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Women Are Over-Mentored (But Under-Sponsored)

Herminia Ibarra, professor of organizational behavior at INSEAD and coauthor of the HBR article "Why Men Still Get More Promotions Than Women."




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The Surprising Benefits of Sponsoring Others at Work

Sylvia Ann Hewlett, an economist and the founder of the Center for Talent Innovation, has studied the difference between mentoring and sponsorship and what leaders have to gain from the latter. She says it's important to seek out protégés who outperform, are exceptionally trustworthy, and, most importantly, offer skills, knowledge, and perspectives that differ from your own, so you can maximize the benefits for both parties. Hewlett brings real-world lessons from several successful pairings and tips on how to effectively launch and manage these long-term relationships. She's the author of the book "The Sponsor Effect: How to Be a Better Leader by Investing in Others."




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Sponsored Slideshows




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Sponsored Slideshows




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Sponsored Slideshows

With a remarkable design update, superior picture quality and super charging features, Samsung has outdone itself yet again with these two beauties.




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Sponsored Slideshows

Less than a month after its global unveiling, Samsung has launched the latest device in its Note series, the Galaxy Note 5 in India.




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Sponsored Slideshows

Here are seven ways in which the Galaxy S7 is making our life meaningful.




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Sponsored Slideshows




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Sponsored Slideshows




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Sponsored Slideshows

7 new features of Samsung Galaxy S7 and S7 edge that will blow your mind




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Sponsored Slideshows




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Sponsored Slideshows




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Sponsored: Bryan Nehman Talks To Vinny Steo about COVID-19 Impact On Housing Market

Steo is taking steps to ensure the safety of buyers and sellers in an uncertain time.




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Employer sponsored temporary work visas (482 and 457) and Coronavirus (COVID-19)

If you’re a Temporary Skill Shortage visa holder – what should you do if you have been stood down or your work hours are reduced by your employer? The Australian Government has announced that Temporary Skill Shortage visa holders who have been stood down, but not laid off, will maintain their visa validity and businesses […]

The post Employer sponsored temporary work visas (482 and 457) and Coronavirus (COVID-19) appeared first on Visa Australia - Immigration Lawyers & Registered Migration Agents.




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Land Your Dream Job with Vettery (Sponsored)

Whether you’re an experienced pro or someone new to the industry, finding a great job can be a scary, stressful process. Engineers and designers get inundated with Hacker Rank tests, portfolio requests, and a variety of other queries. Vettery improves the experience for free agents by creating an atmosphere where businesses reach out to you! […]

The post Land Your Dream Job with Vettery (Sponsored) appeared first on David Walsh Blog.




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Teamstack: Easy Automation of Identity Management (Sponsored)

Access management can be a bit of a nightmare, especially when we realize that we rely on a number of different, independent services that power our organizations. Many businesses use Gmail for email, Google Docs for documents, Slack for communication, GitHub for their codebase, etc. Yet each of these services provides their own permissions screens, […]

The post Teamstack: Easy Automation of Identity Management (Sponsored) appeared first on David Walsh Blog.




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Track Your Keyword Placement with Ranktrackify (Sponsored)

I don’t need to tell you how important search engine placement is. You either earn it with quality content, loads of SEO work, paying for placement, or all of the above. And even we you achieve best placement, you need to be wary of your content becoming stale or someone else coming along with a […]

The post Track Your Keyword Placement with Ranktrackify (Sponsored) appeared first on David Walsh Blog.




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Placing sponsored-content based on images in video content

Sponsored-content may be placed based on images in video content. A first image in a frame of a video content item is identified. The first image is matched with a second stored image. A sponsored-content item to be presented is selected based on an association between the second stored image and the sponsored-content item.




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Procedurally Generating Background Music for Sponsored Audio

A content server generates sponsored audio including procedurally generated background music. The content server obtains reference music features describing musicological characteristics of reference songs as well as sponsored audio information received from a third-party. The content server determines music generation parameters based on the sponsored audio information and based on a music model mapping the reference music features to music generation parameters. The music model may incorporate machine learning techniques to improve the mapping. The content server generates background music by using the determined music generation parameters as input to a procedural music algorithm, and generates sponsored audio by combining the generated background music concurrently with an audio voiceover obtained from the sponsored audio information. The sponsored audio is provided to a client device, which presents the sponsored audio to a user.




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IKEA to sponsor major university sporting event

Coventry University Students’ Union has secured IKEA as the major sponsor for the upcoming annual Varsity sporting event between Coventry University and Warwick University.






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Dofollow, Nofollow, Sponsored, UGC

A Change to Nofollow

Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links & rel="ugc" for user generated content in areas like forums & blog comments.

Why not completely ignore such links, as had been the case with nofollow? Links contain valuable information that can help us improve search, such as how the words within links describe content they point at. Looking at all the links we encounter can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn’t be given the weight of a first-party endorsement.

In many emerging markets the mobile web is effectively the entire web. Few people create HTML links on the mobile web outside of on social networks where links are typically nofollow by default. This reduces the potential signal available to either tracking what people do directly and/or shifting how the nofollow attribute is treated.

Google shifting how nofollow is treated is a blanket admission that Penguin & other elements of "the war on links" were perhaps a bit too effective and have started to take valuable signals away from Google.

Google has suggested the shift in how nofollow is treated will not lead to any additional blog comment spam. When they announced nofollow they suggested it would lower blog comment spam. Blog comment spam remains a growth market long after the gravity of the web has shifted away from blogs onto social networks.

Changing how nofollow is treated only makes any sort of external link analysis that much harder. Those who specialize in link audits (yuck!) have historically ignored nofollow links, but now that is one more set of things to look through. And the good news for professional link auditors is that increases the effective cost they can charge clients for the service.

Some nefarious types will notice when competitors get penalized & then fire up Xrummer to help promote the penalized site, ensuring that the link auditor bankrupts the competing business even faster than Google.

Links, Engagement, or Something Else...

When Google was launched they didn't own Chrome or Android. They were not yet pervasively spying on billions of people:

If, like most people, you thought Google stopped tracking your location once you turned off Location History in your account settings, you were wrong. According to an AP investigation published Monday, even if you disable Location History, the search giant still tracks you every time you open Google Maps, get certain automatic weather updates, or search for things in your browser.

Thus Google had to rely on external signals as their primary ranking factor:

The reason that PageRank is interesting is that there are many cases where simple citation counting does not correspond to our common sense notion of importance. For example, if a web page has a link on the Yahoo home page, it may be just one link but it is a very important one. This page should be ranked higher than many pages with more links but from obscure places. PageRank is an attempt to see how good an approximation to "importance" can be obtained just from the link structure. ... The denition of PageRank above has another intuitive basis in random walks on graphs. The simplied version corresponds to the standing probability distribution of a random walk on the graph of the Web. Intuitively, this can be thought of as modeling the behavior of a "random surfer".

Google's reliance on links turned links into a commodity, which led to all sorts of fearmongering, manual penalties, nofollow and the Penguin update.

As Google collected more usage data those who overly focused on links often ended up scoring an own goal, creating sites which would not rank.

Google no longer invests heavily in fearmongering because it is no longer needed. Search is so complex most people can't figure it out.

Many SEOs have reduced their link building efforts as Google dialed up weighting on user engagement metrics, though it appears the tide may now be heading in the other direction. Some sites which had decent engagement metrics but little in the way of link building slid on the update late last month.

As much as Google desires relevancy in the short term, they also prefer a system complex enough to external onlookers that reverse engineering feels impossible. If they discourage investment in SEO they increase AdWords growth while gaining greater control over algorithmic relevancy.

Google will soon collect even more usage data by routing Chrome users through their DNS service: "Google isn't actually forcing Chrome users to only use Google's DNS service, and so it is not centralizing the data. Google is instead configuring Chrome to use DoH connections by default if a user's DNS service supports it."

If traffic is routed through Google that is akin to them hosting the page in terms of being able to track many aspects of user behavior. It is akin to AMP or YouTube in terms of being able to track users and normalize relative engagement metrics.

Once Google is hosting the end-to-end user experience they can create a near infinite number of ranking signals given their advancement in computing power: "We developed a new 54-qubit processor, named “Sycamore”, that is comprised of fast, high-fidelity quantum logic gates, in order to perform the benchmark testing. Our machine performed the target computation in 200 seconds, and from measurements in our experiment we determined that it would take the world’s fastest supercomputer 10,000 years to produce a similar output."

Relying on "one simple trick to..." sorts of approaches are frequently going to come up empty.

EMDs Kicked Once Again

I was one of the early promoters of exact match domains when the broader industry did not believe in them. I was also quick to mention when I felt the algorithms had moved in the other direction.

Google's mobile layout, which they are now testing on desktop computers as well, replaces green domain names with gray words which are easy to miss. And the favicon icons sort of make the organic results look like ads. Any boost a domain name like CreditCards.ext might have garnered in the past due to matching the keyword has certainly gone away with this new layout that further depreciates the impact of exact-match domain names.

At one point in time CreditCards.com was viewed as a consumer destination. It is now viewed ... below the fold.

If you have a memorable brand-oriented domain name the favicon can help offset the above impact somewhat, but matching keywords is becoming a much more precarious approach to sustaining rankings as the weight on brand awareness, user engagement & authority increase relative to the weight on anchor text.




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After U.S. World Cup win, the National Women’s Soccer League seeks more fans, sponsors


Women's soccer engages the U.S. every four years, then disappears for most fans. In the wake of the Americans' record-setting fourth World Cup title Sunday, the hard part remains: the weekly work of boosting the National Women's Soccer League, where average attendance remains at a minor league level.




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IBM feature article: IBM Sponsors AFB Leadership Conference in the Windy City featuring keynote speaker, Chieko Asakawa, IBM Fellow.

The AFB Leadership Conference was held in Chicago, IL on April 18-20, 2013. The conference had over 400 attendees and covered a wide range of topics over the 3 days. Chieko Asakawa, IBM Fellow, was a keynote speaker.




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Kyle Larson fired after sponsors drop NASCAR driver over racial slur

Kyle Larson was fired Tuesday by Chip Ganassi Racing, completing a stunning downfall for the budding NASCAR star who uttered a racial slur during a live-streamed virtual race and then watched nearly every one of his sponsors drop him.




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Staples Center Friday Recap Sponsored By Coca-Cola



Performances by Ella Mai, SZA and Chris Brown!




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Rip The Runway: Lila Nikole Sponsored by Progressive



Check out these awesome swimwear looks!




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Rip The Runway: Lila Nikole Sponsored by Progressive



Check out these awesome swimwear looks!




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BETX Runway: Milano Di Rouge Sponsored by Progressive



Jaw-dropping looks at the BETX House of Fashion & Beauty.




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MS Amlin Named Title Sponsor Of WTS Bermuda

MS Amlin has been named the title sponsor for Bermuda’s World Triathlon Series [WTS] for the third consecutive year. A spokesperson said, “MS Amlin is proud to be announced as the title sponsor for Bermuda’s World Triathlon Series [WTS] for the third consecutive year. “The April 18, 2020 international triathlon is growing and expanding its community reach […]

(Click to read the full article)




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Carey Olsen To Sponsor WTS Bermuda Triathlon

Carey Olsen Bermuda is an Official Partner of the International Triathlon Union’s [ITU] World Triathlon Series in Bermuda. The World Triathlon Bermuda takes place on Saturday 18 and Sunday 19 April, and will now be the first installment of the 2020 World Triathlon Series following last week’s decision by the International Triathlon Union and the […]

(Click to read the full article)




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Chubb Continues Sponsorship Of Cricket Camp

The Bermuda Cricket Board announced that Chubb has agreed to continue its sponsorship of the BCB’s 2020 Easter “Action Cricket Camp” that is taking place over five days from March 30 to April 3. The aim of the Easter Camp is to enhance player’s cricket and social skills in a safe, enjoyable and positive environment. […]

(Click to read the full article)




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RSIR Realty To Sponsor Bermuda Pride Event

Rego Sotheby’s International Realty Bermuda announced its sponsorship of Bermuda’s first Pride Parade, which is set to take place tomorrow [Aug 31]. “To celebrate being the 1st Bermuda real estate company to sponsor the landmark event, the full-service real estate firm recently welcomed Elizabeth Christopher from Bermuda Pride and Adrian Hartnett-Beasley of OUTBermuda to discuss […]

(Click to read the full article)




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strataconf: RT @synergicpartner: We are pleased to announce that we will sponsor next #strataconf in London!!! @strataconf @synergicpartner #BigData ht…

strataconf: RT @synergicpartner: We are pleased to announce that we will sponsor next #strataconf in London!!! @strataconf @synergicpartner #BigData ht…




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CBD News: The High-Level Panel (HLP), co-sponsored by the Governments of India and the United Kingdom, has organized a one-day open consultation with Parties. The Webinar will take place on 2 August 2012 from 11:00 a.m. to 5:00 p.m. (U.K. time)




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Engaging Communities in Refugee Protection: The Potential of Private Sponsorship in Europe

Across Europe, grassroots efforts have emerged in the wake of crisis that draw members of the public into the process of receiving refugees and supporting their integration. This policy brief examines the many forms community-based or private sponsorship can take, what benefits such approaches may hold for European communities, and the tradeoffs policymakers face in their implementation.




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Volunteers and Sponsors: A Catalyst for Refugee Integration?

Rising numbers of refugees and asylum seekers in Europe and North America have been matched by an equally unprecedented outpouring of public support. How can service providers most effectively harness this volunteering? This report considers where community members can add the most value to integration efforts and offers recommendations for how policymakers can facilitate the effective engagement of communities in integration initiatives.




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As Global Refugee Forum approaches, MPI Europe brief offers a road map for smart investment in refugee sponsorship programmes

BRUSSELS — Even as the number of refugees in need of protection has reached an all-time high, the resettlement spots offered by countries in 2018 were less than half the level in 2016—and future commitments may shrink further. With refugee needs high and generosity dimming, there is increasing urgency for humanitarian actors to find new ways to bring refugees to safety as well as to rebuild public interest and consensus around the importance of protection.




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Refugee Sponsorship Programs: A Global State of Play and Opportunities for Investment

From Argentina to New Zealand and points beyond, a growing number of countries have begun exploring refugee sponsorship as a way to expand protection capacity at a time of rising need, involving individuals and communities more directly in resettlement. This brief takes stock of what both new and well-established programs need to succeed, and outlines opportunities for private philanthropic actors to support them.




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SHI to sponsor lecture on totem parks of Southeast Alaska




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FIRST Teams Rise with SOLIDWORKS Sponsorship and Kit of Parts

SOLDIWORKS is a proud sponsor of over 1,000 FIRST Robotics Competition teams worldwide, providing free software and support to teams of all sizes, from rookies to well-established robot builders. We are excited to continue our support during the 2019-2020 season, FIRST ® RISE powered by Star Wars: Force for Change. And we’re ready to empower FRC teams during INFINITE RECHARGE.

Author information

Sara Zuckerman

Sara Zuckerman is a Content Marketing Specialist in Brand Offer Marketing for SOLIDWORKS and 3DEXPERIENCE Works.

The post FIRST Teams Rise with SOLIDWORKS Sponsorship and Kit of Parts appeared first on SOLIDWORKS Education Blog.




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Penn State Law event sponsors become supporters of students during pandemic

When Penn State Law in University Park transitioned its annual Careers in the Law event to a virtual one due to COVID-19 concerns, Assistant Dean of Career Services Magen Mihok offered the sponsoring firms a choice: to receive a full refund of their registration fee, or to consider a donation to Penn State Law’s Future Fund to support students impacted by COVID-19. The result was a true embodiment of the "We Are" spirit.




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Delaware Division of Historical and Cultural Affairs to sponsor 16 special events during October 2017

Halloween programs, 18th century trades and William Penn Day among the events to be presented.