much more.

Dr. Mathias Nordvig, a professor of Norse mythology, sits down with WIRED to compare and contrast Marvel's interpretations of Norse gods. Dr. Nordvig goes into great detail about everything from Thor's hammer to Odin's eye and Loki's shapeshifting.

Author Neil Gaiman takes to Twitter to answer the internet's burning questions about mythology. What links Viking and Greek myths? Why does Anubis have a dog head? Why do so many cultures have a 'Great Flood' myth? What do Biblical angels look like? Neil answers all these questions and much, much more! The Sandman is available to stream exclusively on Netflix beginning August 5th. Director: Justin Wolfson Director of Photography: Charlie Jordan Editor: Patrick Biesemans, Paul Tael Expert: Neil Gaiman Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Eric Martinez Production Coordinator: Fernando Davila Assistant Camera: Lauren Pruitt Audio: Rebecca O'Neil Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Diego Rentsch

60% of Americans polled think billionaires like Elon Musk are good for the economy, but the economic data reveals something very different. "These people become a black hole for the economy," says economist Gary Stevenson. WIRED spoke with Gary as well as Princeton economist Atif Mian to debunk some commonly held beliefs about this nation's ultra rich. Director: Lisandro Perez-Rey Director of Photography: Cole Evelev Editor: Chris Davies Experts: Atif Mian and Gary Stevenson Line Producer: Joseph Buscemi Associate Producer: Samantha Vélez Production Manager: Eric Martinez Production Coordinator: Fernando Davila Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Justin Symonds

Produced by WIRED Brand Lab with the UK Department for Business & Trade | Learn more about the UK companies revolutionizing the metaverse, AI, and more.

Clark University mycologist David Hibbett answers the internet's burning questions about mushrooms. What's the difference between crimini, button and portobello mushrooms? What are the weirdest mushrooms? Why do "magic" mushrooms exist? How can you tell if they are poisonous or not? David answers all these questions and much more! Director: Justin Wolfson Director of Photography: Constantine Economides Editor: Richard Trammell Expert: David Hibbett Line Producer: Joe Buscemi Associate Producer: Paul Gulyas Production Manager: Eric Martinez Production Coordinator: Fernando Davila Senior Casting Producer: Nicole Ford Camera Operator: Cloud Audio: Michael Guggino Production Assistant: Ryan Coppola Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Marisa DeMarini Additional Editor: Paul Tael

We all have plenty of questions about our phones. Is our phone always listening to us? Is it safe to use while pumping gas? Does closing apps help our phone perform better? Former Apple store tech David Payette is here to set the record straight. Director: Trevor Locke Director of Photography: Rahil Ashruff Editor: Louis Lalire Host: David Payette Coordinating Producer: Kevyn Fairchild Line Producer: Joseph Buscemi Associate Producer: Shelby Bomah Production Manager: Eric Martinez Production Coordinator: Fernando Davila Casting Producer: Thomas Giglio Talent Booker: Nicole Ford Camera Operator: Cloud Audio: Gabe Quiroga Gaffer: Cody Blevins Production Assistant: Caleb, Clark Lea Donenberg Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Andy Morell Graphics Supervisor: Ross Rackin Designer: Samuel Fuller 00:00 - Tech Truths with David Payette 00:21 - Is my phone listening to me? 02:03 - Are our phones watching us? 02:59 - Do our phones track us even when they are off? 04:20 - Does your phone get better service depending on how you hold it? 04:27 - Does your phone ruin credit cards or hotel room keys? 04:48 - Will a magnet wipe your phone? 04:57 - Do phones attract lightning? 05:07 - Is it safe to hold your phone when pumping gas? 05:15 - Can your phone be hacked on public WiFi or random USB chargers? 06:23 - Is Airplane Mode really necessary? 07:32 - Does dark mode help your eyesight? 08:20 - Is planned obsolescence real? 09:28 - How waterproof are our phones? 10:33 - Does closing apps enhance your phone’s performance? 11:43 - What’s the deal with exploding phone batteries? 12:40 - What’s the best way to charge our phones? 13:48 - How often do you need to clean your phone’s screen?

Jeremy Renner visits WIRED to answer his most searched questions from Google. How did his acting career begin? How did he become Hawkeye in the MCU? Is Jeremy Renner a good archer in real life? Is he friends with Elizabeth Olsen? How did Jeremy Renner recover so quickly from his life-threatening accident? Jeremy answers these questions and more on the WIRED Autocomplete Interview. Mayor of Kingstown streams this Sunday exclusively on Paramount+ Director: Justin Wolfson Director of Photography: Constantine Economides Editor: Richard Trammell; Louis Lalire Talent: Jeremy Renner Producer: Justin Wolfson Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Peter Brunette Talent Booker: Mica Medoff Camera Operator: Christopher Eustache Sound Mixer: Rebecca O'Neill Production Assistant: Kalia Simms Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: JC Scruggs Assistant Editor: Fynn Lithgow

A day after India’s announcement, Beijing says a resolution has been reached over “relevant matters” on China-India border

Indian Army sources stated patrolling at Depsang is expected to resume shortly

The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA) to offer global courses at special prices to its members under the aegis of The TAC Academy.

5 acres identified for establishing the cancer care centre next to Princess Krishnarajammanni Super Speciality Hospital on KRS Road

One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.

1. Negative feedback can be safely ignored
2. Email is no longer relevant
3. All content represents thought leadership
4. Social media and content marketing are two different campaigns
5. Content topics must be limited to protect your secrets
6. Social media marketing is primarily for generating new customers
7. Social media metrics cannot be measured

Day two of advertising festival Goafest, saw Zeenat Aman share how she adapted to the mobile screen, the industry debating gender stereotyping in ads and more

The awards recognise good content across platforms in various Indian languages

While the third season of FX's “The Bear” has already dropped, the trio won their second Emmys for its second, in which White's chef Carmen “Carmy” Berzatto attempts to turn his family's grungy Chicago sandwich shop into an elite restaurant

YouTube Shopping affiliate programme allows creators to earn by recommending products, across videos, shorts and live streams

As fears of inflation recede, the prospect of a medium-term slowdown in the global economy looms

His remarkable career is a proof to his fitness and grit

As cases of worker abuse at garment factories soar, H&M says it is 'deeply concerned' by the developments in Myanmar

In this densely populated area, migrants eke out a living through small trade and businesses. Their fragile lives are too easily broken. Poornima Joshi and AM Jigeesh report

Around 2,000 of the mystery black balls had washed onto beaches across Sydney since October 15

A comprehensive analysis of 73 studies involving over 113,000 participants found that using bright screens before bed delays sleep onset by less than three minutes on average. 

Sai Rajesh, the writer-director of the Telugu romantic drama ‘Baby’ that has been eliciting extreme responses, says he did not intend to make a toxic film

Believed to have been named after a mythical demon, ‘Bem’ who ruled the river banks ‘tota’, a portion of this coastal town, once a fishing/farming village, and now popular with tourists, is sandwiched between the river and the sea

Three senior officials belonging to Puducherry Civil Services cadre have been arrested in temple land scams in the recent months

'I was very young when I had come to audition for Indian Idol. I wasn't taken because of my age.'

'I never thought I would come to Indian Idol or any other singing competition.'

Directed by Vasan Bala, the murder mystery will stream on Netflix from November 11.

His fans speak.

Three out of the nine officers, who were admitted to various private hospitals in Hyderabad, have already been discharged while the remaining are in stable condition.

Why are we still fighting an age-old disease like tuberculosis? Lack of awareness is the main reason.

Are you like me, reading about people fading away as they burn out, and feeling unable to relate? Do you feel like your feelings are invisible to the world because you’re experiencing burnout differently? When burnout starts to push down on us, our core comes through more. Beautiful, peaceful souls get quieter and fade into that distant and distracted burnout we’ve all read about. But some of us, those with fires always burning on the edges of our core, get hotter. In my heart I am fire. When I face burnout I double down, triple down, burning hotter and hotter to try to best the challenge. I don’t fade—I am engulfed in a zealous burnout. 

So what on earth is a zealous burnout?

Imagine a woman determined to do it all. She has two amazing children whom she, along with her husband who is also working remotely, is homeschooling during a pandemic. She has a demanding client load at work—all of whom she loves. She gets up early to get some movement in (or often catch up on work), does dinner prep as the kids are eating breakfast, and gets to work while positioning herself near “fourth grade” to listen in as she juggles clients, tasks, and budgets. Sound like a lot? Even with a supportive team both at home and at work, it is. 

Sounds like this woman has too much on her plate and needs self-care. But no, she doesn’t have time for that. In fact, she starts to feel like she’s dropping balls. Not accomplishing enough. There’s not enough of her to be here and there; she is trying to divide her mind in two all the time, all day, every day. She starts to doubt herself. And as those feelings creep in more and more, her internal narrative becomes more and more critical.

Suddenly she KNOWS what she needs to do! She should DO MORE. 

This is a hard and dangerous cycle. Know why? Because once she doesn’t finish that new goal, that narrative will get worse. Suddenly she’s failing. She isn’t doing enough. SHE is not enough. She might fail, she might fail her family...so she’ll find more she should do. She doesn’t sleep as much, move as much, all in the efforts to do more. Caught in this cycle of trying to prove herself to herself, never reaching any goal. Never feeling “enough.” 

So, yeah, that’s what zealous burnout looks like for me. It doesn’t happen overnight in some grand gesture but instead slowly builds over weeks and months. My burning out process looks like speeding up, not a person losing focus. I speed up and up and up...and then I just stop.

I am the one who could

It’s funny the things that shape us. Through the lens of childhood, I viewed the fears, struggles, and sacrifices of someone who had to make it all work without having enough. I was lucky that my mother was so resourceful and my father supportive; I never went without and even got an extra here or there. 

Growing up, I did not feel shame when my mother paid with food stamps; in fact, I’d have likely taken on any debate on the topic, verbally eviscerating anyone who dared to criticize the disabled woman trying to make sure all our needs were met with so little. As a child, I watched the way the fear of not making those ends meet impacted people I love. As the non-disabled person in my home, I would take on many of the physical tasks because I was “the one who could” make our lives a little easier. I learned early to associate fears or uncertainty with putting more of myself into it—I am the one who can. I learned early that when something frightens me, I can double down and work harder to make it better. I can own the challenge. When people have seen this in me as an adult, I’ve been told I seem fearless, but make no mistake, I’m not. If I seem fearless, it’s because this behavior was forged from other people’s fears. 

And here I am, more than 30 years later still feeling the urge to mindlessly push myself forward when faced with overwhelming tasks ahead of me, assuming that I am the one who can and therefore should. I find myself driven to prove that I can make things happen if I work longer hours, take on more responsibility, and do more. 

I do not see people who struggle financially as failures, because I have seen how strong that tide can be—it pulls you along the way. I truly get that I have been privileged to be able to avoid many of the challenges that were present in my youth. That said, I am still “the one who can” who feels she should, so if I were faced with not having enough to make ends meet for my own family, I would see myself as having failed. Though I am supported and educated, most of this is due to good fortune. I will, however, allow myself the arrogance of saying I have been careful with my choices to have encouraged that luck. My identity stems from the idea that I am “the one who can” so therefore feel obligated to do the most. I can choose to stop, and with some quite literal cold water splashed in my face, I’ve made the choice to before. But that choosing to stop is not my go-to; I move forward, driven by a fear that is so a part of me that I barely notice it’s there until I’m feeling utterly worn away.

So why all the history? You see, burnout is a fickle thing. I have heard and read a lot about burnout over the years. Burnout is real. Especially now, with COVID, many of us are balancing more than we ever have before—all at once! It’s hard, and the procrastinating, the avoidance, the shutting down impacts so many amazing professionals. There are important articles that relate to what I imagine must be the majority of people out there, but not me. That’s not what my burnout looks like.

The dangerous invisibility of zealous burnout

A lot of work environments see the extra hours, extra effort, and overall focused commitment as an asset (and sometimes that’s all it is). They see someone trying to rise to challenges, not someone stuck in their fear. Many well-meaning organizations have safeguards in place to protect their teams from burnout. But in cases like this, those alarms are not always tripped, and then when the inevitable stop comes, some members of the organization feel surprised and disappointed. And sometimes maybe even betrayed. 

Parents—more so mothers, statistically speaking—are praised as being so on top of it all when they can work, be involved in the after-school activities, practice self-care in the form of diet and exercise, and still meet friends for coffee or wine. During COVID many of us have binged countless streaming episodes showing how it’s so hard for the female protagonist, but she is strong and funny and can do it. It’s a “very special episode” when she breaks down, cries in the bathroom, woefully admits she needs help, and just stops for a bit. Truth is, countless people are hiding their tears or are doom-scrolling to escape. We know that the media is a lie to amuse us, but often the perception that it’s what we should strive for has penetrated much of society.

Women and burnout

I love men. And though I don’t love every man (heads up, I don’t love every woman or nonbinary person either), I think there is a beautiful spectrum of individuals who represent that particular binary gender. 

That said, women are still more often at risk of burnout than their male counterparts, especially in these COVID stressed times. Mothers in the workplace feel the pressure to do all the “mom” things while giving 110%. Mothers not in the workplace feel they need to do more to “justify” their lack of traditional employment. Women who are not mothers often feel the need to do even more because they don’t have that extra pressure at home. It’s vicious and systemic and so a part of our culture that we’re often not even aware of the enormity of the pressures we put on ourselves and each other. 

And there are prices beyond happiness too. Harvard Health Publishing released a study a decade ago that “uncovered strong links between women’s job stress and cardiovascular disease.” The CDC noted, “Heart disease is the leading cause of death for women in the United States, killing 299,578 women in 2017—or about 1 in every 5 female deaths.” 

This relationship between work stress and health, from what I have read, is more dangerous for women than it is for their non-female counterparts.

But what if your burnout isn’t like that either?

That might not be you either. After all, each of us is so different and how we respond to stressors is too. It’s part of what makes us human. Don’t stress what burnout looks like, just learn to recognize it in yourself. Here are a few questions I sometimes ask friends if I am concerned about them.

Are you happy? This simple question should be the first thing you ask yourself. Chances are, even if you’re burning out doing all the things you love, as you approach burnout you’ll just stop taking as much joy from it all.

Do you feel empowered to say no? I have observed in myself and others that when someone is burning out, they no longer feel they can say no to things. Even those who don’t “speed up” feel pressure to say yes to not disappoint the people around them.

What are three things you’ve done for yourself? Another observance is that we all tend to stop doing things for ourselves. Anything from skipping showers and eating poorly to avoiding talking to friends. These can be red flags. 

Are you making excuses? Many of us try to disregard feelings of burnout. Over and over I have heard, “It’s just crunch time,” “As soon as I do this one thing, it will all be better,” and “Well I should be able to handle this, so I’ll figure it out.” And it might really be crunch time, a single goal, and/or a skill set you need to learn. That happens—life happens. BUT if this doesn’t stop, be honest with yourself. If you’ve worked more 50-hour weeks since January than not, maybe it’s not crunch time—maybe it’s a bad situation that you’re burning out from.

Do you have a plan to stop feeling this way? If something is truly temporary and you do need to just push through, then it has an exit route with a
defined end.

Take the time to listen to yourself as you would a friend. Be honest, allow yourself to be uncomfortable, and break the thought cycles that prevent you from healing. 

So now what?

What I just described is a different path to burnout, but it’s still burnout. There are well-established approaches to working through burnout:

• Get enough sleep.
• Eat healthy.
• Work out.
• Get outside.
• Take a break.
• Overall, practice self-care.

Those are hard for me because they feel like more tasks. If I’m in the burnout cycle, doing any of the above for me feels like a waste. The narrative is that if I’m already failing, why would I take care of myself when I’m dropping all those other balls? People need me, right? 

If you’re deep in the cycle, your inner voice might be pretty awful by now. If you need to, tell yourself you need to take care of the person your people depend on. If your roles are pushing you toward burnout, use them to help make healing easier by justifying the time spent working on you. 

To help remind myself of the airline attendant message about putting the mask on yourself first, I have come up with a few things that I do when I start feeling myself going into a zealous burnout.

Cook an elaborate meal for someone! 

OK, I am a “food-focused” individual so cooking for someone is always my go-to. There are countless tales in my home of someone walking into the kitchen and turning right around and walking out when they noticed I was “chopping angrily.” But it’s more than that, and you should give it a try. Seriously. It’s the perfect go-to if you don’t feel worthy of taking time for yourself—do it for someone else. Most of us work in a digital world, so cooking can fill all of your senses and force you to be in the moment with all the ways you perceive the world. It can break you out of your head and help you gain a better perspective. In my house, I’ve been known to pick a place on the map and cook food that comes from wherever that is (thank you, Pinterest). I love cooking Indian food, as the smells are warm, the bread needs just enough kneading to keep my hands busy, and the process takes real attention for me because it’s not what I was brought up making. And in the end, we all win!

Vent like a foul-mouthed fool

Be careful with this one! 

I have been making an effort to practice more gratitude over the past few years, and I recognize the true benefits of that. That said, sometimes you just gotta let it all out—even the ugly. Hell, I’m a big fan of not sugarcoating our lives, and that sometimes means that to get past the big pile of poop, you’re gonna wanna complain about it a bit. 

When that is what’s needed, turn to a trusted friend and allow yourself some pure verbal diarrhea, saying all the things that are bothering you. You need to trust this friend not to judge, to see your pain, and, most importantly, to tell you to remove your cranium from your own rectal cavity. Seriously, it’s about getting a reality check here! One of the things I admire the most about my husband (though often after the fact) is his ability to break things down to their simplest. “We’re spending our lives together, of course you’re going to disappoint me from time to time, so get over it” has been his way of speaking his dedication, love, and acceptance of me—and I could not be more grateful. It also, of course, has meant that I needed to remove my head from that rectal cavity. So, again, usually those moments are appreciated in hindsight.

Pick up a book! 

There are many books out there that aren’t so much self-help as they are people just like you sharing their stories and how they’ve come to find greater balance. Maybe you’ll find something that speaks to you. Titles that have stood out to me include:

• Thrive by Arianna Huffington
• Tools of Titans by Tim Ferriss
• Girl, Stop Apologizing by Rachel Hollis
• Dare to Lead by Brené Brown

Or, another tactic I love to employ is to read or listen to a book that has NOTHING to do with my work-life balance. I’ve read the following books and found they helped balance me out because my mind was pondering their interesting topics instead of running in circles:

• The Drunken Botanist by Amy Stewart
• Superlife by Darin Olien
• A Brief History of Everyone Who Ever Lived by Adam Rutherford
• Gaia’s Garden by Toby Hemenway 

If you’re not into reading, pick up a topic on YouTube or choose a podcast to subscribe to. I’ve watched countless permaculture and gardening topics in addition to how to raise chickens and ducks. For the record, I do not have a particularly large food garden, nor do I own livestock of any kind...yet. I just find the topic interesting, and it has nothing to do with any aspect of my life that needs anything from me.

Forgive yourself 

You are never going to be perfect—hell, it would be boring if you were. It’s OK to be broken and flawed. It’s human to be tired and sad and worried. It’s OK to not do it all. It’s scary to be imperfect, but you cannot be brave if nothing were scary.

This last one is the most important: allow yourself permission to NOT do it all. You never promised to be everything to everyone at all times. We are more powerful than the fears that drive us. 

This is hard. It is hard for me. It’s what’s driven me to write this—that it’s OK to stop. It’s OK that your unhealthy habit that might even benefit those around you needs to end. You can still be successful in life.

I recently read that we are all writing our eulogy in how we live. Knowing that your professional accomplishments won’t be mentioned in that speech, what will yours say? What do you want it to say? 

Look, I get that none of these ideas will “fix it,” and that’s not their purpose. None of us are in control of our surroundings, only how we respond to them. These suggestions are to help stop the spiral effect so that you are empowered to address the underlying issues and choose your response. They are things that work for me most of the time. Maybe they’ll work for you.

Does this sound familiar? 

If this sounds familiar, it’s not just you. Don’t let your negative self-talk tell you that you “even burn out wrong.” It’s not wrong. Even if rooted in fear like my own drivers, I believe that this need to do more comes from a place of love, determination, motivation, and other wonderful attributes that make you the amazing person you are. We’re going to be OK, ya know. The lives that unfold before us might never look like that story in our head—that idea of “perfect” or “done” we’re looking for, but that’s OK. Really, when we stop and look around, usually the only eyes that judge us are in the mirror. 

Do you remember that Winnie the Pooh sketch that had Pooh eat so much at Rabbit’s house that his buttocks couldn’t fit through the door? Well, I already associate a lot with Rabbit, so it came as no surprise when he abruptly declared that this was unacceptable. But do you recall what happened next? He put a shelf across poor Pooh’s ankles and decorations on his back, and made the best of the big butt in his kitchen. 

At the end of the day we are resourceful and know that we are able to push ourselves if we need to—even when we are tired to our core or have a big butt of fluff ‘n’ stuff in our room. None of us has to be afraid, as we can manage any obstacle put in front of us. And maybe that means we will need to redefine success to allow space for being uncomfortably human, but that doesn’t really sound so bad either. 

So, wherever you are right now, please breathe. Do what you need to do to get out of your head. Forgive and take care.

[France] : Arte Editions, [2021]

[France] : Arte Editions, [2021]

[Golden Valley, MN] : Mill Creek Entertainment, [2018]

[New York] : Criterion Collection, [2014]

The Army is bracing for another challenging winter in Ladakh, one of the most challenging military deployments in the world, as the winter sets in. 

Sanjna Kapoor, who was in town to mentor a theatre workshop for children, talks to PARSHATHY J. NATH about how theatre has changed her life

In Ganesh’s works, done on handloom textile, paper, or canvas, the indigo strokes pulsate with a latent energy

Small Stories Big Thoughts is an endearing collection of stories by the 17-year-old Aditi Sowmyanarayan, who did not let her neurodiverse condition hinder her creativity

India’s partners in the West must understand that New Delhi wants the international system to be more representative in line with geopolitical realities